https://pettradextra.newsweaver.com/Newsletter/ en-us 18 Jun 2026 07:46:02 BST 18 Jun 2026 07:46:02 BST https://pettradextra.newsweaver.com/Newsletter/rss.xml Newsweaver neil@pottingshedpress.co.uk (Potting Shed Press Limited) support@newsweaver.ie (Newsweaver) 60 true https://pettradextra.newsweaver.com/Newsletter/11r9cyoszcq?lang=en&rss=true UK fresh dog food company Tuggs has secured its first major retail partnership with Jollyes. The brand’s' fresh meal recipes are now available across Jollyes stores nationwide, spanning locations from Edinburgh to Hailsham... 17 Jun 2026 12:00:00 BST c2147fba7944b7e5cfe4cbe55a06122d articles bottom <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f8/a3e0dff5c1ceb32211e1c4.png" style="margin: 0px;" width="450" height="295" hspace="0" vspace="0" alt=""></p> <p>UK fresh dog food company Tuggs has secured its first major retail partnership with Jollyes. The brand’s' fresh meal recipes are now available across Jollyes stores nationwide, spanning locations from Edinburgh to Hailsham...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f4/79ec01d8142bf9d506d53b.png" style="margin: 0px;" width="530" height="539" hspace="0" vspace="0" alt=""></p> <p> </p> <p>UK fresh dog food company Tuggs has secured its first major retail partnership with Jollyes. The brand’s' fresh meal recipes are now available across Jollyes stores nationwide, spanning locations from Edinburgh to Hailsham.</p> <p> </p> <p>The partnership represents a landmark step for the UK startup, which launched in late 2022 with a mission to tackle two of the pet industry's biggest problems: the poor nutritional quality of commercial dog food and its significant environmental footprint. Tuggs' recipes are made from fresh, natural ingredients with sustainability built into every step of the process.</p> <p> </p> <p>The timing reflects a growing awareness among UK dog owners of the link between diet and long-term health. Research suggests that dogs fed fresh food could live up to 32 months longer than those fed commercial dry food – a statistic that has driven rapid growth in the fresh pet food category. </p> <p> </p> <p>With over half of UK dogs currently suffering from obesity or other diet-related health issues, Tuggs believes access to better food should not be limited to online-only shoppers. </p> <p> </p> <p>Founder Harry Bremner  said: “Seeing Tuggs on a real shelf for the first time is something I’ve been looking forward to for years. But what makes this partnership special is that Jollyes genuinely shares our belief that dogs deserve fresh, properly made food. </p> <p> </p> <p>“They’ve invested in frozen capacity, they’ve committed to growing the fresh category, and they’ve backed a small startup like us to be part of that. Our subscription model is still the heart of what we do, but we know it’s not for everyone. </p> <p> </p> <p>“Consumers have long been telling us they want a way to try Tuggs without that commitment, whether that’s picking up a few pouches to see what all the fuss is about, grabbing one for a friend’s dog, or topping up between deliveries. Now they can. This is a huge milestone for Tuggs and we’re proud to begin our retail journey.”</p> <p> </p> <p>All recipes are developed by vet nutritionist Katie McCaul BSc DipNat VN ANutR, backed by a network of independent vets, and have been rigorously tested to ensure every dog gets exactly what they need to thrive.</p> <p> </p> <p>Founded after Harry began researching the dog food industry and was struck by the scale of its carbon footprint and the lack of genuine nutritional rigour in commercial products, Tuggs has grown from a kitchen-table idea to a brand trusted by over 10,000 UK dog owners – and this retail partnership marks the next chapter of that journey.</p> https://pettradextra.newsweaver.com/Newsletter/16lt6cfnon9?lang=en&rss=true New research commissioned by Pets4Homes (pets4homes.co.uk [ https://pettradextra.newsweaver.com/Newsletter/x2ayhs6yeqr/external?lang=en ]), reveals that half of UK pet owners admit they have delayed or avoided veterinary treatment because of cost pressures... 17 Jun 2026 12:00:00 BST 06225a15ef5b6bd0347a7a39d2398f80 articles bottom <p>New research commissioned by Pets4Homes (<a href="https://pettradextra.newsweaver.com/Newsletter/x2ayhs6yeqr/external?lang=en" target="_blank" rel="noreferrer noopener">pets4homes.co.uk</a>), reveals that half of UK pet owners admit they have delayed or avoided veterinary treatment because of cost pressures...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f7/32106b62c79efaba5e4402.png" style="margin: 0px;" width="360" height="74" hspace="0" vspace="0" alt=""></p> <p>New research commissioned by Pets4Homes (<a href="https://pettradextra.newsweaver.com/Newsletter/x2ayhs6yeqr/external?lang=en" target="_blank" rel="noreferrer noopener">pets4homes.co.uk</a>), reveals that half of UK pet owners admit they have delayed or avoided veterinary treatment because of cost pressures.</p> <p> </p> <p> The findings come as new reforms aim to improve affordability and transparency across the veterinary sector, following a government and Competition and Markets Authority (CMA) review. </p> <p> </p> <p>Measures being introduced include mandatory published price lists, written estimates for higher-cost treatments, disclosure of practice ownership and capped prescription dispensing fees. Wider statutory caps on veterinary treatment costs remain under consultation and would require further regulatory approval before being introduced.</p> <p> </p> <p>Pets4Homes’ study suggests that while rising veterinary costs have placed pressure on households in recent years, many owners believe affordability reforms could make responsible pet ownership more accessible and sustainable in the future.</p> <p> </p> <p>Highlighting the financial pressures many owners have faced in recent years, Pets4Homes’ research also points to strong demand for affordability reforms that would help more households confidently own and care for pets. The study reveals, more than four in five respondents (82%) say pet ownership is currently either “not very affordable” or “not at all affordable”, while 78% believe the cost of owning a pet has “increased significantly” in recent years.</p> <p> </p> <p>Rising veterinary bills are clearly influencing owner behaviour. More than two-thirds (68%) say rising vet costs have affected their ability to own or care for a pet, while 17% admit they have avoided treatment altogether because they could not afford it. However, many respondents said lower veterinary costs and transparency would directly improve both their confidence and ability to care for pets long-term.</p> <p> </p> <p>Pets4Homes - the UK’s largest pet rehoming platform - commissioned the study in May 2026, surveying over 1,000 UK pet owners about the rising cost of pet ownership, veterinary affordability, renting with pets and changing consumer behaviours.</p> <p> </p> <p>Topline Findings:</p> <ul> <li>Cost is the biggest barrier to pet ownership: Nearly nine in ten respondents (87%) say the biggest barrier to owning a pet is the ongoing cost of care, including food, insurance and veterinary bills.</li> <li>Pet owners want affordability reforms: Almost 3 in 4 UK pet owners (71%) say pet ownership is currently unaffordable in Britain, while 78% believe the cost of owning a pet has “increased significantly” in recent years, highlighting strong support for measures designed to reduce veterinary costs.</li> <li>Vet bills are currently forcing owners to delay care: Almost half of pet owners (47%) admit they have delayed or avoided veterinary treatment because of cost pressures. Among them, 32% say they delayed treatment specifically due to vet costs, while 17% avoided treatment altogether because they could not afford it.</li> <li>Lower vet costs set to improve access to care: Despite this 47% admitting they have delayed or avoided treatment due to costs, 66% say cheaper vet bills would significantly reduce financial stress and improve their ability to care for pets.</li> <li>Trust in veterinary pricing is collapsing: More than four in five pet owners (83%) do not believe veterinary treatments and medications are fairly priced in the UK. More than one in three also say they struggle to understand treatment costs before appointments.</li> <li>More affordable care could encourage pet ownership: More than one in four respondents say cheaper veterinary care would make them more likely to get another pet or get a pet for the first time if costs became more manageable.</li> </ul> <p>Axel Lagercrantz, CEO of Pets4Homes, says: “For too long, the rising cost of veterinary care has forced UK pet owners into impossible choices - delaying treatment or going without altogether. These are not isolated cases; our research shows this is a widespread reality affecting nearly half of all UK pet owners. </p> <p> </p> <p>“The reforms being introduced are an encouraging step forward. Greater pricing transparency and capped prescription fees will help rebuild trust between owners and the veterinary sector. They will also make responsible pet ownership a realistic prospect for more households. </p> <p> </p> <p>“At Pets4Homes, we believe every pet deserves proper care and every owner deserves access to fair, transparent pricing.”</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/f7/32106b62c79efaba5e4402.png https://pettradextra.newsweaver.com/Newsletter/1vlynuy4ljl?lang=en&rss=true Birmingham Dogs Home [ https://pettradextra.newsweaver.com/Newsletter/1uek8uees8r/external?lang=en ] has announced that its much-anticipated ‘Family Fun Day’ will now take place at its rescue centre in Catherine-de-Barnes, Solihull, on Saturday, rather than at Tudor Grange Park, where it has previously been held... 17 Jun 2026 12:00:00 BST a60c936de0e5274eadbd546814409899 articles bottom <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e2/e710f74554501b265d9739.jpg" style="margin: 0px;" width="450" height="300" hspace="0" vspace="0" alt=""></p> <p><a title="https://pettradextra.newsweaver.com/Newsletter/1uek8uees8r/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1uek8uees8r/external?lang=en" data-outlook-id="8091675c-b467-4e5d-94dc-580ec73de323">Birmingham Dogs Home</a> has announced that its much-anticipated ‘Family Fun Day’ will now take place at its rescue centre in Catherine-de-Barnes, Solihull, on Saturday, rather than at Tudor Grange Park, where it has previously been held...