Newsletter - Pet Trade Xtra

Newsletter - Pet Trade Xtra – Issue 35 2026 https://pettradextra.newsweaver.com/Newsletter/ en-us 10 Sep 2026 07:46:05 BST 10 Sep 2026 07:46:05 BST https://pettradextra.newsweaver.com/Newsletter/rss.xml Newsweaver neil@pottingshedpress.co.uk (Potting Shed Press Limited) support@newsweaver.ie (Newsweaver) 60 true Guinea Pig Awareness Week returns with new focus https://pettradextra.newsweaver.com/Newsletter/1s0oho3yrmc?lang=en&rss=true Guinea Pig Awareness Week (GPAW), the UK’s leading welfare initiative dedicated to guinea pigs, returns this year from Monday 26th to Friday 30th October, with a new focus on helping owners better understand what it takes to keep their guinea pigs happy and healthy... 09 Sep 2026 12:00:00 BST 1c506d158c31b06e71850542cd430dab articles bottom <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/df/e3298e47f2c36d73a2537f.png" style="margin: 0px;" width="450" height="284" hspace="0" vspace="0" alt=""> Guinea Pig Awareness Week (GPAW), the UK’s leading welfare initiative dedicated to guinea pigs, returns this year from Monday 26th to Friday 30th October, with a new focus on helping owners better understand what it takes to keep their guinea pigs happy and healthy... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/08/fcd834b1340b6d31c07f91.png" style="margin: 0px;" width="530" height="335" hspace="0" vspace="0" alt="">   Guinea Pig Awareness Week (GPAW), the UK’s leading welfare initiative dedicated to guinea pigs, returns this year from Monday 26th to Friday 30th October, with a new focus on helping owners better understand what it takes to keep their guinea pigs happy and healthy.      The 2026 theme, ‘Happy, Healthy Guinea Pigs’, will put health and proactive care at the heart of the campaign, as well as highlighting the important role that the five welfare needs - environment, diet, behaviour, companionship and health - play in supporting guinea pigs’ overall wellbeing.       Now in its sixth year, GPAW has become a key fixture in the pet care calendar, bringing together veterinary practices, animal welfare charities, rescues, retailers, pet care brands and owners to improve understanding of guinea pig welfare.      A key focus for this year will also be helping owners recognise when their guinea pigs are in good health, as well as understanding the signs that something may not be quite right. Guinea pigs are vulnerable to a range of health issues and, as prey animals, can be very good at hiding signs that they are unwell. Changes in behaviour, appetite, weight or normal routines can therefore be important indicators that veterinary attention may be needed.      To address this, the campaign will encourage owners to take a proactive approach to guinea pig health, highlighting that regular veterinary care alongside simple at-home monitoring can play a vital role in spotting potential problems early.     GPAW will once again be led by guinea pig care specialists Burgess Excel supported by animal welfare and veterinary organisations, including GPWUK, RSPCA, Blue Cross, Woodgreen Pets Charity and Raystede, who have come together to support guinea pig welfare.      Suzanne Moyes, Deputy Managing Director and In-house Vet at Burgess Pet Care, said: “Guinea pigs are incredibly good at hiding signs that they may not be feeling themselves, which can make it difficult for owners to recognise when something is wrong. This year’s Guinea Pig Awareness Week is about giving owners the knowledge and confidence to be proactive about their guinea pigs’ health.      “By understanding the five welfare needs and how they work together, owners can help create the right conditions for their guinea pigs to thrive. Alongside good everyday care, regular veterinary checks and simple health monitoring at home can make a real difference. We want GPAW to empower owners to understand what happy, healthy guinea pigs look like - and to recognise when they might need a little extra help.”      GPAW 2026 will be supported by a range of resources designed to make it easier for owners, veterinary teams, rescues and retailers to access and share trusted advice. Downloadable campaign packs will provide practical information and materials to help bring the ‘Happy, Healthy Guinea Pigs’ message to life.      Throughout the week, there will be expert advice, educational content, real owner stories and creative activations, helping to make guinea pig health and welfare accessible and engaging for owners.      Businesses, veterinary teams, rescues and other organisations are encouraged to support GPAW by sharing campaign resources, running educational activity and helping owners understand how proactive care can contribute to happier, healthier guinea pigs.      Interested organisations can register to receive campaign updates and resources via the <a id="OWA982f3439-6a6a-044e-c667-03d242761a3e" title="https://pettradextra.newsweaver.com/Newsletter/m5r0z59lcyu/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/m5r0z59lcyu/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="e04bb40e-70c1-4972-8aae-5cad9018b586">Guinea Pig Alliance website</a>.  Nominations closing soon for Rescue Pet Awards https://pettradextra.newsweaver.com/Newsletter/161tb6okr8c?lang=en&rss=true The countdown is on to nominate the rescue shelters, volunteers, foster carers, businesses and rescue pets making a difference, with nominations for the inaugural Rescue Pet Awards closing at midnight on 30 September 2026... 09 Sep 2026 12:00:00 BST c8fe84e9c77961d1f4d2099f800ab75c articles bottom The countdown is on to nominate the rescue shelters, volunteers, foster carers, businesses and rescue pets making a difference, with nominations for the inaugural Rescue Pet Awards closing at midnight on 30 September 2026... <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/97/5239ac64224bf09c30dd6c.png" style="margin: 10px;" width="200" height="193" hspace="10" vspace="10" alt="">The countdown is on to nominate the rescue shelters, volunteers, foster carers, businesses and rescue pets making a difference, with nominations for the inaugural Rescue Pet Awards closing at midnight on 30 September 2026.   Organised by Only Rescues, the new awards have been created to recognise the people and organisations behind rescue, from the teams working tirelessly in shelters to the foster carers opening their homes, volunteers giving their time and businesses providing vital support.   There are also two categories dedicated to the animals at the heart of it all, Rescue Dog of the Year and Rescue Cat of the Year, celebrating rescue pets whose stories have made a lasting impact on the people around them.   With 17 categories in total, the awards recognise the breadth of the rescue world. Categories include UK Shelter of the Year, International Shelter of the Year, Volunteer-Led Shelter of the Year, Foster Carer of the Year, Rescue Volunteer of the Year and Rescue Influencer of the Year, alongside awards recognising veterinary practices, groomers, pet food and insurance providers, retailers, pet care brands and others supporting rescue.   Tara Hamdi, founder of Only Rescues, said: “Rescue centres and the people working in them are doing an extraordinary job, often in incredibly difficult circumstances. They are the people who are there every day, caring for animals who have nowhere else to go and working tirelessly to give them a better future.   “We created the Rescue Pet Awards to give that work the recognition it deserves. We also wanted to celebrate the incredible network around rescue, from foster carers and volunteers to vets, groomers and businesses that support shelters and rescue pets in so many different ways.   “And, of course, we couldn't have an awards celebrating rescue without celebrating the pets themselves. There are so many incredible stories out there, and we want to hear them.”   Nominations are free and close at midnight on 30 September 2026, with the winners announced at the inaugural Rescue Pet Awards at the Andaz London Liverpool Street on 24 November 2026. The evening will be hosted by internationally recognised dog behaviour expert and television personality Victoria Stilwell.   The awards are supported by an impressive line-up of sponsors and partners from across the pet and professional services industries, including Agria Pet Insurance, Butternut Box, Marro, Simply Jasper's, Gatehouse Awards, Mackle Petfoods, Tug-E-Nuff, Nobull, Tarragon Wealth, Glowcroft, 42BR Barristers, PATS - Pet and Aquatics Trade Show, PetRemedy, WildWash and The Animal Focused Alliance.   