https://pettradextra.newsweaver.com/Newsletter/ en-us 16 Apr 2026 07:46:03 BST 16 Apr 2026 07:46:03 BST https://pettradextra.newsweaver.com/Newsletter/rss.xml Newsweaver neil@pottingshedpress.co.uk (Potting Shed Press Limited) support@newsweaver.ie (Newsweaver) 60 true https://pettradextra.newsweaver.com/Newsletter/r5czfv0nj08?lang=en&rss=true Online retailer Petplanet.co.uk has announced it would be continuing to operate as normal and that all orders would be fulfilled despite news that administrators had been called in. It is now being operated by 12Paws Limited, following a recent business transition... 15 Apr 2026 12:00:00 BST b82fcb93b0ede337ef4b21c228adfdeb Feature Story <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/55/aacae9a91100002e46cf91.png" style="margin: 0px;" width="450" height="176" hspace="0" vspace="0" alt=""></p> <p>Online retailer Petplanet.co.uk has announced it would be continuing to operate as normal and that all orders would be fulfilled despite news that administrators had been called in. It is now being operated by 12Paws Limited, following a recent business transition...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/cf/8b48648f5cee9526326604.png" style="margin: 0px;" width="530" height="207" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Online retailer Petplanet.co.uk has announced it would be continuing to operate as normal and that all orders would be fulfilled despite news that administrators had been called in.</p> <p> </p> <p>The announcement on its website stated: “Petplanet.co.uk is now operated by 12Paws Limited, following a recent business transition. The new ownership is focused on strengthening the business for the future – including improving stock availability and building stronger supplier partnerships over the coming months.</p> <p> </p> <p>“We remain committed to providing a reliable service and supporting you and your pets every step of the way.”</p> <p> </p> <p>The Gazette – the official public record – revealed that James Stephen and Kiri Holland of BDO UK were appointed as joint administrators to the business.</p> <p> </p> <p>Newspaper reports claimed the business, set up in 1999, had suffered a cyber-attack last year, which left the firm with “no future”.</p> <p> </p> <p>However, in its business update this week, the online retailer stated: “We remain committed to providing a reliable service and supporting you and your pets every step of the way.</p> <p> </p> <p>“If you have any questions about your order or the business, please don't hesitate to get in touch – we're always happy to help.</p> <p> </p> <p>“Our team is continuing to process and support all customer orders. Couriers are collecting six days a week from our warehouse.</p> <p> </p> <p>“We aim to handle all customer queries, including returns and refunds, as smoothly as possible.”</p> <p> </p> <p>The announcement added that the new owner 12Paws Limited was focussed on continuing the business and building a strong, reliable service for customers.</p> https://pettradextra.newsweaver.com/Newsletter/tla4jr0p4zv?lang=en&rss=true Cheltenham-based pet retailer Be More Bob has been crowned the overall winner of the ‘Paws in Spring’ 2026 campaign, a nationwide celebration of pet retailers organised by the Pet Industry Federation... 15 Apr 2026 12:00:00 BST 763706e2386e68d407564c776365dc14 articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/62/955458229932605b25d635.jpg" style="margin: 0px;" width="450" height="340" hspace="0" vspace="0" alt=""></p> <p>Cheltenham-based pet retailer <strong>Be More Bob </strong>has been crowned the overall winner of the ‘Paws in Spring’ 2026 campaign, a nationwide celebration of pet retailers organised by the Pet Industry Federation...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/6d/65dc26781d03dccd7a2081.jpg" style="margin: 0px;" width="530" height="668" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Cheltenham-based pet retailer <strong>Be More Bob </strong>has been crowned the overall winner of the ‘Paws in Spring’ 2026 campaign, a nationwide celebration of pet retailers organised by the Pet Industry Federation.</p> <p> </p> <p>The competition, now in its second year, invited pet shops across the UK to create vibrant, spring-themed window displays showcasing their creativity, product ranges and connection with their local communities.</p> <p> </p> <p>The judging panel praised the exceptionally high standard of entries, noting the level of thought, effort and originality demonstrated by retailers across the country.</p> <p> </p> <p>Two further pet retailers were also recognised for their standout displays:</p> <ul> <li><strong>Second place:</strong> Dog House Deli</li> <li><strong>Third place: </strong>Wag & Bone</li> </ul> <p>These top three retailers will share a significant prize bundle made up of stock and exclusive trade offers, generously contributed by a wide range of suppliers.</p> <p> </p> <p>A total of 15 manufacturers supported this year’s campaign, including: Baker & Brey, Betty Miller, Canny Co, Cobbydog, Dot Dot Pet, Durham Animal Feeds, Groom + Kind, Landguth, Milla & Max, Natures Menu, Nutriment, Pup & Kit, Tug-E-Nuff, Woof & Brew, Scamp & Paw and Neerdog.</p> <p> </p> <p>Nigel Baker, CEO of PIF, said: “The standard this year was incredibly high and it’s been a real pleasure to see the thought and creativity that retailers have put into their displays. Competitions like this highlight the strength of independent pet retail and the important role these businesses play in their local communities.</p> <p> </p> <p>"We’re also extremely grateful to the manufacturers who have supported the campaign with such generous prize donations.”</p> <p> </p> <p>Sharon Glazzard from winning retailer, Be More Bob, said: “We are so thrilled to win the Paws in Spring 2026 window competition! The window has been a real hit with our customers and our online community. People have been enjoying the bright and cheerful colours and it's gained a lot of 'ooooohs and ahhhhs' from passers by! The competition has provided us with great conversations in store and lots of cheerful content to share on social media.”</p> <p> </p> <p>Paws in Spring forms part of PIF’s ongoing work to champion the UK pet retail sector and drive engagement with local pet shops.</p> <p> </p> <p>For more information, visit: <a href="https://pettradextra.newsweaver.com/Newsletter/1g6wr87tbtf/external?lang=en" target="_blank" rel="noreferrer noopener">https://petfederation.co.uk/paws-in-spring/</a></p> https://pettradextra.newsweaver.com/Newsletter/12ny8puofsw?lang=en&rss=true A complaint against Untamed Cat Food, which claimed in a social media post to have uncovered ‘THE WORST PET FOOD YOU WILL FIND IN THE SUPERMARKET’, has been upheld by an advertising watchdog... 15 Apr 2026 12:00:00 BST ff46295e21d6b2d102b3df5bd7c1dcfa articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a0/5fdba5da583cf34da3a4ca.png" style="margin: 0px;" width="450" height="98" hspace="0" vspace="0" alt=""></p> <p>A complaint against Untamed Cat Food, which claimed in a social media post to have uncovered ‘THE WORST PET FOOD YOU WILL FIND IN THE SUPERMARKET’, has been upheld by an advertising watchdog...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/56/157acd73805e179001c265.png" style="margin: 0px;" width="530" height="116" hspace="0" vspace="0" alt=""></p> <p> </p> <p>A complaint against Untamed Cat Food, which claimed in a social media post to have uncovered ‘THE WORST PET FOOD YOU WILL FIND IN THE SUPERMARKET’, has been upheld by an advertising watchdog.</p> <p> </p> <p>The Advertising Standards Authority were approached by a complainant after a post on Untamed Cat Food’s own Instagram account, seen on 28 September 2025, featured a presenter walking down a supermarket aisle. The presenter said: “In 10 seconds I’m going to tell you the worst cat food you will find in the supermarket.”</p> <p> </p> <p>She held up three different cat food products with varying degrees of blurring to the text and images. Referring to the first product she said: “If you see ‘rich in’ that means there’s a minimum of 14% meat in the product, that’s certainly not ‘rich.”</p> <p> </p> <p>Referring to the second product she said: “If you see ‘with’ that means there’s a minimum of 4% meat in the product.”</p> <p> </p> <p>Referring to the third product she said: “And if you see the word ‘flavour’ that means there doesn’t have to be any of this ingredient in the product whatsoever.”</p> <p> </p> <p>The complainant challenged whether the following claims were misleading:</p> <ol> <li>“the worst pet food you will find in the supermarket”</li> <li>the claims relating to the percentages of meat in other products</li> <li>“the common problem with all these brands is they don’t even come close to the 100% whole meat nutrition that your cat needs”</li> </ol> <p>The ASA concluded that the claims by Untamed Cat Food were likely to mislead, and instructed the company that the ad must not appear again in its original form.</p> <p> </p> <p>The full ASA ruling can be viewed by <a href="e https://www.asa.org.uk/rulings/untamed-cat-food-ltd-a25-1313163-untamed-cat-food-ltd.html" target="_blank" rel="noreferrer noopener"><strong>clicking here</strong></a></p> <p> </p> <p> </p> <p> </p> https://pettradextra.newsweaver.com/Newsletter/fjwg95beifp?lang=en&rss=true The first large-scale public event dedicated to recognising anxious dogs and the people who care for them took place at the National Trust’s Cliveden Estate in Berkshire on 20 March, marking a significant milestone for the growing #dogsinyellow movement. 15 Apr 2026 12:00:00 BST 35821d771d413b5d386d7bb9067c8b47 articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/74/224980c225e0df44360067.png" style="margin: 0px;" width="450" height="284" hspace="0" vspace="0" alt=""></p> <p>The first large-scale public event dedicated to recognising anxious dogs and the people who care for them took place at the National Trust’s Cliveden Estate in Berkshire on 20 March, marking a significant milestone for the growing #dogsinyellow movement.</p> <p dir="ltr"><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/61/9f9c560ca51be97800017b.png" style="margin: 0px;" width="530" height="334" hspace="0" vspace="0" alt=""></p> <p dir="ltr"> </p> <p dir="ltr">The first large-scale public event dedicated to recognising anxious dogs and the people who care for them took place at the National Trust’s Cliveden Estate in Berkshire on 20 March, marking a significant milestone for the growing #dogsinyellow movement.</p> <p dir="ltr"> </p> <p dir="ltr">Dogs of all breeds and sizes from Collies to Dachshunds wore yellow with pride as they joined the awareness walk, created to highlight the needs of dogs who require space and to support the owners who advocate for them.