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/d0/c0e2f220e780516dc6bd50.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt=""></p> <p> </p> <p><a title="https://pettradextra.newsweaver.com/Newsletter/1uek8uees8r/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1uek8uees8r/external?lang=en" data-outlook-id="8091675c-b467-4e5d-94dc-580ec73de323">Birmingham Dogs Home</a> has announced that its much-anticipated ‘Family Fun Day’ will now take place at its rescue centre in Catherine-de-Barnes, Solihull, on Saturday, rather than at Tudor Grange Park, where it has previously been held.</p> <p> </p> <p>Returning to its original location at the Dogs Home, the event enables visitors to see first-hand how Birmingham Dogs Home supports homeless and vulnerable dogs across the West Midlands.</p> <p> </p> <p>The charity, which supports thousands of dogs each year, made the decision to change the venue to bring the event back to where it all began and encourage stronger connections between visiting supporters and the vulnerable dogs they help.</p> <p> </p> <p>Though the location has moved, the rest of Birmingham Dogs Home’s ‘Family Fun Day’ is unchanged. Guests can enjoy dog shows, training demonstrations, stalls from local businesses, plenty of food and refreshments, children’s entertainment, and an abundance of ‘have a go’ activities to keep the family entertained.</p> <p> </p> <p>The ‘Family Fun Day’ will begin at the Catherine-de-Barnes centre at 10am on Saturday 20th June and will finish at 4pm. Free parking is available, and tickets – which are purchased on entry – cost just £2 for adults, £1 for children, and dogs go free.</p> <p> </p> <p>In addition to providing a fun day out for families and locals, the aim of the event is to raise vital funds to ensure Birmingham Dogs Home can continue to support abandoned dogs across the region. It costs the charity roughly £6,000 a day to keep the doors open to both of its centres in Solihull and Wolverhampton – with over 2,000 dogs rescued each year.</p> <p> </p> <p>Staff and volunteers from Birmingham Dogs Home will be on hand throughout the day to provide advice on training, veterinary care, responsible pet ownership, and adoption for those who may be interested.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/22/454e2649c68c33cc13dab6.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Rachel Frost, Events and Community Fundraising Manager at Birmingham Dogs Home said: “We're absolutely delighted to be bringing our ‘Family Fun Day’ back to Birmingham Dogs Home this year.</p> <p> </p> <p>“Not only does it allow visitors to enjoy free parking and all the fantastic activities we have planned, but it also gives people the opportunity to see first-hand the place where thousands of dogs receive care, support, and a second chance every year.</p> <p> </p> <p>“Our ‘Family Fun Day’ is all about bringing our community together. Whether you're entering the dog show, browsing the stalls, enjoying the demonstrations, or simply spending time with fellow dog lovers, every person who attends helps us continue our work with homeless dogs across the West Midlands.</p> <p> </p> <p>“We're incredibly grateful to our supporters, volunteers, stallholders, and local businesses who help make events like this possible, and we can't wait to welcome everyone for what promises to be a fantastic day."</p> <p> </p> <p>Join Birmingham Dogs Home for its ‘Family Fun Day’ on Saturday 20th June from 10am at Birmingham Dogs Home, Catherine-de-Barnes Lane, Solihull, B92 0DJ.</p> https://pettradextra.newsweaver.com/Newsletter/41vs5bz3m97?lang=en&rss=true direct to your e-mail inbox... 06 Jan 2016 12:00:00 GMT 3d14f6d8e168e5a5ff1a9cbec2650c04 Right Side Articles Cover <p>direct to your e-mail inbox...</p> <p>direct to your e-mail inbox...<br /><br /></p> <p>The best news service every week.<br /><br />Subscribe for free by <a href="https://pettradextra.newsweaver.com/Newsletter/bid4coiyfce?lang=en" target="_blank" rel="noopener">clicking here</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/Newsletter/styf4a230qe?lang=en&rss=true FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels... 17 Jun 2026 12:00:00 BST 406fbd850d0854bb73822d93aa943f4b Right Side Articles Cover <p>FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f2/b4c92a7f19fdd5c5cfaa9d.jpg" style="margin: 10px;" width="275" height="392" hspace="10" vspace="10" alt="">FEDIAF, the voice of the European Pet Food Industry, has elected Greg Van Praagh as its new president, following a vote at the Association’s General Assembly held in Brussels. </p> <p> </p> <p>Greg, who represents UK Pet Food (formerly PFMA) and is co-founder of Benyfit Natural, succeeds Rosa Carbonell, who has served as FEDIAF president since 2022. The General Assembly also confirmed the full composition of the new Board of Directors, including the appointment of two vice-presidents and the election of two new board members.</p> <p> </p> <p>Greg brings extensive experience at the intersection of pet food manufacturing, trade association leadership, and regulatory engagement. A co-founder of Benyfit Natural – a pioneering commercial raw pet food brand now part of the Snellman family – he served as Managing Director and subsequently as Head of UK & Europe at the Real Pet Food Company (RPFC).</p> <p> </p> <p>He has been a prominent figure in UK and European pet food policy for nearly a decade. He served as chairman of the Pet Food Manufacturers’ Association (PFMA) – now UK Pet Food. During his chairmanship, he spearheaded the rebranding and modernisation of the Association. He has been an active member of the FEDIAF Board of Directors since his election to the Board in 2024.</p> <p> </p> <p>Greg said: “It is a profound honour to be elected president of FEDIAF at such a pivotal moment for our industry. </p> <p> </p> <p>“Europe’s pet food sector feeds hundreds of millions of beloved animals and supports tens of thousands of jobs across the continent. </p> <p> </p> <p>“My focus will be on ensuring that our regulatory environment allows innovation to flourish, that we maintain the highest standards of safety and nutrition, and that we continue to make the compelling case for the important role pets play in people’s lives. </p> <p> </p> <p>“I am grateful to the members for their trust, and I look forward to building on the exceptional work of my predecessor.”</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/f2/b4c92a7f19fdd5c5cfaa9d.jpg https://pettradextra.newsweaver.com/Newsletter/f14f6n9byr1?lang=en&rss=true The House of Lords Environment and Climate Change Committee continued its inquiry into Pet Parasite Medications (PPMs) yesterday (Wednesday 17 June), by hearing from representatives from the pet health industry... 17 Jun 2026 12:00:00 BST a886f58881505fbe2cf1b5cc7c4bab78 Right Side Articles Cover <p>The House of Lords Environment and Climate Change Committee continued its inquiry into Pet Parasite Medications (PPMs) yesterday (Wednesday 17 June), by hearing from representatives from the pet health industry...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/68/c18a9a7b9d1f78fede25ad.png" style="margin: 0px;" width="470" height="102" hspace="0" vspace="0" alt=""></p> <p>The House of Lords Environment and Climate Change Committee continued its inquiry into Pet Parasite Medications (PPMs) yesterday (Wednesday 17 June), by hearing from representatives from the pet health industry. </p> <p><br>Giving evidence were:</p> <ul type="disc"> <li>Dr Donal Murphy, Deputy CEO, Head of International and Regulatory Affairs, NOAH</li> <li>Dr Ian Wright, Chairman and Director, ESCCAP</li> <li>Dr Jacqui Skelly, MRCVS, Head of Veterinary Technical Services, UK and Ireland, Elanco.</li> </ul> <p>Questions from the committee covered the following areas:</p> <ul> <li>Pet products and their importance for animal and human health;</li> <li>Authorisation processes and how manufacturers consider environmental impacts;</li> <li>Risk-based approach and prophylactic use;</li> <li>Engagement with vets and SQPs on product use;</li> <li>Product guidance and advice to pet owners;</li> <li>International alignment on advice and guidance.</li> </ul> https://pettradextra.newsweaver.com/v3files/shard2/53765/68/c18a9a7b9d1f78fede25ad.png https://pettradextra.newsweaver.com/Newsletter/1v897bmmhyy?lang=en&rss=true Petplan [ https://pettradextra.newsweaver.com/Newsletter/1m2eoicndbi/external?lang=en ] is marking its 50th anniversary with a major industry‑wide moment – a Guinness World Record attempt for the largest online photo album of animals – and the UK pet trade is being invited to get involved. 17 Jun 2026 12:00:00 BST e18c49032665b3a4056881eacb7a948a Right Side Articles Cover <p><a id="OWA9d8da036-e2ef-7012-b89d-ddd063d9c790" title="https://pettradextra.newsweaver.com/Newsletter/1m2eoicndbi/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1m2eoicndbi/external?lang=en" data-outlook-id="74048256-c1b6-4f63-b27f-d22aeba40aef">Petplan</a> is marking its 50th anniversary with a major industry‑wide moment – a Guinness World Record attempt for the largest online photo album of animals – and the UK pet trade is being invited to get involved.</p> <p>New research has revealed the extent of the nation’s obsession with photographing their pets, with Brits admitting their furry friends dominate their camera rolls more than holidays, food and even loved ones.</p> <p> </p> <p>The survey of 2,000 UK pet owners found that almost two thirds 65% have more photos of their pets saved on their phone than of their loved ones, shockingly even more than snaps of children with only 43% snapping pictures of their kids, and a mere 32% taking pictures of their spouses.</p> <p> </p> <p>This makes sense when 53% admitted that scrolling through pictures of their pet instantly boosts their mood, with Dogs being crowned the nation’s most photogenic pets, according to 55% of respondents.