To nominate or find out more about the Rescue Pet Awards, visit <a href="https://pettradextra.newsweaver.com/Newsletter/1mihxmgd0a3/external?lang=en" target="_blank" rel="noreferrer noopener">www.therescuepetawards.com</a>. https://pettradextra.newsweaver.com/v3files/shard2/53765/ca/bc678bb007cc70bbb1b36d.png Birmingham Dogs Home hosts country music festival https://pettradextra.newsweaver.com/Newsletter/1o9k8elv27k?lang=en&rss=true 09 Sep 2026 12:00:00 BST 4095dc463b94ae9e4f2779bee822d9e7 articles bottom <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/96/b761b1362ebd6bf15e382e.png" style="margin: 0px;" width="450" height="281" hspace="0" vspace="0" alt=""> <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c0/d0050d4f62c86573a10d33.png" style="margin: 0px;" width="530" height="331" hspace="0" vspace="0" alt="">   <a id="OWA4d732ba3-581f-e882-d49e-cab7a1ed5f98" title="https://pettradextra.newsweaver.com/Newsletter/qsixbcr53iz/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/qsixbcr53iz/external?lang=en" data-outlook-id="e8211dbf-df56-45ce-a856-5a579533ada1" data-auth="NotApplicable">Birmingham Dogs Home</a> welcomed hundreds of supporters to its first-ever Country Music Festival on Saturday 22nd August, raising over £9,500 to help provide lifesaving care for dogs in need — including Boris, a two‑year‑old pug cross recovering from extensive surgery. The event brought together some of the best country artists, with performances from Kassidy Kiernan, Two Ways Home, Buckle ‘N’ Boots and radio DJ Harry Colley from Country Roads Radio on Cheshire Mix 56. The festival combined live music, fundraising activities and community spirit to support the charity’s work with homeless and abandoned dogs. <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/08/1cf5ffa96febb217716645.png" style="margin: 10px;" width="175" height="253" hspace="10" vspace="10" alt="">Boris’s story Boris arrived at Birmingham Dogs Home as a stray, suffering from a severely prolapsed eye — an injury that had clearly caused him significant pain for some time. On arrival, he was understandably grumpy and defensive, and the veterinary team made the difficult decision to remove his damaged eye.   Once free from pain, Boris’s personality transformed. He became affectionate, playful and eager for human company. However, his journey to a new home has been far from simple. As a pug cross, Boris also struggled with breathing difficulties, leading the team to carry out BOAS (Brachycephalic Obstructive Airway Syndrome) surgery to improve his long-term quality of life.   Boris is now recovering under the charity’s veterinary team, who remain hopeful he will soon be ready to begin his search for a forever family.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/94/62eea59aa86efd34819a2a.png" style="margin: 0px;" width="530" height="369" hspace="0" vspace="0" alt=""> Why fundraising matters   Boris is just one of more than 2,000 dogs rescued by Birmingham Dogs Home each year — many of whom require emergency treatment, medication, behavioural support and months of rehabilitation before they can be rehomed.   It costs the charity around £6,000 every day to operate its centres in Solihull and Wolverhampton. With no government funding, Birmingham Dogs Home relies entirely on public donations and fundraising events like the Country Festival to continue providing essential care.   <img align="left" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/00/9ec7ae4fa4fdb234da15d1.png" style="margin: 10px;" width="175" height="188" hspace="10" vspace="10" alt="">A successful first festivalRachel Frost, Events and Community Fundraising Manager at Birmingham Dogs Home, said: “Our first ever ‘Country Music Festival’ was a great success. It was wonderful to see so many Country and Western fans helping us to raise funds to ensure that thousands of dogs like Boris can continue to receive the care and support they need.   “We're also incredibly grateful to our supporters, volunteers, stallholders and local businesses who came together and helped us make the festival possible.   If you would like to donate to help more dogs like Boris, visit: <a id="OWA8bc20c62-750c-3685-5a4e-ee489288b221" title="https://pettradextra.newsweaver.com/Newsletter/fk5jhj03qmj/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/fk5jhj03qmj/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="cc959ba4-4023-4874-af31-48f45f0fbf8c" data-auth="NotApplicable">https://birminghamdogshome.org.uk/support-us/donate/</a> Get your own copy of Pet Trade Xtra https://pettradextra.newsweaver.com/Newsletter/1kn2e1xnuj0?lang=en&rss=true direct to your e-mail inbox... 06 Jan 2016 12:00:00 GMT 28985dc216e70f47e33d33c08734742a Right Side Articles Cover direct to your e-mail inbox... direct to your e-mail inbox... The best news service every week. Subscribe for free by <a href="https://pettradextra.newsweaver.com/Newsletter/sr5tmah00et?lang=en" target="_blank" rel="noopener">clicking here</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg Family-run pet food business changing hands https://pettradextra.newsweaver.com/Newsletter/1t5g8q036sa?lang=en&rss=true A family-run pet Cumbrian pet food company is set to change hands after the current owners announced they were stepping away from the business after 32 years. R W & P J Park Pet Foods, located in the town of Millom, will move to new ownership on October 1... 09 Sep 2026 12:00:00 BST 69f6067a5cc063e0b9fe5fea9b0af1a5 Right Side Articles Cover A family-run pet Cumbrian pet food company is set to change hands after the current owners announced they were stepping away from the business after 32 years. R W & P J Park Pet Foods, located in the town of Millom, will move to new ownership on October 1... A family-run pet Cumbrian pet food company is set to change hands after the current owners announced they were stepping away from the business after 32 years.   R W & P J Park Pet Foods, located in the town of Millom, will move to new ownership on October 1.   Current owner Phil Park told customers of his family’s decision on the company’s Facebook page.   He wrote: “This is probably one of the hardest posts I will ever have to write. After 32 years in business as a family, we have made the incredibly difficult decision to hand over the reins to a new family.   “This hasn’t been an easy decision. In fact, it has probably been one of the hardest decisions we have ever had to make. But after a lot of thought, we know in our hearts that it is the right thing for us and the right time to start a new chapter.   Phil added in the social media post: “Over those 32 years, I have also had the privilege of meeting some truly wonderful people. The friendships, conversations, laughs and relationships we have built along the way are probably what I will miss the most. The business may be changing hands, but those memories and friendships will always stay with me.   “From 1st October, we will begin handing everything over to the new owners. Things will remain much the same, and I will be there to help them learn the ropes and make sure the transition is as smooth as possible.” https://pettradextra.newsweaver.com/v3files/shard2/53765/95/61c99f469dbaeee502dec2.jpg https://pettradextra.newsweaver.com/v3files/shard2/53765/95/61c99f469dbaeee502dec2.jpg IPN’s chief commercial officer becomes MD of Yorkshire Tea business https://pettradextra.newsweaver.com/Newsletter/wtz8saw4rod?lang=en&rss=true Inspired Pet Nutrition’s chief commercial officer Fiona Fox has left the business to take up the role of managing director of Taylors of Harrogate, the owner of Yorkshire Tea... 09 Sep 2026 12:00:00 BST 68679b7e9b243c4d78c9f8db7713ab0d Right Side Articles Cover Inspired Pet Nutrition’s chief commercial officer Fiona Fox has left the business to take up the role of managing director of Taylors of Harrogate, the owner of Yorkshire Tea... Inspired Pet Nutrition’s chief commercial officer Fiona Fox has left the business to take up the role of managing director of Taylors of Harrogate, the owner of Yorkshire Tea.   Fox will join the tea and coffee business this autumn, succeeding Andy Brown, who has led Taylors for 17 years and is set to become chair of the board next year.   She joins the tea and coffee business after spending three years at IPN after previously holding senior positions at Mars and Procter & Gamble. https://pettradextra.newsweaver.com/v3files/shard2/53765/8d/0a606ca8df932ad5fa8bb5.png https://pettradextra.newsweaver.com/v3files/shard2/53765/8d/0a606ca8df932ad5fa8bb5.png The Paws Lab launches dual sided dental care wipes https://pettradextra.newsweaver.com/Newsletter/1p2gif163oq?lang=en&rss=true Leading London-based home pet hygiene product manufacturer The Paws Lab has announced the launch of its new Dental Care Wipes, a breakthrough in everyday pet oral hygiene designed to make dental care simple, gentle and achievable for every owner... 09 Sep 2026 12:00:00 BST 6cd55308d0e2a3c459c85b06447a7a55 Right Side Articles Cover Leading London-based home pet hygiene product manufacturer The Paws Lab has announced the launch of its new Dental Care Wipes, a breakthrough in everyday pet oral hygiene designed to make dental care simple, gentle and achievable for every owner... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/5f/3e0cda32bdb7f75f1fbc09.png" style="margin:0px;" width="530" height="353" hspace="0" vspace="0" alt="">   Leading London-based home pet hygiene product manufacturer The Paws Lab has announced the launch of its new Dental Care Wipes, a breakthrough in everyday pet oral hygiene designed to make dental care simple, gentle and achievable for every owner.   The Paws Lab Dental Care Wipes are dual‑sided, single‑use finger wipes that slip comfortably over the finger, allowing owners to clean their pet’s teeth and gums in seconds without a toothbrush, paste or mess.    Ideal for puppies, senior pets and those who resist traditional brushing, the wipes remove plaque, food residue and buildup while freshening breath and supporting cleaner teeth and gums between professional dental visits.   