</p> <p dir="ltr"> </p> <p dir="ltr">Founded by Sarah Jones, creator of #dogsinyellow and owner of My Anxious Dog, the initiative aims to increase understanding of dogs who may be anxious, fearful,suffering from injury & in pain, elderly or just in training, using yellow as a clear, visual cue that a dog needs space.</p> <p dir="ltr"> </p> <p dir="ltr">Reflecting on the event, Sarah said:  “Not so long ago, dogs like these were expected to cope, or simply stay at home. Owners were often made to feel like the problem. What we saw at Cliveden was a complete shift: dogs who are often excluded being welcomed, and owners who are often judged feeling supported and understood.</p> <p dir="ltr"> </p> <p dir="ltr">“These are devoted owners doing their very best for their dogs. To have a day that recognised that – and to capture those moments through photography made it incredibly special.</p> <p dir="ltr"> </p> <p dir="ltr">“There was a real sense of connection. People who had never met before immediately recognised themselves in each other. It was a powerful reminder that no one is alone in this.”</p> <p dir="ltr"> </p> <p dir="ltr">The walk brought together a community of dog owners navigating similar challenges, offering a calm, structured environment with professional support. Attendees had access to ‘borrow bags’, allowing them to try yellow weather a lead, a harness or just a lead slip carrying clear messaging such as “Anxious”, “Do Not Touch” and “Give Us Space”.</p> <p dir="ltr"> </p> <p dir="ltr">A dedicated Yellow Space Zone also provided opportunities for dogs to decompress through enrichment activities and ACE Freework, supported by experienced trainers and behaviour professionals.</p> <p dir="ltr"> </p> <p dir="ltr">Each dog attending the event was photographed by pet photographer MIL Pet Photography, giving owners lasting memories of a day that, for many, represented inclusion rather than limitation.</p> <p dir="ltr"> </p> <p dir="ltr"><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/06/f14305587b05791869d5aa.png" style="margin: 0px;" width="530" height="359" hspace="0" vspace="0" alt=""></p> <p dir="ltr"> </p> <p dir="ltr">Feedback from attendees highlighted the impact of the event. Gemma Buss, who attended with her dog, commented:  “It was nice to feel part of the majority rather than the minority.”</p> <p dir="ltr"> </p> <p dir="ltr">Kirsten Wellum, who attended with her cockapoo Ada, added: “It was so helpful to meet others in the same situation as me. Now I don’t feel so alone with it, and I know it isn’t just me. It restored my faith in human kindness.”</p> <p dir="ltr"> </p> <p dir="ltr">One attendee, trialling yellow for the first time through the borrow bags, reported a significant improvement in her walking experience, demonstrating the immediate, practical impact of clear visual communication and feeling calmer.</p> <p dir="ltr"> </p> <p dir="ltr">The event was supported by Forthglade, Pet Remedy and LickiMat, Tug E Nuff & Furr Boost who contributed to attendee goody bags, alongside professional support from Niki French (Pup Talk), Kaitlin Reynall (Encore Dogs), Sarah Hawkins (Barkshire Dog Training) and Jules Ballard (Contented Canines).</p> <p dir="ltr"> </p> <p dir="ltr">Following the success of the event, Sarah is now in discussions with the National Trust about the potential to expand Dogs in Yellow walks across additional properties – a move that could represent a major step forward in education and normalising space awareness for dogs in public settings.</p> <p dir="ltr"> </p> <p dir="ltr">“After years of knocking on doors, this felt like one was finally opening,” Sarah added. Awareness is growing, understanding is growing, and the more people who recognise what a dog in yellow means, the better life becomes for everyone.”</p> <p dir="ltr"> </p> <p dir="ltr"><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8b/102b7b2367a772af09944c.png" style="margin: 0px;" width="530" height="351" hspace="0" vspace="0" alt=""></p> <p dir="ltr">To find out more about Sarah’s work visit: <a title="https://pettradextra.newsweaver.com/Newsletter/14hieum60p9/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/14hieum60p9/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="1a11083c-9e4a-424b-9ec7-28cbf55f046b">www.myanxiousdog.co.uk</a></p> https://pettradextra.newsweaver.com/Newsletter/18o5qsbnojg?lang=en&rss=true Registration is open for SUPERZOO 2026 [ https://pettradextra.newsweaver.com/Newsletter/107tmx0x8so/external?lang=en ], returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose. 08 Apr 2026 12:00:00 BST 766db5f873cc24e3252122fb791b0f42 articles top <p>Registration is open for <a href="https://pettradextra.newsweaver.com/Newsletter/107tmx0x8so/external?lang=en" target="_blank" rel="noreferrer noopener">SUPERZOO 2026</a>, returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose.</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/66/af18076632e876cd8035d7.png" style="margin: 0px;" width="394" height="245" hspace="0" vspace="0" alt=""></p> <p>Registration is open for <a href="https://pettradextra.newsweaver.com/Newsletter/107tmx0x8so/external?lang=en" target="_blank" rel="noreferrer noopener">SUPERZOO 2026</a>, returning to the Mandalay Bay Convention Centre, Las Vegas on August 12-14, with an experience designed to help pet professionals navigate a fast-moving industry with greater clarity, efficiency and purpose.</p> <p> </p> <p>For 2026, SUPERZOO brings a tighter focus on how today’s pet professionals learn, buy, lead and connect, reflecting the evolving needs of businesses across the pet industry.</p> <p> </p> <p>SUPERZOO has long been known for its scale, energy and influence. In 2026, that scale will be paired with a more intentional structure, featuring expanded programming and updated formats designed to help professionals make the most of their time across education, sourcing, leadership development and networking.</p> <p> </p> <p>“SUPERZOO is big, and there is a lot to take in while you’re here,” said Mike Karsting, senior vice president of the World Pet Association. “That’s why SUPERZOO 2026 is designed to make every step worth the walk, not just on the show floor, but across the entire experience. The goal is to help people move with purpose and leave with skills, insight and relationships they can put to work right away.”</p> <p> </p> <p>For 2026, SUPERZOO’s sharper focus will be centered on four key areas, reflecting meaningful updates to programming and the show environment that are designed to better support how pet professionals operate today.</p> <p> </p> <p><strong>Strategic Discovery</strong></p> <p>With more than 1,100 new products expected to debut, SUPERZOO 2026 places added emphasis on helping buyers identify what is new and emerging across the pet market. For 2026, the New Product Showcase Awards categories have been updated to reflect consumer-driven trends and product functionality, including areas such as smart technology, wellness care, functional nutrition, sustainability, safety and mobility, enrichment, and training. Products in the Showcase will continue to be organized by traditional animal-based categories, allowing buyers to browse by species while identifying products recognized through the updated trend-based awards.</p> <p> </p> <p>Beyond the Showcase, buyers can explore products across the broader show floor through established specialty areas, with Emerging Brands offering a focused view into new companies entering the pet retail market. Bringing together early-stage brands introducing products that are still new to store shelves, the area highlights fresh approaches across categories including food, wellness, technology, accessories, and everyday pet care. By spotlighting these newer brands in one place, SUPERZOO helps retailers identify what’s gaining traction before it becomes commonplace.</p> <p> </p> <p><strong>Clinical and Leadership Integration</strong></p> <p>SUPERZOO 2026 will expand education offerings across the show, adding new depth to how professionals learn and apply knowledge in their businesses. A new partnership with US Vet Shows will introduce accredited veterinary continuing education to SUPERZOO for the first time, bringing clinically grounded education to retail, grooming, and veterinary professionals in one marketplace.</p> <p> </p> <p>Women in Petfood Leadership programming will expand in 2026 with the addition of a half-day conference and a dedicated networking meetup, building on strong participation in recent years and creating more space for leadership development and peer connection.</p> <p> </p> <p>SUPERZOO 2026 will also include the third annual WPA International Forum. This year, the forum will feature an event organizer roundtable focused on how participation, market access, and business engagement are evolving across international pet markets.</p> <p> </p> <p><strong>Professional Mastery</strong></p> <p>Groomer skill development will take on an expanded, education-first approach in 2026, with programming designed to emphasize technique, efficiency, and real-world application. SUPERZOO 2026 will introduce the Groomer’s Skill Lab and Groomer’s Innovation Stage, offering hands-on, floor-based learning. An expanded Groomer’s Marketplace will also bring together new exhibitor offerings and category-specific tools. Together, these additions support grooming teams as they improve workflows, strengthen service quality, and build more sustainable businesses.</p> <p> </p> <p><strong>Industry Culture</strong></p> <p>Industry culture has long been central to the SUPERZOO experience, and in 2026 that commitment continues through intentional opportunities for retailers, emerging brands, and suppliers to connect. Signature gatherings such as the SUPERZOO Beach Party and the Swingers Mini Golf networking event, which is exclusively for retailers and emerging brands, offer relaxed, informal environments that encourage meaningful conversation and community-building. Combined with networking hubs positioned throughout the show floor, these shared experiences create space for authentic connections in the moments between buying, learning, and leading, strengthening relationships that continue well beyond the event.</p> <p> </p> <p>“People come to SUPERZOO to do business, but they also come because this is where the industry comes together,” Karsting said. “That combination of focused work, shared energy and genuine connection is what keeps this community coming back year after year.”