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/69/b712b0c3d7ced504302f6a.png" style="margin: 0px;" width="530" height="264" hspace="0" vspace="0" alt=""></p> <p>The findings come as Petplan celebrates its 50th anniversary by attempting to break the Guinness World Record for the largest online photo album of animals. Petplan customers past and present are invited to upload photos of their pets and help create a lasting celebration of the 25 million pets Petplan has supported over the last five decades. </p> <p> </p> <p>To help rally support, cat lover and renowned pet enthusiast Fern Britton is encouraging the public to get involved. With 55,000 photos in the album already, Petplan needs more than 104,000 photos to secure the title, and is calling on pet owners across the UK to take part uploading as many pictures of their pets as you can. </p> <p> </p> <p>The research also revealed which corners of the UK are the most snap-happy when it comes to their pets. Owners in York topped the table, taking an average of 53 pet photos per week, closely followed by Northampton and Portsmouth. </p> <p> </p> <p>For many owners, looking at pet pictures has become part of everyday digital life. 50% revealed they have their phone screensaver of their pet, while 30% admitted they regularly clear storage space on their phone to make room for more photos of their animal companion.</p> <p> </p> <p>The study also uncovered the lengths owners go to in pursuit of the perfect pet picture. Almost half (42%) admitted they have spent a lot of time trying to capture the ideal snap, with owners taking an average of 8 failed photos before landing “the one”.</p> <p> </p> <p>The research also highlighted the growing role pets play in the nation’s online habits, with 47% of owners claiming photos of their pet receive better engagement on social media than pictures of themselves, meals or holidays.</p> <p> </p> <p>Meanwhile, nearly two thirds (61%) said pet-related content is the type of post they are most likely to stop scrolling for, reinforcing the nation’s appetite for pet-focused content online.</p> <p> </p> <p>The findings also showed pet photography can serve a practical purpose, with 44% of owners using photos to monitor their pet’s health, tracking changes in weight, injuries, lumps and behaviour over time while over half (53%) said scrolling through pictures of their pet instantly boosts their own mood.</p> <p> </p> <p>This kind of visual record can help owners notice subtle changes that might otherwise go unnoticed. Over the past 50 years, Petplan has helped pay vet bills for more than 150,000 pets that swallowed something they shouldn’t have, as well as over 160,000 pets diagnosed with lumps, highlighting the importance of spotting potential health issues early.</p> <p> </p> <p>TV presenter Fern Britton, who stars in Fern Britton: Inside the Vet’s and is a Petplan customer herself, is supporting the campaign and encouraging fellow Petplan customers to upload their favourite pet pictures.</p> <p> </p> <p>Fern Britton said: “We’re a nation of pet lovers, so I’m not surprised our phones are full of pictures of our furry friends. Pets bring so much joy to our lives and every photo captures a special memory or moment of happiness. I’d love people across the UK to get involved, upload their favourite pet snap and help Petplan make Guinness World Record history.”</p> <p> </p> <p> Jo Maclennan at Petplan said: “For 50 years, pets have been at the heart of everything we do, so it felt only right to celebrate this milestone by creating something that truly reflects the number of pets we have supported.  The research shows just how important pets are in people’s everyday lives, and we’d love as many of our customers, past and present, to help us make history by uploading their favourite pet photo and become part of our Guinness World Record attempt.”</p> <p> </p> <p>You can upload your photos and find out more about the Guinness World Record attempt at: <a id="OWA00ae3864-ff4b-b589-c43a-3bb71d1591d0" title="https://pettradextra.newsweaver.com/Newsletter/1a2aefcq9st/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1a2aefcq9st/external?lang=en" data-outlook-id="809e3e52-1af1-4b84-a4e1-f9600339e565">petplan50th.co.uk/</a></p> <p> </p> https://pettradextra.newsweaver.com/v3files/shard2/53765/79/f98e45b38282c043f88b59.png https://pettradextra.newsweaver.com/Newsletter/2j6j0khmb6x?lang=en&rss=true A new study by leading dog food brand Fish4Dogs [ https://pettradextra.newsweaver.com/Newsletter/3wyzy4ex10r/external?lang=en ] reveals dog owners develop worse habits as their dogs age, with greater exposure to calorific human food... 17 Jun 2026 12:00:00 BST 3f894056111f1dbe2c7c67a2974386be Right Side Articles Cover <p>A new study by leading dog food brand <a title="https://www.fish4dogs.com" href="https://pettradextra.newsweaver.com/Newsletter/3wyzy4ex10r/external?lang=en" data-outlook-id="fa815bf5-1894-4c69-a4a7-63579dab40ae">Fish4Dogs</a> reveals dog owners develop worse habits as their dogs age, with greater exposure to calorific human food...</p> <p>A new study by leading dog food brand <a title="https://www.fish4dogs.com" href="https://pettradextra.newsweaver.com/Newsletter/3wyzy4ex10r/external?lang=en" data-outlook-id="fa815bf5-1894-4c69-a4a7-63579dab40ae">Fish4Dogs</a> reveals dog owners develop worse habits as their dogs age, with greater exposure to calorific human food.</p> <p> </p> <p>Most owners pride themselves on knowing what their dog should eat. But discipline slips over a dog’s lifetime – and by old age, the average dog’s diet is</p> <p>unrecognisable resulting in overweight pets.</p> <p> </p> <p>Yet, <a title="https://pettradextra.newsweaver.com/Newsletter/1s1buosw551/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1s1buosw551/external?lang=en" data-outlook-id="d1621c8b-9dd6-43a3-92e3-75cb0b906f6d">research shows</a> that this can reduce a dog’s lifespan by five months to two and a half years.</p> <p> </p> <p>Amid summer puppy buying season, Fish4Dogs conducted a survey on over 1,000 of its loyal customers to discover owners’ daily feeding habits, what and how often human food features in their diet, and their knowledge of exercise requirements and weight perception.</p> <p> </p> <p>A nation of secret snack-givers</p> <p> </p> <p>Overall, 61% of owners have given their dog human food, and two-thirds (63%) feed it daily, as a treat or reward. 89% have never considered how it all adds up.</p> <p> </p> <p>This is likely the result of a lack of education about which foods are safe. While the majority of owners say they feel knowledgeable, the foods they deem as safe, such as cheese and processed meats are calorie-dense at 40kcal and 50kcal per portion, which soon adds up over time.</p> <p> </p> <p>The puppy drift: how good habits slowly slip</p> <p> </p> <p>What’s more, the findings show that the calorie drift increases exponentially as dogs age, with senior dogs exposed to twice the number of calories compared to puppies.</p> <p> </p> <p>Owners feeding their dogs cheese – the most calorie-dense everyday treat – more than doubles, going from 4.1% to 10%. And leftovers from your dinner are a distant thought for unruly pups, rising to 6% of senior dog owners treating their dogs to what’s on their plate.</p> <p> </p> <p>Puppy owners start off with good intentions. Less than 5% feed their dogs human food daily, and 62% measure portions carefully. By the time their dog is a senior,</p> <p>portion-measuring has dropped 11% to 51%.</p> <p> </p> <p>Unsurprisingly, nearly a quarter (23%) of dogs end up overweight. That’s 8x more overweight seniors than puppies.</p> <p> </p> <p>This aligns with <a title="https://pettradextra.newsweaver.com/Newsletter/1jvp1kk08vx/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1jvp1kk08vx/external?lang=en" data-outlook-id="82bc65f4-b2a7-42ac-906f-ebcb416a48d3">Kennel Club findings</a> that obesity is one of the common health problems in dogs, affecting between 30 and 60% of the canine population.</p> <p> </p> <p>The 99-minute problem: why one chip can cost your small dog an entire walk</p> <p> </p> <p>Most overweight senior dogs didn’t start that way – the habits that lead there form gradually, often invisibly, across a dog’s lifetime. And small dogs face the steepest calorie cost of all.</p> <p> </p> <p>While one piece of chicken, a piece of bacon, or a cake only takes a modest 23 minutes to walk off in large breeds, this eats into a typical walk for medium-sized dogs at 44 minutes, and skyrockets to 99 minutes in small pups, exceeding the average walk time of 60 minutes or less per day.</p> <p> </p> <p>Cheese, bread, eggs, ice cream, and peanut butter require anywhere from 40-53 minutes, which is nearly a full walk for smaller breeds.</p> <p> </p> <p>More than just a few extra pounds</p> <p> </p> <p>Weight gain isn’t just an inconvenience that requires more walking; it can impact your dog’s overall quality of life due to other health complications. Excess weight can put a heavy strain on internal organs and joints, significantly increasing the risk of arthritis, breathing issues, diabetes, heart disease, and certain cancers, according to a previous study by <a title="https://pettradextra.newsweaver.com/Newsletter/xbxqe8m9ulw/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/xbxqe8m9ulw/external?lang=en" data-outlook-id="5bca7431-69b6-42fd-bd09-c69c992eae24">The Royal Veterinary College</a>.</p> <p> </p> <p>Additionally, there are other factors to consider when feeding your dog human food.</p> <p> </p> <p>For example, some human foods contain hidden toxins that are highly dangerous to dogs. Some peanut butter - a popular treat for 15% of owners giving their dogs human food - contains an artificial sweetener called xylitol. <a title="https://pettradextra.newsweaver.com/Newsletter/1x7mkxl9vow/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1x7mkxl9vow/external?lang=en" data-outlook-id="b1719c4a-a2c0-4485-96c6-13b959a0be11">Studies</a> show that dogs metabolise this rapidly compared to humans, which can cause a release of insulin and result in a rapid drop in blood sugar.</p> <p> </p> <p>Meanwhile, human food like cheese often has a higher fat content, which <a title="https://pettradextra.newsweaver.com/Newsletter/1bjyd285mf4/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1bjyd285mf4/external?lang=en" data-outlook-id="e11b2b03-259e-4648-9b6c-98fc3dda9f15">has been linked</a> to canine pancreatitis. It is also much saltier than dog food, which can lead to issues with dehydration and even <a title="https://pettradextra.newsweaver.com/Newsletter/h7m5kic66i9/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/h7m5kic66i9/external?lang=en" data-outlook-id="f012c2ff-517a-46d5-a671-95f607890e57">sodium ion poisoning</a>.