Following its appearance at the international trade show Interzoo in May, Precious Pets London has been exporting its luxury grooming products all over the world, and is now finding success in the Asian market.
The company reported great success at the recent Shanghai Pet Fair Asia show where its Chinese distributor launched the range from a huge custom-made stand.
At the UK trade show, PATS Harrogate, the Chinese team came to report the response and were shocked by the instant success it had.
Gregory Nash, cofounder, explains: “At PATS we arranged meetings with several of our larger existing clients, as well as new ones. We were pleased that not only was the UK show a success for us, but that when we met up with the UK representatives of our Chinese distributor, they reported that the launch of our products had gone even better than they had hoped in Shanghai.”
The Chinese distributor has now confirmed that due to the success he will be having another Precious Pets stand at the next national show in Beijing. The team is hoping that other distributors planning to introduce the range to their own markets at shows in Italy, Greece, Taiwan and Japan will have as much success as the Chinese.
The products weren’t only a triumph within the Chinese market, but they also received several enquiries from neighbouring countries, such as Japan, Taiwan, Thailand, Korea and Malaysia.
The interest the show raised from other Asian countries came as no surprise to the UK team, as they had already started to export to some of these countries themselves, due to enquiries they had received since their first year of trade.
“It seems a little strange that we are still growing and establishing ourselves within the UK and have just started to export to several European countries, yet the biggest demand by far seems to be coming to Asia. With a brand like ours, it’s not such a surprise to be receiving enquiries from other regions, such as north America or Australasia, but when we first started to get so many enquiries from Asian nations we were genuinely taken back, says Charlotte Nash, cofounder.
However, with the international economic pendulum swinging in Asia’s direction and an increasing demand for European luxury goods, it doesn’t come as that much of a surprise that Asia could be the future of European luxury brands and pet care products.