</p> <p> </p> <p>SUPERZOO 2026 takes place August 12-14, with professional education beginning August 11. Registration is now open, with additional information and details available at <a href="https://pettradextra.newsweaver.com/Newsletter/1ehh0ur81e7/external?lang=en" target="_blank" rel="noreferrer noopener">SUPERZOO.org</a>.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/66/af18076632e876cd8035d7.png https://pettradextra.newsweaver.com/Newsletter/118avf27nxu?lang=en&rss=true The Pet Industry Federation has opened ticket sales for its Business of Pets Conference, alongside the release of a packed two-day programme focused on ‘Building Resilience’... 15 Apr 2026 12:00:00 BST 1c44e87bca6b2ac317339c24eb2f66c3 articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/da/27a51a7170b04146c2993f.jpg" style="margin: 0px;" width="450" height="248" hspace="0" vspace="0" alt=""></p> <p>The Pet Industry Federation has opened ticket sales for its Business of Pets Conference, alongside the release of a packed two-day programme focused on ‘Building Resilience’...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/e9/f1e41e4c8d3d88fe89cead.jpg" style="margin: 0px;" width="530" height="308" hspace="0" vspace="0" alt=""></p> <p> </p> <p>The Pet Industry Federation has opened ticket sales for its Business of Pets Conference, alongside the release of a packed two-day programme focused on ‘Building Resilience’.</p> <p> </p> <p>Sponsored by Worldpay and taking place from Thursday 3 – Friday 4 June 2026 at the Cranfield University Management Development Centre, the event will bring together pet businesses from across the UK to address the financial, operational and strategic challenges shaping the sector.</p> <p> </p> <p>The conference opens with a headline panel, entitled ‘The 2026 Cost Crunch and How to Survive It’, featuring Joanna Boughton-White (Dorwest), Jo Moorcroft and Vicky Davies (Canine Business Academy) and Darron Burness (Beacon Barkers), hosted by Clayton Payne.</p> <p> </p> <p>Cash flow and financial resilience are explored by Emma Jones, the UK Small Business Commissioner, who will outline how new 2026 late payment regulations, including a 60-day cap, can be used to strengthen business stability.</p> <p> </p> <p>Returning speaker Martin Spiller (Palladin Partners) will deliver a session entitled: ‘The Unfair Advantage of SMEs’ focusing on how smaller businesses can outperform larger competitors through agility, culture and data.</p> <p> </p> <p>Scaling challenges are addressed by Emma Barnes (Focal Point Coaching), sharing practical insights from growing Linnaeus Group from eight to over 150 practices, with a focus on systems, leadership and building high-performing teams.</p> <p> </p> <p>If that wasn’t enough, day two features a State of the Nation report on UK pet spend from NielsenIQ, alongside a forward-looking consumer outlook from PwC, helping businesses understand where demand is heading in 2026.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/c6/755f54fbc5ae7724290d8c.jpg" style="margin: 0px;" width="530" height="398" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Digital strategy is brought to life through a Pooch & Mutt case study, delivered by Nobull, breaking down the marketing tactics behind one of the sector’s fastest-growing brands.</p> <p> </p> <p>A session on Generative Engine Optimisation (GEO) will also explore how businesses can remain visible as consumers increasingly turn to AI tools such as ChatGPT and Google Gemini for recommendations, complemented by a session on cyber security from the National Cyber Resilience Centre Group, highlighting the growing risks facing SMEs.</p> <p> </p> <p>As in previous years, the programme includes live Innovation Award pitches across both days, showcasing new products, services and technologies.</p> <p> </p> <p>Alongside the main programme, delegates will benefit from networking opportunities, including an evening BBQ and access to the Worldpay Experience Zone.</p> <p> </p> <p>With two full days dedicated to helping pet businesses adapt and grow, tickets are now on sale, with further speakers to be announced.</p> <p> </p> <p>The event is aimed at all pet businesses looking to thrive despite current trading challenges and ticket discounts are, of course, available to PIF members.</p> <p> </p> <p>To view the full programme and to book tickets, visit: <a href="https://pettradextra.newsweaver.com/Newsletter/1kznlcn7rc3/external?lang=en" target="_blank" rel="noreferrer noopener">https://petfederation.co.uk/the-business-of-pets-conference/programme-2026/</a></p> https://pettradextra.newsweaver.com/Newsletter/19ut01qtd25?lang=en&rss=true Jollyes Pets has [ ] released a list of over 160 locations right across Great Britain where it would like to open new stores... 15 Apr 2026 12:00:00 BST ad0e016086067cafab6afecab1143594 articles top <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/29/934215e479c7b33aaf5371.png" style="margin: 0px;" width="450" height="299" hspace="0" vspace="0" alt=""></p> <p><a title="file:///C:/Users/mail/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/H9DQZUJY/www,jollyes.co.uk" data-outlook-id="4a773ce5-8185-4fbc-86eb-96c6823bd701">Jollyes Pets has </a>released a list of over 160 locations right across Great Britain where it would like to open new stores...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/9b/a526a89c89682725705126.png" style="margin: 0px;" width="530" height="352" hspace="0" vspace="0" alt=""></p> <p> </p> <p><a title="file:///C:/Users/mail/AppData/Local/Microsoft/Windows/INetCache/Content.Outlook/H9DQZUJY/www,jollyes.co.uk" data-outlook-id="4a773ce5-8185-4fbc-86eb-96c6823bd701">Jollyes Pets has </a>released a list of over 160 locations right across Great Britain where it would like to open new stores.</p> <p> </p> <p>Already trading from 120 stores, in 2026 Jollyes has brought its special combination of low prices and pet expertise to new places across the country, opening in <a title="https://pettradextra.newsweaver.com/Newsletter/4klvtsw214p/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/4klvtsw214p/external?lang=en" data-outlook-id="0699a974-9b04-48cd-be01-c2ecf0ee7ffe">Blackpool</a>, <a title="https://pettradextra.newsweaver.com/Newsletter/1s0uspp9av6/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1s0uspp9av6/external?lang=en" data-outlook-id="d0c56c31-479e-40ae-997c-20c226ad946d">Ponders End</a>, <a title="https://pettradextra.newsweaver.com/Newsletter/1fbuusnhzuy/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/1fbuusnhzuy/external?lang=en" data-outlook-id="c4676e3e-b5aa-4923-8e01-1c25839eaccd">Hartlepool </a>and <a title="https://pettradextra.newsweaver.com/Newsletter/tso22glbbx2/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/tso22glbbx2/external?lang=en" data-outlook-id="ca0a90ca-8472-454f-afdf-5786c6357735">Whitehaven</a>.</p> <p> </p> <p>It’s now taking steps to accelerate the programme by identifying over 160 towns or cities across England, Wales and Scotland, it would like to open stores over the coming five years.</p> <p> </p> <p>If the right sites become available, Jollyes could sign-up another 25 store locations in 2026, offering customers for the first time, a real choice as they look after their pets.</p> <p> </p> <p>Locations of particular interest are in the major conurbations of Birmingham, Liverpool, Bristol, Edinburgh, Glasgow, Leicester, Nottingham, Manchester and within the M25 around London.</p> <p> </p> <p>Jollyes’ property team is looking for locations between 3,000 and 7,000 square feet on retail parks and/or prominent roadside locations.</p> <p> </p> <p>The search is being managed by Edgerley Simpson Howe in England and Wales and Savills in Scotland.</p> <p> </p> <p>Jollyes also today confirmed the opening dates for its next three stores. A new store in  <a title="https://pettradextra.newsweaver.com/Newsletter/7tgrdpzbm9k/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/7tgrdpzbm9k/external?lang=en" data-outlook-id="5c80bacf-bd29-4d73-84b5-9a4a7cbebd7d">Lincoln</a> opened yesterday, with further openings at <a title="https://pettradextra.newsweaver.com/Newsletter/x8mh1rimm9c/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/x8mh1rimm9c/external?lang=en" data-outlook-id="a33f62e6-63d4-45a2-9cad-c7281a48e85b">Kidderminster</a> (29 May) and Yeovil (19 June).  It also plans to open a new store in Derby in early summer.</p> <p> </p> <p>Jollyes Pets property director Warren Bester said: “We’re on a mission to make high-quality pet care accessible to all, investing in range development alongside our commitment to low prices, as we deliver great value every day.</p> <p> </p> <p>“Wherever we open a store, we become the location of choice for pet parents in the community who value our combination of low prices and brilliant service from colleagues with real expertise in pet care.</p> <p> </p> <p>“We’re looking forward to bringing that special combination to as many places as we can over the next five years.”</p> <p> </p> <p>Over the past three years Jollyes has almost doubled the number of stores across the UK, becoming a clear challenger brand in the UK pet retail market.</p> <p> </p> <p><span style="caret-color: #212121; color: #212121; font-family: 'Century Gothic', sans-serif; font-size: 13.3333px; white-space: normal; text-decoration-line: none; float: none; display: inline;">The full list of towns and cities Jollyes is looking to open stores are as follows:</span></p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/6a/3f6dbdac163b6eaeefa77c.png" style="margin: 0px;" width="530" height="666" hspace="0" vspace="0" alt=""></p> <p> </p> https://pettradextra.newsweaver.com/Newsletter/1qwi0ecu65n?lang=en&rss=true For every order placed during Earth Week starting on Saturday, Benyfit Natural will fund the planting of a tree in partnership with environmental organisation Ecologi, turning everyday pet food purchases into meaningful climate action... 15 Apr 2026 12:00:00 BST 2e3e7a42a5e0ce6d5f6d5c196aee0da3 articles bottom <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/77/c84c806114c87f1f6cf5c4.png" style="margin: 0px;" width="450" height="228" hspace="0" vspace="0" alt=""></p> <p>For every order placed during Earth Week starting on Saturday, Benyfit Natural will fund the planting of a tree in partnership with environmental organisation Ecologi, turning everyday pet food purchases into meaningful climate action...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/0b/fc79c65a0ca05058c8c79a.png" style="margin: 0px;" width="530" height="268" hspace="0" vspace="0" alt=""></p> <p> </p> <p>For every order placed during Earth Week starting on Saturday, Benyfit Natural will fund the planting of a tree in partnership with environmental organisation Ecologi, turning everyday pet food purchases into meaningful climate action.