In This Issue
Could this award-winning product take the market by storm?
ASA dismisses complaint against TV ad for Go-Cat
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravaganza
Naturediet celebrates record sales of new range at PATS
Pictures from this week’s PetQuip Awards
HOWND wins double gold at PetQuip awards
Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign
Beco Pets cleans up on East Sussex beach
Get your own copy of Pet Trade Xtra
Town hit by shock pet shop closure
Lily's Kitchen appoints new CEO as founder steps into different role
Vital initiative offers new every day lower price across the entire KONG range
Icing on the cake at CSJ trials
Milo’s Dog Running joins the True Instinct pack
Senior executive quits Bank of America for pet retailer
The best of the previous Pet Trade Xtra
Lifetime Achievement Award for John James
PetQuip Award winners revealed at glitzy event
PATS Telford 2018 New Product Awards revealed
HayPigs! secures deal to stock over 150 Petbarn stores in Australia
BSB Products introduces Martin Seller Pet Accessories to UK
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Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign

 

Ceva Animal Health has launched a month-long TV advertising campaign for its leading veterinary behaviour product, ADAPTIL, in the run up to the fireworks season.

 

Running throughout October, the campaign will raise awareness among dog owners of how ADAPTIL Calm can help dogs cope during the fireworks and Christmas party season.

 

The advertisement will feature the real-life story of Finley, the Spaniel, and his owners.  Finley was really nervous and terrified of loud noises, particularly fireworks; so much so that he hyperventilated, shook and would hide away. 

 

The vet recommended an ADAPTIL Calm Home Diffuser.  Within a few days he seemed more relaxed and, over time, became a calmer dog able to develop a closer relationship with his owners.

 

The advertising campaign will target 3.3 million pet owners and it will air on over 60 top channels including C4 channels (Channel 4, E4, More4, Film4, Drama, Good Food, Really, W and Home), Sky channels, ITV2 and ITVBe.

 

“The fireworks and party season can be an extremely upsetting time of the year for the nation’s pets,” comments Abigail King, behaviour product manager at Ceva Animal Health. “By highlighting the benefits of ADAPTIL at this key time of the year we hope to ensure that dogs are better prepared for the challenges of fireworks and loud noises.”

 

The TV advertising campaign will be supported by a digital campaign for both ADAPTIL and FELIWAY.

 

To view the ADAPTIL TV advertisement visit https://www.adaptil.com/uk/Success-Stories/Finley.

 

For further information on ADAPTIL or FELIWAY visit www.adaptil.com or www.feliway.com.

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