</p> <p> </p> <p>Ryan Whitman, Nutritional Lead at <a title="https://www.fish4dogs.com" href="https://pettradextra.newsweaver.com/Newsletter/3wyzy4ex10r/external?lang=en" data-outlook-id="f6468f0a-98cd-4851-ab4c-7a884da69662">Fish4Dogs</a> comments on the findings, and issues helpful advice for dog owners:</p> <p> </p> <p>“As our study shows, feeding your dog human food becomes a greater problem over time, especially with owners becoming more relaxed the older their dogs get.</p> <p> </p> <p>“The issue isn’t feeding your dog the odd scrap; it’s that this can add up, leading to issues such as weight gain and overexposure to ingredients not in their normal diet.</p> <p> </p> <p>“That’s why education should begin during puppyhood to ensure maximum health benefits for your dog throughout its life.</p> <p> </p> <p>“I would recommend all dog owners to have a basic knowledge of their pup’s ideal daily calorie intake, as well as their nutritional needs.</p> <p> </p> <p>“For example, dog food is specially formulated to accommodate these, so always check the packaging for information on its suitability for your dog’s size and recommended portion size.</p> <p> </p> <p>“Meanwhile, consider factoring treats into the daily ration, swapping human snacks for purpose-made treats.</p> <p> </p> <p>“<a title="https://pettradextra.newsweaver.com/Newsletter/kj1oy98ged3/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/kj1oy98ged3/external?lang=en" data-outlook-id="ce4e55f2-8052-4f7e-96bd-aad44ce65a1f">Fish-based treats</a> in particular are a great option due to their high-quality ingredients, such as easily digestible and protein-rich Omega-3, vitamins and minerals, healthy oils and fats, low-sensitivity carbohydrates and gut-friendly fibres.</p> <p> </p> <p>“For puppies, this may be small, crunchy treats like our <a title="https://pettradextra.newsweaver.com/Newsletter/pqd97w08iro/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/pqd97w08iro/external?lang=en" data-outlook-id="10dea8ad-c21d-4a6d-b355-bb5fc2a082d3">salmon bites</a>, which are great for training and rewarding, while older dogs may like <a title="https://pettradextra.newsweaver.com/Newsletter/aaw26gmeldt/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/aaw26gmeldt/external?lang=en" data-outlook-id="9a27c73d-8956-408f-8d35-30d99dabf5b1"> banana fish wraps</a> to satisfy their taste buds.”</p> <p> </p> <p>You can find the full study <a title="https://pettradextra.newsweaver.com/Newsletter/3kc5d8mef07/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/3kc5d8mef07/external?lang=en" data-outlook-id="7b41d5d9-b419-4558-b246-8e81aad2832b">here.</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/5b/71a511114389371bfefd8a.png https://pettradextra.newsweaver.com/v3files/shard2/53765/5b/71a511114389371bfefd8a.png https://pettradextra.newsweaver.com/Newsletter/990gtgpaolp?lang=en&rss=true The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... 24 Oct 2018 12:00:00 BST 209f637f7131d5b83ebc1ed26061951d Right Side Articles Cover <p>The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/7d/07f25983f313d7bf7de0bf.png https://pettradextra.newsweaver.com/Newsletter/1k417m534pn?lang=en&rss=true Being acknowledged as an innovator by industry professionals has given adoption app Only Rescues a massive boost as it continues its quest to find forever homes for discarded pets... 10 Jun 2026 12:00:00 BST 019293aecc58a684acdfd33fe583f299 Right Side Articles Cover <p>Being acknowledged as an innovator by industry professionals has given adoption app Only Rescues a massive boost as it continues its quest to find forever homes for discarded pets...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/45/e894bdc517485f5b0f80cb.jpg" style="margin: 0px;" width="530" height="357" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Being acknowledged as an innovator by industry professionals has given adoption app Only Rescues a massive boost as it continues its quest to find forever homes for discarded pets.</p> <p> </p> <p>Only Rescues was named the winner of the Pet Industry Federation Innovation Award 2026 at this year's Business of Pets Conference.</p> <p> </p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ef/aad63fc5c26b7640dc85ca.jpg" style="margin: 10px;" width="275" height="361" hspace="10" vspace="10" alt="">Founder Tara Hamdi said: “Winning the award means the world to me and to everyone who believes rescue should be the first choice, not the last resort.</p> <p> </p> <p>“The standard of finalists this year was exceptional, the talent and creativity in that room was genuinely inspiring, and to come out on top makes this even more special.</p> <p> </p> <p>“Only Rescues exists to make adoption as easy, modern and accessible as buying, and being recognised for that by the pet industry gives us real momentum. This is for every rescue dog and cat still waiting for their forever home.”</p> <p> </p> <p>Tara and husband Igor launched Only Rescues in 2022 when their beloved rescue dog, Max, sadly passed away suddenly aged just eight.</p> <p> </p> <p>Max was found on the streets of Serbia at just six months old and handed into a kill shelter. He was rescued by a fantastic charity and became part of their family in 2017.</p> <p> </p> <p><img align="left" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/34/033bf9b3acdb0dc7af0c10.jpg" style="margin: 10px;" width="275" height="312" hspace="10" vspace="10" alt="">Through Max, Tara got a real view of what rescue looks like behind the scenes: rescue organisations are constantly under pressure, relying on the goodwill of volunteers and donations, with animals needing urgent help every day. And for adopters, even the good people who genuinely want to do the right thing can struggle to know where to start or get stuck in a process that can feel confusing and inconsistent.</p> <p> </p> <p>Tara felt the best way to honour Max was to help other dogs like him get the same opportunity. That’s when she created Only Rescues – an app that matches rescue dogs and cats with people looking to adopt, using a fun, dating-app-style swiping experience.</p> <p> </p> <p>It was created to make rescue adoption simpler and to support rescue organisations by helping connect the right animals with the right homes, while also completing some of the pre-qualifying steps before the formal application process even begins.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e6/f520fac00d09c4ebf06bd3.png" style="margin: 0px;" width="530" height="415" hspace="0" vspace="0" alt=""></p> <p>Since its creation, Only Rescues has helped hundreds of rescue dogs and cats find their forever homes.</p> <p> </p> <p>“At any one time there are tens of thousands of dogs and cats in the UK waiting in rescue centres for a home,” said Tara. “We built Only Rescues to make it easier for the right people to find them. Every pet deserves the chance to be seen, loved and adopted.”</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/0d/515dd94e4c082b8e96a4b6.png" style="margin: 0px;" width="275" height="112" hspace="0" vspace="0" alt=""></p> <p>For more information visit <a href="https://pettradextra.newsweaver.com/Newsletter/16pac3c5xue/external?lang=en">www.onlyrescues.com</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/f5/6d291900d13802a12138d5.jpg https://pettradextra.newsweaver.com/Newsletter/1cxnjpx0grz?lang=en&rss=true Pets at Home has been reflecting on a blaze that destroyed its store in Northampton a year ago, as it prepares to open another outlet in the East Midlands town... 10 Jun 2026 12:00:00 BST 03754e976a302e1633b67ef7ca8b48a9 Right Side Articles Cover <p>Pets at Home has been reflecting on a blaze that destroyed its store in Northampton a year ago, as it prepares to open another outlet in the East Midlands town...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/36/b0144a2c63f983f50cda3f.png" style="margin: 0px;" width="530" height="394" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Pets at Home has been reflecting on a blaze that destroyed its store in Northampton a year ago, as it prepares to open another outlet in the East Midlands town.</p> <p> </p> <p>The fire at Nene Valley Retail Park in Northampton destroyed a Pets at Home outlet, which included a Vets for Pets surgery, along with a Dunelm home furnishings store.</p> <p> </p> <p>Pets at Home will relocate to Sixfields Retail Park along with the Vets for Pets surgery, which has been temporarily based in another store since the fire.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c6/b962bba0d858faf1cc43c4.jpg" style="margin: 0px;" width="530" height="376" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Posting on the Vets for Pets Facebook page, the company said: “A year has passed since we lost our practice in a devastating fire. It is a day that we will never forget. In a matter of hours, everything we had built up and worked hard for, was gone.  We could never have imagined we would find ourselves in this situation, at this point we were left with nothing.</p> <p> </p> <p>“Within a few days, an absolutely amazing person and his team reached out and offered us some space to work from!  What was only meant to be a couple of months, three at most, has now turned into a year! Bogdan, Vicki, Omar, Darko, Abbie, Adam, Lucy, Alison, Debbie and Alex, thank you so much as not only did you offer us a place to work from, but also a place to heal.  We will be eternally grateful for your kindness, support and friendship.</p> <p> </p> <p>“To every client that helped us along the way, shared kind words, supported us through temporary changes and stood by us while we rebuild our new base, thank you, your compassion carried us through some emotional days.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/72/6777cc51407289b353c8f1.jpg" style="margin: 0px;" width="530" height="360" hspace="0" vspace="0" alt=""></p> <p> </p> <p>“While the fire took away our building, it could never take away the dedication, love and care of a team that makes our practice what it truly is.</p> <p> </p> <p>“One year later, as we prepare to move again, we are stronger, more grateful and just as determined to continue caring for the pets and people who mean so much to us. Thank you for standing by us over the last year, we will never forget it.</p> <p> </p> <p>“We will post more details regarding the opening of the new practice at Sixfields in due course.”</p> <p> </p> <p>Pictures taken for Vets for Pets Facebook page.