Newsletter - Pet Trade Xtra

Newsletter - Pet Trade Xtra – Issue 42 2026 https://pettradextra.newsweaver.com/Newsletter/ en-us 05 Nov 2026 08:00:40 GMT 05 Nov 2026 08:00:40 GMT https://pettradextra.newsweaver.com/Newsletter/rss.xml Newsweaver neil@pottingshedpress.co.uk (Potting Shed Press Limited) support@newsweaver.ie (Newsweaver) 60 true Get your own copy of Pet Trade Xtra https://pettradextra.newsweaver.com/Newsletter/29cpo38e2yp?lang=en&rss=true direct to your e-mail inbox... 06 Jan 2016 12:00:00 GMT cf999918c7a352ce5087f3c91a5d64e8 Right Side Articles Cover direct to your e-mail inbox... direct to your e-mail inbox... The best news service every week. Subscribe for free by <a href="https://pettradextra.newsweaver.com/Newsletter/50914cop1n9?lang=en" target="_blank" rel="noopener">clicking here</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg PDSA calls for end to private fireworks https://pettradextra.newsweaver.com/Newsletter/1if41os0biu?lang=en&rss=true Leading veterinary charity PDSA is calling for an end to the private use of fireworks, while sharing practical advice to help keep pets safe and calm on the night... 04 Nov 2026 12:00:00 GMT dfb473d61dc67e4d32b829c39e72965e Right Side Articles Cover Leading veterinary charity PDSA is calling for an end to the private use of fireworks, while sharing practical advice to help keep pets safe and calm on the night... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/b4/82a854ca260519e99f5b25.png" style="margin: 0px;" width="530" height="167" hspace="0" vspace="0" alt="">   Leading veterinary charity PDSA is calling for an end to the private use of fireworks, while sharing practical advice to help keep pets safe and calm on the night.   In response to the Government consultation on fireworks and pyrotechnics, PDSA welcomes the recognition of the impact fireworks can have on animals but is urging ministers to go further by restricting the private use of fireworks to professionally organised public displays only which operate under clear and robust licensing.     Loud fireworks can cause pets significant fear and anxiety. Some may hide or try to escape, potentially injuring themselves in the process. For some animals, the impact can extend beyond bonfire night, contributing to longer-term noise sensitivities and behavioural problems.    Catherine Burke, PDSA Vet, said: “Fireworks may be a source of celebration for many people, but for millions of pets they can cause genuine fear and anxiety. The challenge with privately used fireworks is their unpredictability. Owners can take steps to help prepare their pets, but it's much harder to protect a pet when fireworks can be set off unexpectedly and in residential areas.    “We can better protect our pets from avoidable distress by restricting the private use of louder fireworks to organised, licensed displays, which gives greater predictability. If displays are publicised in advance, pet owners have a better opportunity to adjust their routines and seek veterinary support where necessary.     "We support an exemption for firework products which present a low hazard and negligible noise level, such as Christmas crackers, party poppers, and sparklers. But we’d like to see greater use of lower noise alternatives; which would help strike a balance between people enjoying celebrations and protecting the welfare of the millions of pets living in our communities.”    "Each year PDSA veterinary teams support pet owners with firework preparation advice and where clinically appropriate, prescribing medication to help manage severe distress in pets, this places additional pressure on both pet owners and our veterinary services.    "We believe that reducing the unpredictable exposure to loud fireworks is a necessary and preventative approach that protects animal welfare, rather than placing the responsibility solely on individual pet owners to manage the consequences."    PDSA’s five tips to help pets this Bonfire Night While longer term preparation can help pets learn to cope with fireworks, there are still practical steps owners can take to help their pets feel safer on the night.  <ol> <li>Keep pets safely indoors. Walk dogs before it gets dark, when fireworks are expected and keep cats indoors. Secure garden fences and gates, block escape routes, close windows, doors and cat flaps and make sure pets cannot bolt outside if startled. If dogs need to go out for a toilet break, keep them on a lead and always ensure your pet's microchip details are up to date. </li> <li>Create a quiet, comfortable hideaway. Provide a cosy space with familiar bedding, blankets and favourite toys. Close curtains and blinds to block out flashing lights and consider playing the television or radio at a comfortable volume to help mask the noise. </li> <li>Let pets hide if they’re frightened. Pets may react differently to fireworks. Some will seek reassurance, while others prefer to hide. Stay calm, let them choose where they feel safest and never punish them or force them out of their hiding place. </li> <li>Take extra care with small pets. Rabbits, guinea pigs and other small animals can also be frightened by fireworks. If possible, move outdoor hutches into a secure, quiet area, ensuring there is adequate ventilation. Provide extra bedding and hiding places and partially cover enclosures if this helps reduce flashes and noise. </li> <li>Keep pets away from fireworks and bonfires. Never let pets near fireworks, sparklers or bonfires. Keep them supervised and secure, and contact your vet if your pet becomes extremely distressed or you’re worried about their health. Finally, never give your pet medication that hasn’t been prescribed for them by a vet.  </li> </ol> PDSA encourages pet owners whose pets really struggle with fireworks to speak to their vet well in advance of future fireworks seasons, as behavioural support and treatment may need to be planned.    For further information:  <ul> <li>PDSA Firework Guide: <a href="https://pettradextra.newsweaver.com/Newsletter/1nruuo9omxz/external?lang=en" target="_blank" rel="noreferrer noopener">www.pdsa.org.uk/fireworksready</a></li> <li>PDSA Pet Health Hub: <a href="https://pettradextra.newsweaver.com/Newsletter/9xo0povp6mm/external?lang=en" target="_blank" rel="noreferrer noopener">www.pdsa.org.uk/phh</a></li> </ul> https://pettradextra.newsweaver.com/v3files/shard2/53765/cc/b7bc52aab3ffa50c3bd6bf.png Vets share tips for helping pets cope with fireworks https://pettradextra.newsweaver.com/Newsletter/amh4eqzyn3a?lang=en&rss=true Ceva Animal Health [ https://pettradextra.newsweaver.com/Newsletter/c0wtr7mwyl4/external?lang=en ] is helping households to navigate the firework season with scientifically proven, vet-endorsed tips to support pets’ wellbeing while supporting the special bond between pets and their owners... 04 Nov 2026 12:00:00 GMT 5ad83da9d19c1b9870c53713d29c8c66 Right Side Articles Cover Ceva Animal Health [ https://pettradextra.newsweaver.com/Newsletter/c0wtr7mwyl4/external?lang=en ] is helping households to navigate the firework season with scientifically proven, vet-endorsed tips to support pets’ wellbeing while supporting the special bond between pets and their owners... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a2/94893b4d941e57417dc37e.png" style="margin: 0px;" width="530" height="352" hspace="0" vspace="0" alt="">   As fireworks light up the skies for Halloween, Bonfire Night, and New Year's, many pet owners face the challenge of managing their pets' anxiety and discomfort brought on by the loud noises and bright flashes that accompany these celebrations. <a title="https://pettradextra.newsweaver.com/Newsletter/100t3kifow3/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/a4d9lkeld4t/external?lang=en" rel="noopener noreferrer" data-outlook-id="3f874abe-bd33-4ee2-9087-0e7197e454e7">Ceva Animal Health</a>, one of the world's leading animal health companies and leader in pet behaviour, is helping households to navigate this period with scientifically proven, vet-endorsed tips to support pets’ wellbeing while supporting the special bond between pets and their owners.   The consequences of fireworks-induced stress extend beyond anxious behaviour such as hiding, shaking, panting, or excessive barking. Prolonged exposure can also affect pets’ physical health, leading to increased heart rates, digestive issues, or destructive actions. Beyond the immediate distress, prolonged exposure can have adverse health effects, including increased heart rate and digestive issues.   With over 25 years of experience as a leader in animal health and pet behaviour, Ceva offers a slew of vet-approved products specifically designed to alleviate pet anxiety: <ul> <li>A safe haven: Ensure your pet has a den or their own space at all times. Additionally, remember to provide toys, treats, and water, as anxious pets may pant more. This should be somewhere the pet can remain undisturbed in. Don't wait until the day of the event! Make sure your pet is comfortable and happy to use your chosen safe haven space in advance of the loud noises.</li> <li>Walkies: Take your dog out for a walk/to the toilet before it gets dark, so they are not caught unaware by early fireworks. The exercise can also help them to settle before the noises start. Ensure cats are kept indoors before night falls, as fireworks can start unexpectedly early.</li> <li>Muffle the sounds: Mask the sounds and sight of the fireworks by keeping the curtains closed, have the TV or radio on or even play calming background music. Ensure windows and doors are closed to prevent escape and lower noise levels further, although ensure not to block access to their den or safe place when closing doors. Ensure microchip details are up to date in case your pet bolts to escape and becomes disoriented.</li> <li>Adopt a positive attitude: Act normally to help your pet be more settled, as your pet is attuned to how you are feeling. If they hide in a corner or under a bed, make sure to leave them alone and not try and coax them out unless they have chosen an unsafe area. Be available for them if needed, as some pets will want to be close to you for support, whereas others may chose to move away to a place they feel secure. Be guided by them. Do not punish or scold them for any fearful behaviour, as this can contribute to their insecurity.</li> <li>Seeking expert advice when necessary: If your pet has struggled in previous seasons, or you are unsure how they are going to cope, schedule a vet visit before the season begins. Your vet will check for any underlying medical issues which could impact how your pet can cope with the challenge of the firework season, but also discuss tailored solution for your pet, which could include pheromone products (such as diffusers or collars), nutraceutical supplements, prescription medications and behaviour modification plans.</li> </ul> <ul> <li>Bespoke medications: pet owners can discuss with their vet options such as short-acting anxiolytics, longer-term anti-anxiety medications during peak seasons, or nutraceuticals. These should be tailored to each dog and tested on a quiet day first to ensure the right dose and effect. Vets can also advise on behaviour plans alongside tools like a plug in for dogs scared of fireworks. Meanwhile, Ceva brings: For cats, the range of FELIWAY diffusers and sprays can soothe them during stressful situations, creating a state of familiarity and security in their local environment; For dogs, ADAPTIL diffusers and collars release calming pheromones for a continuous calming effect, helping dogs cope with challenging situations, including firework events. An ADAPTIL Diffuser can be plugged in near the den, while an ADAPTIL Spray can be applied to dog’s bedding on the night to give additional support.</li> </ul> “Protecting pets during fireworks season is about more than managing stress, it’s about preserving the bond between people and their animals,” says Dr Sarah Endersby MRCVS, Technical Manager for the Well-being Range in the Companion Animal Franchise of Ceva Animal Health.   “With the right combination of scientifically backed products and practical care, owners can help their pets feel secure, safe, and relaxed, strengthening the human-animal connection that is so central to their wellbeing.” https://pettradextra.newsweaver.com/v3files/shard2/53765/1e/bb10fa05acce754f2ac254.png Protexin partners with Woodgreen Pets Charity this firework season https://pettradextra.newsweaver.com/Newsletter/stjx3w4fph4?lang=en&rss=true Pet gut health brand Protexin has partnered with Woodgreen Pets Charity to support the 120 dogs and cats in its care ahead of firework season... 04 Nov 2026 12:00:00 GMT 5cfcb03e00bd701183a7ea38af46db09 Right Side Articles Cover Pet gut health brand Protexin has partnered with Woodgreen Pets Charity to support the 120 dogs and cats in its care ahead of firework season... Pet gut health brand Protexin has partnered with Woodgreen Pets Charity to support the 120 dogs and cats in its care ahead of firework season.   <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/55/baf7a774f9550c64c6bcd0.png" style="margin: 10px;" width="300" height="380" hspace="10" vspace="10" alt="">As part of the partnership, Woodgreen will be using Protexin SereniCare, to support selected dogs and cats in its care, including those staying at its centre and in foster homes. The supplement is designed to help pets stay calm during firework season, while also supporting their gut health.   The support began in early October, giving the animals time to prepare ahead of a period that can be particularly challenging for pets.   Loud bangs and flashes are no longer limited to one night, with celebrations including Halloween, Bonfire Night, Diwali and New Year’s Eve bringing fireworks across the autumn and winter months.   For some pets, the loud and unpredictable noises can cause distress. Common signs can include hiding away or avoiding interaction, while some may become restless or vocal, lose their appetite or display destructive behaviours.   While many owners take practical steps to help, such as putting on relaxing music, closing curtains and creating safe spaces for pets to hide, it’s important to remember to prepare well in advance, especially if they are particularly stressed by loud noises.   Owners of anxious pets can also consider Protexin SereniCare®, which has been developed using a growing scientific understanding of the gut-brain-microbiome axis. Gut health doesn’t just affect digestion – it can also play a role in how pets feel and behave.   The gut and brain are closely connected, meaning stress can affect digestion, while changes in the gut may also influence mood and behaviour. Supporting a healthy gut can therefore be an important part of looking after a pet’s overall wellbeing.   Suitable for both dogs and cats, SereniCare combines four scientifically selected ingredients to support emotional balance and normal behaviour: PRIOME MW postbiotics, Fibersol prebiotic, alpha-casozepine, a naturally derived milk protein, and L-tryptophan, an essential amino acid involved in the production of serotonin.   Dr Ronan Fitzgerald BVetMed MRCVS, Senior Veterinary Technical Advisor at Protexin, said: “Seeing pets in distress can be difficult for owners, who find it hard to know what’s best for their pets, but one of the most important factors to take into consideration is timing, ensuring that all support is introduced to your pet ahead of the season taking place.   “Protexin SereniCare has been formulated to support pets before and during predictable stressful situations, and because it mixes easily into food, it offers owners a simple and convenient way to support their dog or cat when they need it most. However, for best results it should be introduced at least two weeks before a predictable stressful event and given daily.”   Linda Cantle, Director of Pet Services said: "Fireworks can be incredibly frightening. For pets in our care, particularly those who are already adjusting to unfamiliar surroundings and routines, it is especially important that we do everything we can to help them feel safe.   "Every pet responds differently to fireworks, so our teams take the time to understand each individual's needs, recognise signs of stress and respond in the best way for that pet. We are grateful to Protexin for helping us to provide an additional layer of support to our resident cats and dogs this firework season.   "We are also eager to encourage owners to plan ahead for fireworks. Whether that's speaking to your vet, identifying any behavioural or health triggers, or preparing safe hideaways, don't wait for the bangs to begin before finding a way to support your pet."   For more information, visit <a href="https://pettradextra.newsweaver.com/Newsletter/1rw0ecfvxha/external?lang=en">www.protexin.com</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/55/baf7a774f9550c64c6bcd0.png Water hyacinth ban proves costly, says trade body https://pettradextra.newsweaver.com/Newsletter/10ig83sq2jy?lang=en&rss=true The Government has been accused of putting regulatory alignment with the EU ahead of scientific evidence and supporting British businesses, after Defra confirmed it would not lift the ban on selling water hyacinth... 04 Nov 2026 12:00:00 GMT 49586dab3aebb7dfa34f9ac4309098f0 Right Side Articles Cover The Government has been accused of putting regulatory alignment with the EU ahead of scientific evidence and supporting British businesses, after Defra confirmed it would not lift the ban on selling water hyacinth... The Government has been accused of putting regulatory alignment with the EU ahead of scientific evidence and supporting British businesses, after Defra confirmed it would not lift the ban on selling water hyacinth, despite an independent assessment concluding the pond plant posed no invasive risk in the UK under foreseeable climate conditions.   The Ornamental Aquatic Trade Association (OATA) says the decision has cost the UK ornamental aquatics industry more than £3.5 million in lost sales since the scientific review selected several species for delisting in March 2023 – which would have allowed trade in these species again in the UK.   Water hyacinth (Eichhornia crassipes) was once a popular plant for garden ponds but was banned from sale under EU invasive species legislation in 2016. While the plant can cause environmental problems in warmer climates, OATA says the UK’s colder winters and lack of winter sunlight mean it cannot survive year-round outdoors.   Dr Matthew Bond, OATA Chief Executive, said: “We are deeply disappointed that Ministers have decided to retain this ban despite the Government’s own scientific advice that the plant does not pose an invasive risk in the UK under foreseeable climate conditions.   “British businesses have been left waiting nearly four years for a decision, despite repeated efforts to get the legislation changed. The necessary legislation had even been drafted before the last General Election but never made it onto the statute books.   “Now we learn those plans have been abandoned. At a time when the Government says it wants to drive economic growth and reduce unnecessary regulatory burdens, this decision makes no sense and is a real blow to our industry.   “It feels like Ministers care more about realignment with EU rules than they do about evidence and supporting British businesses, despite claims to the contrary. We want to see invasive species policy based on the environmental risks in this country, not simply on maintaining restrictions inherited from the EU that the data shows is just not relevant to UK conditions.”   Following Brexit, the UK retained restrictions on species listed under EU invasive alien species legislation, while establishing a process through which those species could be reassessed for their suitability under UK conditions.   OATA says water hyacinth is a clear example of why that process matters: a plant that can be invasive in warmer parts of Europe may pose a very different risk in the UK, even under future climatic conditions. The Association is calling on DEFRA ministers to explain why the scientific assessment has not led to a change in the plant’s status and to ensure future decisions are transparent, evidence-based and proportionate to the risks. “There is another round of these assessments due in 2028 but what’s the point of wasting everyone’s time if the Government is just going to ignore its own experts?” concluded Dr Bond. https://pettradextra.newsweaver.com/v3files/shard2/53765/33/35cb43368cf0cfe7fc8e55.jpeg https://pettradextra.newsweaver.com/v3files/shard2/53765/33/35cb43368cf0cfe7fc8e55.jpeg Advice for keeping children safe around pets https://pettradextra.newsweaver.com/Newsletter/14yojk11kth?lang=en&rss=true With new legal safeguards for children around banned breed dogs now in place, PDSA is encouraging families to use this opportunity to teach children how to understand their pets’ behaviour, respect their boundaries and interact with animals safely... 04 Nov 2026 12:00:00 GMT a37d083fbf00b0d00ebfb992ee46f3c4 Right Side Articles Cover With new legal safeguards for children around banned breed dogs now in place, PDSA is encouraging families to use this opportunity to teach children how to understand their pets’ behaviour, respect their boundaries and interact with animals safely... With new legal safeguards for children around banned breed dogs now in place, PDSA is encouraging families to use this opportunity to teach children how to understand their pets’ behaviour, respect their boundaries and interact with animals safely.    <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/24/4634397d6f0e4a12464488.png" style="margin: 10px;" width="275" height="681" hspace="10" vspace="10" alt="">From 1 November 2026, owners of banned breed dogs must ensure children under 12 are not left in close contact with their dog in a private place, such as the home or garden, without appropriate adult supervision. While the new legal requirement applies specifically to banned breed dogs, PDSA stresses that any dog can pose a risk in certain circumstances, and children should always be supervised around pets.    The bond between children and pets can be incredibly special. From companionship and comfort to happy memories growing up together, pets can bring so much to family life. Learning how to care for a pet can also help children develop empathy, patience and a sense of responsibility. But positive relationships take time, guidance and understanding. Pets have their own feelings and boundaries, and even an animal that is familiar with a child may become frightened or overwhelmed in certain situations.    Research by the Pet Education Partnership (PEP), of which PDSA is a member, highlights why education is so important. Its Children and Pets Survey 2025* found that 72% of children surveyed believed dogs have feelings, while 70% believed dogs can communicate with us. However, 66% reported having had some kind of negative encounter with a pet. Of those children, almost three-quarters (73%) said the animal involved was a dog.      PDSA explains that pets often show subtle signs of discomfort before becoming more distressed. Dogs may yawn when they’re not tired, lick their nose, turn their head away or hold their ears back. Cats may crouch tensely or flatten their ears. Other animals may freeze, hide or try to move away. These signs can vary between individual animals, so it’s important to learn what is normal for your pet and respond to changes in their behaviour, and it's also important to never punish an animal for showing signs of fear or discomfort.     PDSA’s top five tips for keeping children safe around pets:   1. Always supervise children around pets  Never leave a child alone with a pet, even if they know each other well. An adult should stay close, pay attention to how both the child and animal are behaving, and be ready to step in if needed. Children may not realise that hugging their pet, getting close to their face or disturbing them while they eat or rest is likely to make them uncomfortable. Show children how to interact gently and explain that they must let a pet walk away, when they choose to, without following.    2. Teach children not to approach unfamiliar pets  Children should never approach or stroke an unfamiliar animal without permission from the owner and guidance from an adult. Even a pet that looks friendly may not want to interact. Teach children never to chase, corner or disturb pets in general and especially while they’re eating, sleeping or enjoying a toy. Encourage them to stay calm, give animals space and allow them to approach if they choose. If a pet moves away, children should respect that choice. To help children learn more about staying safe around dogs, watch the Pet Education Partnership’s (PEP) <a title="https://pettradextra.newsweaver.com/Newsletter/9o23w1fs9vh/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/n19dd6qyfh9/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="f449635f-3f13-4ff2-a6d8-f915bc45a67e">engaging animation</a>, which teaches children how to recognise dog behaviour and interact with dogs safely.    3. Keep children’s toys separate from pet toys  Children and pets may both be interested in each other's toys, but sharing can cause problems. Small parts of children’s toys can be dangerous if swallowed, while pets may become worried if someone tries to take their toy away. Make sure pets have appropriate toys and enrichment activities of their own. Teach children not to disturb pets when they’re playing and use suitable barriers or separate areas if needed.    4. Give pets a safe space of their own  Every pet needs somewhere quiet where they can rest and retreat when they want to be left alone. This might be a dog’s bed, a cat’s favourite hiding place or a suitable enclosure for smaller pets. Teach children not to follow animals into their safe space or disturb them when they’re resting. Stair gates, secure barriers or separate rooms can help, provided pets can still access everything they need and their welfare is maintained.    5. Help children understand responsible pet care  Age-appropriate activities, carried out with adult supervision, can help children learn about their pet’s needs. Depending on the child and animal, this could include helping to fill a water bowl, preparing food with an adult or setting up an enrichment activity. Adults remain responsible for ensuring pets receive proper care and that both the child and pet are safe. Children should also learn to recognise signs that an animal may be uncomfortable.    PDSA Vet Catherine Burke said: “Pets can be wonderful companions for children, but it’s important to remember that animals communicate differently from us. They can’t tell us in words when they’re feeling worried or need some space, so children need help recognising the signs and should be taught how to interact with them safely.    “Active supervision is vital, even when a child and pet seem to get along well. By teaching children to respect an animal’s boundaries, giving pets somewhere safe to retreat and understanding their body language, families can help protect both children and their pets while building a happy relationship.”    For further information visit the <a title="https://pettradextra.newsweaver.com/Newsletter/ihx32y3gx70/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/9m671q94kmw/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="6a3bae25-4e52-4117-939c-2fb562f93627">Pet Health Hub - PDSA</a> or for more specific guidance on the <a title="https://pettradextra.newsweaver.com/Newsletter/c80wc1wynvz/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1477qtpn1sh/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="ced82af4-4ebf-4c79-9909-f7c1a0592a9c">Canine Ladder of Communication.</a>     *The Pet Education Partnership’s Children and Pets Survey 2025 was conducted by YouGov and surveyed 1,024 children aged 7–11. PDSA is a member of the Pet Education Partnership, a collaboration of animal welfare organisations working to promote compassionate, informed attitudes towards animals among children.  https://pettradextra.newsweaver.com/v3files/shard2/53765/d8/c735b6def5da5cc4ba8fd8.png DOUXO launches clinically proven skin health chews https://pettradextra.newsweaver.com/Newsletter/uh0g6nm3jek?lang=en&rss=true OUXO [ https://pettradextra.newsweaver.com/Newsletter/fj091bzgmct/external?lang=en ], a premium, veterinarian-recommended brand of skincare products for cats and dogs, has launched DOUXO SPA Skin Health+ Soft Chews [ https://pettradextra.newsweaver.com/Newsletter/ake8xvb1xzk/external?lang=en ], a new addition to the SPA range for 2026... 04 Nov 2026 12:00:00 GMT d25b5334e2d083cb7ffa3b93455f22ae Right Side Articles Cover OUXO [ https://pettradextra.newsweaver.com/Newsletter/fj091bzgmct/external?lang=en ], a premium, veterinarian-recommended brand of skincare products for cats and dogs, has launched DOUXO SPA Skin Health+ Soft Chews [ https://pettradextra.newsweaver.com/Newsletter/ake8xvb1xzk/external?lang=en ], a new addition to the SPA range for 2026... <a title="https://pettradextra.newsweaver.com/Newsletter/w4fk87jnkgu/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/y5efhd0lc9c/external?lang=en" data-outlook-id="392ff3aa-72a3-4a0c-8caf-3b50ff94e857"><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a6/0968d20c320eb46fe14e57.png" style="margin: 0px;" width="530" height="373" hspace="0" vspace="0" alt=""></a>   <a title="https://pettradextra.newsweaver.com/Newsletter/1l5c8igrb0x/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1k1927zhvx0/external?lang=en" data-outlook-id="392ff3aa-72a3-4a0c-8caf-3b50ff94e857">DOUXO</a>, a premium, veterinarian-recommended brand of skincare products for cats and dogs, has launched <a title="https://pettradextra.newsweaver.com/Newsletter/mcz6070skqe/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/192la077e4w/external?lang=en" data-outlook-id="c0c1cd20-a60f-4dc1-884a-cca9e6a0a17d">DOUXO SPA Skin Health+ Soft Chews</a>, a new addition to the SPA range for 2026.    Formulated with carefully selected ingredients used at optimal levels to support healthy skin, help maintain skin hydration, and promote a soft, shiny coat, the formula contains 99% natural origin ingredients, with no artificial flavours, preservatives or colourants.   Ingredients include omega-3, prebiotics, natural vitamin E, hyaluronic acid and chelated zinc, incorporated at scientifically studied and published effective levels, creating a high‑performing blend that delivers visible skin and coat benefits.    Key benefits of the DOUXO SPA Skin Health+ Soft Chews include: <ul> <li dir="ltr" role="presentation">Deep hydration & skin barrier support: Powered by hyaluronic acid, the chews lock in essential moisture to build a resilient, healthy skin barrier from within. In consumer trials, 96% of pet owners reported visibly healthier, deeply hydrated skin.</li> <li dir="ltr" role="presentation">Radiant, silky coat: Transform dull fur into a brilliant, soft coat. Formulated to enhance texture and natural shine day after day, 96% of pet parents rated their dog’s coat quality as excellent after use.</li> <li dir="ltr" role="presentation">Science-backed dermatology expertise: Backed by over 20 years of veterinary dermatology research, every active ingredient is precisely dosed for maximum efficacy. Tested under strict veterinary supervision, the formula delivers proven results with exceptional tolerance.</li> <li dir="ltr" role="presentation">An effortless daily treat: Skin care made simple and rewarding. With an irresistible taste, introducing daily skin and coat support into your pet's routine is completely hassle-free.</li> </ul> The DOUXO SPA Skin Health+ Soft Chews provide a highly palatable solution for maintaining healthy, comfortable skin. The product is available now on the DOUXO website and will soon be launching online on both Amazon and Pets at Home.    Tanya Leslie, Veterinary Advisor for <a title="https://pettradextra.newsweaver.com/Newsletter/vrvqhaa9gea/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1ckshsqvz38/external?lang=en" data-outlook-id="23dc1f17-0282-4c3d-a106-4d58c174424f">DOUXO</a>, says: “As the pet supplement market is fairly unregulated, a lot of products can make claims and use ingredients without evidence. DOUXO’s focus was to produce a product that contains scientifically proven ingredients at effective levels, with 99% natural origin ingredients and no nasties.    “DOUXO SPA Skin Health+ Soft Chews meet PARNUT requirements (short for “particular nutritional purposes”). This means their formulation meets specific nutritional criteria for a defined purpose: in this case, supporting skin function. In everyday terms, they are proven to provide targeted nutritional support for a dog’s skin.” https://pettradextra.newsweaver.com/v3files/shard2/53765/a6/0968d20c320eb46fe14e57.png Elanco takes canine dermatology on the road https://pettradextra.newsweaver.com/Newsletter/10qw8fpfz1l?lang=en&rss=true Elanco is taking the itchy dog conversation on tour this November and December, with the launch of a first-of-its-kind event series to help make dermatology consults easier for vets in everyday practice... 04 Nov 2026 12:00:00 GMT bae94834e94f86b8f793cd7787be0621 Right Side Articles Cover Elanco is taking the itchy dog conversation on tour this November and December, with the launch of a first-of-its-kind event series to help make dermatology consults easier for vets in everyday practice... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/61/07b0296076ce52751ec9b8.png" style="margin: 0px;" width="530" height="302" hspace="0" vspace="0" alt="">   Elanco is taking the itchy dog conversation on tour this November and December, with the launch of a first-of-its-kind event series to help make dermatology consults easier for vets in everyday practice. <a title="https://pettradextra.newsweaver.com/Newsletter/7agfbnjoeh2/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1d931ghdj55/external?lang=en" target="_blank" rel="noopener" data-outlook-id="ab7b3d7b-aac6-4da8-a094-b11325067a58">The Scratch That Tour</a> takes place in five cities across England throughout November and December. The new event series will bring vets together for relaxed, educational evenings focused on canine atopic dermatitis. Each event will combine free interactive CPD, conversations over dinner and drinks, and practical tips to help make 15-minute dermatology consults a little easier. Each event will be a conversation led by dermatology specialists and experienced GP vets, including: <ul> <li dir="ltr">Dr Aisling McGrath, Pear Tree Vets, Leamington</li> <li dir="ltr">Professor Anette Loeffler, RVC</li> <li dir="ltr">Dr Natalie Barnard, Bristol Vet Specialists</li> <li dir="ltr">Dr Victoria Robinson, University of Edinburgh</li> </ul> Tim Jones MRCVS, Brand Manager at Elanco, says: “We know that nearly all vets will see frustrating skin cases, whether they love dermatology or not. We are proud to have launched Zenrelia in the UK in 2025 to help ease some of these frustrations, with 45% more itchy dogs treated with Zenrelia getting back to normal versus Apoquel®*2. Zenrelia has now been used to treat more than two million dogs worldwide since launch1 and is helping change the treatment landscape for itchy dogs across the UK.“But treatment is only part of the picture. For vets and owners, success is ultimately about helping dogs get back to behaving and living normally, and that means looking at the whole consultation, from the history we take to how we work with owners on treatment plans.  “The Scratch That Tour is designed to bring those conversations into the room, using interactive, real cases and live debate to explore how to make every day dermatology consultations a little easier.” About The Scratch That Tour Each evening will start with a welcome reception, dinner and an opportunity to connect with peers, before Elanco kicks off the programme by encouraging attendees to start thinking about some of the difficult or dreaded aspects of dermatology consultations. The first session, ‘Taking the stress out of derm consults’, will see dermatology specialists and GP vets in conversation, exploring the killer questions that can help vets get to the heart of the patient's history and get owners genuinely onboard with a treatment plan.   Before the second clinical session, attendees will be treated to a bespoke, short wellness session that’s designed specifically for busy vets, offering a moment to reset.   The second session, ‘The case for normal’, will put real-world itchy dog cases up for interactive discussion, exploring what getting a dog ‘back to normal’ can really look like in practice. Through live polling, vets will be invited to vote on the cases and compare their thinking with the experiences of peers in the room.   The Scratch That Tour will visit: <ul> <li dir="ltr">Birmingham - Monday 02 November - Birmingham Botanical Gardens</li> <li dir="ltr">Leeds - Tuesday 10 November - The Faversham</li> <li dir="ltr">Manchester - Wednesday 11 November - Lowry on Salford Quays</li> <li dir="ltr">Bristol (live stream option available) - Wednesday 25 November - The Aztec Hotel</li> <li dir="ltr">London - Wednesday 02 December - University of West London, Ealing</li> </ul> The tour will also support StreetVet, with Elanco donating £5 to the charity for every vet who attends in person.   StreetVet provides free veterinary care for the pets of people experiencing homelessness. Elanco has been working with the charity as a partner for several years and recently started providing Zenrelia free of charge to StreetVet to support the treatment of itchy dogs in its care. Spaces at each event are limited and will be allocated on a first-come, first-served basis. Vets can find their nearest event and register at <a title="https://pettradextra.newsweaver.com/Newsletter/12grpnre81n/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/kv3xkqsv19u/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="adea7515-0954-4d5f-a3ad-f29fcb659953">https://my.elanco.com/en_gb/product-support/pet/zenrelia/the-scratch-that-tour</a>    For vets who are unable to attend in-person, an online live-stream is available on 25 November. For those who would like to see The Scratch That Tour come to a city near them in 2027, they can also register along with their location for future updates. https://pettradextra.newsweaver.com/v3files/shard2/53765/28/77376cb25f194dc3a91260.png The best of last edition of Pet Trade Xtra https://pettradextra.newsweaver.com/Newsletter/nx20eyy1re7?lang=en&rss=true The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... 24 Oct 2018 12:00:00 BST 543eda405864e524dbd4b43f0c0fe637 Right Side Articles Cover The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... https://pettradextra.newsweaver.com/v3files/shard2/53765/7d/07f25983f313d7bf7de0bf.png New independent pet store opens in Warrington https://pettradextra.newsweaver.com/Newsletter/17gsolyprbi?lang=en&rss=true A new independent pet store called Pets Retreat has opened in Appleton, Warrington, after months of planning, building, stocking shelves and getting everything ready... 21 Oct 2026 12:00:00 BST 26f8cb4bfdd3a94ccf0db8ce35f84f01 Right Side Articles Cover A new independent pet store called Pets Retreat has opened in Appleton, Warrington, after months of planning, building, stocking shelves and getting everything ready... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/4e/528f006797ea8129cfc0a7.jpg" style="margin: 0px;" width="530" height="311" hspace="0" vspace="0" alt="">   A new independent pet store called Pets Retreat has opened in Appleton, Warrington, after months of planning, building, stocking shelves and getting everything ready.   The doors of the store in Bridge Lane opened on Saturday with a promise ‘there’s something for everyone’.   Pets Retreat said on its Facebook page: “We want Pets Retreat to become a shop shaped by the people who use it. If there’s a particular brand, food or product you’d like to see on our shelves, tell us. If we can source it for you, we will.   “We genuinely can’t wait to finally welcome you through the doors and show you what we’ve been working on. And yes, four-legged customers are absolutely welcome.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8e/eb23fd9ca49d21bd6fe843.jpg" style="margin: 0px;" width="530" height="358" hspace="0" vspace="0" alt=""> Pictures taken from Pets Retreats’ Facebook page. https://pettradextra.newsweaver.com/v3files/shard2/53765/b8/a046a2a063333359db4042.jpg Edition Dog Live to become Every Dog Live https://pettradextra.newsweaver.com/Newsletter/1ayi5kmgg5t?lang=en&rss=true Edition Dog Live will become Every Dog Live for 2027 as Raccoon Media Group – the owner of PATS – and Edition Media Ltd set out ambitious plans to significantly grow and develop the event following their recently announced joint venture... 21 Oct 2026 12:00:00 BST a55423e1f1602b55fc09af1610edcce4 Right Side Articles Cover Major investment by PATS owner fuels 2027 expansion Edition Dog Live will become Every Dog Live for 2027 as Raccoon Media Group – the owner of PATS – and Edition Media Ltd set out ambitious plans to significantly grow and develop the event following their recently announced joint venture... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8b/b36476c8d48b9600f40ac9.png" style="margin: 0px;" width="530" height="352" hspace="0" vspace="0" alt="">   Edition Dog Live will become Every Dog Live for 2027 as Raccoon Media Group and Edition Media Ltd set out ambitious plans to significantly grow and develop the event following their recently announced joint venture.   The new name reflects the direction of the event as it enters its next chapter: an inclusive event built around the health, happiness and wellbeing of every dog, regardless of breed, pedigree, age or ability, and for everyone who loves them.   The 2027 event will almost double in size at NAEC Stoneleigh, growing from around 7,000sqm to nearly 14,000sqm. The expansion will be supported by significant investment in the visitor experience, with more content, new features, interactive experiences, brands and talent planned across the event.   A major programme of celebrity guests and well-known, well-respected figures from the dog world will form part of Every Dog Live 2027, with appearances from Greg Rutherford, Iwan Thomas MBE, Steve Backshall, and Clare Balding already confirmed. They will be joined by fan favourites Hugo & Ursula, alongside leading TV vets Dr Scott Miller and Dr James Greenwood. Together with an industry-leading line-up of trainers, behaviourists, content creators, and animal welfare experts, they will take the stage across the weekend, with further names to be announced.   The additional space and investment will allow the organisers to broaden the event beyond its existing format and create new destinations focused on discovery, health and wellbeing, emerging brands, creators and the wider culture around life with dogs.   New for 2027 will be the Dog Discovery Zone, a destination for discovering what is next in the world of dogs, from new products and innovation to nutrition, health, behaviour, technology and wellbeing.   Visitors and their dogs will be able to learn, interact and try new things through a series of immersive feature experiences, hands-on brand activations and a dedicated Discovery Stage bringing expert speakers, insight and new ideas to life.   A new Dogstagram Zone will bring together some of the best-known dogs and creators from across social media. Visitors will be able to meet the dogs behind the feeds, take part in meet and greets and create their own shareable moments, with creator appearances, live content and dedicated photo experiences throughout the area.   The event will also introduce the Canine Collective, a curated showcase giving emerging, independent and design-led dog brands a dedicated platform within the show and creating a new destination for visitors looking to discover something different.   These additions will sit alongside the established elements of the event, including expert content, shopping, live arenas and opportunities for visitors and their dogs to take part in activities together. <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/71/e621f84bc96a3ff6ceb190.png" style="margin: 0px;" width="530" height="272" hspace="0" vspace="0" alt=""> The changes follow Raccoon Media Group's joint venture with Edition Media Ltd, which brought the event into Raccoon's rapidly growing animal health portfolio alongside PATS, BETA International and the National Equine Show.   Mike Seaman, Group Chief Executive of Raccoon Media Group, said: “We want to build something genuinely significant for the UK dog community. Almost doubling the size of the event gives us the space to introduce new brands, new experiences and much more content, but the investment goes far beyond simply adding more floor space.   “We want to create an event people want to spend the whole day at, where they can discover new products, hear from brilliant experts and well-known names, try new things with their dog and come away feeling they have learnt something.   “The move to Every Dog Live is an important part of that. This isn't an event about the perfect dog or a particular type of dog. It is about health, happiness and wellbeing, and helping people give their dogs the best lives they can.   “Whether they are pedigree or rescue, young or old, highly active or living with a disability, this is an event for every dog and everyone who loves them.”   Jennifer Dow, Edition Media Ltd, said: “Edition Dog Live has always been built around the health, wellbeing and welfare of dogs, so Every Dog Live feels like a natural evolution of what we have created.   “We want people to arrive with their dog and feel that the event represents them. There is no single way to be a dog owner and no single type of dog, and that inclusivity will sit right at the heart of Every Dog Live.   “The plans for 2027 give us the opportunity to build something much bigger while keeping the ethos and community that have made the event special. Stoneleigh gives us the space to grow properly and, with Raccoon's investment and experience behind the event, we can now bring many of those ideas to life.”   Every Dog Live will continue to be staged at NAEC Stoneleigh, whose extensive indoor and outdoor space allows the event to grow while maintaining a strong focus on animal welfare and giving dogs the opportunity to move away from busier areas of the show when needed.   The expansion forms part of Raccoon Media Group's wider investment in the animal health market. Its portfolio now spans both trade and consumer audiences through PATS, BETA International, the National Equine Show and Every Dog Live, with wider plans to connect complementary specialist events through a broader animal health ecosystem.   The same focus on investment, audience growth and visitor experience will now be applied to Every Dog Live as the organisers prepare for its first edition under the new name in 2027.   Further details of the 2027 event, including new features, exhibitors, speakers and celebrity guests, will be announced over the coming months.  https://pettradextra.newsweaver.com/v3files/shard2/53765/71/e621f84bc96a3ff6ceb190.png Former pet shop goes under the hammer https://pettradextra.newsweaver.com/Newsletter/uko91upabk7?lang=en&rss=true A former pet shop in North Staffordshire goes under the hammer today (Thursday), with a guide price of £50,000-plus... 21 Oct 2026 12:00:00 BST 019a7dcdbd2459be84a4588492a9ab4f Right Side Articles Cover A former pet shop in North Staffordshire goes under the hammer today (Thursday), with a guide price of £50,000-plus... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/af/46a250f9ae4c812ad50ff2.png" style="margin: 0px;" width="530" height="471" hspace="0" vspace="0" alt="">   A former pet shop in North Staffordshire goes under the hammer today (Thursday), with a guide price of £50,000-plus.   The freehold ground-floor retail unit, located on London Road in Chesterton, is being offered in an auction hosted by Bond Wolfe.   Known as Pet-n-Net, the shop previously sold a range of pet-related products, including food, supplies, cages, aquariums and fishing bait. The premises also served as a base for local community organisations, including Chesterton Community Angling Club.   The property comprises an end-of-terrace retail unit with a glazed frontage wrapping around the corner. Inside, it includes ancillary storage rooms, a kitchen, a toilet and a large storage area to the rear.   The property occupies a prominent position on the eastern side of the B5500 London Road, at its junction with George Street, within an established residential neighbourhood.   The surrounding area features predominantly older residential properties alongside local shops. Chesterton Park and Chesterton Community Sports College are also nearby.   