Newsletter - Pet Trade Xtra

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Could this award-winning product take the market by storm?

The Lickimat from Sharples Pet won a New Product Award at PATS Telford this week, and already there is talk of this innovative item becoming the next bestseller in pet stores...

ASA dismisses complaint against TV ad for Go-Cat

The Advertising Standards Authority has dismissed a complaint against a TV ad from Nestle Purina for its Go-Cat brand. The complainant challenged whether the statement “healthy, happy cats” was misleading and could be substantiated but the ASA ruled that consumers would understand Purina’s claim that its range of 12 Go-Cat cat foods were all capable of helping to maintain a balanced and nutritious diet for cats.

PATS Telford breaks 2,000-visitor mark…AGAIN!

The number of visitors attending the two-day PATS Telford show has broken the 2,000 mark for a fourth successive year. A total of 2,047 visitors went through the doors at the impressive Telford International Centre, making it the second highest PATS attendance figure ever.

Picture round-up from the pet extravaganza

There was so much to see and do over the two days of PATS Telford exhibition. If you weren't lucky enough to make it, here's a picture round-up from Telford...

See our picture gallery from PATS Telford

Naturediet celebrates record sales of new range at PATS

Naturediet is celebrating its most successful PATS to date following the launch of its Naturediet ‘Feel Good’ range...

Pictures from this week’s PetQuip Awards

The PetQuip Awards held in the Ludlow Suite of Telford International Centre this week was a great night for celebrating success, networking with colleagues and friends, and having some fun after a busy day at PATS Telford. Here's our picture gallery from the evening.

See our picture gallery from the evening

HOWND wins double gold at PetQuip awards

HOWND has been awarded PetQuip Marketing Project of the Year as well as Pet Product of the Year (Food & Treats) at the annual PATS gala awards dinner. This is the second year running that the ethical pet care brand has been honoured to win two prestigious PetQuip Golds...

Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign

Ceva Animal Health has launched a month-long TV advertising campaign for its leading veterinary behaviour product, ADAPTIL, in the run up to the fireworks season...

Beco Pets cleans up on East Sussex beach

Beco Pets has taken part in The Great British Beach Clean 2018. The London based team travelled to the coastline of Pett Level, neatly positioned between Hastings and Rye...

More news items from the pet world

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Town hit by shock pet shop closure

A pet shop in a North Norfolk town has shut down without warning, to the dismay of regular customers and its four staff members...

Lily's Kitchen appoints new CEO as founder steps into different role

Henrietta Morrison, founder and CEO of Lily’s Kitchen, is stepping into a new role as Executive Chair and Global Brand Director. David Milner will become the new CEO...

Vital initiative offers new every day lower price across the entire KONG range

Vital has confirmed its support for the KONG brand with its own initiative - a new everyday lower price across the KONG range...

Icing on the cake at CSJ trials

CSJ’s founder Ceri Rundle had a huge surprise recently after filming the company's next 'A Way With Dog's series when she was presented with a birthday cake made of figures of all the individual competing handlers...

Milo’s Dog Running joins the True Instinct pack

True Instinct has partnered with Milo’s Dog Running in a bid to promote the importance of a dog’s diet and exercise...

Senior executive quits Bank of America for pet retailer

Bank of America’s former Senior Vice President of global brand strategy and head of marketing for wealth management Tariq Hassan is swapping the world of accountancy for retail after moving to specialist retailer Petco...

The best of the previous Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Lifetime Achievement Award for John James

John James, of James & Steel, has been presented with a Lifetime Achievement Award at the Petquip Awards...

PetQuip Award winners revealed at glitzy event

Group 55 and HOWND were crowned double winners at the PetQuip Awards in Telford last night. The awards were presented at a glitzy party after the first day of PATS Telford...

PATS Telford 2018 New Product Awards revealed

The eight winners of the PATS Telford 2018 New Product Awards were presented at the PetQuip Awards after the first day of a hugely successful show. Pet Remedy won the Pet Care Product Award for its Party Season Survival Kit...

HayPigs! secures deal to stock over 150 Petbarn stores in Australia

Ahead of its second appearance at PATS Telford this weekend, small furry accessories brand, HayPigs! had some exciting news to share. With help from its 'pawtners' Guinea Pigs Australia, the award-winning company has just signed a deal to stock over 150 Petbarn stores in Australia...

BSB Products introduces Martin Seller Pet Accessories to UK

Established European pet accessory brand, Martin Sellier, is now available to UK stores, thanks to UK importers and distributors, BSB Products Limited...