In This Issue
Sainsbury’s recalls range of pet food pouches
Amazon launches Wag, its own line of pet products
Nestlé Purina PetCare acquires majority share in personalised pet nutrition business
Innovative pet firms merge with strong growth plans
Animology launches another ‘Essential’ product range
More international buyers expected at PATS Telford
New ethical dog treat range made from wild Atlantic Cod
Pet food entrepreneur in Top 100 list for innovation
PIF and Hadlow College open new dog grooming school
Get your own copy of Pet Trade Xtra
May is Feline Hypertension Month
Kent pet store wins Nylabone prize draw
Record number of British exhibitors at Interzoo 2018
Tarantula the size of a hand rescued after being dumped in bin
RSPCA warns against buying puppies on the Internet
The best of the previous Pet Trade Xtra
New stay-fresh pet food bowl is the cat's whiskers
Pet firms honoured in Queen’s Awards for Enterprise
Online shopping blamed for pet shop closure
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Amazon launches Wag, its own line of pet products

Amazon  has launched its own brand of pet products, called Wag, adding to the internet retailer's expansive list of private-label brands, which has grown to include diapers, clothing and even mid-century furniture.

The Wag brand debuted with dry dog food, with other pet products to be added later. Like some other Amazon private-label brands, Wag products are available to purchase only by Amazon Prime subscribers, who pay an annual fee to free two-day shipping and other benefits, such as access to music, movies and TV shows.

The previously resided in Amazon's Quidsi business, which included such specialty retail sites as,,, and Amazon bought Quidsi in 2011 for $545 million, but shut it down last year after struggling to make it profitable for seven years.

Amazon launched its first private-label brands in 2009, and now sells items from more than 70 lines, including jewelry, kitchen and health products.

The brand has been in testing for several weeks with members of Amazon's Vine program, which invites trusted reviewers on Amazon to post opinions about new and prerelease products.

The launch of Wag was first reported by Bloomberg.

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