In This Issue
Sainsbury’s recalls range of pet food pouches
Amazon launches Wag, its own line of pet products
Nestlé Purina PetCare acquires majority share in personalised pet nutrition business
Innovative pet firms merge with strong growth plans
Animology launches another ‘Essential’ product range
More international buyers expected at PATS Telford
New ethical dog treat range made from wild Atlantic Cod
Pet food entrepreneur in Top 100 list for innovation
PIF and Hadlow College open new dog grooming school
Get your own copy of Pet Trade Xtra
May is Feline Hypertension Month
Kent pet store wins Nylabone prize draw
Record number of British exhibitors at Interzoo 2018
Tarantula the size of a hand rescued after being dumped in bin
RSPCA warns against buying puppies on the Internet
The best of the previous Pet Trade Xtra
New stay-fresh pet food bowl is the cat's whiskers
Pet firms honoured in Queen’s Awards for Enterprise
Online shopping blamed for pet shop closure
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Animology launches another ‘Essential’ product range

Animology has launched Animology Essentials, a budget friendly range of shampoos and spritzes designed to raise the standard of budget shampoos.


With an SRP of just £2.99 the new product range offers a cheaper alternative to the core Animology range.


The range of four SKUs comprises two shampoos and two spritzes. Dapper Dog is a ‘Tutti Frutti’ scented line for dogs and Perfect Puppy is a ‘Baby Powder’ fragrance for puppies, although all four products are suitable for use on all dogs aged from six weeks upwards.


Managing Director Stephen Turner said: “Animology Essentials marks a shift change in what should be expected from an entry level pet shampoo.


'Not only do the products deliver quality formulations and performance, but they are also 100% compliant with EU CLP regulation and law.”


For more information, a POS pack and to buy now visit or your local pet wholesaler.

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