Helen Warren-Piper has moved from her marketing director role at Premier Foods to become sales director at Mars’ Pet Nutrition business in the UK, setting sales strategy for brands including Pedigree and Whiskas.

Helen has been in marketing for more than 20 years exclusively within FMCG. Starting her career at P&G she held various roles including stints in business development and sales marketing.

She was also a marketing director at P&G’s then pet food business before moving on to senior marketing and business development positions at United Biscuits and then Mr Kipling maker Premier Foods, where she has held the dual UK marketing and R&D role since last April.

Helen said: “I am thrilled to be joining Mars Petcare at such an exciting time for the UK Petcare category. I will be focusing on working with our customers closely, cementing and building our relationships with them to ensure the growth of the category and of our world-leading brands.”

She replaces Jason Uttley, who is staying at Mars in an as yet announced new role.