Pet Brands has announced it is the latest licensee to partner with the British brand Cath Kidston. The new collection of pet products combines pet specialist knowledge and two distinctive prints to create a range of beds, blankets, collars and leads and ceramics that puts the fun into functional.

The range is being exhibited for the first time at Zoomark in Bologna this week ready for an in-store launch in September.

Cath Kidston, a thoroughly British brand, has become synonymous with British charm and wit. The new range will use quality fabrics with colourful prints – the hugely popular Provence Rose design and a Novelty Dog print in a fresh new colour – to create high quality pet accessories.

The full range is on display in the British Pavilion at the trade show and with capacity to place pre-orders, is expected to generate substantial interest from the pet specialist trade and garden centres.

Taking an imaginative approach embodied in the Cath Kidston brand, the range will include high quality breathable cotton fabrics which are used in soft blankets, comfortable pet beds and striking outfits – including a hooded rain mac and a reversible jacket that’s waxed on one side for walkies and lined with quilted cotton print for those drier days when you just want to show off your stylish pooch.

The ceramic products include feeding bowls and treat jars which will blend in beautifully with the home interiors of Cath Kidston fans or for those who just want to add a more homely touch.

Product Manager, Rachel Barrass, explains that the range stays true to those all-important Cath Kidston values, “In developing this range we’ve taken to heart the practical and down to earth ethos and stayed true to ethical, honest, approachable and inclusive credentials. This wonderful range is truly authentic and will sit proudly alongside home and fashion wears in Cath Kidston shops, as well as add a stylish and unique twist to pet stores and garden centres all over the country.”

Retailers can see the range at Zoomark on the Pet Brands stand or book an appointment to see it in the Pet Brands show room in the UK. Pre-orders can be taken now for the Autumn Winter 2019 launch of the collection.

To find out more about the range, book an appointment, or place a pre-order, email Cath.Kidston@petbrands.com.