A Smarter, Two‑Surface Design Dental hygiene is one of the most neglected areas of pet care, often because pets dislike brushing and owners struggle to maintain a routine. The Paws Lab Dental Care Wipes solve this problem with a unique dual‑surface format: <ul type="disc"> <li>Micropearl‑textured side — lifts plaque, residue and buildup</li> <li>Soft, smooth side — gently wipes and massages gums</li> </ul> This gives owners one simple tool for two complementary stages of daily dental care    <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/98/26422cf7d912fc77d2defa.png" style="margin: 0px;" width="378" height="377" hspace="0" vspace="0" alt=""> Powered by Advanced SilverTi+ Technology The wipes are formulated with SilverTi+, The Paws Lab’s patented nano‑silver and titanium dioxide technology, as part of the brand’s advanced approach to everyday hygiene. The formulation also includes cereal extract, which complements the mechanical cleaning action of the wipe by supporting oral hygiene and breath management, while helping reduce the conditions that can contribute to plaque mineralisation and tartar formation. The wipes are alcohol‑free and contain no added fragrance; their naturally light scent comes from ingredients within the formulation itself, including the cereal extract. Together, the targeted formulation and purpose‑designed dual‑sided wipe create a distinctive and practical approach to everyday pet dental care.   Nothing else on the market combines this format, this formulation and this level of ease‑of‑use.    Transforming Daily Dental Care The Paws Lab Dental Care Wipes make consistent dental hygiene achievable for all households: <ul type="disc"> <li>Clean teeth and gums</li> <li>Help reduce plaque buildup</li> <li>Freshen breath</li> <li>Support long‑term oral health</li> <li>Encourage early routine building for puppies</li> <li>Provide a manageable alternative for pets who dislike toothbrushes</li> </ul> One customer shared, “My dog hates the toothbrush, but these wipes are so much gentler and let me keep up with his dental hygiene.”   Strong Retail and Professional Support Already one of the brand’s bestselling products, the wipes are stocked across 30+ London and UK retail locations and contribute to The Paws Lab’s 4.7 Trustpilot rating. Groomers frequently recommend them to clients as an easy way to maintain dental hygiene between visits, reinforcing their credibility and everyday practicality.   A New Standard in Pet Oral Hygiene By combining a controlled finger‑cot format, two purpose‑designed surfaces and a targeted SilverTi+ formulation, The Paws Lab Dental Care Wipes turn a difficult, often avoided task into a simple daily routine. They offer a distinctive, effective and accessible approach to preventative pet dental care.   If you are visiting PATS, NEC 27-29 September 2026 you can see all The Paws Lab products on stand NS50.   Company Contact: The Paws Lab hello@thepawslab.co +44 (0)7440 335 601 <a title="www.thepawslab.co" href="https://pettradextra.newsweaver.com/Newsletter/w754tvpf9ws/external?lang=en" target="_blank" rel="noopener">www.thepawslab.co</a> For further information please visit:  <a href="https://pettradextra.newsweaver.com/Newsletter/2980rejm5uj/external?lang=en">www.thepawslab.co</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/46/3692ee68165ebf43c533b3.png Independent retailers urge Chancellor to turn growth ambition into action on business rates https://pettradextra.newsweaver.com/Newsletter/1637p6f1sgi?lang=en&rss=true A leading independent retailers association has welcomed the Chancellor's growth ambitions but says independent retailers now need to see the benefit in their own cost base... 09 Sep 2026 12:00:00 BST 8190d364ab54e758decfd23764f7d994 Right Side Articles Cover A leading independent retailers association has welcomed the Chancellor's growth ambitions but says independent retailers now need to see the benefit in their own cost base... A leading independent retailers association has welcomed the Chancellor's growth ambitions but says independent retailers now need to see the benefit in their own cost base. The <a href="https://pettradextra.newsweaver.com/Newsletter/193grvu3m33/external?lang=en" target="_blank" rel="noopener">British Independent Retailers Association</a> (Bira), which works with over 6,000 independent retailers across the UK, has responded to this week's growth speech by Chancellor John Healey, in which he committed to reducing the burden of business regulation by 25% by the end of this Parliament and set out a roadmap to greater business rates retention for local councils and strategic authorities. Bira said independent retailers want to play their part in delivering growth, particularly where that growth is spent with British based businesses, and that the high street stands ready to benefit if the cost of doing business comes down. Andrew Goodacre, CEO of Bira, said: "We welcome the Chancellor's focus on growth, and we share his ambition to deliver sustained growth for the UK economy. Independent retailers want to play their part in that growth, and growth that is spent with British based businesses is the kind that will benefit the high street most directly. "The Chancellor himself accepts that he must draw a line under the rising cost of doing business. We now urge him to use the upcoming Budget to give independent retailers in every postcode real reason for hope, by acting on business rates and the cost of employment." Mr Goodacre added that independent retailers will be watching closely to see whether the Budget delivers meaningful reform, rather than further reviews and roadmaps. https://pettradextra.newsweaver.com/v3files/shard2/53765/9a/179bd842db0a70ecc712c1.png https://pettradextra.newsweaver.com/v3files/shard2/53765/37/105e0c46a6db528a5f9e4d.png The best of last edition of Pet Trade Xtra https://pettradextra.newsweaver.com/Newsletter/1ttovgnflr2?lang=en&rss=true The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... 24 Oct 2018 12:00:00 BST 64a990eaaf30fb7c6fdeae49cc0013be Right Side Articles Cover The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... https://pettradextra.newsweaver.com/v3files/shard2/53765/7d/07f25983f313d7bf7de0bf.png Popular pet shop closes doors for final time https://pettradextra.newsweaver.com/Newsletter/12n1xj4kifs?lang=en&rss=true A popular family-run pet shop in Dartford has closed its doors for the final time on Saturday after 38 years in business... 02 Sep 2026 12:00:00 BST 9fd7889b4481a8d69b2c67537522ae9c Right Side Articles Cover A popular family-run pet shop in Dartford has closed its doors for the final time on Saturday after 38 years in business... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/5e/7d3d643ba25cdc62f13819.jpeg" style="margin: 0px;" width="530" height="384" hspace="0" vspace="0" alt="">   A popular family-run pet shop in Dartford has closed its doors for the final time after 38 years in business as owners retire.   Pet & Garden Supplies closed on Saturday as owners Marion and Andrew decided to spend more time with their growing family.   They told customers of their decision on Facebook, saying: “We would like to say a big thank you to all of our customers who have supported our dream over the past 38 years.   “It’s now time for us to say goodbye and retire, so we can spend more time with our growing family.”   After the final day of trading, the couple added:   “Thank you to everyone who came in to say goodbye and for your thoughtful cards and gifts. So many flowers around the house.   “I will miss you all, but from my heart it’s been a dream for 38 years.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/26/419d235ce0cb032e7e6c4f.jpeg" style="margin: 0px;" width="530" height="706" hspace="0" vspace="0" alt=""> https://pettradextra.newsweaver.com/v3files/shard2/53765/45/97176f645b53382b3f7cbc.jpeg PATS promises bumper showcase of new products https://pettradextra.newsweaver.com/Newsletter/ev5yx5zfmvn?lang=en&rss=true Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 450 new items set to be showcased... 02 Sep 2026 12:00:00 BST 814c73a077371e750d7c206dfdb63aff Right Side Articles Cover Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 450 new items set to be showcased... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/d2/61bc39870b35e368f616c5.jpg" style="margin: 0px;" width="530" height="315" hspace="0" vspace="0" alt="">   Seeing the latest pet product launches under one roof is one of the major attractions for visitors to PATS, and this September’s show at the NEC Birmingham will be no exception, with over 450 new items set to be showcased.   The Pet & Aquatics Trade Show takes place over three days in Halls 3 and 3A at the NEC from Sunday, 27thSeptember, to Tuesday, 29th September 2026.   An impressive line-up of entries to the popular New Product Showcase is a positive sign that PATS exhibitors are excited about their latest products and eager to show them to visiting retailers and buyers.   Products entered into the Showcase, sponsored by Leopard Co and supported by media partner pbwnews, will be judged by a panel of independent pet retailers on the first day of the show to decide the winners of the New Product Awards.   