In This Issue
The UK’s biggest and best pet industry exhibition is just days away
Two major new product initiatives for PATS
Downloads of Bestpets app increase 140% in first three months post launch
Dragons’ Den pet-food duo to exhibit at PATS
Sustainability at the core of PATS thanks to new initiatives
Turning human food waste into pet food goodness
Danish Design committed to reducing plastic bottle waste
PetQuip Award winners to be revealed on Sunday
George Barclay’s new in-store ordering system set to revolutionise how consumers buy luxury dog beds
Wilsons Pet Food set to launch new Raw Frozen Range
PetSafe Brand to unveil new Drinkwell fountain range
Expectations high for Himalayan Cheese treats
Innocent launches British Air-Dried Complete Food
How PATS has helped Pet Munchies to grow into a successful business
Another world first for ground-breaking pet firm
Naturediet launches new Feel Good Selection Pack
Introducing Hill's new range of five dog treats
The Dog Treat Company introduces Snibbles to UK
Puppy promotion for Fish4Dogs retailers
Forthglade teams up with the National Trust
Get your own copy of Pet Trade Xtra
Dogs for Good PATS puppy comes to show
True Instinct launches in Europe’s largest pet retailer
PetQuip Awards nominated Trespaws introduce Titan Dog Ball Launcher
Webbox announces biggest ever festive ranges
Style, quality and sparkle - the new flexi GLAM line Splash
Poppy’s Picnic to launch new COMPLETE meals and trade deals at PATS
Chill out with Dorwest...they’ve gone balmy
Frozzys launches new website to reflect rebranding
New cat product launches from WildWash
Beaphar extends Pheromone Calming range
HayPigs! are finalists again
FourFriends introduce new range of tasty tinned cat food recipes
Collared Creatures launches new retail packaging for Harris Tweed Dog Collars
The best of the previous Pet Trade Xtra
Surge of interest for pet firm after Dragons' Den appearance
Lily's Kitchen unveils this year's festive range
Pet firm appoints National Account Manager
New dog-resistant grass seed formula launched by Johnsons Lawn Seed
Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
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True Instinct launches in Europe’s largest pet retailer

 

Experts in raw, natural and freeze-dried food for dogs and cats, True Instinct, has officially launched at Fressnapf in Germany and Austria.

 

Available in 450 stores and across 42 SKUs, True Instinct is bringing its popular range to German and Austrian pet owners, developed and endorsed by a team of professional vets and pet food experts. Made from the finest quality raw and natural ingredients; premium quality meat and fish as well as fruit, vegetables, superfoods and botanicals with no artificial colours, flavours or preservatives – providing all the benefits of raw for all lifestyles. 

 

The full range stocked in Fressnapf, as in the UK, is specifically tailored for Medium/Large Breed Adult Dogs, Small Breed Adult Dogs, Puppies and Adult Cats with a selection of delicious combinations including; Turkey with Duck and Salmon with Tuna, as well as Free Range Chicken as a staple across all ranges.

 

Whether time rich or poor, True Instinct enables pet owners to feed the natural goodness of raw conveniently and easily; wherever and whenever mealtimes take place.

 

There will be a number of materials provided to support the launch in-store including full gondola ends which will be prominent near the till area, sales tools as well as introductory offers.

 

Craig Taylor, Managing Director of True Instinct, said: “The health of pets is at the heart of everything we do and we are now bringing our expertise in raw and natural food in the UK market to Germany and Austria. We have worked tirelessly to create the ultimate high meat natural raw and raw inspired food that’s nutritious and inspired by our pet’s natural instincts – it’s a super-premium product using healthy, honest ingredients, that we know cats and dogs love. 

 

“We’re delighted to be launching in Fressnapf and we look forward to hearing feedback from staff and customers alike.”

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