In This Issue
Pet companies get excited about PATS Sandown
Still time to register for free entry to the show
New super premium partners wet cat food launched by Arden Grange
Koi Carp worth £7,725 stolen from Squire's Garden Centre
Budget is a disaster for pet stores, says industry chief
Pets at Home employs apprenticeship scheme graduates
Bring Your Dog To Work Day returns for 2017
Pooch & Mutt launches a new trade order website
Beaphar celebrates 75 years at PATS Sandown
Forthglade set tails wagging at Crufts
Six-year old HOWND customer is a Crufts Star
Benyfit Natural set to launch new Mini recipes
Pet-ernity leave introduced at Pets at Home
Get your own copy of Pet Trade Xtra
Don’t pick up dog poo – flick it into undergrowth instead, MP suggests
Appeal after guinea pigs dumped outside pet store
Great British Breakfast joins Sunday Lunch on Lily's Kitchen menu
Enhanced insurance cover to benefit kennel and cattery members of PIF
Natures Menu launches new Mighty Mixers
Retailer develops ICE cards for pets
New varieties are the recipe for success for ZiwiPeak
PDSA vets save cat after boiling water attack
Chuckit! makes a splash with summer ‘Hydro’ range
PetSafe's video promotes self-cleaning litter boxes
Heelwork to Music Team GB warm up for Europe with wins at Crufts
Labrador dogs help interview new vets
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Contact neil.pope@tgcmc.co.uk for all editorial matters.

Pictured: Billie-Jean, a Lancashire Heeler who brings lots of joy to the Pet Trade Xtra office, has been making the news herself. She won the breed's Junior Bitch class at Crufts and went on to claim the Reserve Bitch prize. She's seen here with her handler Justine Thompson.

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Natures Menu launches new Mighty Mixers


Natures Menu has announced the launch of two new Mighty Mixers following the company’s successful sponsorship of Crufts 2017.

This latest addition to the Natures Menu portfolio includes two new flavours of Turkey & Oats and Salmon & Potato, available to trade from 1st April at a RRP £7.95 each. The two new flavours join Natures Menu’s existing range of mixers, treats, complete raw meals and pure meat range.

Made with fresh salmon and turkey meat and a wholesome blend of oats, fresh vegetables and superfoods, the mixers are rich in flavour and free from wheat gluten, making them easy to digest and ideal for dogs with sensitive stomachs. Formulated with essential vitamins and minerals, the mixers provide great additional crunch to fresh meaty dinners or can also be fed as a healthy treat.

With over 35 years’ experience in feeding raw, and endorsement from a team of professional vets, Natures Menu products have been beneficial in tackling common dog health problems such as obesity, allergies and intolerances and help skin conditions.

As a fresher, healthier and more natural way to feed pets, Natures Menu ensures raw feeding is as easy as possible for consumers.



Dawn Spiby, Marketing Director at Natures Menu, said: “We are delighted to have extended the Natures Menu offering by adding these two new mixers to our range.

"The samples went down extremely well with visitors to our stands at Crufts – the dogs especially! With raw feeding becoming the fastest growing sector of the pet food market, we are constantly working to extend our range to meet our customers’ needs and through feedback from our retailers. We’re excited to hear what people think of the Mighty Mixer.”

Retailers wanting to find out more information about the new mixers, or the full Natures Menu range can email trade@naturesmenu.co.uk or phone 0800 0183770.

By registering for a trade account, retailers can gain access to hassle-free online ordering, great value freezer deals and point of sale, plus free training and the option to become a qualified Raw Advisor.
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