In This Issue
Could this award-winning product take the market by storm?
ASA dismisses complaint against TV ad for Go-Cat
PATS Telford breaks 2,000-visitor mark…AGAIN!
Picture round-up from the pet extravaganza
Naturediet celebrates record sales of new range at PATS
Pictures from this week’s PetQuip Awards
HOWND wins double gold at PetQuip awards
Ceva ensures that ADAPTIL sales ‘rocket’ with TV advertising campaign
Beco Pets cleans up on East Sussex beach
Get your own copy of Pet Trade Xtra
Town hit by shock pet shop closure
Lily's Kitchen appoints new CEO as founder steps into different role
Vital initiative offers new every day lower price across the entire KONG range
Icing on the cake at CSJ trials
Milo’s Dog Running joins the True Instinct pack
Senior executive quits Bank of America for pet retailer
The best of the previous Pet Trade Xtra
Lifetime Achievement Award for John James
PetQuip Award winners revealed at glitzy event
PATS Telford 2018 New Product Awards revealed
HayPigs! secures deal to stock over 150 Petbarn stores in Australia
BSB Products introduces Martin Seller Pet Accessories to UK
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Lily's Kitchen appoints new CEO as founder steps into different role

 

 

Henrietta Morrison, founder and CEO of Lily’s Kitchen, is stepping into a new role as Executive Chair and Global Brand Director. David Milner will become the new CEO.

 

David has been a non-executive Director of the business and was the former CEO of Tyrrells crisps. He brings a wealth of experience of challenger brand growth. 

 

Henrietta started the business at her kitchen table ten years ago following the illness of her Border Terrier, Lily, now aged 15. Since its launch, Lily’s Kitchen has been recognized with numerous awards, including a Queen's Award for Enterprise and was also a founding member of BCorp UK.

 

“I’m extremely proud of what we have achieved so far,” said Henrietta Morrison.

 

“We have a brilliant team that has worked hard to bring proper food to our pets, create a new category and build a beloved brand in a market dominated by huge players.

 

"I’m excited by my new role and delighted to have David Milner lead the team as we continue to drive growth and innovation at Lily’s Kitchen.

 

"We work very well together and I’m thrilled that we can build an even stronger partnership with him joining the business full time as CEO.”

 

David will start his new role on October 2nd.

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