Exhibitors recognise that winning a New Product Award can certainly increase the profile of the items to the trade.   Barkin Bistro won a New Product Award at PATS last year with its Pancreatic Support range. “Winning the award was a fantastic moment for us. It was great recognition of the work we’re doing around natural, functional nutrition, and it really reinforced that there’s a growing demand for this type of product in the market,” said director Joanne Tohill.   “The award has definitely helped elevate the product in terms of exposure. It’s given both customers and stockists added confidence and has opened-up new conversations with retailers who may not have come across us before.”   The Showcase is designed to help visitors find easily the latest and most exciting products to hit the pet trade. There is an information card beside each product, giving details such as suggested retail price and where to find the item’s exhibitor. <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/76/ec64e8bbc5966b09f2a759.png" width="177" height="177" alt=""> New Product Award categories This year's awards feature 12 categories: <ul> <li>Cat Accessories & Toys</li> <li>Cat Food Products</li> <li>Dog Food Products (sponsored by Petfellas)</li> <li>Dog Treat Products (sponsored by Law Print & Packaging)</li> <li>Dog Accessories & Toys (sponsored by Paws Wholesale)</li> <li>Dog Harnesses, Leads & Dog Wear</li> <li>Small Animal & Bird Products</li> <li>Pet Care Products (sponsored by Pedigree Wholesale)</li> <li>Grooming Products</li> <li>Aquatic Indoor Products</li> <li>Aquatic Outdoor Products</li> <li>Reptile Products</li> </ul>   PATS 2026 will once again be co-located with BETA International, the leading equestrian trade exhibition, taking place on 27–28 September 2026. Retailers and buyers will be able to visit both events with a single registration, giving BETA International visitors access to PATS and vice versa.   Visitor registration is now open at <a href="https://pettradextra.newsweaver.com/Newsletter/106mlj6duof/external?lang=en">https://bit.ly/4aLE1Hp</a> with free admission available to qualifying trade professionals. For more information about PATS 2026, including a full list of exhibitors, visit <a href="https://pettradextra.newsweaver.com/Newsletter/iu608nqk0oy/external?lang=en">www.patshow.co.uk</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/11/de6cb87772fffaf710b9e3.jpg New Kibble Calculator puts dog food under microscope https://pettradextra.newsweaver.com/Newsletter/zvklspj5z0i?lang=en&rss=true Dog owners are being challenged to take a closer look at what's actually in their dog's bowl with the launch of a new online Kibble Calculator [ https://pettradextra.newsweaver.com/Newsletter/3j0k96purrq/external?lang=en ]... [ https://pettradextra.newsweaver.com/Newsletter/3j0k96purrq/external?lang=en ] 02 Sep 2026 12:00:00 BST c4a7500da6b739031353dfbc7b61dc1c Right Side Articles Cover Dog owners are being challenged to take a closer look at what's actually in their dog's bowl with the launch of a new online <a href="https://pettradextra.newsweaver.com/Newsletter/3j0k96purrq/external?lang=en" target="_blank" rel="noreferrer noopener">Kibble Calculator...</a> <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/11/bae0b5e2be55eaa349d3d2.png" style="margin: 0px;" width="530" height="350" hspace="0" vspace="0" alt="">   As questions around dog food ingredients and manufacturing hit the headlines, meat for dogs has launched a deliberately provocative tool asking owners how much they really know about what they feed their pets.   Dog owners are being challenged to take a closer look at what's actually in their dog's bowl with the launch of a new online <a href="https://pettradextra.newsweaver.com/Newsletter/g8b23fw77so/external?lang=en" target="_blank" rel="noreferrer noopener">Kibble Calculator.</a>   Created by British raw dog food brand <a href="https://pettradextra.newsweaver.com/Newsletter/1l9jn7hh7wb/external?lang=en" target="_blank" rel="noreferrer noopener">meat for dogs</a>, the free tool asks owners a series of questions about what they expect from dog food; from recognisable ingredients and meat content to fillers and processing.   It then calculates just how compatible those expectations are with kibble.   The calculator arrives as dog food ingredients and manufacturing are receiving renewed scrutiny, following recent high-profile product recalls and growing questions from owners about exactly what goes into the food they give their pets.   Rather than focusing on individual manufacturers, meat for dogs wants owners to ask a much simpler question: Do you actually know what you're feeding your dog?   The brand argues that dog food has become increasingly complicated, with lengthy ingredient lists, nutritional terminology, supplements and highly processed products becoming normalised.   Its alternative is deliberately less complicated: raw meat, bone and offal.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/7c/d3c69008d7cadcaa3831b0.png" style="margin: 0px;" width="530" height="354" hspace="0" vspace="0" alt=""> The Kibble Calculator takes that philosophy to its logical (and admittedly ridiculous) conclusion.   The brand describes its methodology as: “Scientifically questionable. Emotionally accurate.”   Users receive a score at the end which can be shared on social media, while meat for dogs plans to follow the launch with research into how well British dog owners actually understand the ingredients and processing behind their pets' food.   Independent pet retailers interested in becoming a meat for dogs stockist can request a free sample box and try the range for themselves.   Take the Kibble Calculator: <a href="https://pettradextra.newsweaver.com/Newsletter/g8b23fw77so/external?lang=en" target="_blank" rel="noreferrer noopener">meatfordogs.co.uk/pages/kibble-calculator</a> Interested in becoming a meat for dogs stockist? Request a free sample box at <a href="mailto:info@meatfordogs.co.uk">info@meatfordogs.co.uk</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/c4/d4d75fa0052b1f8d92a038.png Pets Corner launches fresh frozen dog food range https://pettradextra.newsweaver.com/Newsletter/15sq5z8q2jb?lang=en&rss=true Family-run pet retailer Pets Corner [ https://pettradextra.newsweaver.com/Newsletter/16zqmcerwh6/external?lang=en ] is expanding its premium nutrition offering with the launch of Gentle Kitchen, a new fresh frozen dog food subscription service deigned to deliver high-quality, irresistible meals straight to your home... 02 Sep 2026 12:00:00 BST f2d0a667faff0ad6779685115bd88229 Right Side Articles Cover Family-run pet retailer <a title="https://pettradextra.newsweaver.com/Newsletter/16zqmcerwh6/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/16zqmcerwh6/external?lang=en" data-outlook-id="2db0ad31-4907-4d14-ab17-23c02d42bd1f">Pets Corner</a> is expanding its premium nutrition offering with the launch of Gentle Kitchen, a new fresh frozen dog food subscription service deigned to deliver high-quality, irresistible meals straight to your home... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/58/a0d3fae31eff2d87148489.png" style="margin: 0px;" width="530" height="236" hspace="0" vspace="0" alt=""> Family-run pet retailer <a title="https://pettradextra.newsweaver.com/Newsletter/16zqmcerwh6/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/16zqmcerwh6/external?lang=en" data-outlook-id="2db0ad31-4907-4d14-ab17-23c02d42bd1f">Pets Corner</a> is expanding its premium nutrition offering with the launch of Gentle Kitchen, a new fresh frozen dog food subscription service deigned to deliver high-quality, irresistible meals straight to your home.   Formulated by Pet Corner’s team of nutritionists and veterinary partners, Gentle Kitchen is created to give pet owners an easy way to feed wholesome, nutritionally complete meals packed with succulent meat and tender vegetables. The range has been developed to support dogs’ joint health, brain function and glossy coats, without compromising on quality nutrition, or value.   Available in four recipes – Rustic Chicken, Hearty Beef, Tender Lamb and Salmon – with prices starting from RRP £3.99 per pack, Gentle Kitchen combines premium ingredients with expert formulation. Each recipe contains 67% real meat or fish, making it one of the meatiest fresh frozen dog foods available, surpassing many leading competitors in the category. And, with carefully selected vegetables and functional ingredients, including salmon oil and hemp oil, the meals provide essential omega-3 and omega-6 fatty acids.   Gentle Kitchen is gently cooked at just 72°C, the lowest cooking temperature of any major fresh frozen dog food brand in the UK. This delicate cooking process helps preserve more of the natural vitamins, amino acids and beneficial oils found in the ingredients, while offering the convenience and reassurance of a cooked meal.   Unlike some fresh food recipes on the market, Gentle Kitchen avoids ingredients such as red lentils, which can be difficult for some dogs to digest. Instead, the recipes use highly digestible ingredients including rice and prebiotic-rich chicory, to support digestive health and sensitive stomachs.   