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/6b/c8a7bcd9b5ce40c6dce54f.png https://pettradextra.newsweaver.com/Newsletter/o1hdsa9qkzq?lang=en&rss=true A pet lifestyle brand offering a wide range of services including professional grooming, a pet bakery, and an immersive cat cafe experience, is set to open at a community-focused complex in Manchester city centre... 10 Jun 2026 12:00:00 BST a898babdaf5d6d1fccee24f556f4fa3e Right Side Articles Cover <p>A pet lifestyle brand offering a wide range of services including professional grooming, a pet bakery, and an immersive cat cafe experience, is set to open at a community-focused complex in Manchester city centre...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/28/72ee2b9250b073e19275fc.png" style="margin: 0px;" width="530" height="279" hspace="0" vspace="0" alt=""></p> <p> </p> <p>A pet lifestyle brand offering a wide range of services including professional grooming, a pet bakery, and an immersive cat cafe experience, is set to open at a community-focused complex in Manchester city centre.</p> <p> </p> <p>LollipawsClub, a one-stop pet lifestyle shop and café, is the final business to secure premises at Square Gardens, a co-living development on First Street in Manchester.</p> <p> </p> <p>Square Gardens has created a neighbourhood hub blending independent food and drink with everyday essentials and specialist services.</p> <p> </p> <p>LollipawsClub will occupy Unit 6 and is currently fitting out ahead of its autumn 2026 opening.</p> <p> </p> <p>“We are thrilled to be joining the Square Gardens community this autumn. We regularly host engaging, pet-focused events and would be delighted for you to join us. Through everything we do, we aim to create an enjoyable and distinctive experience, making life with pets more comfortable, easy, and joyful,” said Ruby Zhou, founder of LollipawsClub.</p> <p> </p> <p>The pet cafe joins a diverse retail mix anchored by Asda Express, alongside Thai-Chinese restaurant Yaowarat and Ty Blawd, a new coffee shop, both of which are due to open this summer. Seol & Tokyo, an East Asian supermarket and restaurant,has been operating since October 2025.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/37/9ef31c0f27303d1077ac95.png" style="margin: 0px;" width="530" height="262" hspace="0" vspace="0" alt=""></p> <p> </p> <p>“LollipawsClub completes the commercial line-up at Square Gardens. From the outset, our ambition was to create a neighbourhood with its own identity, somewhere residents and the wider community actively choose to spend time,” said John Clegg, Head of Property Management at developers Downing.</p> <p> </p> <p>“Each business brings something different to the development, supporting local jobs, increasing footfall and helping strengthen Square Gardens as a vibrant destination. It’s exciting to see the retail offer now fully established alongside a thriving residential community.”</p> <p> </p> <p>The milestone follows last year’s news that Square Gardens’ residential element achieved full occupancy on completion, highlighting demand for flexible, community-focused living in Manchester City Centre.</p> <p> </p> <p>For more information about Square Gardens, please visit: <a href="https://pettradextra.newsweaver.com/Newsletter/zibkdnpr6br/external?lang=en">https://squaregardens.com/</a></p> <p> </p> https://pettradextra.newsweaver.com/v3files/shard2/53765/03/d15b50651c402adac01665.png https://pettradextra.newsweaver.com/Newsletter/ut6p163ce9u?lang=en&rss=true The Animal Focused Alliance – the UK trade association for pet professionals – has been recognised at the highest level, with founder Vicky Skinner invited to 11 Downing Street for a reception hosted by the Chancellor of the Exchequer, Rachel Reeves, celebrating the contribution of the UK’s 5.7 million small businesses to the economy, society and communities... 10 Jun 2026 12:00:00 BST e672159ec859e01c8a08e1e6feee7545 Right Side Articles Cover <p>The Animal Focused Alliance – the UK trade association for pet professionals – has been recognised at the highest level, with founder Vicky Skinner invited to 11 Downing Street for a reception hosted by the Chancellor of the Exchequer, Rachel Reeves, celebrating the contribution of the UK’s 5.7 million small businesses to the economy, society and communities...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/b2/d750abff4756bee964f92f.png" style="margin: 0px;" width="530" height="333" hspace="0" vspace="0" alt=""></p> <p> </p> <p>The Animal Focused Alliance – the UK trade association for pet professionals – has been recognised at the highest level, with founder Vicky Skinner invited to 11 Downing Street for a reception hosted by the Chancellor of the Exchequer, Rachel Reeves, celebrating the contribution of the UK’s 5.7 million small businesses to the economy, society and communities.</p> <p> </p> <p>Vicky attended the special event which brought together recent winners and finalists of The Small Awards. This annual awards showcase is organised by Small Business Britain and celebrates the UK’s ‘smallest and greatest’ businesses.</p> <p> </p> <p>Chancellor of the Exchequer Rachel Reeves said: “Small businesses are the backbone of Britain’s economy and it’s a privilege to celebrate them at Downing Street today. I know how important it is to help make conditions better for small businesses to thrive, and with our Small Business Plan we’re helping cut red tape, give access to finance, cut bills and ensure employees have the skills they need.</p> <p> </p> <p>“We have the right economic plan, through stability, investment and reform we are building a stronger Britain.”</p> <p> </p> <p>The event featured an array of over 80 small businesses, from micro-businesses and family businesses, to start-ups and high-street heroes.</p> <p> </p> <p>The Alliance, which was founded in May 2025, was a finalist for the New Kid on the Block Award for best business start-up title, an award which commends businesses that started in the last eighteen months and have demonstrated considerable progress to grow and develop.</p> <p> </p> <p>Launched to support pet businesses of every kind,  from dog walkers, groomers and home boarders to catteries and animal encounter providers,  the Alliance gives members sector updates on legislation and licensing, Primary Authority-assured advice, a free legal helpline, expert webinars, and exclusive discounts on insurance, training and products.</p> <p> </p> <p>It also represents members in national policy discussions as part of the Companion Animal Sector Council, the Cross-Party Group on Animal Welfare and the Pet Advertising Advisory Group. Its mission is to promote the highest standards of animal welfare while being the voice of the pet industry – keeping pet professionals current, competent and compliant.</p> <p> </p> <p><img align="left" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8b/6efecaa21e8ce33cad0b6f.png" style="margin: 10px;" width="275" height="465" hspace="10" vspace="10" alt="">Vicky said: “To be recognised in a national award in our first year is incredible in itself, but to then be invited to Downing Street was huge.</p> <p> </p> <p>"We set up the Alliance because pet professionals so often run their businesses alone, without anyone to turn to on welfare, licensing or the law – and meeting people facing the same challenges was a real reminder that we’re all in this together.</p> <p> </p> <p>"Whether you’re a groomer, a baker or a builder, the day-to-day reality of running a small business is remarkably similar, and that shared experience is what makes events like this so valuable.”</p> <p> </p> <p>“Small businesses are vital to our communities across the UK and a major driving force behind the economy, said Michelle Ovens CBE, CEO & Founder of Small Business Britain.</p> <p> </p> <p>“It’s wonderful to see the success of the Animal Focused Alliance recognised by the Chancellor and the Treasury at No11 Downing Street. Backing small businesses has never been more important, and we must continue to ensure they have the support they need to thrive.”</p> <p> </p> <p>Now in its 10th year, The Small Awards is run annually by Small Business Britain and judged by a panel of leading business experts.</p> <p> </p> <p>For more information about the winners visit <a href="https://pettradextra.newsweaver.com/Newsletter/3usbfb9m37o/external?lang=en" target="_blank" rel="noreferrer noopener">https://thesmallawards.uk/index.aspx\#theAwards</a></p> <p> </p> https://pettradextra.newsweaver.com/v3files/shard2/53765/b2/d750abff4756bee964f92f.png https://pettradextra.newsweaver.com/Newsletter/1vp1p4qtxe8?lang=en&rss=true The Pet Industry Federation is stepping up its international activity as it explores new opportunities to support UK pet businesses looking to grow overseas and strengthen Britain’s presence in global markets... 10 Jun 2026 12:00:00 BST c40ed9497053387fc8fd6e3c8c1eab11 Right Side Articles Cover <p>The Pet Industry Federation is stepping up its international activity as it explores new opportunities to support UK pet businesses looking to grow overseas and strengthen Britain’s presence in global markets...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e4/0cce53629337d053066c08.jpeg" style="margin: 0px;" width="530" height="354" hspace="0" vspace="0" alt=""></p> <p> </p> <p>The Pet Industry Federation is stepping up its international activity as it explores new opportunities to support UK pet businesses looking to grow overseas and strengthen Britain’s presence in global markets.</p> <p> </p> <p>Following discussions with major international trade show organisers and industry partners across Europe, North America and Asia, PIF is developing a growing network of international relationships aimed at helping UK businesses access new markets, build commercial connections and identify export opportunities.</p> <p> </p> <p>Recent discussions have included Global Pet Expo (USA), Spoga Dog (Germany), SuperZoo (USA), CIPS (China), Zoomark (Italy) and Interzoo (Germany), with PIF exploring a range of opportunities that could benefit UK manufacturers, distributors, retailers and brands.</p> <p> </p> <p>To support this growing area of activity, PIF has launched a new International Trade section on its website, bringing together information on international opportunities, market access, trade events and industry developments.</p> <p> </p> <p>Nigel Baker, PIF CEO, said: “The UK pet industry has a strong reputation for quality, innovation and expertise; we want to ensure businesses have access to the opportunities, connections and support they need to succeed internationally.