True Instinct has partnered with Milo’s Dog Running in a bid to promote the importance of a dog’s diet and exercise. 

The raw and raw-inspired pet food experts have teamed up with the London based dog running service, which provides city dogs with daily pack runs through Wimbledon Common and beyond. 

True Instinct, a brand by raw and natural experts Natures Menu, is partnering with Milo’s Dog Running in a variety of ways including on Milo’s social channels to promote the brand’s range of free from grain and gluten pet food that is only made with natural raw and raw-inspired ingredients, including those containing premium quality deboned meats and fish balanced with vegetables.

Founder of Milo’s Dog Running, Milo Royds, comments: “Dogs were born to run; run with the pack, run to hunt, run for fun, but most dogs are not getting enough exercise. I noticed that there were many dog walkers in London, but no ‘dog runner’ service. That’s why I launched Milo’s Dog Running with the aim of offering city dogs physical exercise, socialisation and mental stimulation.

“There’s no denying that modern-day dog owners are giving more attention to their dog’s diets with a growing interest in raw food. True Instinct is very much in keeping with our philosophy of satisfying a dog’s natural canine instincts, so we’re extremely pleased to have partnered with the brand.”

Craig Taylor, Managing Director of Natures Menu, said: “Dogs need a nutritious and balanced diet to keep them healthy; feeding your pooch raw food can help them to thrive and improve their overall wellbeing. It shouldn’t just stop at their diet however, dogs also need the necessary exercise and with many owners generally time poor, they often don’t get out as much as they hope with their canine companions.

“Milo’s Dog Running can help with this, offering a fantastic service to get dogs ‘outside with the pack’ and we look forward to working with the team in the future. We would encourage anyone struggling to give their dog daily exercise to visit Milo’s Dog Running to see how their dog can join the pack!”

True Instinct specialises in a complete and balanced range of grain and gluten free, natural raw and raw-inspired products. The brand-new range features highly nutritional, complete and balanced innovative frozen raw nuggets and freeze dried raw treats. The True Instinct Raw Boost range, in particular, is an exciting development for Natures Menu and the pet food industry. Combining a high meat bite with a freeze dried raw meat piece, the product offers all the benefits of raw with all the convenience of dry.