With its prominent roadside position and potential for alternative uses, the former Pet-n-Net premises could attract interest from buyers looking for a commercial property investment or a new business location. https://pettradextra.newsweaver.com/v3files/shard2/53765/af/46a250f9ae4c812ad50ff2.png Dog trainer who challenged the daily walk 'rule' releases follow-up https://pettradextra.newsweaver.com/Newsletter/niu9lwmb69i?lang=en&rss=true A dog trainer who went viral after telling owners to stop walking their dogs has written a new book on how to help dogs feel more confident... 21 Oct 2026 12:00:00 BST d792966b1bcb069cc47f268970ceaa35 Right Side Articles Cover A dog trainer who went viral after telling owners to stop walking their dogs has written a new book on how to help dogs feel more confident... <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/92/cc5bcbaebc12cf8902dec6.png" style="margin: 10px;" width="275" height="447" hspace="10" vspace="10" alt="">A dog trainer who went viral after telling owners to stop walking their dogs has written a new book on how to help dogs feel more confident.   Niki French, whose first book STOP! Walking Your Dog became an Amazon bestseller, has written a follow-up about what happens next.    Over 7,000 people have bought the first book and Niki has heard from dog owners all over the world about how taking a break from walks has helped.   Niki said: “The idea for the book came from what worked for my own clients.   “Once people tried taking a break from walks, and their dogs started to calm down and grow in confidence, they wanted to know what to do next. How could they start going out again without things going backwards?   “For some people, their dog's world had become very small, and that meant their own world had become smaller too. It can be incredibly isolating.   “The new book, STOP! Walking Your Dog Volume 2: Grow Great Walks With Your Nervous, Reactive or Over-Excited Pup, is about opening up their world, growing confidence and enjoying life again.”   The new book explores canine body language, ACE Free Work, reducing pressure, rewards and practical training games, vet and grooming visits, car journeys and holidays, health and behaviour, equipment choices and supporting the human at the other end of the lead.   Niki is keen to stress that her message has never been anti-walk.   “I love walking my own dog,” she says. “For lots of dogs, walks are wonderful. But they aren’t wonderful for every dog in every situation.   “Sometimes the kindest and most useful thing we can do is stop thinking about what our dog should be doing and ask: what does my dog actually need today?”   Dog Centred Care founder Andrew Hale has written the foreword and said: “This may be a book about walking less, but its real gift is helping us to understand more.”   STOP! Walking Your Dog Volume 2: Grow Great Walks With Your Nervous, Reactive or Over-Excited Pup is published by Authors & Co today ( Thursday 22 October).   Find out more about Niki’s work at <a title="http://www.puptalk.co.uk" href="https://pettradextra.newsweaver.com/Newsletter/1meqjc49yeh/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="54cb021b-1590-4315-a542-f5703e106e61">www.puptalk.co.uk</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/92/cc5bcbaebc12cf8902dec6.png Alternative ingredients could diversify pet food supply and reduce environmental impacts https://pettradextra.newsweaver.com/Newsletter/ccgu3h2749g?lang=en&rss=true Alternative ingredients could help pet food manufacturers diversify ingredient sourcing, reduce environmental impacts, and support product innovation, but their potential varies by ingredient, production system, intended use, and the conventional ingredient they supplement or replace. That is a central finding of a new report, Alternative Ingredients in Pet Food: A Guide to Emerging Proteins and Oils in Dog and Cat Food... 21 Oct 2026 12:00:00 BST 372d010dc44725985ee917526f103c06 Right Side Articles Cover Alternative ingredients could help pet food manufacturers diversify ingredient sourcing, reduce environmental impacts, and support product innovation, but their potential varies by ingredient, production system, intended use, and the conventional ingredient they supplement or replace. That is a central finding of a new report, Alternative Ingredients in Pet Food: A Guide to Emerging Proteins and Oils in Dog and Cat Food... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/03/956e3faada2652ff440872.png" style="margin: 0px;" width="530" height="356" hspace="0" vspace="0" alt="">   Alternative ingredients could help pet food manufacturers diversify ingredient sourcing, reduce environmental impacts, and support product innovation, but their potential varies by ingredient, production system, intended use, and the conventional ingredient they supplement or replace. That is a central finding of CFI’s new report, Alternative Ingredients in Pet Food: A Guide to Emerging Proteins and Oils in Dog and Cat Food.    Written by the <a title="https://pettradextra.newsweaver.com/Newsletter/ue2mynyerfk/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/uf37d4lvrkx/external?lang=en" data-outlook-id="a47ba90b-9432-4e0c-b782-e36ebcd5afd6">Centre for Feed Innovation (CFI)</a>, in collaboration with the Pet Sustainability Coalition (PSC), the report is designed to help manufacturers understand where alternative ingredients may offer near-term opportunities and where further development or evidence is needed.   The report assesses algal oil, algal protein, bacterial protein, black soldier fly larvae (BSFL), brown seaweed, cultivated meat, mycoprotein, red seaweed, and yeast protein across supply, commercial adoption, sustainability, nutrition and health, and consumer acceptance. Eight are assessed for their potential as alternative proteins, while algal oil is assessed as an alternative oil source rich in omega-3 fatty acids.   Key findings include: <ul> <li dir="ltr"> A diverse supply base for alternative ingredients is emerging. Some benefit from established supply chains. Others, particularly more novel ingredients, remain constrained by production scale, cost, and regulatory access. </li> <li dir="ltr"> Several alternative ingredients are already used commercially in pet food. In CFI’s analysis of 6,803 US dog and cat food products from <a title="https://pettradextra.newsweaver.com/Newsletter/otks3bhyuv5/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/m89khbqqn2e/external?lang=en" data-outlook-id="f8bfcc1f-5a71-4374-a4c1-4d9ade512a9c">KibbleLab</a>, yeast protein was present in 19.5% of products assessed, brown seaweed in 14.6%, and algal oil in 3.4%. These ingredients are generally used for specific nutritional or functional purposes rather than as primary protein or oil sources. </li> <li dir="ltr"> Alternative ingredients can offer opportunities to reduce the environmental impacts of pet food. Alternative proteins generally have lower environmental impacts than chicken meat, particularly for greenhouse gas emissions and land use, but advantages over animal byproducts are less consistent. Algal oil can reduce reliance on wild-capture fisheries and achieve greenhouse gas emissions comparable to or lower than fish oil, but generally has higher land and freshwater use. Production conditions and allocation methods can also substantially affect results. </li> <li dir="ltr"> Nutritional evidence is broadly encouraging but incomplete. Most ingredients maintained key measures of nutritional suitability at the inclusion levels studied, but evidence remains limited for some ingredients and for their use as substantial protein or oil sources.  </li> <li dir="ltr"> Consumer acceptance will be important for broader adoption. Familiarity, alongside perceptions of nutrition, quality, and safety, can influence whether pet owners accept alternative ingredients. </li> </ul>   The report identifies different priorities for manufacturers. It recommends prioritising algal oil and yeast protein for further evaluation, selectively evaluating bacterial protein and mycoprotein, and continuing to monitor the development of the remaining ingredients assessed.   “At CFI, we are committed to helping the feed sector identify promising innovations that can improve resilience and sustainability. Our new report extends that commitment to pet food by providing a rigorous overview of alternative ingredients that can support pet food manufacturers looking to reduce their environmental impacts and diversify their ingredient supply chains. ” said Margaret Hegwood, Corporate Engagement Manager, The Centre for Feed Innovation.    "Understanding the sustainability impacts of specific pet food ingredients is critical as our industry looks to build more resilient and responsible supply chains. This report offers practical insights to help pet food brands and manufacturers explore alternative ingredients, diversify sourcing, and advance sustainability goals.” said Allison Burdick, Sustainability Advisor, Pet Sustainability Coalition.   Download Alternative Ingredients in Pet Food: A Guide to Emerging Proteins and Oils in Dog and Cat Food: [<a title="https://pettradextra.newsweaver.com/Newsletter/1pl0uq4vy8k/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1kgz1xygts3/external?lang=en" data-outlook-id="e151cb6f-6ad8-42a6-9597-a06c89ee714d">LINK</a>] https://pettradextra.newsweaver.com/v3files/shard2/53765/c0/e15d6ce40ed015536a913a.png UK pet industry celebrates excellence at PIF Awards https://pettradextra.newsweaver.com/Newsletter/1nkryd48mp5?lang=en&rss=true The very best of the pet industry came together last night (Thursday) as the winners of the PIF Awards 2026 were revealed at a packed celebration at the DoubleTree by Hilton, Stoke-on-Trent. A sell-out audience of 330 guests gathered for the Pet Industry Federation’s annual black-tie Awards, celebrating the outstanding businesses, individuals, products and achievements helping to drive the pet sector forward... 04 Nov 2026 12:00:00 GMT 63917e82fd92911d95278dd7322ffc26 Feature Story The very best of the pet industry came together last night (Thursday) as the winners of the PIF Awards 2026 were revealed at a packed celebration at the DoubleTree by Hilton, Stoke-on-Trent. A sell-out audience of 330 guests gathered for the Pet Industry Federation’s annual black-tie Awards, celebrating the outstanding businesses, individuals, products and achievements helping to drive the pet sector forward... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/01/9aefc5236259f12498a99e.png" style="margin: 0px;" width="530" height="277" hspace="0" vspace="0" alt="">   The very best of the pet industry came together last night (Thursday 5 November) as the winners of the PIF Awards 2026 were revealed at a packed celebration at the DoubleTree by Hilton, Stoke-on-Trent.   A sell-out audience of 330 guests gathered for the Pet Industry Federation’s annual black-tie Awards, celebrating the outstanding businesses, individuals, products and achievements helping to drive the pet sector forward.   Following the highest-ever number of entries received for the PIF Awards, the evening recognised excellence across every corner of the industry, including retail, grooming, boarding and daycare, manufacturing, pet services, international trade, innovation and new product development.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/4b/12f1148f59681f38277830.jpeg" style="margin: 0px;" width="530" height="303" hspace="0" vspace="0" alt=""> TV vet, Dr Scott Miller, joined PIF as special guest for the evening, helping to celebrate the achievements of finalists and winners before guests continued the celebrations with casino entertainment, a live band and disco.   Among the evening’s winners, Northumberland Dog Hotel was named New Business of the Year, while ProtectaPet took home the Brand of the Year title.   The Legend Award was presented to Clayton Payne, while one of the evening’s most prestigious honours, the Lifetime Achievement Award, went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years.   Nigel Baker, Chief Executive of the Pet Industry Federation, said: “The PIF Awards are always a very special night, but seeing 330 people from right across the pet industry come together to celebrate what our sector does best was fantastic.   “This has been a record year for entries and the standard has been exceptional. Every finalist should be enormously proud of what they have achieved, and our winners represent the innovation, professionalism, commitment and passion that make this such a remarkable industry. Our huge congratulations go to every one of our 2026 winners.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/43/2a6fcbfb85258d52a3dd74.jpeg" style="margin: 0px;" width="530" height="301" hspace="0" vspace="0" alt=""> The Awards also provided an opportunity for guests to support Birmingham Dogs’ Home and U-Hearts Foundation, with fundraising during the evening helping both charities continue their work giving animals in need the chance of a better future.   PIF extends its sincere thanks to all of the sponsors whose generous support makes the Awards possible, including Platinum Sponsor, Natures Menu; Headline Sponsors: Cliverton, The Animal People Recruitment Company, Mackle Petfoods and Rosewood Pet Products; and Official Drinks Sponsor, Durham Animal Feeds, together with all of the category and event sponsors who supported this year’s celebration. Revealed: 29 winners of prestigious PIF Awards https://pettradextra.newsweaver.com/Newsletter/1l55twy75x4?lang=en&rss=true A total of 29 honours were handed out at the PIF Awards 2026. Click on the link below to view the full list of winners... The Lifetime Achievement Award went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years. 06 Nov 2026 12:00:00 GMT bcf4edb79ee6aba0aa997c1d772c50fd Feature Story A total of 29 honours were handed out at the PIF Awards 2026. Click on the link below to view the full list of winners... The Lifetime Achievement Award went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years. <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/87/6356e1ea52cddf13c74ad6.jpeg" style="margin: 0px;" width="530" height="337" hspace="0" vspace="0" alt=""> The Lifetime Achievement Award went to Peter Hornsby of Durham Animal Feeds, recognising his outstanding contribution to the pet industry over many years.   A total of 29 honours were handed out at the PIF Awards 2026.   PIF Awards 2026 Winners   Innovation of the Year Sponsored by Worldpay Winner: Only Rescues   New Business of the Year Sponsored by Durham Animal Feeds Winner: Northumberland Dog Hotel   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/fb/a47e9c7b1d5bbf32ac7bbc.jpeg" style="margin: 0px;" width="530" height="297" hspace="0" vspace="0" alt=""> Best Newcomer of the Year Sponsored by The Animal People Recruitment Company Winner: Rosie Paull - Benyfit Natural   Independent Retailer of the Year Sponsored by Bella+Duke Winner: Barks Allowed   Dog Walking Business of the Year Sponsored by Dog Friendly Winner: Gemma & Jodi’s Pet Services   E-commerce Business of the Year Sponsored by Rosetta Brands Winner: Tug-E-Nuff   Grooming Business of the Year Sponsored by Buddycare Winner: The Dog House (Leicester) Cattery of the Year Sponsored by Worldpay Winner: Mayfield Cattery   Dog Daycare Business of the Year Sponsored by Genera Dog Software Winner: Playschool for Dogs   Garden Centre Pet Department of the Year Sponsored by Natures Menu Winner: Dobbies, Melville Nursery   Home Boarding Business of the Year Sponsored by Cliverton Winner: Leafields Dog Retreat   Sustainability Award Sponsored by Citation Winner: Pet Impact   Pet Service Business of the Year Sponsored by Cliverton Winner: Vets at Home   Raw Store of the Year Sponsored by Nutriment Winner: Bristol Raw Dog   Kennel of the Year Sponsored by Dog Friendly Winner: Crossroads Resort   New Product Award – Accessories Sponsored by PBW Winner: DigDrum - Petosu   New Product Award - Food Sponsored by PBW Winner: Fruit Medley - Durham Animal Feeds   New Product Award - Health & Hygiene Sponsored by PBW Winner: Venison Blood Wellness Range - Totoniks   New Product Award - Treats Sponsored by PBW Winner: Functional Mixers – Natures Menu   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/47/c5347c7ea6d71b5ad068f4.jpeg" style="margin: 0px;" width="530" height="306" hspace="0" vspace="0" alt=""> Brand of the Year Sponsored by PetFellas Winner: ProtectaPet   Wholesaler of the Year Sponsored by Natures Menu Winner: We.pet   Pet Retail Chain of the Year Sponsored by Mackle Pet Foods Winner: Pets Corner   Export Business Award Sponsored by Associated Veterinary Services Winner: Buddycare   Manufacturer of the Year - Under £10m Sponsored by Anthesis Winner: The Innocent Pet Care Company   Manufacturer of the Year - Over £10m Sponsored by Anthesis Winner: Bella+Duke   International Business Award Sponsored by INTERZOO Winner: Landguth Heimtiernahrung GmbH   Marketing Campaign of the Year Sponsored by NoBull Winner: “Piggy Fest” - HayPigs!