Fresh frozen dog food has become increasingly popular among pet owners seeking minimally processed nutrition. The launch of Gentle Kitchen reflects growing demand for fresh, high-quality pet food that delivers both convenience and proven nutritional benefits.   The launch comes as Pets Corner continues to invest in innovative, nutritionally focused products that help pet owners make healthier choices for their animals.   Lucy Marcham, Nutritional Expert at Pets Corner, said: "We're delighted to introduce a fresh frozen dog food to our range, made with gently steamed single-source protein and vegetables before being frozen to lock in their natural goodness. It's an excellent choice for pet owners looking to explore fresh nutrition while providing their dogs with a wholesome, highly digestible meal.   "Cooked at just 72°C, the lowest temperature in the category, this gentle process helps preserve more of the natural vitamins, amino acids and beneficial oils in every recipe. The result is a nutritious, delicious meal that supports dogs' health and wellbeing."   Dean Richmond, CEO at Pets Corner, said: "As the pet food market continues to evolve, we're committed to offering the products our customers are increasingly looking for. With fresh frozen nutrition continuing to grow in popularity, we're delighted to bring a higher quality option to the market.   "Customers can choose the flexibility of one-off purchases in-store or enjoy the ease of a subscription service through our website. As a family-run business since 1968, Pets Corner remains proudly independent, with a focus on delivering wholesome, honest food at an excellent price, backed by decades of expertise and care."   The Gentle Kitchen range is available now in Pets Corner stores and online at <a title="http://www.petscorner.co.uk" href="https://pettradextra.newsweaver.com/Newsletter/161yfpxab5f/external?lang=en" data-outlook-id="e34e5a0d-7f05-441c-84de-26d94674ab96">www.petscorner.co.uk</a>, from RRP £3.99, with both one-off purchase and subscription options available.   https://pettradextra.newsweaver.com/v3files/shard2/53765/e7/3084f92b24587c28f9d716.png Pet Remedy welcomes new ambassador https://pettradextra.newsweaver.com/Newsletter/5ja7wqjdann?lang=en&rss=true Pet Remedy has announced specialist exotic pet insurer ExoticDirect as its latest official ambassador in a partnership designed to support the health and emotional wellbeing of unusual companion animals... 02 Sep 2026 12:00:00 BST 80f939128e159ba7b5ba3dc3ce898aa8 Right Side Articles Cover Pet Remedy has announced specialist exotic pet insurer ExoticDirect as its latest official ambassador in a partnership designed to support the health and emotional wellbeing of unusual companion animals... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/0a/3779c0ef06bbc6519703ef.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt="">   Pet Remedy has announced specialist exotic pet insurer ExoticDirect as its latest official ambassador in a partnership designed to support the health and emotional wellbeing of unusual companion animals. The collaboration brings together two businesses which recognise that parrots, reptiles, rabbits and small mammals have distinct needs that can be very different from those of cats and dogs. To celebrate the partnership, Pet Remedy customers can receive a 15 per cent discount when purchasing an eligible policy from ExoticDirect. Customers can claim the offer by visiting <a title="http://www.exoticdirect.co.uk" href="https://pettradextra.newsweaver.com/Newsletter/6o7r27x9c6k/external?lang=en" target="_blank" rel="noopener" data-outlook-id="ebb2640a-6924-4241-8050-5bf5a2a9eae5">www.exoticdirect.co.uk</a> and entering the code PETREMEDY15 when buying their policy. Andrew Hale, emotional wellbeing expert at Pet Remedy, said: “We are delighted to welcome ExoticDirect as a Pet Remedy ambassador because our organisations share a commitment to seeing the individual animal and recognising that wellbeing is about far more than simply meeting basic physical needs. “Birds, reptiles, rabbits and small mammals can experience stress and distress, but their signals may be subtle or easily misunderstood. Their emotional wellbeing deserves the same thought and care as their physical health. “By working with ExoticDirect, we hope to help more owners feel supported in taking a rounded approach to their animals’ care, from creating an appropriate environment and understanding behaviour to preparing for unexpected veterinary treatment.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/5b/d26358294a97ddf75f12a1.jpg" style="margin: 0px;" width="530" height="398" hspace="0" vspace="0" alt=""> Pet Remedy produces calming products intended for use with a wide variety of species including exotic pets such as small rodents, lizards and snakes.  The company says its calming formulation works alongside an animal’s natural calming mechanisms and can be used during potentially stressful situations including travel, fireworks, visits to the vet, moving home or changes to an animal’s routine. Unlike products created solely for cats or dogs, Pet Remedy’s range has been developed with multi-species households in mind. ExoticDirect has specialised in insurance for exotic pets since 1996 and provides policies for animals including parrots, lizards, snakes, tortoises, rabbits, guinea pigs, ferrets, pygmy hedgehogs and other unusual companions. The company says its policies are designed to help owners manage unexpected veterinary costs, allowing them to concentrate on securing suitable treatment when an animal becomes ill or injured. Depending on the type of pet and policy selected, cover may also be available for risks including theft or death. Exotic animals can require highly specialised veterinary care, while signs of illness or distress may be less obvious than they are in more commonly kept pets. The partnership aims to encourage owners to consider both sides of responsible care: supporting an animal’s day-to-day emotional wellbeing and planning for unexpected health problems. Martyn Bartlett- Judge, of Pet Remedy, said: “We’re delighted to welcome ExoticDirect as an official Pet Remedy ambassador. “Like Pet Remedy, its team understands that every species has different needs and that protecting an animal’s health and wellbeing can provide valuable reassurance for owners. “Whether you share your home with a parrot, tortoise, rabbit or another exotic companion, ExoticDirect can help you explore specialist cover designed with your pet in mind.” https://pettradextra.newsweaver.com/v3files/shard2/53765/0a/3779c0ef06bbc6519703ef.jpg New pet food brand Sam’s Field launches in UK https://pettradextra.newsweaver.com/Newsletter/1nju42tm8m1?lang=en&rss=true BSB Products has launched a new range of pet food to the UK at Glee Birmingham. Made in Czechia by pet food producer Vafo, Sam’s Field is a great range of premium dog and cat foods (wet and dry) and treats for budget conscious pet owners. Stockists can enjoy 20% off their first order until 18th September... 09 Sep 2026 12:00:00 BST e72f2b91ef110b4604fb1c0fb7f42650 Feature Story <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/bd/888de03374eda892069d34.png" style="margin: 0px;" width="450" height="179" hspace="0" vspace="0" alt=""> BSB Products has launched a new range of pet food to the UK at Glee Birmingham. Made in Czechia by pet food producer Vafo, Sam’s Field is a great range of premium dog and cat foods (wet and dry) and treats for budget conscious pet owners. Stockists can enjoy 20% off their first order until 18th September... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/09/b0f629904314522a02f98c.png" style="margin: 0px;" width="530" height="211" hspace="0" vspace="0" alt=""> BSB Products has launched a new range of pet food to the UK at Glee Birmingham. Made in Czechia by pet food producer Vafo, Sam’s Field is a great range of premium dog and cat foods (wet and dry) and treats for budget conscious pet owners. With grain free, gluten free and low grain, Sam’s Field has something for every dog and cat.   Sam’s Field premium dry dog food is expertly formulated to meet the specific nutritional needs of dogs of all breeds, sizes and life stages. Made with high-quality fresh meat, animal proteins, fruit and vegetable extracts, and carefully selected functional ingredients, each recipe supports healthy digestion, optimal nutrient absorption, and overall wellbeing. Recipes include: <ul type="disc"> <li>Low Grain Chicken & Potato,</li> <li>Grain Free Venison,</li> <li>Gluten Free Beef & Veal.</li> </ul> Sam’s Field also has an irresistible range of crunchy and functional Treats with options including: <ul type="disc"> <li>Goose,</li> <li>Herring,</li> <li>Dental Care,</li> <li>Skin & Coat.</li> </ul> Many traditional dog foods contain grains, particularly wheat, which can be more difficult for some dogs to digest. Sam’s Field grain-free and low-grain recipes are designed to support sensitive digestive systems and help reduce the risk of food intolerances and adverse dietary reactions. The result is complete, balanced nutrition that supports a lifetime of quality nutrition and health.   The Dry Dog Food range comes in 2.5kg and 13kg bags with a recipe for Small Breeds, Sam's Field Fresh Chicken & Potato Adult Mini, in 8kg. SRPs range from just £46.95 for 13kg Fresh Chicken & Potato.   