</p> <p> </p> <p>“We are having some exciting conversations with organisations around the world and are keen to understand where UK businesses see the greatest opportunities for growth. Our aim is to help members navigate international markets and ensure the UK pet industry has a strong voice on the global stage."</p> <p> </p> <p>PIF is currently gathering expressions of interest from businesses interested in future opportunities linked to Global Pet Expo 2027 in Orlando, USA; and a new show, Spoga Dog in Cologne, Germany, helping shape discussions around potential UK participation and support activities.</p> <p> </p> <p>Businesses interested registering their interest in attending these shows as exhibitors can do so by visiting PIF’s International Trade pages.</p> <p> </p> <p>For more information, visit: <a href="https://pettradextra.newsweaver.com/Newsletter/96qf8e8vuoi/external?lang=en" target="_blank" rel="noreferrer noopener">https://petfederation.co.uk/overseas-events-opportunities/</a> <br><br></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/e4/0cce53629337d053066c08.jpeg https://pettradextra.newsweaver.com/Newsletter/6slhuz5gjqx?lang=en&rss=true A new study by researchers from the University of Sussex and the University of Exeter, and supported by the British Hedgehog Preservation Society (BHPS), has found microplastics in over three-quarters of pet food products tested... 17 Jun 2026 12:00:00 BST 10ba8ee62d90e49cd656edc47470726d Feature Story <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e0/1747f51f4c3536a7e42988.jpg" style="margin: 0px;" width="450" height="293" hspace="0" vspace="0" alt=""></p> <p>A new study by researchers from the University of Sussex and the University of Exeter, and supported by the British Hedgehog Preservation Society (BHPS), has found microplastics in over three-quarters of pet food products tested...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ad/61b1266935d3c1e2b6a273.jpg" style="margin: 0px;" width="530" height="363" hspace="0" vspace="0" alt=""></p> <p> </p> <p>A new study by researchers from the University of Sussex and the University of Exeter, and supported by the British Hedgehog Preservation Society (BHPS), has found microplastics in over three-quarters of pet food products tested. </p> <p> </p> <p>The discovery has revealed a hidden source of plastic pollution that could be affecting pets, including cats and dogs, and wild animals such as hedgehogs. </p> <p> </p> <p>The research, published in Environmental Toxicology and Chemistry, analysed 38 different dog, cat, and hedgehog food products sold in the UK. Microplastics were detected in 84% of brands and 27% of all samples tested, with cheaper ‘value range’ products containing more than more expensive products.  </p> <p> </p> <p>“We found microplastics in 16 out of the 19 brands we tested, including very well-known ones,” said the lead researcher, PhD student Emily Thrift. “Given the huge number of pets in the UK, as well as hedgehogs and other wild mammals which are fed these foods to supplement their diets, this represents a major, previously overlooked pathway for plastic to enter terrestrial ecosystems.” </p> <p> </p> <p>Despite higher concentrations in dry food, wet food leads to higher daily microplastic intake because larger portions are needed to meet energy requirements. The researchers estimate that a large dog could ingest between 162 and 2,314 microplastic particles per day, depending on the food type and brand selected, which would later be excreted, potentially contaminating soil.  </p> <p> </p> <p>Many wild animals are also fed pet foods in gardens, and hedgehogs could consume between 6 and 105 microplastics per day. This may also have potential implications for pet and wildlife health, although this was not the focus of this research.  </p> <p> </p> <p>Fay Vass, Chief Executive for BHPS, said: “It’s of great concern that this study has shown hedgehogs in Britain appear to be consuming high levels of plastic – although we are not yet sure of the impacts of this on hedgehog health, we do know that toxins can accumulate on microplastic particles.</p> <p> </p> <p>"Microplastics are an increasing presence across the natural environment as well as the wider food chain, which is a broader issue of growing concern that must be addressed. Exposure to microplastics should be reduced wherever possible to help minimise this unnecessary risk.” </p> <p> </p> <p>“Microplastics are not just a marine problem,” said Professor Fiona Mathews, Professor of Environmental Biology at the University of Sussex and overseer of the research. “Our pets may be inadvertently spreading plastic pollution through their food and faeces, affecting wildlife and the wider environment.” </p> <p> </p> <p>At present, the sources of contamination are unclear, and further research is now needed to find out whether ingredient quality, packaging types, or processing methods, are the main contributors to the problem.</p> <p> </p> <p>Professor Tamara Galloway, Professor of Ecotoxicology at the University of Exeter, said: “Our results are a reminder that our pets are exposed to the same chemical pollutants as ourselves. Cleaning up the food chain is a crucial target for the future.”</p> https://pettradextra.newsweaver.com/Newsletter/102o08um9te?lang=en&rss=true The Pet Industry Federation has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products... 17 Jun 2026 12:00:00 BST e30d4eb750a315a43c8c7532d4462601 articles top <p>The Pet Industry Federation has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/6f/14290915280e907398ee64.png" style="margin: 0px;" width="275" height="116" hspace="0" vspace="0" alt="">The Pet Industry Federation has launched GARD (Guidance for Advertising, Review and Drafting) a tool designed to help businesses assess the advertising risk of pet supplements and other non-medicinal veterinary products.</p> <p> </p> <p>GARD is intended to support responsible marketing by helping users identify wording that may risk presenting a product as a veterinary medicine.</p> <p> </p> <p>GARD is aimed at manufacturers, brand owners, marketers, technical teams and regulatory reviewers involved in developing packaging, leaflets, websites, testimonials and other promotional materials for non-medicinal veterinary products in the pet sector.</p> <p> </p> <p>PIF created GARD to provide a clearer way of reviewing advertising wording against the core principle that non-medicinal veterinary products should be presented only as supporting or maintaining health in healthy animals. They should not be presented as treating, preventing, curing, restoring, correcting or modifying disease or physiological functions in a medicinal way. The framework has been developed against the current regulatory backdrop, including Veterinary Medicines Directorate guidance on advertising non-medicinal veterinary products published on 14 January 2026.</p> <p> </p> <p>Using a Green, Amber, Amber-Red and Red structure, ‘GARD’ helps users review wording individually and in combination across channels including packaging, leaflets, websites and testimonials. It is an advisory screening tool to support best practice and does not replace legal review.</p> <p> </p> <p>Nigel Baker, PIF CEO, said: “‘GARD’ has been developed to help businesses navigate an area that can often feel unclear in practice. By giving companies a more structured way to review wording and presentation, we hope it will support better decision-making and encourage high standards in the marketing of non-medicinal veterinary products across the pet sector.”</p> <p> </p> <p>‘GARD’ can be accessed through PIF as part of its wider support for compliant and responsible product marketing. It is a free to PIF members, and will cost £150 + VAT to non-members. To access ‘GARD’, email <a href="mailto:info@petfederation.co.uk">info@petfederation.co.uk</a></p> <p> </p> <p>For more information about PIF membership, visit <a href="https://pettradextra.newsweaver.com/Newsletter/64lkruibb0w/external?lang=en">www.petfederation.co.uk</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/6f/14290915280e907398ee64.png https://pettradextra.newsweaver.com/Newsletter/1k9rqsgzx3e?lang=en&rss=true Green Pantry [ https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en ], the natural dog nutrition brand recently acquired by the owners of Burgess Pet Care [ https://pettradextra.newsweaver.com/Newsletter/1vreoqgb0ak/external?lang=en ], is launching a new line of freshly cooked, easy-to-store dog food. Developed in direct partnership with the veterinary experts at Pickles Vets, the new range brings expert-led, functional nutrition to help pet owners better support their dogs’ health... 17 Jun 2026 12:00:00 BST 80e01301b74f6f5dec32e422cbf5f37a articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f9/8aa93f5c0b45edac2f569f.png" style="margin: 0px;" width="450" height="185" hspace="0" vspace="0" alt=""></p> <p><a title="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" data-outlook-id="2498cbf5-e8c2-47a4-a32a-9e134285f22d">Green Pantry</a>, the natural dog nutrition brand recently acquired by the owners of <a title="https://pettradextra.newsweaver.com/Newsletter/1vreoqgb0ak/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1vreoqgb0ak/external?lang=en" data-outlook-id="7ee62d71-882c-4a44-954f-9583be9bd152">Burgess Pet Care</a>, is launching a new line of freshly cooked, easy-to-store dog food. Developed in direct partnership with the veterinary experts at Pickles Vets, the new range brings expert-led, functional nutrition to help pet owners better support their dogs’ health...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/82/c2d1a7c1c5516d128a9b92.png" style="margin: 0px;" width="530" height="218" hspace="0" vspace="0" alt=""></p> <p> </p> <p><a title="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="2498cbf5-e8c2-47a4-a32a-9e134285f22d">Green Pantry</a>, the natural dog nutrition brand recently acquired by the owners of <a title="https://pettradextra.newsweaver.com/Newsletter/1vreoqgb0ak/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1vreoqgb0ak/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="7ee62d71-882c-4a44-954f-9583be9bd152">Burgess Pet Care</a>, is launching a new line of freshly cooked, easy-to-store dog food. Developed in direct partnership with the veterinary experts at Pickles Vets, the new range brings expert-led, functional nutrition to help pet owners better support their dogs’ health.