® Legend Award Sponsored by Rosewood Winner: Clayton Payne   Lifetime Achievement Award Sponsored by PATS 2027 Winner: Peter Hornsby - Durham Animal Feeds   Click here for all the winners Britain’s hero hounds honoured at Burns Bravery Awards hosted by Strictly’s Karen Hauer https://pettradextra.newsweaver.com/Newsletter/htq3x1gjtfc?lang=en&rss=true Strictly Come Dancing star Karen Hauer celebrated Britain’s most extraordinary dogs at the inaugural Burns Bravery Awards, recognising the courage, loyalty and companionship of the nation's canine heroes... 05 Nov 2026 12:00:00 GMT bb34512d966fae359e27ac3309423076 articles top Strictly Come Dancing star Karen Hauer celebrated Britain’s most extraordinary dogs at the inaugural Burns Bravery Awards, recognising the courage, loyalty and companionship of the nation's canine heroes... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/71/4afb9a7d918f2f8ee4cae1.jpg" style="margin: 0px;" width="530" height="352" hspace="0" vspace="0" alt="">   Strictly Come Dancing star Karen Hauer celebrated Britain’s most extraordinary dogs at the inaugural Burns Bravery Awards, recognising the courage, loyalty and companionship of the nation's canine heroes.   Brave dogs and their proud owners from across the country gathered in London on Tuesday, November 3, for a heartwarming celebration of the remarkable ways dogs change lives every day.   Hosted by Strictly Come Dancing favourite and devoted dog lover Karen Hauer, the first-ever Burns Bravery Awards shone a spotlight on everything from lifesaving search and rescue missions to the everyday acts of love and loyalty that make dogs such treasured companions.   The awards were launched in September by Burns Pet Nutrition, the natural, vet-developed pet food company that has proudly supported Britain's Search & Rescue dogs for almost a decade.   Having fuelled some of Britain's hardest-working canine heroes for many years, Burns created the awards to give these extraordinary dogs the recognition they deserve, while celebrating the countless other dogs whose bravery, devotion and companionship make a difference in communities and homes across the UK.   Founded by veterinary surgeon John Burns more than 30 years ago, Burns Pet Nutrition believes every dog deserves exceptional nutrition. Its simple, natural, vet-developed recipes are designed to help dogs live healthy, happy and active lives, whether they're helping to save lives in challenging conditions or enjoying everyday adventures with their families.   Dozens of inspiring dogs were nominated by members of the public, with more than 1,000 Brits casting their votes to crown the winners across six categories: <ul> <li>Search & Rescue Award</li> <li>Bravery Award</li> <li>Companion Award</li> <li>Assistance & Support Dog Award</li> <li role="presentation">Service Award</li> <li role="presentation">Community Impact Award</li> </ul> Burns Pet Nutrition has supported Britain’s Search & Rescue dogs for almost a decade, donating food to the remarkable dogs that help save lives.    With the Burns Bravery Awards, it set out to celebrate not only those lifesaving heroes, but the beloved family companions whose courage, loyalty and devotion change lives in quieter ways every day.    The nationwide awards gave the public the chance to nominate their canine heroes, with winners then decided by a public vote.   Karen presented the awards at the event, which ran from 2pm to 5pm at Woolwich Works.    Speaking of the event, Karen said: “My dogs mean the world to me. I may have rescued them, but they’ve given me so much love and comfort in return.    That’s why celebrating these extraordinary dogs feels so personal. Hearing their stories and meeting the people whose lives they’ve changed was incredibly moving.    Whether they’re finding someone lost and frightened or giving their owner the confidence to face the day, these dogs make a difference without ever knowing just how much they mean to us. It’s been a privilege to see them get the recognition they deserve.”   The winners were:   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/3b/803ac24d92fcd7c157e52a.jpg" style="margin: 0px;" width="300" height="406" hspace="0" vspace="0" alt=""> Burns Search & Rescue Award: Maya Seven-year-old German Shepherd Maya has completed 150 search callouts alongside her handler, Conor, during their five-year partnership. Known for her remarkable instincts and problem-solving skills, Maya uses her extraordinary sense of smell to help search teams locate missing people across Hampshire and neighbouring counties, navigating challenging terrain with determination. “Maya can read my mind, often before I’ve consciously even had the thought,” said her handler, Conor.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/2d/7594f4469bfffad73a4bf0.jpg" style="margin: 0px;" width="300" height="372" hspace="0" vspace="0" alt=""> Burns Bravery Award: Mouse Abandoned on a rubbish tip as a tiny puppy, seven-year-old Mouse was so seriously ill that he was not expected to survive. But after making a remarkable recovery, he went on to protect the very family who had saved him. At just six months old, Mouse stood his ground and barked when a stranger threatened his family during a walk, refusing to back down until the stranger left. “He was scared. And he still stood in front of us,” said his owner, Tracey. “To me, that is what courage really is. It isn't the absence of fear. Sometimes it is being frightened and choosing to stand your ground for someone you love anyway.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/af/5f2b4ba7606489c39f8fdb.jpg" style="margin: 0px;" width="530" height="348" hspace="0" vspace="0" alt=""> Burns Companion Award: Dory Rescued at just 18 months old, four-year-old Dory was given a second chance by her owner, Justine, who helped her overcome her nerves and grow in confidence. When Justine later faced one of the most difficult periods of her life, Dory became her source of comfort and companionship, bringing laughter to even the hardest days with her affectionate and mischievous personality. “She has a funny mischievous side, and her little antics can make me laugh even on days when I really don't feel like smiling,” said her owner, Justine. “She just wants to be there with me everywhere I go and that's all I need some days.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f8/a74a2ec85c9327638308d4.jpg" style="margin: 0px;" width="300" height="404" hspace="0" vspace="0" alt=""> Burns Assistance & Support Dog Award: Spring Five-year-old medical alert dog Spring has transformed the life of his owner, Michelle, by recognising subtle changes in her body and alerting her to potential medical episodes, often before she notices the warning signs herself. Trained and provided by the charity Medical Detection Dogs, Spring offers life-changing support, helping Michelle feel safer, more confident and independent in everyday life. “He is my confidence when mine disappears, my courage when I feel afraid and my strength when I struggle to find my own,” said his owner, Michelle.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/01/f544a83881c250b7e7ecce.jpg" style="margin: 0px;" width="300" height="399" hspace="0" vspace="0" alt=""> Burns Service Award: Olive After nearly two years of training, Olive qualified as an operational search and rescue dog with Surrey Search & Rescue. Just five months later, during one of her eight live searches, she located a vulnerable missing person in Surrey in the early hours of the morning. While navigating a complex route, Olive suddenly raised her nose and quickened her pace, leading her team to the missing person and enabling emergency services to reach them and provide vital care. “Olive had no idea how extraordinary that find was,” said her handler, Jonathan. “To her, it was simply the game we’d spent years playing together: find the person, get the reward. But that night, the person was in real danger and her getting to them quickly mattered more than ever.”   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a1/e62110442cae9f24d59d58.jpg" style="margin: 0px;" width="300" height="412" hspace="0" vspace="0" alt=""> Burns Community Impact Award: Yogi Three year old School therapy dog, Yogi, is making a difference to children's lives by helping them build confidence, feel calmer and develop a love of reading. Working in his school's sensory room, Yogi provides a reassuring presence for children with additional needs or challenging experiences. Whether listening patiently as a child reads aloud, offering a cuddle or simply sitting quietly beside them, Yogi helps create a safe, comforting space where children can feel at ease. “Our pupils thoroughly enjoy meeting our therapy dog, Yogi. It is wonderful to see the smiles, conversations and confidence that the visits inspire. Supporting children's emotional wellbeing is a key priority for our school.” said Claire Caldwell, Headteacher at Forest Lodge Academy.   Yogi’s owner, Sarah McTighe, was thrilled to receive the award.  “Yogi is a big, lovable lump who loves nothing more than sitting on someone’s lap or feet if they stand still long enough! “He loves putting on his bandana and switching into work mode, greeting everyone he meets with a big smile and a wagging tail. “He seems to sense exactly what each child needs during a visit. We tell the children he listens better to their reading with his eyes shut, although I’m always praying he doesn’t start snoring! “He’s such a joy to have around and I don’t think he realises quite how big he is. “I’m just so proud of what he does. He deserves this award.”    Each of the six winning dogs received six months’ worth of Burns dog food.    Harriet Dancaster, spokesperson for Burns Pet Nutrition, said: “Every day, dogs change lives through their courage, loyalty and companionship. The Burns Bravery Awards is our way of recognising those extraordinary dogs while shining a spotlight on the incredible work of Britain’s Search & Rescue dogs, who we’ve proudly fuelled for many years.”   For more information visit <a title="https://pettradextra.newsweaver.com/Newsletter/1ry6o8zb0ft/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1w49kmky0ih/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="05ccaa05-86c6-4367-b25c-2d5c2f064d01">www.burnspet.co.uk/burns-bravery-awards</a>   Norfolk pet shop team uncovers family stories for fourth annual remembrance display https://pettradextra.newsweaver.com/Newsletter/1mycn01jiln?lang=en&rss=true Independent pet retail group Pettitt & Boo is marking its fourth year of remembrance displays by sharing the stories of people lost in the First and Second World Wars in its Norfolk shop windows throughout November... 05 Nov 2026 12:00:00 GMT 47ebd951239649c2f9e558b7380f99e7 articles top Independent pet retail group Pettitt & Boo is marking its fourth year of remembrance displays by sharing the stories of people lost in the First and Second World Wars in its Norfolk shop windows throughout November... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/01/1e2f6933932a2fdb616619.jpeg" style="margin: 0px;" width="530" height="706" hspace="0" vspace="0" alt="">   Independent pet retail group Pettitt & Boo is marking its fourth year of remembrance displays by sharing the stories of people lost in the First and Second World Wars in its Norfolk shop windows throughout November.   The team uses a variety of online family history tools, military records and Commonwealth War Graves Commission resources to trace relatives who died during the conflicts. The research takes several months, often uncovering people whose names and stories might otherwise have been forgotten.   The resulting posters bring together service details, places of commemoration and explanations of wartime roles, alongside each person’s connection to a member of the Pettitt & Boo team. Where available, family photographs add a further personal connection.   The displays also remember former residents of the sites where the company’s Castle Quarter and Cromer stores now stand.   For director Ali Pettitt, the project continues a responsibility passed down by her father, who served as a Flight Engineer in Bomber Command during the Second World War.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a2/7debe9f95c0bcacdf37951.jpg" style="margin: 0px;" width="530" height="351" hspace="0" vspace="0" alt="">   Ali said: “My father survived the war and lived to the age of 93, but his respect for the friends who didn’t make it through those years stayed with him throughout his life. He never forgot them, and I feel a responsibility to carry that remembrance forward.   “When we research our family trees, we sometimes find someone whose story has almost disappeared from the family’s memory. It can take months to piece together who they were, where they served and what happened to them. Giving them a place in our windows means their names are seen and their lives are acknowledged.   “This is our fourth year of creating these displays. Every year, the research reminds us how closely these wars touched ordinary families, including our own.”   Among those remembered is George Courage, who was placed in the care of Ali’s relatives on their Somerset dairy farm after losing his parents as a young teenager. With no known living relatives, his inclusion reflects the team’s commitment to remembering people whose stories could otherwise be lost.   Members of the public are invited to pause at the shop windows, read the posters and discover the personal histories behind the names. Jollyes Pets opens its 8th Scottish store in Dunfermline https://pettradextra.newsweaver.com/Newsletter/145c4yljl3t?lang=en&rss=true Jollyes Pets opened the doors to its new store in Dunfermline yesterday, making it the company's ninth store in Scotland, with further openings planned for 2027, including a new Dundee location early in the year... 04 Nov 2026 12:00:00 GMT 8e15870b48561f76581aa8edf6c91d29 articles top Jollyes Pets opened the doors to its new store in Dunfermline yesterday, making it the company's ninth store in Scotland, with further openings planned for 2027, including a new Dundee location early in the year... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/63/1ff9d2ca8271d3982bed66.png" style="margin: 0px;" width="530" height="346" hspace="0" vspace="0" alt="">   Jollyes Pets has opened the doors to its new store in Dunfermline at Unit 5 Carnegie Drive Retail Park, KY12 7AU today. This marks the brand’s 8th store in Scotland, with further openings planned for 2027, including a new Dundee location early in the year.   To celebrate the opening, customers had the chance to get their ‘paws’ on 100 limited-edition goody bags and spin Jollyes’ iconic ‘Wheel of Fur-tune’ for a chance to win prizes.   The new 5,800 square foot store officially opened with Provost Jim Leishman on hand to cut the ribbon and welcome the first customers between 9.30-10.30am, alongside a special guest appearance from Dunfermline’s best loved bear, Sammy the Tammy from Dunfermline AFC fame. Scotland national piper Louise Marshall also attended to give a true Scottish welcome to new shoppers.   Customers are now able to browse much loved household names including Pedigree, Whiskas, Harringtons and Felix, alongside specialist pet brands such as Royal Canin and Hill’s, giving pet parents even more choice when it comes to finding the right products for their furry family members.   The store also stocks Jollyes Pets own label ranges, including Lifestage for dogs and cats and Optimum Pet Health, offering big-brand quality at own label prices and backed by a 100% money back guarantee. Pet parents can also expect an extensive selection of raw food, natural treats and fresh food, alongside toys, treats and accessories, all under one roof.   The opening has created eight new jobs in the local community and the store is led by store manager, Andi Glass.   