In This Issue
Pet companies get excited about PATS Sandown
Still time to register for free entry to the show
New super premium partners wet cat food launched by Arden Grange
Koi Carp worth £7,725 stolen from Squire's Garden Centre
Budget is a disaster for pet stores, says industry chief
Pets at Home employs apprenticeship scheme graduates
Bring Your Dog To Work Day returns for 2017
Pooch & Mutt launches a new trade order website
Beaphar celebrates 75 years at PATS Sandown
Forthglade set tails wagging at Crufts
Six-year old HOWND customer is a Crufts Star
Benyfit Natural set to launch new Mini recipes
Pet-ernity leave introduced at Pets at Home
Get your own copy of Pet Trade Xtra
Don’t pick up dog poo – flick it into undergrowth instead, MP suggests
Appeal after guinea pigs dumped outside pet store
Great British Breakfast joins Sunday Lunch on Lily's Kitchen menu
Enhanced insurance cover to benefit kennel and cattery members of PIF
Natures Menu launches new Mighty Mixers
Retailer develops ICE cards for pets
New varieties are the recipe for success for ZiwiPeak
PDSA vets save cat after boiling water attack
Chuckit! makes a splash with summer ‘Hydro’ range
PetSafe's video promotes self-cleaning litter boxes
Heelwork to Music Team GB warm up for Europe with wins at Crufts
Labrador dogs help interview new vets
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.
Chuckit! makes a splash with summer ‘Hydro’ range

Dog toy brand Chuckit! has launched an innovative new ‘Hydro’ range of dog toys, set to transform Summer adventures with a water absorbent core for constant hydration.

Combining fun and function for Fido, the unique range, unlike any other on the UK market, is designed to keep parched pooches cool during the hottest summer months, without compromising on play time.

Benefitting from a unique ‘HydroSqueeze’ concept, the HydroSqueeze Duo Tug (Medium RRP, £15.99) HydroSqueeze ball (Medium RRP, £6.99) and HydroSqueeze Bumper (Medium RRP, £14.99) are reimagined versions of classic customer favourites - but with a refreshing new twist.

All of the ‘Hydro’ toys launching this Spring, boast Chuckit!’s first ever super absorbent foam centre, which has been designed to hold and slowly release cold water during play when the toys are squeezed, tugged or chucked!

Another cool addition to the Chuckit! ‘Hydro’ range, the HydroFreeze ‘fill and freeze’ ball (Medium, RRP £9.99) provides hours of chilled play time with its internal freezing core which slowly melts over time, releasing hydrating cold water and providing a fun new dynamic to your dog’s favourite fetch games.

As dogs lose more water during play, especially through panting in warmer temperatures, the ‘Hydro’ range gives peace of mind to owners that even whilst playing, their dog is constantly replenished without the need to halt play or carry cumbersome bowls and bottles on walks.

The durable rubber and polyester shells featured across the range also mean that, as well as having a splashing time this Summer, the robust toys will stand up to the challenge of paws and jaws all year round too.  

Will Baggaley, Brand Manager for Chuckit!, comments: “After the success of our Max Glow range, we’re excited to be launching another seasonal range for customers, this time for Summer.

“The Hydro range promises something entirely new for customers looking to expand their pooch’s collection, not only catering to Fidos looking for a refreshing new way to have fun, but also ensuring dogs are safe, nourished and healthy during summer play with cool, hydrating toys.”

For more information on Chuckit, visit: http://chuckit-toys.co.uk

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