In This Issue
The UK’s biggest and best pet industry exhibition is just days away
Two major new product initiatives for PATS
Downloads of Bestpets app increase 140% in first three months post launch
Dragons’ Den pet-food duo to exhibit at PATS
Sustainability at the core of PATS thanks to new initiatives
Turning human food waste into pet food goodness
Danish Design committed to reducing plastic bottle waste
PetQuip Award winners to be revealed on Sunday
George Barclay’s new in-store ordering system set to revolutionise how consumers buy luxury dog beds
Wilsons Pet Food set to launch new Raw Frozen Range
PetSafe Brand to unveil new Drinkwell fountain range
Expectations high for Himalayan Cheese treats
Innocent launches British Air-Dried Complete Food
How PATS has helped Pet Munchies to grow into a successful business
Another world first for ground-breaking pet firm
Naturediet launches new Feel Good Selection Pack
Introducing Hill's new range of five dog treats
The Dog Treat Company introduces Snibbles to UK
Puppy promotion for Fish4Dogs retailers
Forthglade teams up with the National Trust
Get your own copy of Pet Trade Xtra
Dogs for Good PATS puppy comes to show
True Instinct launches in Europe’s largest pet retailer
PetQuip Awards nominated Trespaws introduce Titan Dog Ball Launcher
Webbox announces biggest ever festive ranges
Style, quality and sparkle - the new flexi GLAM line Splash
Poppy’s Picnic to launch new COMPLETE meals and trade deals at PATS
Chill out with Dorwest...they’ve gone balmy
Frozzys launches new website to reflect rebranding
New cat product launches from WildWash
Beaphar extends Pheromone Calming range
HayPigs! are finalists again
FourFriends introduce new range of tasty tinned cat food recipes
Collared Creatures launches new retail packaging for Harris Tweed Dog Collars
The best of the previous Pet Trade Xtra
Surge of interest for pet firm after Dragons' Den appearance
Lily's Kitchen unveils this year's festive range
Pet firm appoints National Account Manager
New dog-resistant grass seed formula launched by Johnsons Lawn Seed
Dogrobes helps to support the thriving Scottish Textile industry by creating jobs at Haven PTS
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Lily's Kitchen unveils this year's festive range

 

 

Lily’s Kitchen has unveiled its much-anticipated Christmas range for 2019, making sure that the nation’s furry four legged friends can join in with all the Yuletide fun.

 

The limited edition theatre-inspired ‘Christmas Spectacular’ collection is a seasonal range of meals and treats bursting with natural goodness to help every dog and cat enjoy the festivities alongside the rest of the family. With their beautiful handcrafted designs, the thoughtfully crafted products are guaranteed to set tails wagging and felines purring, whilst driving incremental sales for retailers.

 

Lily’s Kitchen has also created some show-stopping, festive in-store point of sale and display units – complete with moving scenery and twinkling stars - which perfectly complement the seasonal range and highlight the love, excitement and fun of Christmas to shoppers.  Available in a range of options, all POS is designed to be attention grabbing and engage shoppers across any store size or format.

 

Henrietta Morrison, Founder, Executive Chair and Global Brand Director, comments: “Christmas is such a special family time and that includes our furry friends too.  At Lily’s Kitchen we include our pets in everything we do - because they are our family and we know our customers feel the same.

 

“Our limited edition festive range is always much anticipated by our customers and, once again, we know it will bring much excitement in store and boost seasonal sales opportunities for our retail partners. It will also ensure that it’s the most wonderful time of the year for our dog and cat family members too.”

 

The Lily’s Christmas Spectacular range includes:

 

‘Christmas Spectacular Advent Calendar’ for Cats, RRP £10

A fun and festive gift for cats to count down to Christmas in the most entertaining way. This hand drawn Advent Calendar for cats whisks you into a world of a Christmas panto celebration with plenty of merriment and mischief. Each window of the theatre is generously filled with Lily’s Kitchen naturally wholesome treats. With an all-star cast of tasty treats to discover - Chicken with Liver and Turkey with Cranberry - your feline friend will love taking a peek behind the curtain each day.

 

 

‘Christmas Spectacular Advent Calendar’ for Dogs, RRP £10

This charming, hand drawn Christmassy Advent Calendar for dogs makes a fun and fabulous gift, generously filled with naturally wholesome, delicious treats for dogs to help them countdown to Christmas in the most deliciously entertaining way. With a showstopping cast of Lily’s favourite treats - Rise & Shines, Training Treats and Bedtime Biscuits - dogs will love taking a peek behind the curtain each day this December.

 

 

‘Christmas Spectacular Festive Treats’ Cracker for Dogs, 100g, RRP £3.95

Start the festive show for your dog when you open this cracker of a gift! Filled with lovingly baked treats, each biscuit is bursting with naturally delicious turkey, cranberries, thyme and cinnamon. A wonderful stocking filler that every special dog will love.

 

 

‘Christmas Spectacular Festive Treats’ Cracker for Cats, 50g, RRP £3.49

Share a theatrical surprise with your cat when opening this cracker, bursting with Christmassy treats made with turkey, chicken liver and cranberries. Wonderfully festive nibbles that every feline will adore.

 

 

‘Christmas Spectacular Three Bird Feast for Dogs’ 400g, RRP £2.75

Welcome to the main event (and the main course) of our Christmas Feast Spectacular!  Share the festive excitement with the whole family and serve up this seasonal recipe packed with naturally delicious ingredients. This extravaganza of a dish is the star of the Christmas dinner show for dogs, crammed with freshly prepared turkey, duck and goose, and a supporting cast of festive parsnips and cranberries.

 

 

‘Christmas Spectacular Turkey & Ham Pâté Feast’ for Cats (Tray), 85g, RRP £1.10

A naturally delicious, seasonal dish for your favourite feline. Starring freshly prepared turkey, succulent ham and juicy cranberries, this outstanding festive feast will have them purring in their seats!

 

 

NEW! ‘Tasty Treats for Happy Dogs’ by Henrietta Morrison (Hardcover book), RRP £12.99

Christmas is foody heaven in most homes and while we are treating ourselves with lots of festive, delicious treats and snacks, we shouldn’t forget about our canine family members this holiday season. Filled with 50 showstopping recipes – from nourishing everyday snacks to Christmas treats – this lovely book has something for every occasion and is the perfect gift for any dog lover (and their dogs!).

 

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