Andi Glass, Store Manager at Jollyes Pets Dunfermline, said: “I’m absolutely delighted to have opened the new Dunfermline store and to welcome local pet owners and their four-legged friends through our doors. As a proud dog owner myself, with my Staffie/Husky, Shelby keeping me on my toes, I know just how important it is to find the right products to keep our pets happy, healthy and entertained!”   “We’re especially excited to be able to lower pet costs for the people of Dunfermline and their furry friends. I’m really looking forward to meeting the local community and their pets, as well as leading our fantastic team in delivering great service and brilliant value for pet owners across Fife.'   The opening has taken Jollyes Pets to 130 stores across the UK, with 13 new locations opening since January.   See gallery of pictures of the opening day below... Click here to see picture special from the new Dunfermline store Changes at the top of UK Pet Food as CEO steps down https://pettradextra.newsweaver.com/Newsletter/1lvsdu0q12n?lang=en&rss=true UK Pet Food marks the end of one era and a transition to the next, as Michael Bellingham steps down as CEO after 22 years. Nicole Paley. previously Deputy CEO, who has been with the trade association since 2003, has taken up the role of CEO... 04 Nov 2026 12:00:00 GMT 3cb93522c2cdebf4b96f0f578a868da3 articles top UK Pet Food marks the end of one era and a transition to the next, as Michael Bellingham steps down as CEO after 22 years. Nicole Paley. previously Deputy CEO, who has been with the trade association since 2003, has taken up the role of CEO... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/40/c5ad4d954e653f5b4a0160.png" style="margin: 0px;" width="530" height="326" hspace="0" vspace="0" alt="">   UK Pet Food marks the end of one era and a transition to the next, as Michael Bellingham steps down as CEO after 22 years. Nicole Paley. previously Deputy CEO, who has been with the trade association since 2003, has taken up the role of CEO.   Michael joined what was then called the Pet Food Manufacturers' Association, in April 2004, when it represented approximately 30-40 members. Today, UK Pet Food represents 108 members, including a growing community of associate members, reflecting its expanding reach and influence across the pet food sector.   During his tenure, Michael has guided the association through significant moments, including the UK's departure from the European Union and the COVID-19 pandemic, while simultaneously championing collaboration, growth and the interests of an ever more diverse range of members.   Key milestones under Michael’s leadership include: the establishment of a dedicated Raw Pet Food group, helping to pioneer best practice in safety and standards across Europe; the rebrand from PFMA to UK Pet Food in 2023; and the development and launch of the Association's Sustainability Ambition in 2025.   Beyond this, Michael is widely respected for his knowledge, dedication and passion for the industry, as well as the strong relationships he has built with members, government, regulators and wider stakeholders, over more than two decades.   Matt Elliott, Chair of UK Pet Food and Regulatory Affairs Manager at Mars, said:   "Michael’s leadership and vision have been instrumental in the ongoing growth and success of UK Pet Food, for over two decades now.   “His tireless dedication to supporting a thriving industry, championing the highest standards of pet food safety and his genuine passion for pets and the important role they play in people’s lives, means that Michael will leave a powerful and lasting legacy.”   Michael will remain with UK Pet Food as a Senior Advisor until March 2027, contributing his experience and expertise to specific projects and supporting continuity during the leadership transition.   Nicole Paley said: "I’m incredibly proud to be taking on this role and building on the strong foundations Michael has established. We have a clear strategy, a fantastic team and an engaged membership. My focus will be on turning our ambitions into progress, strengthening our voice and ensuring UK Pet Food continues to deliver real value for its members and the wider community.   “Having worked alongside Michael for many years now, as both a colleague and a friend, I know first-hand the dedication and care he has brought to this role and I’m delighted that we'll continue to benefit from his expertise over the coming months."   Looking ahead, under Nicole’s leadership, UK Pet Food will continue to deliver its strategic priorities across nutrition, safety and standards, and sustainability, while strengthening its engagement with policy makers, regulators and other stakeholders.   The association will continue to build on its role as a trusted, science-led voice for the pet food industry, with a particular focus on tackling misinformation and helping pet owners navigate clear, credible and accessible nutritional information.   This includes building on UK Pet Food’s Love Them Madly, Feed Them Wisely campaign, which aims to cut through misleading information about pet food and promote evidence-based, engaging and consumer friendly language to promote better understanding of pet nutrition.   Michael Bellingham said: "It's been an enormous privilege to lead this association for the past 22 years, and to work alongside so many dedicated and passionate people across our industry.   “I'm incredibly proud of what we've achieved together, particularly the way that the PFMA, and latterly UK Pet Food, has grown and evolved while remaining focused on supporting our members and championing high standards.   "I know I leave this fantastic organisation in excellent hands with Nicole and the team and I look forward to seeing UK Pet Food continue to go from strength-to-strength."   The leadership transition comes alongside further changes to the UK Pet Food team, including the recent appointment of Charlotte Dixon as Head of Communications and External Relations.   Charlotte brings extensive communications experience and significant knowledge of the pet food industry, having previously chaired UK Pet Food's Communications Committee for several years. Her appointment strengthens the team, positioning UK Pet Food well to deliver its strategic priorities and build on its engagement with members and wider stakeholders. Pedigree Wholesale achieves best-ever stock availability https://pettradextra.newsweaver.com/Newsletter/l6bt3494wx9?lang=en&rss=true Pedigree Wholesale has achieved its best-ever stock availability, following months of focused collaboration between its teams and supplier partners... 04 Nov 2026 12:00:00 GMT 0dfbd8567f3b351a9dfb63e5310e4bf3 articles top Pedigree Wholesale has achieved its best-ever stock availability, following months of focused collaboration between its teams and supplier partners... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/0f/229a4234af0ac656fbc1c7.jpg" style="margin: 0px;" width="530" height="326" hspace="0" vspace="0" alt="">   Pedigree Wholesale has achieved its best-ever stock availability, following months of focused collaboration between its teams and supplier partners.   The business has made availability and dependable delivery a key focus, recognising just how important reliable supply is to retailers as they prepare for one of their busiest trading periods.   Steve Brown, CEO of Pedigree Wholesale, said: “Our customers rely on us to have the products they need, when they need them. That sounds simple, but delivering it consistently takes an enormous amount of work behind the scenes.   “Over recent months, our teams have worked closely with suppliers and colleagues across wider business to strengthen our availability. I’m delighted that this hard work has resulted in us achieving our target of 95% availability. This is the strongest in stock position we have been in for a number of years.   “We are also delivering against key service indicators we set ourselves across returns, credits, order accuracy and OTIF (on time in full).   “There’s been a tremendous amount of hard work, tenacity and collaboration behind this, both from our own teams and our supplier partners, especially when supply chains across the world remain challenging and I want to recognise the part they’ve played.   “We all have a busy period ahead and our priority is clear: to continue being a wholesaler our customers can depend on.”   Pedigree Wholesale will continue to focus on maintaining strong stock availability and dependable delivery throughout the coming trading period, working closely with its supplier partners to support customers when they need it most. Pet Remedy receives Kings Award at Torquay HQ https://pettradextra.newsweaver.com/Newsletter/nm5fk6zkxxd?lang=en&rss=true Pet Remedy has celebrated a landmark achievement after being formally presented with its King’s Award for Enterprise for Innovation by the Lord-Lieutenant in Torquay... 04 Nov 2026 12:00:00 GMT 850cbbf42e00cb4f403ea59da50aed29 articles top Pet Remedy has celebrated a landmark achievement after being formally presented with its King’s Award for Enterprise for Innovation by the Lord-Lieutenant in Torquay... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8e/75c8e5b78ef31e0fd4c3e9.jpg" style="margin: 0px;" width="530" height="354" hspace="0" vspace="0" alt="">   Pet Remedy has celebrated a landmark achievement after being formally presented with its King’s Award for Enterprise for Innovation by the Lord-Lieutenant in Torquay. The Devon-based company was honoured for its pioneering calming products, a natural range designed to help animals cope with stress and anxiety without sedation. The presentation marked the achievement in the company’s hometown, recognising the research, product development and teamwork behind a business dedicated to improving animals’ emotional wellbeing. The King’s Awards for Enterprise are among the UK’s most prestigious business honours, celebrating outstanding achievement in areas including innovation, international trade and sustainable development. For Pet Remedy, the presentation represented a significant milestone after years spent developing a calming range used by pet owners, veterinary professionals, behaviourists and rescue organisations. Martyn Barklett-Judge, Managing Director of Pet Remedy, said: “Having our King’s Award formally presented by the Lord-Lieutenant on behalf of HM the King, here in Torquay was an enormous honour and a very special moment for the whole team. “This achievement belongs to everyone who has helped make Pet Remedy what it is today. It reflects years of hard work, research and determination, all driven by a shared commitment to helping animals feel calmer and more comfortable. “To have that work recognised at this level makes us incredibly proud. The greatest reward will always be knowing we are making a difference to animals and the people who care for them, and this honour gives us even more encouragement to keep building on that work.” Pet Remedy’s products are designed for use across a wide range of animals, including mammals, birds and reptiles. The company says its patented formula helps calm the nervous system naturally while allowing animals to stay alert and responsive.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/63/e9d6b62c9825b0541e33c0.jpg" style="margin: 0px;" width="530" height="349" hspace="0" vspace="0" alt=""> The business developed its innovation in the UK and has continued refining the range since its original launch, most recently with a reformulated blend introduced in 2025 following further research and consumer testing. Pet Remedy said its innovation was born out of a clear gap in the market for a calming solution that was fast-acting, natural and suitable across multiple species. Its range now includes diffusers, sprays, wipes and atomisers. Rob Tyler of Pet Remedy said the award was especially meaningful because it showed animal welfare innovation was getting the recognition it deserved. “It is still very rare for a pet business to receive this kind of national recognition, which makes this achievement all the more significant,” he said. “For too long, innovation in the animal wellbeing space has been overlooked, despite the enormous difference it can make to animals, owners and the professionals caring for them. “This award sends a strong message that improving the emotional health of animals matters. We hope it shines a light not only on what Pet Remedy has achieved, but on the wider importance of investing in welfare-led innovation across the pet sector.” Entries to first Raw & Fresh Pet Food Awards now open https://pettradextra.newsweaver.com/Newsletter/1x9r6rg2bo3?lang=en&rss=true The Natural Dog Expo is to host the R’AWARDS, the first awards dedicated exclusively to the raw and fresh pet food industry. The event will take place on Saturday 1st May 2027 at the St John’s Hotel, Solihull and entries are now open... 04 Nov 2026 12:00:00 GMT 9a092a54ed3ed38bcc1c8c6b63e9be3c articles top The Natural Dog Expo is to host the R’AWARDS, the first awards dedicated exclusively to the raw and fresh pet food industry. The event will take place on Saturday 1st May 2027 at the St John’s Hotel, Solihull and entries are now open... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/bb/43c5e1dd5b0c9e217187c3.png" style="margin: 0px;" width="530" height="295" hspace="0" vspace="0" alt=""> The Natural Dog Expo is to host the R’AWARDS, which is the first awards dedicated exclusively to the raw and fresh pet food industry.   Marking a major milestone for the rapidly expanding Raw and Fresh feeding sector, the R’Awards takes place on Saturday 1st May 2027 at the St John’s Hotel, Solihull.   Bringing together industry pioneers, nutritionists and innovators for celebration, education and networking. Not least with a prestigious expert judging panel boasting decades’ experience in the sector including:  Pet Industry Federation’s Daniel Everett, Pet Industry podcaster Clayton Payne, Dr Bella O’Connell and Dr Vicki Adams, Chief Executive, Animal Cancer Trust.   PIF’s Daniel Everett explained: “This event is recognising the sectors growth and will shine a spotlight on the emerging brands, businesses, individuals and products driving the future of natural pet nutrition in the pet industry”.   “These awards are more than recognition! They’re a celebration of an industry sector committed to improving the health and wellbeing of our pets through natural nutrition,” said Caroline Griffith, organiser of the Natural Dog Expo. “Despite the challenges the sector continues to face, this community remains passionate, innovative, and deeply committed to giving dogs and cats the very best care.”   The categories: <ul> <li>Raw Retailer of the Year (Scotland, Wales & Ireland, England North, England Mid Counties, England South)</li> <li>Raw Retail Store Advisor</li> <li>Fresh Lightly-Cooked Brand (products purchased frozen or from a fridge)</li> <li>Raw Meaty Bones Supplier (raw food brand)</li> <li>Raw Complete and Balanced Range</li> <li>80/10/10 Range</li> <li>Innovative Product (released in the last two years can include Treats/Broth)</li> <li>Raw Brand of the Year</li> <li>Raw Rising Star Brand (new or small-but-growing brand)</li> <li>Social Media Influencer of the Year</li> <li>Advocate of the Year (active fresh food promoter or industry educator: non-social media)</li> </ul> The prestigious Lifetime Achievement Award finalists have already been announced, and they are: <ul> <li>Dr Anna Hielm-Bjorkman</li> <li>Jonathan Self - Honeys Real Dog Food</li> <li>Dr Nick Thompson</li> <li>Peter Hornsby - Durham Animal Feeds</li> </ul> Enter your brand and be a part of this inaugural occasion here: <a title="https://pettradextra.newsweaver.com/Newsletter/u7r75nyqk0r/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1d68afn914e/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="3e8dc9df-3d0f-447a-a97c-ad1611830ea8">https://naturaldogexpo.com/raw-pet-food-industry-awards/</a>   For more information, including reserving your table at the Awards contact event organiser Caroline Griffith, Email: <a title="mailto:woof@naturaldogexpo.com" href="mailto:woof@naturaldogexpo.com" data-outlook-id="8d86d84b-fc46-4996-94c1-5a43916fe319">woof@naturaldogexpo.com</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/bb/43c5e1dd5b0c9e217187c3.png Special photoshoot for new DOG collection https://pettradextra.newsweaver.com/Newsletter/3qf1hao3vok?lang=en&rss=true Some of the Cotswolds’ most loved dogs gathered at the Painswick Rococo Garden for a special photoshoot to celebrate the forthcoming launch of DOG × Painswick Rococo Garden, a new collection of handmade dog collars, leads and accessories... 