In This Issue
Pet companies get excited about PATS Sandown
Still time to register for free entry to the show
New super premium partners wet cat food launched by Arden Grange
Koi Carp worth £7,725 stolen from Squire's Garden Centre
Budget is a disaster for pet stores, says industry chief
Pets at Home employs apprenticeship scheme graduates
Bring Your Dog To Work Day returns for 2017
Pooch & Mutt launches a new trade order website
Beaphar celebrates 75 years at PATS Sandown
Forthglade set tails wagging at Crufts
Six-year old HOWND customer is a Crufts Star
Benyfit Natural set to launch new Mini recipes
Pet-ernity leave introduced at Pets at Home
Get your own copy of Pet Trade Xtra
Don’t pick up dog poo – flick it into undergrowth instead, MP suggests
Appeal after guinea pigs dumped outside pet store
Great British Breakfast joins Sunday Lunch on Lily's Kitchen menu
Enhanced insurance cover to benefit kennel and cattery members of PIF
Natures Menu launches new Mighty Mixers
Retailer develops ICE cards for pets
New varieties are the recipe for success for ZiwiPeak
PDSA vets save cat after boiling water attack
Chuckit! makes a splash with summer ‘Hydro’ range
PetSafe's video promotes self-cleaning litter boxes
Heelwork to Music Team GB warm up for Europe with wins at Crufts
Labrador dogs help interview new vets
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Bring Your Dog To Work Day returns for 2017


The fourth national Bring Your Dog To Work Day has been confirmed for 2017.

Event founder HOWND has announced that Britain’s best day out for dogs will take place on Friday 23rd June and are urging UK businesses to get involved.

As well as promoting the benefits of bringing dogs into safe work environments, the goal of the event is to raise money for animal welfare.

The two official charities for 2017 are All Dogs Matter, which rescues and rehomes hundreds of dogs each year in the UK and Animals Asia, a charity foundation that saves dogs and cats from the corrupt meat trade in China and Vietnam.

A host of firms from across all UK industries are once again expected to take part in 2017 as official ‘Business Sponsors’.

“Many scientific studies have concluded that the presence of pets can substantially reduce a person’s stress level in the workplace. Increased job satisfaction, team cooperation and morale have all been reported in employees that spend the workday with their pets,” explains Jo Amit, co-founder of HOWND.

“If you own or run a business, you can participate by making an online donation to become a business sponsor.

“In return for a minimum donation of £50, your company’s logo and website link will be displayed on our website homepage. All the money raised will be split equally between All Dogs Matter and Animals Asia.”

Individuals can also make a donation whether they take their dogs to work or not. For a minimum online donation of £2, a picture of a person’s dog can be published in the ‘Dog With A Job Hall Of Fame’. Individuals that donate £5 or more online will automatically be entered into a prize draw to win £100s of goodies from our business sponsors.

Bring Your Dog To Work Day has become a recognised calendar event, taking the national press and social media by storm over the past three years.

This has led to the initiative claiming bronze and silver ‘Marketing Campaign of the Year’ accolades at the annual PetQuip Awards.

“We’ve enjoyed incredible PR results on a shoestring budget. The day has been featured on television and been the focus of a number of radio talking points,” adds Jo.  

“There’s also been national coverage from the likes of The Guardian, Daily Mirror, Metro, Daily Express, The Telegraph, Waitrose Weekend, Sunday Post, The Times, Mashable and Fast Company.”

Celebrities have got involved too, with the likes of Ricky Gervais and ITV’s Loose Women tweeting their support. This has helped the #BringYourDogToWorkDay hashtag trend on Twitter in both 2015 and 2016.

Participants in this year’s Bring Your Dog To Work Day will also have the opportunity to contribute to its first official movie.

Through an award-winning app called Seenit, those who take part can join the BYD2017 project, before recording and uploading clips of their dogs at work. These clips will be used to create a short film.

For further information about Bring Your Dog To Work Day please visit the official website, or email hello@bringyourdogtoworkday.co.uk.

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