In This Issue
Sainsbury’s recalls range of pet food pouches
Amazon launches Wag, its own line of pet products
Nestlé Purina PetCare acquires majority share in personalised pet nutrition business
Innovative pet firms merge with strong growth plans
Animology launches another ‘Essential’ product range
More international buyers expected at PATS Telford
New ethical dog treat range made from wild Atlantic Cod
Pet food entrepreneur in Top 100 list for innovation
PIF and Hadlow College open new dog grooming school
Get your own copy of Pet Trade Xtra
May is Feline Hypertension Month
Kent pet store wins Nylabone prize draw
Record number of British exhibitors at Interzoo 2018
Tarantula the size of a hand rescued after being dumped in bin
RSPCA warns against buying puppies on the Internet
The best of the previous Pet Trade Xtra
New stay-fresh pet food bowl is the cat's whiskers
Pet firms honoured in Queen’s Awards for Enterprise
Online shopping blamed for pet shop closure
Find out how Pet Trade Xtra can help to promote your business and products.

Please contact for all editorial matters.

Email to discuss advertising and sponsorship opportunities.
May is Feline Hypertension Month

Often known as the ‘silent killer’ because there are no early warning signs, hypertension (otherwise known as high blood pressure) is a common and potentially devastating condition affecting one in eight cats over nine years old. 


The risk increases as cats age or if cats have other conditions such as chronic kidney disease (where one in three cats suffer with hypertension) or overactive thyroid disease (where an estimated one in four cats suffer with hypertension).


“High blood pressure can cause severe damage to key body organs including the eyes, kidneys, heart and brain,” explains Rosanne Jepson, a specialist in small animal internal medicine at the Royal Veterinary College. 


“Unfortunately, it is a condition that develops without much warning for the cat owner; a cat may seem perfectly fine until either the blood pressure is checked, or other organs are damaged.”


Ceva Animal Health has launched Feline Hypertension Month in May to raise awareness of feline hypertension and improve the detection and management of high blood pressure in cats. 


As part of the campaign, owners are being urged to get their cat’s blood pressure checked at least once a year if he or she is over seven years of age, as recommended by ISFM (International Society of Feline Medicine). 


Routine blood pressure checks, performed by their veterinary health care team, will help detect hypertension at an early stage and prevent damage to organs such as the eyes, kidneys, heart and nervous system.  If blood pressure is found to be high, treatment is available to help reduce blood pressure.


For information on feline hypertension visit or contact your local veterinary practice.

Facebook Twitter LinkedIn