04 Nov 2026 12:00:00 GMT fa822e19e5ac5ea53f2533926a25adcf articles top Some of the Cotswolds’ most loved dogs gathered at the Painswick Rococo Garden for a special photoshoot to celebrate the forthcoming launch of DOG × Painswick Rococo Garden, a new collection of handmade dog collars, leads and accessories... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/d0/a41583b873382f95e6e97a.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt="">   Some of the Cotswolds’ most loved dogs gathered at the Painswick Rococo Garden for a special photoshoot to celebrate the forthcoming launch of DOG × Painswick Rococo Garden, a new collection of handmade dog collars, leads and accessories.   Set against the garden’s spectacular autumn colours, historic follies and winding pathways, the photoshoot brought together a wonderful cast of local canine personalities and their humans to capture the spirit of life with dogs in the Cotswolds.   Among the stars were Prince and Bob, two elegant sighthounds, accompanied by model Luca; Millie, the much-loved spaniel from The Cocker and The Classic, with Harriet FlittOn; Hope the Terrier with Louise Charlotte Young; and Cedar the Vizsla with Matthew.   <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/9a/f2a8e6834702c7201b23a9.png" style="margin: 10px;" width="275" height="415" hspace="10" vspace="10" alt="">They were joined by a host of other four-legged personalities, including Otto, Polo the black lab, Super Cooper of the Cotswolds, Ruby the Cotswold Corgi, Teddy Bowen & Bello, Barley the Whippet, Ada Long Legs, Jaffa and Hannah, Darci of the Cotswold Labs, and wire fox terriers Jorah and Nymeria.   Together, they helped showcase a collection inspired by one of the Cotswolds’ most extraordinary gardens.   The exclusive DOG × Painswick Rococo Garden collection has been inspired by the follies, colours and character of Painswick Rococo Garden — England’s only surviving complete 18th-century Rococo garden.   Handmade in the Cotswolds, the collection brings together timeless design and British craftsmanship, with beautiful leather collars, leads and coordinating accessories designed for years of adventures together.   Distinctive colourways draw inspiration from the garden’s unique landscape and architectural details, creating a collection that feels both traditional and contemporary.   More than simply a collection of dog accessories, the collaboration also gives something back.   A donation from every qualifying sale supports Painswick Rococo Garden, helping preserve this extraordinary place for future generations.   The launch comes as Painswick Rococo Garden prepares to welcome four-legged visitors for a special event this November, when dogs can bring their humans into the garden for free.   The event offers dog lovers a wonderful opportunity to explore the garden together and discover the setting that inspired the new collection.   Visitors should check the garden’s official website for confirmed dates, admission details and event terms.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/3f/c7980493fa243cda43a635.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt=""> The DOG × Painswick Rococo Garden collection is expected to launch in selected Just for Pets and DOG by Just for Pets store and online ahead of Christmas, offering a distinctive gift for dog lovers who appreciate British craftsmanship, beautiful design and the Cotswolds countryside.   The collaboration forms part of a wider new DOG collection of collars, leads and accessories, with more designs arriving soon.   Find out more <a href="https://pettradextra.newsweaver.com/Newsletter/8tbv4f7osm4/external?lang=en" target="_blank" rel="noreferrer noopener">www.dogonline.co.uk</a> Dog educator wins national leadership honour https://pettradextra.newsweaver.com/Newsletter/8c9f6s5l1b8?lang=en&rss=true A dog educator who champions compassion for animals and the people who care for them has been recognised as one of Britain’s leading lights in kind leadership... 04 Nov 2026 12:00:00 GMT 70636380a8fca72289f4fb9c1f1b35fa articles top A dog educator who champions compassion for animals and the people who care for them has been recognised as one of Britain’s leading lights in kind leadership... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c2/e8ade1e78378258a84c517.png" style="margin: 0px;" width="530" height="359" hspace="0" vspace="0" alt="">   A dog educator who champions compassion for animals and the people who care for them has been recognised as one of Britain’s leading lights in kind leadership. Jo Middleton, educational director of Canine Principles, has been named on the UK’s 2026 Kindness & Leadership, 50 Leading Lights list after being nominated by colleagues. The recognition celebrates leaders whose approach helps others flourish, putting empathy, honesty and support at the heart of their working lives. For Jo, whose work promotes ethical education about dogs and their behaviour, the honour carries particular significance because it began with the people she works alongside. She said: “This award means an enormous amount to me, particularly because I was nominated by my colleagues. Knowing that the people I work with felt moved to put me forward makes it incredibly personal and special. “Kindness is at the heart of everything we are trying to achieve, both in how we support people to learn and in how we understand and care for dogs. I want people to feel listened to, supported and confident enough to ask questions, develop their knowledge and make a difference. “To have that recognised is a real honour. I am very grateful to my colleagues, and proud to work with people who share such a strong commitment to compassion and ethical practice.” <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/1d/6d63c8f96f7d7585b004a7.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt=""> Canine Principles is an online education provider offering courses, workshops and qualifications in canine behaviour, training, health and wellbeing for dog professionals and owners. Its teaching centres on understanding dogs’ needs and emotional experiences, helping people build their knowledge through an approach grounded in canine science. The organisation pledges to teach kind, force-free, positive methods that support dogs’ mental and physical wellbeing. Its ethical approach places respect for the animal at the centre of learning, encouraging understanding and humane support. That philosophy also shapes Jo’s wider work in canine education. Alongside her position at Canine Principles, she holds leadership roles with the International School for Canine Psychology and Behaviour and the International Institute for Canine Ethics. The Kindness & Leadership campaign, in collaboration with the University of Oxford and the Financial Times seeks to challenge assumptions about what makes an effective leader, highlighting the role of compassion in building confidence, trust and collaboration. Founded by Pinky Lilani CBE DL, the initiative recognises people across business, education, charities and other sectors whose leadership makes a positive difference to those around them. Its judging panel is chaired by Princess Badiya bint El Hassan, with the campaign emphasising that kindness can sit alongside difficult decisions, clear expectations and honest conversations. The PetFellas brings award-winning US brand to UK https://pettradextra.newsweaver.com/Newsletter/1dx4s1241sq?lang=en&rss=true The PetFellas has announced an exclusive UK partnership with Cleverpup, the New York City dog accessories brand. The Cleverpup range lands in the UK this autumn, giving independent pet retailers a stylish, practical collection built for modern pet parents who take their dogs everywhere. 04 Nov 2026 12:00:00 GMT 7e825039cb6e2bf92ae9d3b5540f8c1d articles top The PetFellas has announced an exclusive UK partnership with Cleverpup, the New York City dog accessories brand. The Cleverpup range lands in the UK this autumn, giving independent pet retailers a stylish, practical collection built for modern pet parents who take their dogs everywhere. <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a2/f0395d927fe40d16d681cd.png" style="margin: 0px;" width="530" height="269" hspace="0" vspace="0" alt="">   The PetFellas has announced an exclusive UK partnership with Cleverpup, the New York City dog accessories brand.    The Cleverpup range lands in the UK this autumn, giving independent pet retailers a stylish, practical collection built for modern pet parents who take their dogs everywhere.   Cleverpup was founded by dog lovers Ellen and Michael Diamant, the entrepreneurs behind Skip Hop, one of the world's leading baby brands. Their dog, a Bernedoodle called Milo, inspired them to bring the same passion and thinking to pet gear.    Channeling their design expertise, New York roots, and a desire to make life better for pup parents, the result is products that combine great stylish looks, premium materials and construction and clever, practical features.   <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c9/5c2bb5b57b963813b4a73f.png" style="margin: 0px;" width="530" height="263" hspace="0" vspace="0" alt=""> The UK launch range includes: <ul> <li>Transit Tote Dog Carrier: a lightweight, well-organised carrier with a washable plush Teddy insert and a breathable Air Mesh available in two sizes.</li> <li>Dog Walk & Train Sling: a hands-free crossbody or belt bag with a food-safe treat pocket, a poop bag dispenser and a built-in training squeaker</li> <li>Bistro Box Dog Food Travel Kit: an insulated, food-safe kit for feeding on the go, with storage cubes, collapsible bowls and a scoop - Available in two sizes.</li> <li>Nomad Collapsible Silicone Bowls: food-safe travel bowls with a splash-guard rim, available in two sizes.</li> <li>Snackpack Treat Pouch: double-compartment insulated treat pouch keeps high-value rewards and everyday treats separate.</li> </ul> <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/97/0d22d802a09f4cdbf0597c.jpg" style="margin: 10px;" width="275" height="384" hspace="10" vspace="10" alt="">The ranges will launch with multiple colour options and true to their New York roots, more designs, more colours and product innovation is in the pipeline.   Cleverpup has had rave reviews from the media and consumers alike in the USA. Cleverpup's hero products, the Walk & Train Sling and the Transit Tote, are already selling strongly and getting excellent customer reviews in the US.   Gerard O'Mahony, Director at The PetFellas, said: "Cleverpup is a brand that gets it right first time. Every product has been thought through from the dog owner's point of view, and there's always that extra feature you didn't know you needed until you use it.    “The quality and attention to detail is unmatched in the market. UK owners take their dogs everywhere, from the daily walk and the café to weekends away, and Cleverpup is made for exactly that lifestyle.    “We're delighted to bring Ellen and Michael's brand to the UK. It gives specialist pet retailers a range of unique premium quality accessories range that look great instore and deliver for their customers.    “Unsurprisingly we had great feedback from customer when we previewed the range at PATS last month and the great news is, it's here just in time for Christmas gifting season.”   Michael Diamant, Co-Founder & CEO of Cleverpup, said: "The UK is one of the world's great dog-loving nations, so it was a natural next step for Cleverpup. From our first conversation, The PetFellas shared our passion for quality, design and supporting independent retailers. We couldn't ask for a better partner to introduce Cleverpup to UK pet parents, and we can't wait to see our products out on adventures across the country."   Retailers interested in stocking Cleverpup can contact The PetFellas directly or visit <a href="https://pettradextra.newsweaver.com/Newsletter/b5htaw4pl45/external?lang=en" target="_blank" rel="noreferrer noopener">www.thepetfellas.co.uk</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/42/85955798f769cecbce588f.jpg Britain's top dogs battle it out for dream job https://pettradextra.newsweaver.com/Newsletter/1rbjgjnib4d?lang=en&rss=true The search for the UK’s most qualified canine connoisseur has reached its next exciting stage, as Vintage Inns unveiled the shortlist for the ultimate dream job of Chief Doggie Treat Tester.... 04 Nov 2026 12:00:00 GMT 7257cb24c540206703005d3f10224c8b articles top The search for the UK’s most qualified canine connoisseur has reached its next exciting stage, as Vintage Inns unveiled the shortlist for the ultimate dream job of Chief Doggie Treat Tester.... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/b0/ea14b33e2b7bad4db29c30.png" style="margin: 0px;" width="530" height="214" hspace="0" vspace="0" alt="">   The search for the UK’s most qualified canine connoisseur has reached its next exciting stage, as Vintage Inns unveiled the shortlist for the ultimate dream job of Chief Doggie Treat Tester.     With tails wagging and taste buds at the ready, the trio of pups have made the final cut in the nationwide hunt to find the UK’s top-treat tasting talent, in a brand-new role created to celebrate the launch of The Canine Menu at Vintage Inn pubs across the UK.   With over 300 applications pouring in from dog owners across the country, the judging panel from Vintage Inns and Canine Menu has had the difficult task of sniffing out the strongest candidates.  Now, the final three are preparing to go head-to-head in a public vote, with the nation invited to decide which dog has what it takes to take on the important role via the Vintage Inns <a id="OWAc695edcb-c305-cc44-ea75-14d4a3c987f1" title="https://pettradextra.newsweaver.com/Newsletter/1nswki2s4e9/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/ts65fbzxmm5/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="d2b44296-2198-4883-8b61-2b1ed8cb8899">Facebook</a> and Instagram channels.    Meet the finalists...   Kali, Durham Kali’s owner, Sarah, said, “Kali is an OK9 welfare dog for Durham police so gives her time to making everyone feel better after horrible jobs. She is also a Cocker Spaniel, so will sell her soul for any treat going and has been known to go into the odd bait bag while working and borrow the occasional sandwich. Being allowed to try things would make her day and pay her back for all the good work she does.”   Oxo, Usk Oxo's owner, Betstan, said, "Vintage Inns already has a pub called <a id="OWAd0f18c94-6a1a-bde5-8753-a2542888aa32" title="https://pettradextra.newsweaver.com/Newsletter/1vj0zqaa6k8/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/aiiyu0c41pu/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="e228c8e8-8e2d-42d3-b9df-28ec273c3c80">The Golden Retriever</a>. Surely, it’s time they employed one? Oxo is a seasoned pub professional specialising in unsolicited kitchen inspections, bacon negotiations and convincing chefs that everything on the menu is actually his. Having spent years frequenting dog friendly pubs, Oxo considers himself something of a hospitality expert. His approach to treat testing is thorough, enthusiastic and entirely lacking in restraint."   Dave and Doug, Letchworth The boy's owner, Martine, says, "Dave and Doug are a double act with one shared passion: treats! Dave brings the serious sniff tests, while cheeky Doug supplies the enthusiasm and happily volunteers for second tastings. These two Cavapoos love joining us on dog-friendly adventures, so sampling treats at the pub would be right up their street. Expect honest reactions, plenty of tail wags and no crumb left behind!"   Linda Elliott, Operations Director at Vintage Inns, said: “We’ve been delighted by the response to our search for Britain’s Chief Doggie Treat Tester, and narrowing it down to just three finalists has been no easy task! Each dog has their own unique personality. We’d like to invite the public to cast their vote for their favourite pooch on our social media channels and we can’t wait to see which one captures the public’s heart."   