</p> <p> </p> <p>The initiative comes at a time when UK pet ownership and environmental awareness among pet owners are on the rise. With around 13.5 million dogs in the UK and more than a third of households owning a dog, consumer choices in pet care are playing an increasingly important role in shaping environmental impact. At the same time, growing awareness of sustainability is influencing purchasing behaviour, as more owners seek products that align with both their pets’ wellbeing and their environmental values.</p> <p> </p> <p>This initiative reflects Benyfit Natural’s ongoing mission to reduce its environmental footprint while empowering customers to be part of a more sustainable future.</p> <p> </p> <p>“Caring for dogs goes hand in hand with caring for the planet they live on,” said Greg Van Praagh, Co-Founder at Benyfit Natural. “One Order, One Tree ensures that every order contributes to a healthier planet, turning everyday purchases into meaningful environmental action.”</p> <p> </p> <p> </p> <p>While Earth Week shines a spotlight on this focused initiative, sustainability is embedded across Benyfit Natural’s wider operations. The company continues to take meaningful steps to reduce its environmental impact, including:</p> <ul> <li> <p>Prevented Ocean Plastic: Benyfit Natural raw food tubs are made using Prevented Ocean Plastic, a material collected from coastal areas at risk of entering the ocean. This helps reduce marine pollution while supporting recycling infrastructure in vulnerable regions.</p> </li> <li> <p>Fully Recyclable Delivery Packaging: All delivery packaging is fully recyclable, making it easier for customers to dispose of materials responsibly and minimise household waste.</p> </li> <li> <p>Environmentally Conscious Operations: From responsible sourcing to continuous packaging innovation, the brand is committed to reducing waste and improving sustainability at every stage of the supply chain.</p> </li> </ul> <p>Through its partnership with Ecologi, Benyfit Natural ensures that each tree planted contributes to verified global climate projects, supporting reforestation where it is needed most.</p> https://pettradextra.newsweaver.com/Newsletter/1ej9w8txu61?lang=en&rss=true Clare Balding, broadcaster and Dogs Trust Ambassador, has been speaking at the Ideal Home Show as part of a panel on Creating the Perfect Garden for Your Dog, alongside Hannah Harris (Behaviour Policy Manager at Dogs Trust) and Charlie Dobson (Senior Veterinary Surgeon at Dogs Trust)... 15 Apr 2026 12:00:00 BST 54d17640a0f84be72f298844c777edda articles bottom <p>Clare Balding, broadcaster and Dogs Trust Ambassador, has been speaking at the Ideal Home Show as part of a panel on Creating the Perfect Garden for Your Dog, alongside Hannah Harris (Behaviour Policy Manager at Dogs Trust) and Charlie Dobson (Senior Veterinary Surgeon at Dogs Trust)...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/2f/a634c980fb270bd373ae42.png" style="margin: 0px;" width="530" height="352" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Clare Balding, broadcaster and Dogs Trust Ambassador, has been speaking at the Ideal Home Show as part of a panel on Creating the Perfect Garden for Your Dog, alongside Hannah Harris (Behaviour Policy Manager at Dogs Trust) and Charlie Dobson (Senior Veterinary Surgeon at Dogs Trust).</p> <p> </p> <p>Appearing at the show this week, the panel highlighted often‑overlooked risks in the garden, from toxic plants and harmful chemicals to heatstroke, while stressing the importance of secure design, thoughtful planting, and recall training.</p> <p> </p> <p>Highlights included Clare’s emphasis on recall as the most important skill a dog can learn, practical advice on making gardens both enriching and safe, and expert guidance on designing outdoor spaces that support dogs’ natural behaviours while protecting their wellbeing.</p> <p> </p> <p>“Recall is the most important thing you can ever train in a dog. It is the one thing that will keep them safe, and don’t let them eat your daffodils,” said Clare.</p> <p> </p> <p>“It’s so important to make your garden not just dog friendly, but also dog safe, and make it an invigorating and inspiring place for your dog to enrich their lives so you can enjoy the spring and summer months ahead outdoors with your dog in the best possible way.”</p> <p> </p> <p>Key takeaways for dog owners from the panel:</p> <p> </p> <p><strong>1. Design your garden for natural behaviours</strong></p> <p>Digging, sniffing, and exploring are all natural behaviours that dogs need outlets for. Instead of trying to stop digging, create a designated area like a sand pit and make it rewarding with toys or treats. Adding scent-rich plants or rotating toys can also keep the space mentally stimulating. A well-designed garden should support your dog’s wellbeing while still working for you.</p> <p> </p> <p><strong>2.  Watch out for toxic plants and garden chemicals</strong></p> <p>Many popular garden plants, including daffodils, are toxic to dogs, especially the bulbs, which they often dig up and chew. Everyday items like slug bait, rat poison, fertiliser, cocoa mulch, and bone meal can also be dangerous. If you’re moving house or updating your garden, consider dog-friendly herbs and flowers that create a beautiful space without the risk.</p> <p> </p> <p><strong>3. Make your garden secure and train recall</strong></p> <p>Dogs will naturally explore boundaries, so check fences are high enough and there are no gaps they can escape through. Gates are a common weak point, particularly if left open by visitors or deliveries, so make sure they can be properly secured. Alongside this, recall is the most important training you can teach, as it’s what ultimately keeps your dog safe.</p> <p> </p> <p><strong>4. Protect your dog in hot weather</strong></p> <p>Gardens can quickly become heat traps, especially with artificial grass, paving, or decking. Use the five-second rule: if it’s too hot to hold your hand on it, it’s too hot for your dog. Always provide fresh drinking water and shaded areas.</p> <p> </p> <p><strong>5. Learn your dog’s body language</strong></p> <p>A relaxed dog will have loose body language, while signs like lowered ears, tension or turning away can indicate stress or anxiety. Recognising these early signals allows you to step in and remove them from uncomfortable situations. Designing your garden with calm, safe areas give them somewhere to retreat if needed.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/62/e1d8ce15c399ddcf658da1.png https://pettradextra.newsweaver.com/Newsletter/11m10cdgjn3?lang=en&rss=true Water safety is emerging as a growing area of focus within the pet industry, and at the centre of this shift is the rise of purpose-designed flotation equipment, including products such as the Dog Flotation Device (DFD) from EzyDog... 15 Apr 2026 12:00:00 BST a4f36102d2ebad7ea220e5a387f7307e articles bottom <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/b2/964f74a3ae0babde1ad17b.png" style="margin: 0px;" width="450" height="273" hspace="0" vspace="0" alt=""></p> <p>Water safety is emerging as a growing area of focus within the pet industry, and at the centre of this shift is the rise of purpose-designed flotation equipment, including products such as the Dog Flotation Device (DFD) from EzyDog...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/df/25f88fe5ce14f7ccc019c8.png" style="margin: 0px;" width="530" height="321" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Water safety is emerging as a growing area of focus within the pet industry, as more UK dog owners incorporate swimming, coastal walks and water-based travel into everyday life, particularly in the lead up to summer.</p> <p> </p> <p>While traditionally seen as a niche concern, new data and shifting consumer behaviour are prompting brands to rethink how water safety is positioned - not as an optional extra, but as part of a broader safety category.</p> <p> </p> <p>At the centre of this shift is the rise of purpose-designed flotation equipment, including products such as the Dog Flotation Device (DFD) and variants from EzyDog.</p> <p> </p> <p><strong>A persistent but under-recognised risk</strong></p> <p>Water-related incidents involving dogs are more common than many consumers realise.</p> <p> </p> <p>Hundreds of pets drown in the UK each year, with sources reporting 388 recorded drownings in a single year.</p> <p> </p> <p>Meanwhile, the Royal National Lifeboat Institution (RNLI) reported 164 dog rescues in 2022, highlighting the frequency with which dogs get into difficulty in open water environments.</p> <p> </p> <p>For the trade, these figures reinforce that water safety is not a fringe issue; but a recurring, real-world risk tied to everyday dog ownership.</p> <p> </p> <p><strong>The shift from lifestyle to safety-led positioning</strong></p> <p>Historically, dog life jackets have been marketed as lifestyle accessories, associated with holidays, boating or novelty use.</p> <p> </p> <p>However, brands such as EzyDog are repositioning products like the DFD as functional safety equipment, aligning more closely with trends already seen in car travel and outdoor gear.</p> <p> </p> <p><strong>EzyDog DFD Dog Flotation Device</strong></p> <p>The DFD is designed specifically for water safety, with features including:</p> <ul> <li>High levels of buoyancy, helping dogs stay afloat and maintain position in the water</li> <li>Ergonomic fit and adjustable design to support natural swimming movement</li> <li>Grab handles and reflective elements to aid visibility and recovery</li> </ul> <p>This reflects a broader category shift: from products that enable activity to products that actively mitigate risk.</p> <p> </p> <p><strong>Closing the consumer knowledge gap</strong></p> <p>A key driver behind this repositioning is a persistent gap in consumer understanding.</p> <p>Common misconceptions include:</p> <ul> <li>The belief that all dogs are natural swimmers</li> <li>Underestimating the effects of fatigue, cold water or currents</li> <li>Assuming calm conditions equate to low risk</li> </ul> <p>For retailers and brands, this creates an opportunity to move beyond product sales and into education-led engagement, helping consumers better understand when and why safety equipment is needed.</p> <p> </p> <p><strong>Product design as a differentiator</strong></p> <p>As the category matures, product design is becoming a key point of differentiation.