Sam’s Field’s cat food range is crafted with the same commitment to quality. Carefully balanced recipes are rich in meat and made from premium ingredients to support cat health, wellbeing and natural instincts.   Whether a cat requires nutrition for growth, maintenance or specialised dietary support, Sam’s Field offers delicious, protein-rich recipes tailored to their needs. With irresistible flavours and carefully selected ingredients, every meal is designed to keep your feline companion healthy, active and satisfied. With recipes including: <ul type="disc"> <li>Delicious Wild with Duck, Chicken and Rice,</li> <li>Duck & Jerusalem Artichoke Pouch,</li> <li>Beef Filet & Beetroot Pouch for Sterilised Cats.</li> </ul> The Dry Food range is available in 2.5kg bags and the Wet in 85g pouches. SRPs range from £1.15 for an 85g Cat Pouch with Duck Filets & Jerusalem Artichoke to £17.95 for 2.5kg Adult Delicious Wild.   Colin Rodger, Director at BSB Products, exclusive UK distributor of Sam’s Field said: “Sam’s Field is a great quality range of pet foods at an attractive price point for budget conscious owners who want to feed the best they can. The recipes are well balanced with natural, wholesome ingredients and options for all life stages and most dietary needs. We are delighted to be launching Sam’s Field in the UK & Ireland and look forward to discussing it with our retail partners and establishing this fantastic brand with pet lovers.”   *20% Discount on first order over £250 available from 8th – 18th September includes Free Delivery. Pet food wins national award on first day of launch https://pettradextra.newsweaver.com/Newsletter/1fahqyxdw6l?lang=en&rss=true Sam’s Field has had an immediate impact, winning a New Product Award on the first day of its launch at Glee at the NEC Birmingham. Director Colin Rodger is pictured with the award on the stand at Glee... 09 Sep 2026 12:00:00 BST 2831b419ee962f440f11d18ccd18ea73 Feature Story <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ef/80246252c3c2731af5f841.jpg" style="margin: 0px;" width="450" height="353" hspace="0" vspace="0" alt=""> Sam’s Field has had an immediate impact, winning a New Product Award on the first day of its launch at Glee at the NEC Birmingham. Director Colin Rodger is pictured with the award on the stand at Glee... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/88/db71915fcae8b0bd5e6104.jpg" style="margin: 0px;" width="530" height="533" hspace="0" vspace="0" alt="">   Sam’s Field has had an immediate impact, winning a New Product Award on the first day of its launch at Glee at the NEC Birmingham.   The new range of dog and cat food took the major honour in the pet product category, beating off stiff competition along the way.    Director Colin Rodger, director at exclusive UK distributor BSB Products, said: “We are thrilled to have won this fabulous award – which actually comes 18 years after our first Glee.   “Sam's Field is a great opportunity for retailers  – premium pet food and treats in attractive packaging, well priced for pet parents on a budget. Many thanks to the judging panel – it's a great way to launch in the UK market.”   Sam’s Field had been shortlisted by the judges alongside Meat Sausages from Bear's Kitchen Natural Dog Treats and Treat Ball from Creative Products.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/27/565a4761edbad6fe7d9b62.jpg" style="margin: 0px;" width="530" height="387" hspace="0" vspace="0" alt=""> After being shortlisted Colin, pictured receiving the award on Tuesday, then had to pitch the merits of Sam's Field to the panel of judges before they made their final decision.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ec/03f48987f820e2fbdc188d.jpg" style="margin: 0px;" width="530" height="388" hspace="0" vspace="0" alt=""> The Wild Bird Care category was won by AgriGrub with Dried Calciworms. The PetFellas announces partnership with South African firm https://pettradextra.newsweaver.com/Newsletter/15aqr41nd32?lang=en&rss=true The PetFellas has announced its latest partnership with Montego Pet Nutrition, a well-loved, innovative and leading pet care brand from South Africa. The move will result in the innovative KAROO Wild dog treat range arriving in the UK... 09 Sep 2026 12:00:00 BST a2cf2e79b41982d10a79e26ea4f0ff35 articles top <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/39/be604e112fe7133cb97c26.png" style="margin: 0px;" width="450" height="247" hspace="0" vspace="0" alt=""> The PetFellas has announced its latest partnership with Montego Pet Nutrition, a well-loved, innovative and leading pet care brand from South Africa. The move will result in the innovative KAROO Wild dog treat range arriving in the UK... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/3e/28df733e633f3c0e82fef5.png" style="margin: 0px;" width="530" height="291" hspace="0" vspace="0" alt="">   The PetFellas has announced its latest partnership with Montego Pet Nutrition, a well-loved, innovative and leading pet care brand from South Africa. The move will result in the innovative KAROO Wild dog treat range arriving in the UK.   The partnership marks another significant milestone in The PetFellas' mission to introduce distinctive, premium-quality pet brands to UK retailers and pet owners. The KAROO Wild range will make its official UK debut at PATS 2026, where visitors will have the opportunity to discover the brand and learn more about its unique story.   Developed in the heart of South Africa's Karoo region, KAROO Wild features sustainably sourced African antelope as its primary ingredient, offering dogs a novel protein treat that is naturally high in protein, low in fat, and rich in essential nutrients such as iron, amino acids and B vitamins.   All dogs will appreciate the distinctive, full-bodied gamey flavour and soft, chewy texture. The range is free from grain, gluten, artificial colours and flavours, and is available in multiple formats including Training Bits, Trail Bites and Sticks, each infused with natural herbs such as rosemary, oregano and thyme.    KAROO Wild has been created not only to provide exceptional nutrition and palatability but also to support sustainable farming practices and the revitalisation of South Africa's game meat industry. The brand's purpose is captured in its philosophy:  ‘Reward. Revive. Rewild’.   Gerard O'Mahony, Director of The PetFellas, commented: "We're incredibly excited to be partnering with Montego Pet Nutrition and introducing KAROO Wild to the UK pet market.   “Innovation remains at the centre of everything we do, and KAROO Wild brings something genuinely different to retailers and consumers alike. The combination of premium quality, novel protein, sustainability credentials and a compelling story rooted in South Africa's Karoo region makes this a standout addition to our portfolio.   “We know UK pet owners are increasingly looking for products that deliver both nutritional value and a unique experience, and KAROO Wild does exactly that."   Montego Pet Nutrition commented: "We’re delighted to partner with The PetFellas to bring KAROO Wild dog treats to families in the UK. This is more than an expansion; it’s about building a partnership with a brand that shares our passion for pets on a global scale.   “Their passion for building premium brands, strong retail relationships and deep understanding of the UK pet market make them the ideal partner for KAROO Wild.   “We look forward to introducing UK retailers and pet owners to a product that reflects our commitment to quality, sustainability and innovation. Together, we believe we can make KAROO Wild a truly exciting new proposition within the premium treats category."   The PetFellas will showcase the KAROO Wild range at PATS, NEC Birmingham, September 2026, where visitors can explore the full product line, meet the team and learn more about the opportunities available for UK retailers and distributors.   The announcement follows The PetFellas' continued investment in sourcing innovative, premium brands from around the world and reinforces the company's ambition to become the UK's leading partner for distinctive pet nutrition and pet care products.   For more information about KAROO Wild and to arrange a meeting during PATS, contact The PetFellas team. General enquiries <a href="mailto:hello@thepetfellas.co.uk">hello@thepetfellas.co.uk</a> Rosewood launches Mr Men Little Miss pet products https://pettradextra.newsweaver.com/Newsletter/lfzlji8qw5s?lang=en&rss=true Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet aisle this autumn, with the launch of a collection of nine Mr Men Little Miss dog toys at PATS 2026, stand O30, 27–29 September at the NEC... 09 Sep 2026 12:00:00 BST 587c4e8b57439efc21ac43157acd2b87 articles top <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/fb/a3fa79783072ebbe239662.jpg" style="margin: 0px;" width="450" height="139" hspace="0" vspace="0" alt=""> Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet aisle this autumn, with the launch of a collection of nine Mr Men Little Miss dog toys at PATS 2026, stand O30, 27–29 September at the NEC... