Vital has confirmed its support for the KONG brand with its own initiative - a new everyday lower price across the KONG range.

The price change will be activated this week and will apply to all subsequent orders, including those taken at PATS Telford.

Senior Buying Manager at Vital, Sam Hearn says he believes this will be a hugely competitive price point, “We’re bringing in a significant price drop across the board on the KONG range, allowing retailers to improve both percentage and cash margins on every purchase. We know this is an important brand for our customers and we want to ensure that they are confident they can continue to source it at great value for money prices from Vital.”

KONG Handipod was one of the brands that joined Vital in its Gallery at PATS Telford this week. Also joining Vital were nearly 20 key suppliers, some of whom are new to the UK.