</p> <p>In the case of flotation devices, this includes:</p> <ul> <li>Distribution of buoyancy to maintain a natural swimming posture</li> <li>Secure, multi-point adjustment systems for fit and stability</li> <li>Durable materials suited to repeated exposure to water environments</li> </ul> <p>EzyDog’s DFD range, for example, has been developed with input from water safety specialists and is positioned around both performance and protection.</p> <p> </p> <p>This mirrors developments in adjacent categories, where technical credibility increasingly underpins purchasing decisions.</p> <p> </p> <p><strong>A category aligned with broader trends</strong></p> <p>The growth of water safety products aligns with several wider trends in the pet sector:</p> <ul> <li>Increased humanisation of pets, with owners prioritising safety and wellbeing</li> <li>Growth in experience-led activities, including travel and outdoor recreation</li> <li>Rising demand for technical, purpose-built gear rather than general accessories</li> </ul> <p>As a result, flotation devices are beginning to sit alongside categories such as travel harnesses and outdoor equipment; part of a wider ‘protective gear’ segment.</p> <p> </p> <p>Beyond consumer use, flotation devices such as the DFD are also widely used in professional settings, including canine hydrotherapy centres and dog swimming facilities, where controlled buoyancy and support are essential for both rehabilitation and safe water exposure.</p> <p> </p> <p><strong>The opportunity for the trade</strong></p> <p>For retailers and distributors, water safety represents a category with both seasonal relevance and long-term growth potential.</p> <p>Key opportunities include:</p> <ul> <li>Merchandising around summer, travel and outdoor themes</li> <li>Bundling with complementary products (leads, travel gear)</li> <li>Leveraging educational content to drive awareness and conversion</li> </ul> <p>Importantly, success in this category is likely to depend not just on product availability, but on how effectively safety is communicated to consumers.</p> <p> </p> <p>Water safety is moving up the agenda; driven by a combination of real-world risk, changing consumer behaviour and evolving product innovation.</p> <p> </p> <p>Products like the DFD signal how the category is developing: from occasional-use accessories to purpose-built safety solutions.</p> <p> </p> <p>View Dog Life Jacket range here: <a href="https://pettradextra.newsweaver.com/Newsletter/djibf6tgmwa/external?lang=en">https://ezydog.co.uk/collections/dog-life-jackets</a></p> https://pettradextra.newsweaver.com/Newsletter/14legmg9uwm?lang=en&rss=true Purina Europe has exceeded its early milestone for regenerative agriculture. The leading pet care company had set an initial target of sourcing 20% of cereals and vegetable proteins from farmers using regenerative agriculture practices. By the end of 2025 this figure has already reached 29%. 15 Apr 2026 12:00:00 BST 5d3cc33281f502af167e622b58725cbc articles bottom <p>Purina Europe has exceeded its early milestone for regenerative agriculture. The leading pet care company had set an initial target of sourcing 20% of cereals and vegetable proteins from farmers using regenerative agriculture practices. By the end of 2025 this figure has already reached 29%.</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/66/4e22b5e6995061fe69ee7d.png" style="margin: 0px;" width="530" height="277" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Purina Europe has exceeded its early milestone for regenerative agriculture. The leading pet care company had set an initial target of sourcing 20% of cereals and vegetable proteins from farmers using regenerative agriculture practices. By the end of 2025 this figure has already reached 29%. Across Europe more than 630 farmers and over 37,000 hectares are now engaged in regenerative agriculture programmes supported by Purina.</p> <p> </p> <p><strong>A commitment to regenerative agriculture</strong></p> <p>This progress reflects Purina Europe’s on-going commitment to investing in regenerative agriculture at scale. Regeneration is essential to restoring ecosystems, supporting farmer livelihoods and strengthening resilience in supply chains while contributing to Nestlé’s long-term ambition to reach Net Zero emissions by 2050.</p> <p> </p> <p><strong>Strengthening partnerships to accelerate impact</strong></p> <p>Purina Europe has rapidly expanded two core programmes to reach this milestone.  “Sols Vivants” program run by the Earthworm Foundation in France and “Landscape Enterprise Networks” (LENs) run in partnership with 3Keel in the UK, Hungary, Poland and Italy. These partnerships provide farmers with technical assistance, agronomical tools and financial support to help restore soil health and strengthen the resilience of the land.</p> <p> </p> <p><strong>Expanded and Diversified Programmes in Italy and Türkiye</strong></p> <p>Purina Europe is also diversifying its regenerative agriculture efforts through new pilots. In Italy, a new programme developed with Biosphères is supporting farmers by implementing regenerative agriculture practices. In Türkiye, Purina is also supporting a new pilot programme focused on corn, developed together with the Earthworm Foundation. These pilots help test practical, regenerative solutions on the ground.</p> <p> </p> <p><strong>Upgraded Landscape Enterprise Network (LENs) Model </strong></p> <p>Together with 3Keel, Purina Europe is evolving the LENs model, to offer farmers more comprehensive agronomic support. This enhanced approach will give farmers access to tools and local agronomic support to analyse their own farming systems and develop adapted roadmaps that help build long-term resilience of their farms. </p> <p> </p> <p><strong>Flagship Agroforestry Deployment in France</strong></p> <p>In France, Purina Europe continues to support its first flagship agroforestry program, in partnership with Earthworm Foundation. Since 2021, more than 210,000 trees have been planted, and over 100 farmers have introduced trees and hedges that will help increase biodiversity, protect soils from erosion, provide shade for livestock, improve water quality and help capture carbon. These efforts will contribute to more resilient ecosystems and healthier agricultural landscapes.</p> <p> </p> <p>Kerstin Schmeiduch, Director Sustainability & Corporate Communications Nestlé Purina PetCare Europe, said: “Regenerative agriculture isn’t just a farming practice - it’s a foundation for the future of soil resilience. By helping farmers work towards regenerative agriculture, we can strengthen ecosystems and increase resilience of farmlands.</p> <p> </p> <p>"At Purina Europe, we know that healthy pets and healthy planet go hand in hand and we are proud to have overdelivered on our early milestone regenerative agriculture targets. We look forward to accelerating our partnerships and initiatives, in support of a more regenerative food ecosystem.”</p> <p> </p> <p>Through continued investment, collaboration with farmers and the expansion and diversification of partnerships, Purina Europe remains committed to supporting the regeneration of soil ecosystems.</p> <p> </p> <p>Cat Wallis, LENs Impact Director, said: “We could not have scaled LENs as quickly as we have done without the strategic support that Purina has given us in the UK and Europe. The funding is essential and the long-term vision that the Nestlé team brings to our programme has made a significant difference to how we have broadened our offer to farmers while continuing to evidence how farms participating in LENs become more resilient to economic and climate shocks."</p> <p> </p> <p>For further information visit: <a href="https://pettradextra.newsweaver.com/Newsletter/97bep9sj5bk/external?lang=en">https://www.purina.eu/our-impact/our-commitments/improve-pets-wellbeing</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/1c/da45ca0f39deafa9af83fd.png https://pettradextra.newsweaver.com/Newsletter/138ati13ayd?lang=en&rss=true direct to your e-mail inbox... 06 Jan 2016 12:00:00 GMT d19097d0c1598328f7be33587f797fbd Right Side Articles Cover <p>direct to your e-mail inbox...</p> <p>direct to your e-mail inbox...<br /><br /></p> <p>The best news service every week.<br /><br />Subscribe for free by <a href="https://pettradextra.newsweaver.com/Newsletter/n82z5puetgp?lang=en" target="_blank" rel="noopener">clicking here</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/v3files/shard2/53765/0c/b2c6599e1690caecc127a9.jpg https://pettradextra.newsweaver.com/Newsletter/myzxqgol72l?lang=en&rss=true US-based chew toy brand Benebone has appointed Lionel Arous as Head of European Strategy & Sales, reinforcing its commitment to focused and ambitious growth across European markets... 15 Apr 2026 12:00:00 BST a361991fad60d00488741fe8c54f942b Right Side Articles Cover <p>US-based chew toy brand Benebone has appointed Lionel Arous as Head of European Strategy & Sales, reinforcing its commitment to focused and ambitious growth across European markets...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/1c/00fc5d1bfad570503e2fff.jpg" style="margin: 10px;" width="275" height="404" hspace="10" vspace="10" alt="">US-based chew toy brand Benebone has appointed Lionel Arous as Head of European Strategy & Sales, reinforcing its commitment to focused and ambitious growth across European markets.</p> <p> </p> <p>This appointment reflects Benebone’s clear direction in the region: building a focused and high-quality distribution network, supported through practical, strategic and operational expertise rooted in the realities of distribution networks and points of sale.</p> <p> </p> <p>With a strong track record of working alongside distributors to build sustainable, long-term businesses, Lionel brings deep hands-on knowledge of European markets, retail dynamics, and the day-to-day challenges faced by sales teams on the ground.</p> <p> </p> <p>Lionel will bring his strategic and operational expertise to support the development of the brand across European markets, working closely with partners to translate Benebone’s ambitions into practical, market-adapted solutions.</p> <p> </p> <p>“We’re on a mission to build a best-in-class distribution network in Europe, setting our customers up for success,” said Paul Nolan, Benebone’s International CEO.</p> <p> </p> <p>“With Lionel’s unrivalled experience in the category, we couldn’t be more excited to have him on board to deliver even greater value to our customers.”</p> <p> </p> <p>Rather than a short-term commercial approach, this role is designed to reinforce Benebone’s philosophy of working with partners, not just selling to them.