</p> <p> </p> <p dir="ltr">Understanding the common reasons dogs visit vets was a key part of the new products. The range features four specific recipes focusing on weight control, mobility and joint health (especially for senior dogs), skin and coat care, and digestive care. These specialised diets are designed to give pet owners a simple, practical way to support their companions every single day.</p> <p dir="ltr"> </p> <p dir="ltr">The veterinary team at Pickles recognised a specific market need for diets that bridge the gap between clinical support and everyday feeding. As the team at Pickles explains: “There are some excellent options available for pet owners in the UK, but we felt there was room for something new. This range brings together functional health formulation and quality natural ingredients in a way that feels simple and accessible for everyday use.”</p> <p dir="ltr"> </p> <p dir="ltr">Pickles Vets wanted to provide bespoke nutrition that directly addresses the issues they treat daily in their clinics, beyond general wellness. They go on to explain: “Working with Green Pantry and Burgess gave us the opportunity to have direct input into the formulations.  Each recipe reflects the conditions our team sees most often in practice, from digestive health, skin and coat, weight management, and joint support, particularly in older dogs. The result is a range built around carefully selected proteins, natural botanicals, and targeted functional inclusions, all formulated to FEDIAF guidelines.” </p> <p dir="ltr"> </p> <p dir="ltr">Dr. Suzanne Moyes from Burgess Pet Care and Green Pantry commented on balancing specific needs with great taste and convenient feeding habits. “This was achieved over an 18 month process, which is much longer than our normal NPD timelines. The complexity of our desired outcome meant it involved a lot of back and forth between our nutritionists, the veterinary team at Pickles and our ingredient and nutritional suppliers, which was then followed by more than a few rounds of product testing.”</p> <p dir="ltr"> </p> <p dir="ltr"><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e0/b9c5c2693b242157ac72f3.png" style="margin: 0px;" width="530" height="468" hspace="0" vspace="0" alt=""></p> <p dir="ltr">The new, freshly cooked range is available in four formats (Digestive Care, Weight Control, Mobility & Senior and Skin and Coat Care). The range is available in 380g pouches or 3.04kg boxes with an RRP from £3.99 via the <a title="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/nby9izvpaw4/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="0c2e0b8f-db5e-4c9e-b0d2-cd4e830879e1">Green Pantry website</a> and specialist pet retailers </p> https://pettradextra.newsweaver.com/Newsletter/15p78gi7d7w?lang=en&rss=true Beaphar has expanded its Dimethicare range with the launch of Beaphar Dimethicare Spray for Pets, Home & Car, and Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs... 17 Jun 2026 12:00:00 BST 217f7c3bd074439d242256e19f78fa33 articles top <p>Beaphar has expanded its Dimethicare range with the launch of Beaphar Dimethicare Spray for Pets, Home & Car, and Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/47/8508fe418ce86cb1130562.jpg" style="margin: 0px;" width="530" height="555" hspace="0" vspace="0" alt=""></p> <p>Beaphar has expanded its Dimethicare range with the launch of Beaphar Dimethicare Spray for Pets, Home & Car, and Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs.</p> <p> </p> <p>Containing dimethicone, Dimethicare products physically immobilise fleas, ticks, mites and lice, offering an alternative to traditional insecticidal treatments and with 70% of pet owners looking for natural solutions to fleas, the range gives retailers an opportunity to offer greater choice in pesticide-free parasite control.</p> <p> </p> <p>Beaphar Dimethicare Spray for Pets, Home & Car is a dual-purpose, value for money spray for use on pets and in their surroundings. By offering one pesticide-free product for multiple settings, it gives pet owners a convenient and cost-effective option. With price now the second most important factor when choosing a flea treatment, up from seventh place in 2022, affordable options like Dimethicare are becoming increasingly important within the category.</p> <p> </p> <p>Beaphar Dimethicare Line-On for Rabbits, Ferrets and Guinea Pigs extends pesticide-free parasite control into the small animal category. With around 500,000 rabbits and 500,000 guinea pigs in the UK, the launch gives retailers an opportunity to better support small pet owners with a simple pesticide-free option. The product is available in a three-pipette pack. </p> <p> </p> <p>Claire Edmunds, UK Marketing Manager for Beaphar, said: “With household budgets under pressure, retailers need products that combine value with effective parasite control. By expanding the Dimethicare range, Beaphar is making it easier to offer affordable pesticide-free options for cats, dogs and small pets. It also gives shoppers more reason to turn to one trusted brand for the needs of the whole pet household.”</p> <p> </p> <p>Beaphar’s wider anti-parasite range includes veterinary medicines and non-medicinal products in a variety of easy-to-use formats, including spot-ons, tablets, collars and household treatments. To help retailers maximise the opportunity, Beaphar also provides point of sale materials and access to parasite training modules accredited by AMTRA, VetPol and Vetskill through the <a href="https://pettradextra.newsweaver.com/Newsletter/148w4bekflr/external?lang=en" target="_blank" rel="noreferrer noopener">Beaphar Training Academy</a>. </p> <p> </p> <p>To find out more about the Beaphar anti-parasite range, retailers can visit <a href="https://pettradextra.newsweaver.com/Newsletter/1x90c1ypt68/external?lang=en" target="_blank" rel="noreferrer noopener">https://www.beaphar.co.uk/</a> or <a href="https://pettradextra.newsweaver.com/Newsletter/zbvwvvydgos/external?lang=en">contact</a> their Beaphar Sales Executive.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/47/8508fe418ce86cb1130562.jpg https://pettradextra.newsweaver.com/Newsletter/1g0hzaitia7?lang=en&rss=true Fast-growing and award-winning pet retailer Jollyes Pets is opening its 123rd store at Unit 7B, Houndstone Retail Park, Yeovil, BA22 8YQ tomorrow (Friday 19 June)... 17 Jun 2026 12:00:00 BST 5e97189faaa87513bdcd46a1a91390cf articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/d6/28a9fb7035086d97207585.png" style="margin: 0px;" width="450" height="259" hspace="0" vspace="0" alt=""></p> <p>Fast-growing and award-winning pet retailer Jollyes Pets is opening its 123rd store at Unit 7B, Houndstone Retail Park, Yeovil, BA22 8YQ tomorrow (Friday 19 June)...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/17/ae9dd67b0a2992de261617.png" style="margin: 0px;" width="530" height="305" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Fast-growing and award-winning pet retailer Jollyes Pets is opening its 123rd store at Unit 7B, Houndstone Retail Park, Yeovil, BA22 8YQ tomorrow (Friday 19 June).</p> <p> </p> <p>Highlights include:</p> <ul> <li>Mayor Tony Lock will officially cut the red ribbon</li> <li>The National Foundation for Retired Service Animals (NFRSA), Jollyes’ national charity partner, will be at the opening, and a retired police service dog will bite through a string of sausages to mark the occasion</li> <li>Because it’s Houndstone retail park, customers will be welcomed by Elvis impersonator singing hit songs including Hound Dog, All Shook Up and the Wonder of You</li> <li>Yeovil FC’s legendary mascot the Jolly Green Giant will be welcoming customers between 9.30am and 10.30am</li> <li>Win a prize on Jollyes’ iconic Wheel of Fur-tune and pick up a goody bag</li> <li>To celebrate the World Cup, customers can also take part in football game to win prizes</li> <li>On Saturday 20 June, customers will also be entertained with music and games, with prizes to be won throughout the day.</li> </ul> <p><strong>The Team</strong></p> <p>The store has created seven roles and will be run by store manager Jason Freeman. Jason has a cockapoo called Molly and previously had several cats and dachshunds as pets.</p> <p> </p> <p><strong>In-store features</strong></p> <p>An expanded range of food and accessories for cats and a chilled and frozen raw food section which is currently exploding in popularity amongst pet owners.</p> <p> </p> <p>Jollyes’ exclusive ‘Zoomies”’delivery service via Uber Eats – delivering pet food and toys in as little as 30 minutes to customers within a five miles radius of the store.</p> https://pettradextra.newsweaver.com/Newsletter/14k4gxpphpf?lang=en&rss=true To coincide with this year’s Rabbit Awareness Week, Supreme Petfoods [ https://pettradextra.newsweaver.com/Newsletter/1ov0xr4o0xx/external?lang=en ], the UK's leading expert in small pet nutrition, has led a ‘dietary rethink’ to support the event’s theme 'Feeding Bunnies Better'... 17 Jun 2026 12:00:00 BST 2e454709945dd518888f65731f5bb3ec articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/6a/34fbba3f2fd866eabcd122.png" style="margin: 0px;" width="450" height="225" hspace="0" vspace="0" alt=""></p> <p>To coincide with this year’s Rabbit Awareness Week, <a href="https://pettradextra.newsweaver.com/Newsletter/1ov0xr4o0xx/external?lang=en">Supreme Petfoods</a>, the UK's leading expert in small pet nutrition, has led a ‘dietary rethink’ to support the event’s theme 'Feeding Bunnies Better'...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/20/c997658f32a73cb6853ee2.png" style="margin: 0px;" width="530" height="265" hspace="0" vspace="0" alt=""></p> <p> </p> <p>To coincide with this year’s Rabbit Awareness Week, <a href="https://pettradextra.newsweaver.com/Newsletter/1ov0xr4o0xx/external?lang=en">Supreme Petfoods</a>, the UK's leading expert in small pet nutrition, has led a ‘dietary rethink’ to support the event’s theme 'Feeding Bunnies Better'.</p> <p> </p> <p>Following new research revealing a lack of clarity about the nutritional needs of rabbits and guinea pigs, the Selective Nutrition Guide app, a new web-based tool, removes any guesswork about what to feed them and offers reassurance that their pet’s nutritional needs are being met.