In addition, Jessica Morris, Chief Executive Officer of The Canine Menu, said: “At The Canine Menu, we believe our four-legged friends deserve to be part of the experience when their owners head out to eat and drink. Partnering with Vintage Inns to bring The Canine Menu to its pubs is a brilliant way to celebrate that, and this competition adds an extra layer of fun. We’ve loved seeing the personality and passion shine through in the applications, and we’re looking forward to finding the perfect pooch for the job!”   Now, the power is in the paws of the public and there’s plenty at stake for the winning pooch. The successful candidate will be appointed to the role for an entire year, receiving a VIP prize package including a professional photoshoot with their owner, a printed photograph to keep, a £100 Vintage Inns gift card and a hamper packed full of Canine Menu treats worth £100.   Ready to help crown the winner? Head to <a id="OWA34cdf670-3d10-2612-dece-a312643faf10" title="https://pettradextra.newsweaver.com/Newsletter/1sjvdyxj4hx/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/4gkhpokvjt8/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="4c5cc1d3-c129-4f8b-9e0a-9b0bd8625cb5">Instagram</a> or <a id="OWA83c7378e-492b-70a2-b316-474fdbb9ca60" title="https://pettradextra.newsweaver.com/Newsletter/wy69svzmkx5/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1r8vsjhyx0m/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="9e84a498-bd4b-4ca4-9f87-a4946f3f1e57">Facebook</a>, meet the three finalists and cast your vote for the nation’s next Chief Doggie Treat Tester! Voting closes midnight Tuesday 10th November. Meatly moves into Imperial’s Grapht Works ahead of 2027 production facility opening https://pettradextra.newsweaver.com/Newsletter/f1c8s6ufzki?lang=en&rss=true Cultivated meat pioneer Meatly has relocated to Grapht Works, Imperial College London’s pilot and advanced manufacturing site in North Acton. The move marks the next stage in scaling cultivated meat and preparing for the opening of Meatly’s first production runs in 2027. The move is supported by the company’s £10.4 million Series A funding round announced in May... 04 Nov 2026 12:00:00 GMT 0920b53158d96241be1e069c3298292e articles top Cultivated meat pioneer Meatly has relocated to Grapht Works, Imperial College London’s pilot and advanced manufacturing site in North Acton. The move marks the next stage in scaling cultivated meat and preparing for the opening of Meatly’s first production runs in 2027. The move is supported by the company’s £10.4 million Series A funding round announced in May... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/94/ed00ab08b708f139200532.jpg" style="margin: 0px;" width="530" height="298" hspace="0" vspace="0" alt="">   Cultivated meat pioneer Meatly has relocated to Grapht Works, Imperial College London’s pilot and advanced manufacturing site in North Acton. The move marks the next stage in scaling cultivated meat and preparing for the opening of Meatly’s first production runs in 2027. The move is supported by the company’s £10.4 million Series A funding round announced in May.   Grapht Works is London’s first dedicated facility for pilot and demonstration manufacturing, created in response to rising demand from deep tech scaleups moving from R&D into scalable production. Part of Imperial’s Old Oak Innovation Cluster within WestTech London, it provides flexible industrial space where science and technology businesses can develop, test and scale their manufacturing processes.   Owen Ensor, CEO of Meatly, said: “Moving to Grapht Works is a significant step as we prepare to scale cultivated meat and become fully operational next year. We will be creating Europe’s largest cultivated meat facility and begin the move to large scale production. Imperial has created the perfect space and community for innovators like Meatly who are making the transition from R&D to commercialisation, and we’re looking forward to growing together at Grapht Works as we work to make cultivated meat more widely available for pets.”   Founded in 2022, Meatly develops cultivated meat for the pet food market. Following UK regulatory authorisation in 2024, it became the first company to sell cultivated meat in Europe, launching the world’s first cultivated pet food in 2025. The company has developed its own bioreactors and culture medium to bring down production costs and support commercially viable manufacturing.   Alice Sewell, Investment Director, Imperial said: “Our investment in Grapht Works was built on a belief that this is where the UK’s next generation of industrial companies could be built, if they had the right infrastructure. With Meatly taking this step towards full scale production in 2027, it shows that our vision is starting to be realised.    “Cultivated meat is exactly the kind of frontier industry the UK should be anchoring, and by backing the space that enables companies like Meatly to scale, we’re helping to make sure the jobs, manufacturing capability and economic value they create stay in London and the wider WestTech London ecosystem.    “It’s rewarding to see a pioneering business like this move from R&D towards production in Old Oak, and Meatly’s growth is further evidence of the strong demand we’re seeing from deep tech companies that want to scale and stay in London.” LitPet celebrates double finalist recognition https://pettradextra.newsweaver.com/Newsletter/1qijxfg6sef?lang=en&rss=true LitPet, the award‑winning herbal pet supplement and wellness brand blending Traditional Chinese Medicine with modern veterinary science, is celebrating a major milestone after being named a finalist in two categories at the prestigious Quality Pet Food Awards UK 2026... 04 Nov 2026 12:00:00 GMT 3219fe7cdf18e5b85bdb8e71c26c6e0a articles top LitPet, the award‑winning herbal pet supplement and wellness brand blending Traditional Chinese Medicine with modern veterinary science, is celebrating a major milestone after being named a finalist in two categories at the prestigious Quality Pet Food Awards UK 2026... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c9/1cc9570fb508c6d316cd34.jpg" style="margin: 0px;" width="530" height="349" hspace="0" vspace="0" alt="">   LitPet, the award‑winning herbal pet supplement and wellness brand blending Traditional Chinese Medicine with modern veterinary science, is celebrating a major milestone after being named a finalist in two categories at the prestigious Quality Pet Food Awards UK 2026.   The Quality Pet Food Awards is the definitive mark of excellence in pet nutrition, celebrating the very best in a fast-growing, high-value market where quality has never mattered more.   Backed by the long-established Quality Food & Drink Awards, the inaugural Quality Pet Food Awards recognise excellence in pet nutrition, product quality and innovation. Created in response to growing consumer demand for trusted, high-quality pet products, the awards provide an independent benchmark for the industry.   The winners will be announced at a joint awards ceremony with the UK Quality Food & Drink Awards at Hilton Bankside, London, on 10 November 2026, bringing together leading professionals from the pet, food, drink and FMCG sectors.   Founded to address common health and wellbeing concerns in cats and dogs through convenient, effective daily supplementation, LitPet has developed a growing range of products designed to support everything from skin and coat health to emotional wellbeing and overall vitality.   The company has been shortlisted for: <ul type="disc"> <li>Best Cat Food, Treats & Complementary Products for Shine & Coat Meaty Mix Paste for Cats</li> <li>Best Dog Supplements & Functional Products for LitPet Pawsitive Powder for Dogs</li> </ul> <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/92/9c807b033b45f47af3a1bd.png" style="margin: 10px;" width="275" height="413" hspace="10" vspace="10" alt="">The dual recognition highlights LitPet's commitment to creating innovative, high-quality products that support pet wellbeing while making daily supplementation easier for pet owners.   "Being shortlisted in two categories is a fantastic achievement for the LitPet team and reinforces our commitment to delivering products that genuinely make a difference to pets' lives," said Stephen Hu, LitPet’s founder. "As consumer awareness of preventative pet health continues to grow, we're proud to be developing products that combine convenience, palatability and functional health benefits."   The awards success comes during a period of significant growth for the business following a highly productive appearance at PATS, where the company connected with retailers, distributors, veterinary professionals and potential international partners.   As part of its long-term growth strategy, LitPet held positive discussions with representatives from one of the world's largest pet retailers, as the company develops its plans to enter the US market in 2027.   The exhibition also generated a number of promising distribution opportunities. Discussions are underway with leading UK-based wholesalers. Meanwhile, LitPet's existing distributor network continues to gain momentum, actively promoting the brand's products to veterinary practices and clinics. The event also opened the door to several potential collaborations, with various organisations.   "The response we received at PATS exceeded our expectations," added Stephen. "Alongside the recognition from the Quality Pet Food Awards, it demonstrates the growing demand for innovative pet wellness products and gives us tremendous confidence as we continue expanding the LitPet brand across the UK and internationally."   LitPet’s supplements are crafted with hand‑selected ingredients, sustainable sourcing principles and a humanistic approach to business. Every product is backed by rigorous quality standards and a 12‑month warranty, ensuring pet owners feel confident in the care they choose.   LitPet has already won awards for Best Start-up and Best New Product at the PetQuip Awards (2025) and has twice made the finals of the PIF Innovation Awards (2025 and 2026). They have now made the finals of the PIF Awards 2026 for Best New Product (Meaty Mix, Health & Hygiene), Sustainability and Marketing Campaign of the Year.   For more information about LitPet and its range of herbal pet supplements, visit <a href="https://pettradextra.newsweaver.com/Newsletter/t9c4x1toij1/external?lang=en" target="_blank" rel="noreferrer noopener">www.litpet.co</a>. https://pettradextra.newsweaver.com/v3files/shard2/53765/92/9c807b033b45f47af3a1bd.png Henry Bell Wild Bird Care supplies Pets Corner https://pettradextra.newsweaver.com/Newsletter/1ahrzrde0ee?lang=en&rss=true Henry Bell Wild Bird Care products will now be stocked by Pets Corner in its extensive 160 retail operations across the UK. The arrangement will see a selection of premium-quality seed blends and hygiene essentials on sale in-store and online, in addition to a trial of the brand’s innovative Sterling 3-in-1 Squirrel Proof Feeder... 04 Nov 2026 12:00:00 GMT ecbdf715a2a2d292e44928fc0c138510 articles top Henry Bell Wild Bird Care products will now be stocked by Pets Corner in its extensive 160 retail operations across the UK. The arrangement will see a selection of premium-quality seed blends and hygiene essentials on sale in-store and online, in addition to a trial of the brand’s innovative Sterling 3-in-1 Squirrel Proof Feeder... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/b8/1e87149748536617764377.jpg" style="margin: 0px;" width="530" height="314" hspace="0" vspace="0" alt="">   Henry Bell Wild Bird Care products will now be stocked by Pets Corner in its extensive 160 retail operations across the UK. The arrangement will see a selection of premium-quality seed blends and hygiene essentials on sale in-store and online, in addition to a trial of the brand’s innovative Sterling 3-in-1 Squirrel Proof Feeder.   “We are thrilled to be supplying Pets Corner with some of the best-sellers in our garden bird care range,” said Alan Gittins of Henry Bell.   “It’s been great to work with buyer, Samantha Squire, and her team to get things up and running. There are definitely exciting times ahead and we are looking forward to helping Pets Corner to grow its wild bird category.”   Samantha added: “We are committed to providing our customers with the very best pet products, and the Henry Bell Wild Bird Care range fits well into our portfolio.”  Trinkety Paws introduces Christmas range https://pettradextra.newsweaver.com/Newsletter/jvuxgmflhtv?lang=en&rss=true Tails will be wagging a bit brighter this Christmas with Trinkety Paws' new range of practical festive collars and leads which come in a range of attractive designs... 04 Nov 2026 12:00:00 GMT de73df5fbe5aca8c07b803db4f66d113 articles top Tails will be wagging a bit brighter this Christmas with Trinkety Paws' new range of practical festive collars and leads which come in a range of attractive designs... <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/cf/63ef1b00a519aeba345dff.jpg" style="margin: 0px;" width="530" height="720" hspace="0" vspace="0" alt="">   Tails will be wagging a bit brighter this Christmas with Trinkety Paws' new range of practical festive collars and leads which come in a range of attractive designs.   The festive collars and leads feature a delightful range of Christmas characters in various wintery scenes and rich traditional colours all handcrafted in Northamptonshire from the factory base of this family-run business.   The Christmas range features exclusive seasonal designs including Arctic Christmas, Northpole Magic, Merry Woodland and Gingerpaws & Friends, bringing festive charm to winter walks and Christmas Day celebrations.    <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e4/fcebe0259b326a2b829401.jpg" style="margin: 0px;" width="250" height="250" hspace="0" vspace="0" alt=""> <img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/07/b7cc50d4b26ef3afa00b53.jpg" style="margin: 0px;" width="250" height="250" hspace="0" vspace="0" alt=""> Each collar and lead is handmade to order using genuine BioThane, a premium waterproof PVC coated webbing that offers the appearance of leather while delivering outstanding durability and performance. Unlike traditional leather or fabric collars, BioThane is completely waterproof, odour-resistant and easy to clean, making it ideal for muddy woodland walks, frosty adventures and wet winter weather.    <img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/db/1d535cf83c9cb0a02675be.jpg" style="margin: 10px;" width="200" height="270" hspace="10" vspace="10" alt="">The material is also lightweight, flexible and comfortable for dogs to wear, while its non-porous surface helps prevent the build-up of dirt, moisture and bacteria. Particularly suited to active dogs, BioThane won't absorb water, stretch, crack or hold unpleasant odours, ensuring collars and leads stay looking smart throughout the festive season and beyond.    Using a specialist UV-printing process, each festive design is fused directly into the BioThane coating, creating a vibrant finish that resists moisture, rubbing and everyday wear. The result is a collection that combines eye-catching Christmas style with exceptional practicality.    Trinkety Paws founder Nadine Berger said: “At Trinkety Paws, we blend function and fashion to create high-quality, durable dog accessories that are as bold and joyful as the dogs who wear them.Trinkety Paws’ typical customers are passionate dog lovers who want high-quality accessories that match their pup’s personality and lifestyle. They range from adventurous explorers who put their waterproof gear to the test, to stylish urban dog owners who love bold colours, style and fashion-forward design.”   Trinkety Paws can cater for every size and breed – from tiny toy breeds to giant breeds and with nearly 800 products on their website, they offer something for every pup and every walk – from rugged countryside trails to polished city strolls. Products are recommended by dog walkers, trainers, and vets and Trinkety Paws also work closely with many SEND customers and wheelchair users to create custom-fit solutions that meet their individual needs.    Visit: <a href="https://pettradextra.newsweaver.com/Newsletter/r3ya1gipcb1/external?lang=en" target="_blank" rel="noreferrer noopener">www.trinketypaws.co.uk</a> https://pettradextra.newsweaver.com/v3files/shard2/53765/f7/8acc331dbb28735e651992.jpg