</p> <p> </p> <p>By investing in dedicated European sales support, Benebone aims to ensure its partners are not only represented but supported in building something that lasts — a brand that makes sense commercially, resonates with consumers, and performs strongly in-store.</p> <p> </p> <p>Lionel will work closely with Benebone’s European distributors to strengthen market foundations, support retail execution, and contribute to a shared vision of long-term success.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/1c/00fc5d1bfad570503e2fff.jpg https://pettradextra.newsweaver.com/Newsletter/rhz1lpdikld?lang=en&rss=true OATA has joined forces with a number of other keeper organisations and fellow pet trade associations to launch a manifesto setting out four priorities for the forthcoming Scottish and Welsh elections... 15 Apr 2026 12:00:00 BST 0294789a2589f519c9ff312ff8b4753d Right Side Articles Cover <p>OATA has joined forces with a number of other keeper organisations and fellow pet trade associations to launch a manifesto setting out four priorities for the forthcoming Scottish and Welsh elections...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/07/3ef7207d43888df4016856.png" style="margin: 0px;" width="275" height="298" hspace="0" vspace="0" alt="">OATA has joined forces with a number of other keeper organisations and fellow pet trade associations to launch a manifesto setting out four priorities for the forthcoming Scottish and Welsh elections.</p> <p> </p> <p>Scottish and Welsh nations will both go to the polls on May 7 this year to vote for their elected representatives in the Scottish Parliament and Welsh Senedd.</p> <p> </p> <p>The manifesto’s number one ask is for politicians to reject calls for positive/permitted lists – a pet ban by another name – and put better owner education at the heart of better pet-keeping.</p> <p> </p> <p>Also included are calls to support pet sales in pet shops, the immediate introduction of an inspection and licencing scheme for rescues, and enshrining Pet Advertising Advisory Group (PAAG)  standards into law to improve the sale of pets on online selling sites.</p> <p> </p> <p>“While the English Animal Welfare Strategy makes no mention of positive list style pet bans, we know anti-pet-keeping groups will be targeting Scottish and Welsh administrations in an attempt to get a pet ban introduced somewhere in the UK because animal welfare is devolved matter for those respective parliaments,” explained OATA’s Chief Executive Dr Matthew Bond.</p> <p> </p> <p>“We hope aquatic businesses and fishkeepers in both Scotland and Wales will use our manifesto to challenge prospective parliamentary candidates and ask if they will support better owner education over pet bans.</p> <p> </p> <p>“We also hope that businesses will encourage staff and customers to sign the petition to raise awareness that keepers and industry alike do not support the idea of pet bans through positive lists.”</p> <p> </p> <p>The joint manifesto has been sent to all the main political parties in both Scotland and Wales. Read the manifesto and find out more about how you can support the campaign here <a title="https://pettradextra.newsweaver.com/Newsletter/ulul12m1hdb/external?lang=en" href="https://pettradextra.newsweaver.com/Newsletter/ulul12m1hdb/external?lang=en" target="_blank" rel="noreferrer noopener" data-outlook-id="6bde7064-e99b-4727-b434-8a1bc05c886c">https://ornamentalfish.org/say-no-to-pet-bans/</a></p> <p> </p> <p>The campaign is produced on behalf of:</p> <ul type="disc"> <li>The Hawk Board</li> <li>The Federation of British Herpetologists</li> <li>The National Council of Aviculture</li> <li>The Parrot Society</li> <li>The National Fancy Rat Society</li> <li>Raptor Breeders UK</li> <li>Responsible Reptile Keeping</li> <li>Ornamental Aquatic Trade Association</li> <li>Tropical Fish keeping UK</li> <li>Reptile and Exotic Pet Trade Association.</li> </ul> https://pettradextra.newsweaver.com/v3files/shard2/53765/73/88d718580ecde561725b8a.png https://pettradextra.newsweaver.com/Newsletter/1rd0ten0b1t?lang=en&rss=true Novel research from the Royal Veterinary College has identified new markers to look for in the early diagnosis of osteoarthritis in dogs, using high-resolution three-dimensional bone mapping... 15 Apr 2026 12:00:00 BST 1bf38900f2e3eb0a9870d2de26000e3c Right Side Articles Cover <p>Novel research from the Royal Veterinary College has identified new markers to look for in the early diagnosis of osteoarthritis in dogs, using high-resolution three-dimensional bone mapping...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/47/09dcc411e047288956a87b.png" style="margin: 10px;" width="275" height="338" hspace="10" vspace="10" alt="">Novel research from the Royal Veterinary College has identified new markers to look for in the early diagnosis of osteoarthritis in dogs, using high-resolution three-dimensional bone mapping.</p> <p> </p> <p>This advanced form of evaluation has not previously been performed, even in humans, and has generated new insights into osteoarthritis. The findings will help improve understanding of the earliest changes that occur within the osteoarthritic joint, offering a potential opportunity for much earlier detection of the disease in both dogs and humans.</p> <p> </p> <p>Osteoarthritis is an extremely common condition, affecting approximately one in seven people worldwide and one in five dogs. It is a major cause of chronic pain and disability, with more than 600 million individuals globally and around 10 million people in the UK currently living with the disease. These numbers are predicted to double by 2050, according to the World Health Organization1.</p> <p> </p> <p>While osteoarthritis can affect any dog breed, research from the RVC’s VetCompass programme has shown that certain breeds, including Golden Retriever, Labrador Retriever, Rottweiler and German Shepherd, are particularly susceptible. Current treatments in both humans and dogs largely focus on pain management or joint replacement surgery. Unfortunately, early diagnosis remains elusive, despite being widely recognised as essential for developing more effective strategies to slow or potentially reverse disease progression.</p> <p> </p> <p>Conducting this research, the RVC team used ultra-high-resolution micro-computed tomography (CT) to map the entire femoral head (the ball of the hip joint) in three dimensions. They studied osteoarthritic tissues from dogs with osteoarthritis treated with total hip replacement surgery at the RVC’s Queen Mother Hospital for Animals. Previous research in human samples has only analysed localised small samples, whereas with analysis of the entire bone structure in 3D, the researchers identified that different areas of the femoral head simultaneously responded differently.</p> <p> </p> <p>Notably, the findings revealed that in the earliest stages of osteoarthritis, the inner regions predictably change their bone structure pattern, allowing early identification of osteoarthritis. As the disease progresses, the dense layer of bone immediately below the joint surface becomes more porous in proportion to the increasing severity of osteoarthritis, distinguishing mild from severe changes.</p> <p> </p> <p>The research is a key milestone towards the earlier detection of the disease in dogs. This work has also been published in the leading human journal, Osteoarthritis and Cartilage, highlighting the value of a One Health approach to disease research.</p> <p> </p> <p>Moving forward, the next steps are to match these changes with clinical scans to develop improved non-invasive approaches to assessing joint health at much earlier stages of disease. The study builds on the RVC’s long-standing expertise in orthopaedic surgery and musculoskeletal research, reinforcing its position as a leader in both companion animal care and translational medicine.</p> <p> </p> <p>Professor Richard Meeson, Professor of Orthopaedics at the RVC, and senior author of the paper, said: “Osteoarthritis is a devastating disease affecting both people and our pets. Every day in our orthopaedic referral clinic, I see dogs suffering from its severe effects. What is truly exciting is that through our clinical work, we can transform the lives of dogs through hip replacement surgery, and we have also been able to drive forward pioneering research at the RVC. This research has provided new insights into the disease and, crucially, brings us closer to diagnosing osteoarthritis at a much earlier stage.”</p> <p> </p> <p>Dr Gareth Jones, former PhD Student at the RVC and lead author of the paper, said: “Uniquely, our pet dogs share our environment and lifestyles and often develop the same diseases. It is therefore pleasing to see greater acceptance of the opportunity to learn from veterinary diseases to also understand human diseases, through our One Health approach, with this work on dogs being published in such an esteemed human research journal.”</p> <p> </p> <p>The RVC is currently recruiting for a three-year funded PhD research studentship based in London which will investigate how bone marrow lesions (BMLs) and subchondral bone cysts (SBCs) may hold the key to early detection of osteoarthritis (funded by PetPlan). Application deadline is 19 April 2026.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/47/09dcc411e047288956a87b.png https://pettradextra.newsweaver.com/Newsletter/1bo84i4f1m7?lang=en&rss=true Ceva Animal Health has appointed Sébastien Huron as Deputy Chief Executive Officer with immediate effect... 15 Apr 2026 12:00:00 BST 3e7735dcc33abb26be07474712f00ccb Right Side Articles Cover <p>Ceva Animal Health has appointed Sébastien Huron as Deputy Chief Executive Officer with immediate effect...</p> <p><img align="right" src="https://pettradextra.newsweaver.com/v3files/shard2/53765/1d/a929c883554cf0e770e266.png" style="margin: 10px;" width="275" height="323" hspace="10" vspace="10" alt="">Ceva Animal Health has appointed Sébastien Huron as Deputy Chief Executive Officer with immediate effect.</p> <p> </p> <p>The move forms part of a broader governance evolution, following Marc Prikazsky's decision to appoint a Deputy CEO and move to a dual leadership structure in which he becomes Executive Chairman, overseeing long term strategic priorities, while Sébastien Huron steers the Group's operational management and chairs the Executive Committee.</p> <p> </p> <p>As Executive Chairman, Marc Prikazsky will concentrate on Ceva's long-term agenda, including strengthening the trusted and longstanding relationships the company maintains with its investors, leading customer focused innovation, developing future leaders, and reinforcing Ceva's role in addressing major global challenges.