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/27/96ce40340ac9fc24f7a7da.jpg" style="margin: 0px;" width="530" height="164" hspace="0" vspace="0" alt=""> Rosewood Pet Products is bringing one of Britain’s best-loved character brands into the pet aisle this autumn, with the launch of a collection of nine Mr Men Little Miss dog toys at PATS 2026, stand O30, 27–29 September at the NEC.   The collection, which will be previewed at PATS with pre-orders being taken, marks Rosewood’s new partnership as the exclusive UK pet products licence holder for Mr Men Little Miss, with products arriving in January 2027. Rosewood is delighted to have secured the licence from Sanrio, marking the first time the iconic Mr Men Little Miss brand has entered the UK pet products sector.   It arrives at an especially timely moment, as 2026 marks 55 years since Mr Tickle was created, while the brand continues to build momentum with new animated content and a feature film in development.   Created by Roger Hargreaves in 1971, Mr Men Little Miss has evolved from a much-loved collection of children’s books into a global cultural icon, with over 90 characters, each representing a distinctive personality. Its enduring appeal is particularly powerful for pet retail because the characters provide an instantly recognisable way for owners to express their own personality – and now, that of their dog.   “Everyone has a Mr Men or Little Miss character inside them, and we think the same is true of dogs,” says Kate Burnett, Senior Category Manager at Rosewood Pet Products. “The idea behind the collection is simple: find the character that best matches your dog. Is your dog a Mr Greedy because they are always looking for snacks? A Mr Messy because chaos follows them everywhere? Or perhaps a Little Miss Sunshine who brings happiness wherever they go?”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8f/08cc601e23585438662a22.jpg" style="margin: 0px;" width="250" height="284" hspace="0" vspace="0" alt=""><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/39/a60abf270641f81c3a188d.jpg" style="margin: 0px;" width="222" height="284" hspace="0" vspace="0" alt=""> The nine-strong collection comprises six plush toys and three latex designs, combining instantly recognisable characters with engaging play features. Highlights include Mr Tickle with his distinctive extra-long rope arms for tugging and shaking, Mr Greedy with a hidden treat pocket, and Mr Strong, designed for rougher play. Mr Happy, Little Miss Naughty and Little Miss Sunshine offer fun latex options for throwing and fetching, while Mr Messy, Little Miss Giggles and Little Miss Princess bring character-led plush designs with squeakers and interactive elements. RRP is positioned from £6 to £11, offering an accessible price point for consumers and a compelling range for retailers.   The personality-led concept also gives retailers a strong point of difference and easy consumer story. Rather than simply choosing a toy, dog owners can choose a character that reflects their pet’s personality – creating opportunities for multiple purchases, gifting and social sharing.   For Rosewood, however, this is just the beginning. The company sees significant potential for new product development across the extensive Mr Men Little Miss character universe, with more than 90 personalities providing virtually endless possibilities for future pet products. Seasonal opportunities are particularly exciting, with Christmas and Halloween offering natural extensions. Seasonal Mr Men Little Miss products are already hugely successful in other sectors, creating the opportunity to bring this proven consumer appeal into pet retail.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f7/6a5ebe8354f003011c0852.jpg" style="margin: 0px;" width="300" height="258" hspace="0" vspace="0" alt=""><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/fb/6e53cbcbef9e370e9283c1.jpg" style="margin:0px;" width="205" height="258" hspace="0" vspace="0" alt=""> Rosewood has a strong reputation for successfully developing and launching licensed pet products and has established itself as a go-to supplier for seasonal pet merchandise. The company sees the Mr Men Little Miss licence as an opportunity to combine the strength of an internationally recognised brand with Rosewood’s pet market expertise and product development capabilities. For retailers, the wider brand opportunity is equally compelling. Mr Men Little Miss has more than five decades of heritage and is deliberately positioned across children, families and 30+ consumers, giving it rare multi-generational appeal. Nostalgia among parents and grandparents sits alongside renewed engagement from younger audiences through digital content, social media and new licensing partnerships.   The Mr Men Little Miss brand is currently in a four-year programme of new content and development, including new animated series and a feature film planned for 2028. Season 1 of the new short-form animated content has generated almost 2 million YouTube views, with Season 2 launched in July 2026 with12 brand-new episodes.   With 250 million books sold worldwide, Mr Men Little Miss offers independent pet retailers an opportunity to tap into a familiar, trusted brand with genuine cross-generational recognition. Rosewood will showcase all nine designs at PATS 2026, stand O30, where retailers can discover the collection and place pre-orders for January 2027 delivery. New GOURMET range launched with Purina-first packaging https://pettradextra.newsweaver.com/Newsletter/1s6sv9d2sen?lang=en&rss=true Purina Europe is expanding its GOURMET portfolio with the launch of GOURMET My Fresh Menu, a new range of homestyle-inspired, slow-cooked wet cat food. This new range features recipes rich in Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy. .. 09 Sep 2026 12:00:00 BST a13dcdfc124cbda9a464a0e1d85641a6 articles top <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/3f/0bba14964c1bcadd2ebdb8.jpg" style="margin: 0px;" width="450" height="253" hspace="0" vspace="0" alt=""> Purina Europe is expanding its GOURMET portfolio with the launch of GOURMET My Fresh Menu, a new range of homestyle-inspired, slow-cooked wet cat food. This new range features recipes rich in Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy. .. <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/86/a119b2faacb844d7f3b830.jpg" style="margin: 0px;" width="530" height="298" hspace="0" vspace="0" alt="">   Purina Europe is expanding its GOURMET portfolio with the launch of GOURMET My Fresh Menu, a new range of homestyle-inspired, slow-cooked wet cat food. This new range features recipes rich in Ocean Fish, Salmon, Turkey or Chicken, garnished with vegetables in gravy.    The range has been developed for cat owners looking to delight their pets with a super-premium meal experience as they seek pet food that reflects the same care and quality they expect from their own mealtimes. This means cats can savour meals that are homestyle-inspired, without compromising on the everyday convenience cat owners require.   Each recipe is delivered in a convenient single-serve fresh portion that can be stored in the kitchen cupboard. It is designed to be opened and consumed in one serving, as part of an everyday feeding routine. The pouch is Purina’s first to feature an innovative transparent window for wet cat food. This greater visibility allows cat owners to see the recipe and visible ingredients before purchase, responding directly to growing consumer expectations for greater reassurances at the point of purchase. Thanks to this distinctive jar-inspired window design, the packaging also stands out on shelves and reinforces the home-style inspiration for the product.    <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/3d/e75a5b4909cf65be62df38.jpg" style="margin: 0px;" width="530" height="298" hspace="0" vspace="0" alt=""> GOURMET My Fresh Menu will be available in four varieties: <ul> <li>Rich in Chicken, garnished with olives, tomatoes, and pasta pearls</li> <li>Rich in Turkey, garnished with spinach and carrots </li> <li>Rich in Salmon, garnished with carrots and tomatoes </li> <li>Rich in Ocean Fish, garnished with carrots, spinach and rice </li> </ul> Elisa Riboldi, Chief Marketing Officer at Purina Europe said: “At Purina, innovation starts with understanding what matters most to pets and the people that care for them. We are increasingly seeing cat owners bringing greater care and consideration to the food they choose for their pets. With GOURMET My Fresh Menu, we've responded to these trends by bringing together homestyle-inspired recipes with the everyday convenience cat owners need.   "We're also continuing to broaden the GOURMET portfolio with a range that offers cat owners even greater variety. It's an exciting addition that reflects our ambition to keep evolving the super-premium pet food category through thoughtful innovation."   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/aa/2573662d72e74c11109290.png" style="margin: 0px;" width="530" height="351" hspace="0" vspace="0" alt=""> GOURMET My Fresh Menu will be available in Germany, in Switzerland, in Spain and in Italy from 1st September 2026. The range will roll out to all European markets from the beginning of 2027.  