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Two major new product initiatives for PATS

Two new initiatives have been added to the line-up for the prestigious New Product Awards at PATS Telford 2019...
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Downloads of Bestpets app increase 140% in first three months post launch
Downloads of the new Bestpets app have increase 140% since June, as more and more pet businesses benefit from the quick and easy ordering provided by Bestway Wholesale’s specialist pet division’s new ordering platform...
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Dragons’ Den pet-food duo to exhibit at PATS

Two pet food entrepreneurs who stole the hearts of TV viewers when they appeared on Dragons’ Den have chosen to exhibit at PATS Telford...
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Sustainability at the core of PATS thanks to new initiatives
Two major initiatives to make the 2019 PATS Telford show the most eco-friendly yet have been announced by the PATS team...
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Turning human food waste into pet food goodness

Purely Fish was created as a way to use the parts of the fish that are not used for human consumption. The company takes leftover, human grade fish products and uses them to create pet food, with the primary aim of reducing food wastage...
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Danish Design committed to reducing plastic bottle waste
Danish Design has switched to a 100% recycled fibre filling for its pet bedding. "By switching to PET recycled fibre we can ensure that around 8 million plastic bottles a year are stopped from reaching landfill, our natural environment and the oceans," said Rob Newsome, Director of Sales & Operations.
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PetQuip Award winners to be revealed on Sunday

Winners of the prestigious PetQuip Awards will be announced at a glitzy annual awards dinner and party at PATS Telford on Sunday evening...
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George Barclay’s new in-store ordering system set to revolutionise how consumers buy luxury dog beds

Get set for a dog bed revolution thanks to the new merchandising and in-store ordering system from luxury dog bed supplier, George Barclay. This new ‘order in-store, deliver to door’ concept will make it easy for retailers to offer over 300 stunning designs, all within a 1m2 footprint...
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Wilsons Pet Food set to launch new Raw Frozen Range

Wilsons Pet Food, a Perthshire-based pet food company that can trace its heritage back well over a 150 years, is set to launch a brand new Raw Frozen Range at PATS Telford (stand A31)...
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PetSafe Brand to unveil new Drinkwell fountain range

Global pet product expert PetSafe Brand will be unveiling three new pet fountains from its popular Drinkwell range at PATS Telford...
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Expectations high for Himalayan Cheese treats

Expectations are high for Pawfect Foods’ Himalayan Cheese treats, which are set to launch in various formats – puffs, bars and strips – at PATS Telford...
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Innocent launches British Air-Dried Complete Food

The Innocent Pet Care Company’s new air-dried food offers an innovative addition to the complete dog food market. Forming a new category of food (it isn’t a kibble, wet or frozen), the air-dried food is made in Yorkshire with 70% British lamb or wild salmon...
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How PATS has helped Pet Munchies to grow into a successful business

Since launching over 10 years ago, PATS exhibitions have helped hundreds of companies to launch new products, meet new customers and grow their business. Pet Munchies is one company that has grown impressively during this time and founder Suzanne Rothman admits that PATS has played a huge part in her successful business.
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Another world first for ground-breaking pet firm
Ground-breaking small animal accessories brand, HayPigs!, releases another World’s first; a highly innovative, 3-in-1, treat ball. This new product brings interaction, stimulation and play to a new level with its inventive multifunctionality and striking aesthetic...

Watch a video of it in action by clicking here.
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Naturediet launches new Feel Good Selection Pack

By popular demand, and in time for PATS Telford, Naturediet is launching a brand new Feel Good Selection Pack...
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Introducing Hill's new range of five dog treats

Hill’s Pet Nutrition has launched a new range of five dog treats, each providing specific health benefits without added artificial preservatives, flavours or colours...
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The Dog Treat Company introduces Snibbles to UK

It was the breakout success of The Dog Treat Company’s 1st vegan-friendly/gluten-free treat in 2018, (coconut, chia and turmeric) at targeting the growing number of UK dogs suffering from delicate tummies & meat/protein-based allergies, that was indirectly responsible for the launch of the Devon business’s 3-strong vegetarian Snibbles range into North America late last month, a range which trumpets its imminent arrival to the UK via PATS Telfor...
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Puppy promotion for Fish4Dogs retailers
Fish4Dogs is launching a limited-edition promotional puppy pack to help independent retailers develop new customer relationships with owners of new puppies...
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Forthglade teams up with the National Trust

