In This Issue
Private equity firm sells off remaining stake in Pets at Home
Pets at Home faces £2million bill over store closures
Pet retailer bucks online shopping trend
Pet food firms hit back at raw food claims
Exciting plans for the UK’s National Pet Trade Event
Putting an end to puppy farming in the UK
Leading UK firms heading for Gobal Pet Expo in March
Don’t make owning more than one cat a ‘cat’astrophe
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Ex-Commercial Director at Vital becomes Fish4Dogs Sales Director
Pet expert raises 'pre-pup' issue as Ant McPartlin's custody row over dog is revealed
Mars hires new sales director
Prestigious award for WildWash at international trade event
AmPet Products wins Innovation & Excellence Award
The best of the previous Pet Trade Xtra
Pets at Home to close all seven of its Barkers high street stores
Sainsbury’s extends pet range with new food launch
Pet food firm launches new franchise business
£1.5m new investment at Inspired Pet Nutrition site
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Mars hires new sales director

Helen Warren-Piper has moved from her marketing director role at Premier Foods to become sales director at Mars’ Pet Nutrition business in the UK, setting sales strategy for brands including Pedigree and Whiskas.


Helen has been in marketing for more than 20 years exclusively within FMCG. Starting her career at P&G she held various roles including stints in business development and sales marketing.

She was also a marketing director at P&G’s then pet food business before moving on to senior marketing and business development positions at United Biscuits and then Mr Kipling maker Premier Foods, where she has held the dual UK marketing and R&D role since last April.

Helen said: “I am thrilled to be joining Mars Petcare at such an exciting time for the UK Petcare category. I will be focusing on working with our customers closely, cementing and building our relationships with them to ensure the growth of the category and of our world-leading brands.”

She replaces Jason Uttley, who is staying at Mars in an as yet announced new role.

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