Tribal Pet Foods expands wet food range https://pettradextra.newsweaver.com/Newsletter/fxuuv6bm51x?lang=en&rss=true UK pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours – Fresh Beef and Fresh Venison & Chicken – to its existing hugely popular wet food range, with six flavours now available for dogs at all life stages... 09 Sep 2026 12:00:00 BST e890df5320442d47d699017f4b72689c articles top <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/bd/7bcafcf4767a9de29a2ea0.png" style="margin: 0px;" width="450" height="286" hspace="0" vspace="0" alt=""> UK pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours – Fresh Beef and Fresh Venison & Chicken – to its existing hugely popular wet food range, with six flavours now available for dogs at all life stages... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ce/d49a33f23c839831dc2a94.png" style="margin: 0px;" width="530" height="365" hspace="0" vspace="0" alt="">   UK pet nutrition brand Tribal Pet Foods has launched two new gourmet sausage flavours – Fresh Beef and Fresh Venison & Chicken – to its existing hugely popular wet food range, with six flavours now available for dogs at all life stages.   The grain-free sausages are made with five ingredients or less, including 80% fresh human-grade meat, and can be fed alongside Tribal’s cold-pressed Fresh Pressed dog food range.   Each recipe contains 80% responsibly sourced high-quality human-grade fresh meat and is gently steamed to lock in goodness, providing a simple, natural, grain-free option ideal for sensitive digestion.    All recipes are grain-free and hypoallergenic and formulated to provide every single essential nutrient dogs need to stay healthy. The new Fresh Venison & Chicken recipe combines 50% chicken meat and organs with 30% venison, while the Fresh Beef recipe is made with 80% fresh beef meat and organs. Both recipes also include carrots, milled chickpeas, minerals and linseed oil to provide a complete and nutritious meal.   “We’re delighted to launch two brand-new flavours to Tribal Pet Foods’ wet food range. Dog owners are increasingly looking for human-grade quality meals for their pets that are highly nutritious, evolved and delicious, and as the sector continues to expand, we want to keep giving owners more high-quality, nutritious flavours to choose from that feel exciting and taste great. We continue to build Tribal on good science, simple ingredients and trust, and as demand for our wet range keeps growing, adding two new gourmet sausage flavours felt like the natural next step,” says Fatima Maktari, Founder of Tribal Pet Foods.   The brand, founded in 2017 by Oxford-trained food scientist Fatima Maktari, has played a pivotal role in redefining the dry dog food category. Tribal Pet Foods’ Fresh Pressed™ range is sold in more than 20 countries and has delivered more than 20 million meals to date. Tribal is known for its focus on fresh, human-grade meat, gentle processing and exclusive support for specialist pet retailers.   Key details of the new flavours include: <ul> <li>Grain-free, natural and complete food for dogs at all life stages</li> <li>Made with 80% fresh human-grade meat</li> <li>A mix of muscle and nutrient-rich organ meats</li> <li>High-quality, easily digestible protein</li> <li>Carrots and chickpeas for natural fibre and slow-release energy</li> <li>Linseed oil providing omega-3 fatty acids</li> <li>Free from grains, fillers and artificial additives</li> <li>Ideal for dogs with allergies, sensitive digestion or food intolerances</li> <li>Gently steamed to lock in goodness</li> <li>Can be fed alone as a complete meal or alongside Tribal Fresh Pressed™</li> </ul> <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/09/bd9dd4ec3dd5aca3e50a1e.png" style="margin: 0px;" width="400" height="155" hspace="0" vspace="0" alt=""> Fresh Venison & Chicken Composition: Chicken 50% (meat and organs), venison 30%, carrots 4%, milled chickpeas 4%, minerals and linseed oil 0.1%.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/9b/ffa93960ad2087ef6e9a6b.png" style="margin: 0px;" width="530" height="135" hspace="0" vspace="0" alt=""> Fresh Beef Composition: Fresh beef 80% (meat and organs), carrots 4%, milled chickpeas 4%, minerals and linseed oil 0.1%.The new flavours are available in 300g for £4.19 and 750g for £6.79 through specialist pet retailers.   Website:<a href="https://pettradextra.newsweaver.com/Newsletter/1q3x7x1r3je/external?lang=en" target="_blank" rel="noreferrer noopener"> https://tribalpets.com/uk/</a> Direct4Pet and StoreFeeder celebrate decade-long collaboration with eCommerce Partnership Award https://pettradextra.newsweaver.com/Newsletter/1lkwzlp7iuh?lang=en&rss=true Online pet healthcare, veterinary pharmacy and pet etailer Direct4Pet [ https://pettradextra.newsweaver.com/Newsletter/1qmtkeotcsh/external?lang=en ] and leading multi-channel software provider StoreFeeder [ https://pettradextra.newsweaver.com/Newsletter/1xgp4xnb98i/external?lang=en ] are celebrating a major milestone with an award recognising their 10-Year Technology Partnership... 10 Sep 2026 12:00:00 BST d7e4f1d668fecc9180ced24db5d8e642 articles top <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/eb/fe718653106749274a9111.png" style="margin: 0px;" width="450" height="315" hspace="0" vspace="0" alt=""> Online pet healthcare, veterinary pharmacy and pet etailer <a href="https://pettradextra.newsweaver.com/Newsletter/1qmtkeotcsh/external?lang=en" target="_blank" rel="noopener">Direct4Pet</a> and leading multi-channel software provider <a href="https://pettradextra.newsweaver.com/Newsletter/1xgp4xnb98i/external?lang=en" target="_blank" rel="noopener">StoreFeeder</a> are celebrating a major milestone with an award recognising their 10-Year Technology Partnership... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/02/195ff9a16fdd9f3218728a.png" style="margin: 0px;" width="530" height="371" hspace="0" vspace="0" alt="">   Online pet healthcare, veterinary pharmacy and pet etailer <a href="https://pettradextra.newsweaver.com/Newsletter/1qmtkeotcsh/external?lang=en" target="_blank" rel="noopener">Direct4Pet</a> and leading multi-channel software provider <a href="https://pettradextra.newsweaver.com/Newsletter/1xgp4xnb98i/external?lang=en" target="_blank" rel="noopener">StoreFeeder</a> are celebrating a major milestone with an award recognising their 10-Year Technology Partnership.   Over the last decade, the collaboration has transformed Direct4Pet from a localised online merchant into one of the UK's premier digital pet pharmacies and third-party logistics (3PL) providers, processing thousands of orders daily from its 40,000 sq ft logistics centre in Lancashire.   While the award celebrates a decade of backend technical excellence, the true winners of this decade-long collaboration are Direct4Pet’s customers. The integration of StoreFeeder's automated warehouse and order management systems has directly driven significant improvements to the end-consumer experience: <ul type="disc"> <li>99.95% Order Accuracy: Implementing StoreFeeder's strict barcode validation and paperless Android PDA picking systems has virtually eliminated packing errors. Pet parents receive exactly what they ordered, when they need it most—especially for time-sensitive medications and essential pet/veterinary supplies.</li> <li>Guaranteed Next-Day Shipping: By integrating automated courier routing directly with major carriers like Royal Mail, DPD, Evri, and Amazon Shipping, the system instantly generates optimised dispatch routes, ensuring faster delivery turnarounds across the UK.</li> <li>Elimination of Out-of-Stocks: StoreFeeder’s real-time inventory engine automatically syncs stock levels across Direct4Pet’s flagship store and major marketplace channels (including Amazon, eBay, Tesco, and OnBuy). This safeguards shoppers from purchasing items that are unavailable.</li> <li>Enhanced Customer Safety: By automating complex inventory logistics and multi-channel order sorting, Direct4Pet's on-site veterinary and SQP medications teams have more time to carefully review and authorise strict pet medication regulations.</li> </ul> Director Garry Howard said: "Winning this award is a testament to what can be achieved when tech innovation meets logistical passion. For ten years, StoreFeeder has been the digital backbone of our operation. Every automated workflow they provide means we can get critical pet supplies to our customers faster, more accurately, and more affordably than ever before. StoreFeeder has been a trusted partner throughout our journey from the early days to processing more than 5,000 orders a day."   Ian Dade from Storefeeder commented: "We are incredibly proud of our ten-year journey alongside Direct4Pet. Watching them leverage our multi-channel inventory and warehouse management system to scale into both a retail powerhouse and a thriving 3PL fulfilment hub reflects exactly what our software is built to do: drive sustainable enterprise growth. What a 10 years it has been!! From the first meeting at your warehouse to today, you have always been willing to be open to ideas and new processes. In addition, you are thoroughly nice people!! Here's to the next 10 years!"   For a decade, the relationship has proven that backend digital efficiency is the single greatest driver of frontend customer satisfaction. Both companies look forward to pioneering the next generation of automated pet retail logistics.