</p> <p> </p> <p>Marc Prikazsky commented: "This governance evolution reflects the scale Ceva has reached and our ambition to reinforce both strategic focus and operational excellence. I am delighted to welcome Sébastien, whose experience, global outlook and deeply human leadership will be key assets. I have full confidence in his ability to lead our teams with ambition, courage and pragmatism. Sébastien and I will work closely to ensure continuity while accelerating Ceva's next phase of development."</p> <p> </p> <p>A veterinarian trained at the National Veterinary School of Toulouse, Sébastien Huron began his career in 1994 at Mars Inc. in France, working in marketing for the pet food division. Later that year, he moved to Brazil to join Roussel-Uclaf / Hoechst Roussel Vet, where he spent six years in various leadership roles across marketing, R&D and business development for Latin America and Brazil.</p> <p> </p> <p>In 2000, he relocated to the United States to join Intervet, first as Director of the Market Development Group for North America, then as Director of the Companion Animals Business Team.</p> <p> </p> <p>He returned to Europe in 2006, taking responsibility for Southern Europe at Virbac before being appointed Area Director for Europe in 2008. He later joined the Group's Executive Board and became Head of Global Business Operations. From 2017 to 2024, he served as CEO of Virbac, leading the company through a period of record organic growth.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/16/268f740cd8e0c8b4279897.png https://pettradextra.newsweaver.com/Newsletter/1r2vj3ogqr3?lang=en&rss=true The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them... 24 Oct 2018 12:00:00 BST 4624d80218ae781f724d580470f7be79 Right Side Articles Cover <p>The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/7d/07f25983f313d7bf7de0bf.png https://pettradextra.newsweaver.com/Newsletter/1ra498duo5z?lang=en&rss=true UK Pet Food has launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector and ensuring that the nation's pets are the best fed in the world... 08 Apr 2026 12:00:00 BST 75228353bf4a08d1a51e298cc9285b1c Right Side Articles Cover <p>UK Pet Food has launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector and ensuring that the nation's pets are the best fed in the world...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/86/340d200c1712f65bece7d2.png" style="margin: 0px;" width="530" height="358" hspace="0" vspace="0" alt=""></p> <p> </p> <p>UK Pet Food has launched its new 2026–2029 Strategy, setting out a clear vision for the future of the sector and ensuring that the nation's pets are the best fed in the world.</p> <p> </p> <p>Developed in close collaboration with members, the strategy reflects a rapidly evolving sector, shaped by innovation, changing expectations, and a dynamic policy landscape. It sets out how UK Pet Food will continue to provide clarity and direction, supporting a resilient and forward-looking industry.</p> <p> </p> <p>At the heart of the strategy is a strong mission, to bring the UK pet food industry together to build deep trust and lasting influence, underpinned by a set of values: integrity, community, clarity, progress, and delivery.</p> <p> </p> <p>Built around three core pillars, nutrition, safety and standards, and sustainability, the strategy provides a focused and practical framework for the organisation’s work through to 2029, while retaining the agility to respond to new challenges and opportunities.</p> <p> </p> <p>A central feature of the strategy is how UK Pet Food delivers impact through knowledge, collaboration, and influence. This includes strengthening the evidence base for pet nutrition, supporting effective and proportionate regulation, and fostering partnerships across the supply chain and wider food system.</p> <p> </p> <p>Nicole Paley, Deputy CEO at UK Pet Food, said: “This strategy sets a clear direction for the years ahead. We are bringing the sector together to turn that ambition into action. In an increasingly complex and volatile geopolitical environment, our role is to provide clarity and consistency, helping the sector move forward with confidence while continuing to raise standards and support the health and wellbeing of pets.”</p> <p> </p> <p>With a clear sense of purpose and a strong foundation in place, UK Pet Food is well- positioned to support the sector through its next phase of development.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/86/340d200c1712f65bece7d2.png https://pettradextra.newsweaver.com/Newsletter/8nczg2f8i4h?lang=en&rss=true Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range... 08 Apr 2026 12:00:00 BST f34322634fa6b14561b23f5f923a82b7 Right Side Articles Cover <p>Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/a1/72935ddb2d273663cd0b69.jpg" style="margin: 0px;" width="530" height="287" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Frozzys is turning up the volume on everyday wellness with the launch of its bold new packaging for its signature frozen yogurt range.</p> <p> </p> <p>Designed to highlight the brand’s core health benefits more clearly than ever, the refreshed look reflects the brands mission to make simple, effective wellbeing part of daily life.</p> <p> </p> <p>Frozzys Frozen Yogurt first hit the freezers back in 2013, with the brand setting out with the simple belief that dogs deserve better, better ingredients, better nutrition and better care. Frozzys products are proudly clean label, made with the best intention and thoughtfully chosen ingredients to support overall health and wellness from nose to tail.</p> <p>As the brand has grown and the category has become more competitive, the packaging redesign was a natural progression. The refreshed look ensures its core messages - fun, delicious and a healthier alternative to ice cream - are instantly clear to consumers.</p> <p> </p> <p>Guided by extensive consumer research, the packaging refresh was carefully developed to retain the loyalty of existing customers while appealing to new consumers. The updated design also reinforces the product’s role as an everyday treat, highlighting the benefits of frozen yogurt compared with traditional ice cream.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/25/995820423506badf145638.jpeg" style="margin: 0px;" width="530" height="441" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Jackie Kirk, Head of Frozzys, said: “Our recent packaging refresh for our Frozen Yogurt was truly consumer-led from start to finish. We conducted extensive research – including focus groups, quantitative surveys and in-store eye-tracking studies – with real dog owners to understand exactly how they shop for treats and what drives repeat purchase. The insight was clear: while health and quality matter enormously, the pack needed to grab attention faster on shelf in an increasingly crowded category.</p> <p> </p> <p>"The bold new colour palette delivers significantly improved stand-out and visibility from aisle distance, while the updated front-of-pack design prominently showcases the key health benefits – natural ingredients, lactose free, low fat and gut friendly – that matter most to today's pet parents.</p> <p> </p> <p>"At the same time, we've given the product clear permission to be positioned as an everyday enjoyable addition to a dog's routine, not just an occasional reward. Early shelf tests and initial consumer feedback have been extremely positive, and we're confident this refresh will strengthen both trial and loyalty.“</p> <p> </p> <p>For more information on becoming a stockist visit <a href="https://pettradextra.newsweaver.com/Newsletter/1nf5syc25cy/external?lang=en" target="_blank" rel="noreferrer noopener">frozzys.com</a> or email <a href="mailto:sales@frozzys.com">sales@frozzys.com</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/a1/72935ddb2d273663cd0b69.jpg https://pettradextra.newsweaver.com/Newsletter/1fxkwztwjj0?lang=en&rss=true A family-run pet shop closed its doors for the final time on Easter Monday with the owners intending to focus their efforts on growing the online side of the business. 08 Apr 2026 12:00:00 BST ef0fda7217c49b3a370e7c8ff56e5f5f Right Side Articles Cover <p>A family-run pet shop closed its doors for the final time on Easter Monday with the owners intending to focus their efforts on growing the online side of the business.</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f5/fd26c02a34603eac03b389.jpg" style="margin: 0px;" width="530" height="646" hspace="0" vspace="0" alt=""></p> <p> </p> <p>A family-run pet shop closed its doors for the final time on Easter Monday with the owners intending to focus their efforts on growing the online side of the business.</p> <p> </p> <p>Crowder’s Pets has been a popular store in the Hampshire town of Bordon for the past decade but owners Kaz and Rocky said it was becoming more difficult to keep the shop open.</p> <p> </p> <p>Writing on the shop’s Facebook page, the couple said: “We have been dreading announcing this but here we go. We are closing our shop and going online only.</p> <p> </p> <p>“Since 2020 we have had battle after after battle and it’s really took it toll on us but we just carried on. We can’t physically and mentally do it anymore – we are exhausted.</p> <p> </p> <p>“With ongoing health issues meaning appointments and times where we have to close the shop at a drop of a hat means we can’t focus on an actual shop full-time.  We are going online only and will do markets, including Christmas ones, so our hampers will still be available.</p> <p> </p> <p>“We want to say a huge thank you to all our customers over the past 11 years we have had a shop. We are heartbroken and very overwhelmed.”</p> <p> </p> <p>Kaz & Rocky will be hoping to build their business online at <a href="https://pettradextra.newsweaver.com/Newsletter/1py3rset31g/external?lang=en" target="_blank" rel="noreferrer noopener">www.crowderspets.co.uk</a></p> https://pettradextra.newsweaver.com/v3files/shard2/53765/68/642b8afe74259bc4820c88.jpg https://pettradextra.newsweaver.com/Newsletter/1doafibab86?lang=en&rss=true Rydale Country Clothing has launched a new product in its dog range – adjustable tweed harnesses. Available in four country-inspired colourways and finished with antique brass hardware, the collection blends trendy rural style with practical features made for daily walks... 08 Apr 2026 12:00:00 BST 8ca20c0dc56dc0091e09612a0da05a5e Right Side Articles Cover <p>Rydale Country Clothing has launched a new product in its dog range – adjustable tweed harnesses. Available in four country-inspired colourways and finished with antique brass hardware, the collection blends trendy rural style with practical features made for daily walks...