</p> <p> </p> <p>Rabbits and guinea pigs are the UK’s most popular pets after cats and dogs, with nearly 2 million of them living in UK households. However, while the latest data* suggest that many rabbit owners take their guardian role very seriously,** current guidelines may not meet basic dietary needs and, at best, are confusing.</p> <p> </p> <p>When surveyed about feeding regimens, some veterinary professionals advocated weighing out food portions, while others suggested a volume-based approach or measuring by eye. So, which is it?</p> <p> </p> <p>Social media trends can add to that uncertainty, with rabbits and guinea pigs frequently shown eating large quantities of fruit and vegetables. Appropriately fed fresh vegetables can be a valuable part of a balanced diet, but excessive amounts can reduce hay intake and affect dental and digestive health.</p> <p> </p> <p>To end the confusion, Supreme has stepped up and simplified its feeding guidelines, providing a definitive guide that’s easy to understand and even easier to follow.</p> <p> </p> <p>The new Selective Nutrition Guide app is a first-of-its-kind digital tool, developed in partnership with specialist veterinary expert Molly Varga from The Exotics Animals Vets.</p> <p> </p> <p><strong>How Supreme’s Selective Nutrition Guide web app works: </strong></p> <ul> <li><strong>Body condition scoring (BCS) guidance: </strong>Step-by-step visual tools help owners accurately assess their pet's weight and body condition.</li> <li><strong>Personalised portion calculator: </strong>Exact daily measurements for Selective nuggets, including which to feed and how much, based on the pet's individual requirements, body weight and BCS.</li> <li><strong>Safe food database: </strong>A comprehensive guide explains which leafy greens, vegetables, and occasional fruit treats are safe to feed, how often, and in what quantities.</li> <li><strong>Weekly menu creator: </strong>Featuring customisable options and saveable weekly menus, this planner balances individual pet preferences with nutritional variety and accessibility.</li> </ul> <p>Supreme Marketing Director, Claire Hamblion-Jennings, says: "Rabbits and guinea pigs are intelligent, social, and deeply rewarding companions, and we know that most pet parents want to do the right thing. But our research has shown that what’s been missing until now is definitive, actionable feeding guidelines. Our simple, expert-led approach should finally clarify any confusion, and the new app will put precise, expert-level nutritional guidance in the palm of everyone’s hand.”</p> <p> </p> <p><strong>Supreme’s vet-led guidance on daily feeding:</strong></p> <ul> <li><strong><em>Unlimited fresh, dust-free, high-quality hay.</em></strong> High-quality, fresh hay should always be available ad libitum (freely), always. It shouldn't be measured; it should be constant.</li> <li><strong><em>Measured portions by weight:</em></strong> Concentrated food should always be measured by weight, not ‘by eye.’ </li> <li><strong><em>Fresh leafy greens:</em></strong> A small handful of appropriate leafy greens from the app's safe food list to provide essential fibre and additional nutritional enrichment. Carefully portioned so that hay remains the primary focus of the diet.</li> </ul> <p><em>* The vet survey was conducted in October 2025 among 177 UK veterinary professionals. For a copy of the research and any further information, contact </em><a href="mailto:supreme@nobullagency.co.uk"><em>supreme@nobullagency.co.uk</em></a></p> <p><em>** The survey of 177 UK veterinary professionals found that 50% of all rabbit veterinary visits (47.8%) are now for proactive routine care and vaccinations</em></p> <p><em>The Supreme Selective Feeding Guide App was developed in partnership with specialist veterinary expert Molly Varga and is available </em><a href="https://pettradextra.newsweaver.com/Newsletter/dsc7vksoom1/external?lang=en"><em>here</em></a><em>.</em></p> <p><a href="https://pettradextra.newsweaver.com/Newsletter/dsc7vksoom1/external?lang=en">https://app.supremepetfoods.com/</a></p> https://pettradextra.newsweaver.com/Newsletter/w4pb5u7wrc3?lang=en&rss=true Garry Howard, director of one of the UK’s largest online veterinary-approved retailers, Direct4Pet, offers advice on how to care for your rabbit during Rabbit Awareness Week... 17 Jun 2026 12:00:00 BST ef7d372fd73d785e4af72393234637c7 articles top <p>Garry Howard, director of one of the UK’s largest online veterinary-approved retailers, Direct4Pet, offers advice on how to care for your rabbit during Rabbit Awareness Week...</p> <p><strong><em><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/64/f7bc88ca7fc8df383cf98e.png" style="margin: 0px;" width="530" height="379" hspace="0" vspace="0" alt=""></em></strong></p> <p> </p> <p><strong><em>Garry Howard, director of one of the UK’s largest online veterinary-approved retailers, Direct4Pet, offers advice on how to care for your rabbit during Rabbit Awareness Week.</em></strong></p> <p><strong><em> </em></strong></p> <p>June 22-26 marks Rabbit Awareness Week (RAW)<strong> </strong>and is a major annual UK campaign dedicated to improving pet rabbit welfare. As the third most popular yet most arguably neglected pet in the UK, rabbits often suffer from improper housing and diets. RAW runs campaigns to change this through education. The annual week-long event is organised by <a href="https://pettradextra.newsweaver.com/Newsletter/oungpmmqwsy/external?lang=en" target="_blank" rel="noopener">Rabbit Awareness Action Group</a> in collaboration with major animal charities like the RSPCA, Blue Cross, and the PDSA.  </p> <p> </p> <p>RAW promotes the <strong>5 Welfare Needs</strong> of rabbits. The fist of these is <strong>Diet</strong>. A rabbit’s diet should consist of 85-90% high-quality hay or grass, 10% fresh greens, and only 5% concentrated pellets.  Hay helps to keep teeth and tummies healthy, and a rabbit should eat its bodyweight in hay every day. Brands such as <strong>Natures Own, Burgess Excel and HayDay </strong>offer a range of varieties of hay to meet any dietary requirements and will help to keep any bunny munching away happily. <strong>Tiny Friends Farm Russel Rabbit Loopies </strong>containing carrot and mint and baked to bite-sized pieces provide an occasional tasty treat for rabbits while <strong>Burgess High Quality Nuggets</strong> with mint for adult and junior and dwarf rabbits have been formulated with vets and nutritionists. This ensures they contain the right balance of vitamins and minerals to supplement your rabbits’ diet to help keep them happy and healthy.</p> <p> </p> <p>The second welfare need is <strong>Environment.</strong> "A hutch is not enough!" Rabbits need large, enriched housing spaces where they can run, jump, dig, and stretch out. </p> <p> </p> <p>Rabbits are athletic animals. In the wild, they run, dig, forage, and socialise across wide territories. Sadly, many domestic rabbits are still confined to hutches that are far too small for their needs — leading to stress, obesity, and even behavioural problems. The RSPCA recommends that a hutch needs to be at least 3m (length) x 2m (width) x 1m (height) plus a rabbit needs 24/7 access to a secure run or exercise area.</p> <p> </p> <p>This space should include:</p> <ul> <li>A <strong>sleeping area</strong> (dark, enclosed, and safe)</li> <li>An <strong>activity area</strong> (with room to hop, stretch, and stand upright)</li> <li><strong>Tunnels, shelves, and hideouts</strong> for stimulation and safety</li> </ul> <p>The third area for welfare is <strong>Companionship,</strong> Rabbits are highly social animals and should always be kept in properly bonded pairs or small groups, not alone or with guinea pigs.</p> <p> </p> <p>The fourth area is <strong>Behaviour.</strong> Providing tunnels, platforms, and safe spaces prevents behavioural issues like over-grooming or aggression. Rabbits are intelligent and curious — and they need mental and physical stimulation every single day. Without it, they can become bored, frustrated, and destructive. Enrichment ideas include:</p> <ul> <li><strong>Dig boxes</strong> (filled with safe soil or shredded paper)</li> <li><strong>Chew toys</strong> (to prevent dental issues and relieve boredom)</li> <li><strong>Foraging toys</strong> (hide treats inside hay or puzzle feeders)</li> <li><strong>Tunnels and hideaways</strong> (to simulate natural burrows)</li> <li><strong>Cardboard castles or platforms</strong> (encourage exploration)</li> </ul> <p>The fifth and final area of rabbit welfare is <strong>Health & Vet Care:</strong> Routine check-ups are essential, alongside vaccinations for deadly diseases (like Myxomatosis and RHD). During RAW, vet practices and rescue centres offer free resources, health checks, and educational materials. You can download free owner packs and find local events on the <a href="https://pettradextra.newsweaver.com/Newsletter/c17o0sz5tjk/external?lang=en" target="_blank" rel="noopener">Rabbit Awareness Action Group</a> website or keep up to date by following their <a href="https://pettradextra.newsweaver.com/Newsletter/1vyr8osltbe/external?lang=en" target="_blank" rel="noopener">Facebook Page</a>. </p> <p> </p> <p>Bunnies are fastidious groomers, but they still need a helping hand — especially long-haired breeds like Angoras or Lionheads. A b<strong>asic </strong>care routine should consist of;</p> <ul> <li>Weekly grooming (daily for long-haired breeds)</li> <li>Regular nail trims</li> <li>Daily health checks (eyes, teeth, ears, poop)</li> <li>Vaccinations </li> <li>Neutering — improves behaviour and prevents serious health issues</li> </ul> <p>Rabbits are gentle, intelligent, loving companions — and they deserve care that reflects their unique needs. Rabbit Awareness Week is more than a campaign — it’s a movement to improve their lives.</p> <p> </p> <p><em>As a UK-based, RCVS-registered veterinary pharmacy and pet-care retailer, Direct4Pet provides a full range of products — prescription medicines, food, supplements, accessories and everyday essentials — all overseen by qualified veterinary professionals. Products to cater for a rabbit’s needs can be found on the online store.</em></p> <p> </p> <p><strong>For further information on Direct4Pet visit: </strong><a href="https://pettradextra.newsweaver.com/Newsletter/vcz36inp1ms/external?lang=en" target="_blank" rel="noreferrer noopener"><strong>www.direct4pet.co.uk</strong></a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/64/f7bc88ca7fc8df383cf98e.png