The National Trust, Europe’s largest conservation charity, is teaming up with Devon-based natural pet food makers Forthglade. The three-year partnership focuses on the launch of a range of natural meals for dogs and supports the National Trust’s ‘Dogs Welcome’ project.
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Dogs for Good PATS puppy comes to show
PATS Telford is expecting a very special visitor this week – Winter, the Dogs for Good puppy it sponsored a year ago.
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True Instinct launches in Europe’s largest pet retailer
Experts in raw, natural and freeze-dried food for dogs and cats, True Instinct, has officially launched at Fressnapf in Germany and Austria...
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PetQuip Awards nominated Trespaws introduce Titan Dog Ball Launcher
PetQuip Awards nominated Trespaws has launched an exciting new pet accessory for dogs. The Titan Dog Ball Launcher will allow dog owners to stretch the legs of their pooches even more by launching a tennis ball up to 50 ft for their dogs to chase.
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Webbox announces biggest ever festive ranges
Leading pet food brand, Webbox, is launching its biggest ever festive collection for Christmas 2019. Available now, the limited-edition line-up comprises 35 SKUs including dog and cat treats, meals and seasonal toys with RRPs between £1.00 to £5.00.
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Style, quality and sparkle - the new flexi GLAM line Splash
The world market leader in retractable leads offers exclusive lead line made with SWAROVSKI ELEMENTS...
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Poppy’s Picnic to launch new COMPLETE meals and trade deals at PATS
Poppy’s Picnic will be announcing enticing trade deals and new additions to the Poppy’s Picnic COMPLETE range at PATS Telford (Stand H11)...
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Chill out with Dorwest...they’ve gone balmy
Herbal experts Dorwest Herbs has yet again the perfect solution for keeping pets calm this firework season with their ‘Licensed to Chill’ campaign, which will be launched to the trade at PATS Telford....
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Frozzys launches new website to reflect rebranding
Frozzys has launched its new website, which is the final part of its exciting reposition and rebrand. This activity and investment comes in response to feedback from a recent consumer research project carried out by the company...
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New cat product launches from WildWash
WildWash is launching two new cat products at PATS Telford – Cat Shampoo and Cat Detangle...
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Beaphar extends Pheromone Calming range
The new Beaphar CaniComfort Calming range contains a synthetic copy of the Dog Appeasing Pheromone. The Dog Appeasing Pheromone is naturally produced by the bitch during nursing to help calm her puppies, and is clinically proven to promote feelings of reassurance in dogs of all ages and breeds...
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HayPigs! are finalists again
Multi-award-winning small animal accessories brand, HayPigs! are at it again, this time as one of three finalists in the Retail Business of the Year category at the Business Excellence Awards Essex....
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FourFriends introduce new range of tasty tinned cat food recipes
Leading Swedish manufacturer of high quality pet foods, FourFriends Pet Foods has introduced a range of wet food recipes to fulfil the nutritional needs of any cat, whatever their life stage...
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Collared Creatures launches new retail packaging for Harris Tweed Dog Collars
Collared Creatures has introduced new retail packaging for its fashionable range of Harris Tweed collars for dogs...
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The best of the previous Pet Trade Xtra
The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...
Surge of interest for pet firm after Dragons' Den appearance
The Barking Bakery experienced a surge of interest in its business after owner Michelle Turnbull appeared on BBC TV hit show Dragons’ Den...
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Lily's Kitchen unveils this year's festive range
Lily’s Kitchen has unveiled its much-anticipated Christmas range for 2019, making sure that the nation’s furry four legged friends can join in with all the Yuletide fun...
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Pet firm appoints National Account Manager
Gillian Thomas-Jones has joined Mark & Chappell as National Account Manager.
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New dog-resistant grass seed formula launched by Johnsons Lawn Seed
A new grass seed mix that has been scientifically proven to resist damage caused by dog urine is being exclusively introduced by Johnsons Lawn Seed...
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Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
Award-winning Fochabers-based pet accessory company, Dogrobes is helping to support two permanent jobs at Haven PTS in Larbert near Falkirk in Scotland by using the company to manufacture its popular dog drying coats...
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