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/8d/b3b0e5a173623f046fb08f.png" style="margin: 0px;" width="530" height="395" hspace="0" vspace="0" alt=""></p> <p> </p> <p>Rydale Country Clothing has launched a new product in its dog range – adjustable tweed harnesses. Available in four country-inspired colourways and finished with antique brass hardware, the collection blends trendy rural style with practical features made for daily walks.</p> <p> </p> <p>Created by Rydale’s in-house team, the everyday essential is built for real-life use – from muddy paths to sudden lunges – offering a smart look without sacrifi cing durability or practicality.</p> <ul> <li><strong>Comfortable, customisable fit:</strong> With adjustable straps, it’s easy to achieve a secure fit without it feeling tight or uncomfortable for fussy pups. Constructed with a breathable lining and a soft, padded inner, the harness keeps dogs comfortable, even on longer outings.</li> <li><strong>Easy to put on:</strong> For dogs that won’t stand still for long, the harness uses two side-release buckles for clipping on quickly without tangles or wrestling.</li> <li><strong>Extra control when you need it:</strong> A tough handle on the back provides close control in busier places, and makes it easy to lift dogs over stiles and steps without overstretching. Two lead attachment points (front and back), provide opportunity for additional control.</li> <li><strong>Visibility for darker walks:</strong> With reflective piping, the harness allows for dogs to be seen in low light conditions.</li> <li><strong>Sleek, country-ready style:</strong> Designed in classic tweed patterns, timeless country tones, and finished with subtle Rydale branding, the range looks the part in the countryside.</li> </ul> <p>Pre-launch teasers on Instagram prompted hundreds of comments and reactions from customers excited about the potential of expanding their dog’s wardrobe.</p> <p> </p> <p>“With so much positive response to our teaser content, we knew this was a launch our customers had been waiting for. We wanted to create a harness that feels authentic to the Rydale brand while combining practical features with the country-inspired style our customers know and love,” commented Carys Lawson, social media specialist at Rydale.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/45/3575a8b50b7013a8cde317.png" style="margin: 0px;" width="530" height="193" hspace="0" vspace="0" alt=""></p> <p>Shoppers can purchase the harnesses at <a href="https://pettradextra.newsweaver.com/Newsletter/mzm0e9nbqv3/external?lang=en" target="_blank" rel="noreferrer noopener">Rydale.com</a>. Available in four matching colourways and patterns, with sizes ranging from XS to XL, this practical collection bridges the gap between sophisticated style and reliable functionality for pups of all breeds and sizes. A range of matching leads promises confidence and control on every adventure.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/fc/924742102fd24979fe474a.png https://pettradextra.newsweaver.com/Newsletter/grznnt2utp9?lang=en&rss=true SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys... 08 Apr 2026 12:00:00 BST 7be4da221c4a8fed082908ccb5f46315 Right Side Articles Cover <p>SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/12/5b5685e0ce22bf80f44f6d.jpg" style="margin: 0px;" width="530" height="457" hspace="0" vspace="0" alt=""></p> <p> </p> <p>SportsPet has launched its latest innovation in pet play – the new SportsPet Seamless Team Balls, arriving exclusively through Pedigree Wholesale. Designed to redefine durability and performance, these balls introduce a stitchless construction that sets a new standard for dog toys.</p> <p> </p> <p>Inspired by the same advanced heat-molding technology used in professional basketballs, SportsPet has engineered a ball that fuses every layer into a single, seamless surface. The result? A high-performance toy with no stitching, no weak points, and no compromise.</p> <p> </p> <p>Traditional pet balls often rely on stitched panels that can fray, split, or snap under pressure. SportsPet’s stitch-free design eliminates these vulnerabilities entirely, delivering unmatched toughness for dogs that love to chase, chew, and play hard.</p> <p> </p> <p>The SportsPet Seamless Team Balls aren’t just built to last; they’re built to perform. They offer an energetic, responsive play experience that keeps dogs engaged, active, and entertained. Whether it’s a spirited game in the garden or an all-out play session at the park, these balls are made for champions of every size and breed.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/96/3490280284f898d7717e06.jpg" style="margin: 0px;" width="530" height="397" hspace="0" vspace="0" alt=""></p> <p><strong>Why stock SportsPet Seamless Team Balls?</strong></p> <ul type="disc"> <li><strong>Strong Margins</strong>: Designed to deliver excellent retail profitability</li> <li><strong>True Product Differentiation</strong>: Stitchless design stands out against traditional toys</li> <li><strong>Pro-Inspired Innovation</strong>: Heat-molded technology adds premium appeal</li> <li><strong>High Durability = Repeat Sales</strong>: Builds trust and customer loyalty</li> <li><strong>High-Impact Merchandising</strong>: Eye-catching and easy to sell in-store</li> </ul> <p>The exclusive launch with Pedigree Wholesale presents a valuable opportunity for independent pet retailers to offer something genuinely different in a crowded toy category.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/d5/9f5ac47d413af784c49af1.png" style="margin: 0px;" width="530" height="172" hspace="0" vspace="0" alt="">  </p> <p>With clear product differentiation through its stitchless design and professional-grade construction, the SportsPet Seamless Team Balls provide a compelling story at shelf level: helping retailers drive customer interest, encourage repeat purchases, and build trust with durability-focused pet owners.</p> <p> </p> <p>By stocking the Seamless Team Balls, independent pet shops can tap into growing demand for longer-lasting, high-performance toys while benefiting from the support and distribution strength of Pedigree Wholesale. </p> <p> </p> <p>It’s a chance to stand out with an innovative product that delivers on both quality and margin- giving retailers confidence in a range that’s built not just for play, but for long-term customer satisfaction.</p> <p> </p> <p>Retailers interested in stocking the new SportsPet range are encouraged to contact their Pedigree Wholesale representative for further details, ordering information, and merchandising support.</p> https://pettradextra.newsweaver.com/v3files/shard2/53765/b2/ae7b8c3843b86137671008.jpg https://pettradextra.newsweaver.com/Newsletter/1pxf6n47svs?lang=en&rss=true The innovative Cat Supplement Toppers from Karnlea made a real impact after launching as it won two prestigious industry awards in 2025, and has continued its successful journey so far this year... 15 Apr 2026 12:00:00 BST 6d3c0236453536c056860965e5b08937 Bottom <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/1d/972af024b9bb38fae7f145.jpg" style="margin: 0px;" width="450" height="331" hspace="0" vspace="0" alt=""></p> <p>The innovative Cat Supplement Toppers from Karnlea made a real impact after launching as it won two prestigious industry awards in 2025, and has continued its successful journey so far this year...</p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/07/e9ed0251cb8d457ef6955a.jpg" style="margin: 0px;" width="530" height="563" hspace="0" vspace="0" alt=""></p> <p> </p> <p>The innovative Cat Supplement Toppers from Karnlea made a real impact after launching as it won two prestigious industry awards in 2025, and has continued its successful journey so far this year.</p> <p> </p> <p>The toppers were crowned a New Product Award winner at PATS in September in the Cat Food category, and then followed it up with honours in the Health & Hygiene section at the PIF Awards.</p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/ef/4cf2c83319e32c39155b7a.jpg" style="margin: 0px;" width="530" height="390" hspace="0" vspace="0" alt=""></p> <p>Karnlea’s founder Lara McCullough reveals what the accolades have done for the product.</p> <p> </p> <p><strong>What did it mean to win two prestigious awards? </strong></p> <p>It was a real honour to win both the new product categories we were entered in, both at PATS and the PIF Awards. We were hopeful, but not expectant in any way, as we knew we had a good range on our hands, especially given the growing market for innovative cat products. But we also knew we had some very stiff competition in the categories from other great products from amazing brands who we respect deeply. Winning felt like all the hard work we put in was worth it. </p> <p> </p> <p><strong>Do you think the awards have helped to elevate your winning product in terms of exposure? </strong></p> <p>Yes, I definitely do. It has brought the products to the attention of various retailers and chains that maybe would have not noticed us previously. </p> <p> </p> <p><img src="https://pettradextra.newsweaver.com/v3files/shard2/53765/f4/2f35abd9a81b96a0a028b2.jpg" style="margin: 0px;" width="530" height="353" hspace="0" vspace="0" alt=""></p> <p><strong>Have you used the awards to promote the product? </strong></p> <p>When you win not only one, but two awards for a product, it proves we're on the right track for innovation in the category. Cat is a growing category, and whilst some retailers are keen to get on board with it, others are still understandably slow to pick it up given tough times and unpredictability in the market at the moment. Winning the awards gives kudos to the range and helps garner confidence that there are big changes happening within the cat section of the market. That cat is becoming a strong, innovative category and no longer ‘mostly grocery’. The new generation of cat owners certainly do their research, and having the awards behind the brand cements us as trustworthy and capable.</p> <p> </p> <p><strong>Has the product been a success in terms of sales? </strong><br>Yes, very much so. We're still at the very beginning of this wave of new innovative cat products, but we now have new listings in an online supermarket, and major chain launching in April/May and excitingly, it was what pushed us over the line with our US distributers, who have just sent their first delivery to Chewy.com and we who helped exhibit at Global Pet Expo in Orlando in March 2026.</p> <p> </p> <p>For more information on Karnlea visit <a href="https://pettradextra.newsweaver.com/Newsletter/141ulw80h1w/external?lang=en" target="_blank" rel="noreferrer noopener">https://karnlea.com/</a></p>