Premium dog gear brand Ruffwear has launched an exciting initiative - the Ruffwear Passpawt - to help support local businesses, in one of the most dog friendly places of all – Keswick, Lake District.

Ruffwear's mission is to build products to enhance and inspire outdoor adventures, like hiking, climbing and running for dogs and their human companions and this campaign is all part of that mission.

Starting in May and running in to mid-June, the Passpawt encourages guests to Keswick to visit local businesses and will offer discounts to several restaurants, hotels and retail stores in the town. And of course, dogs are more than welcome, in fact, they’re actively encouraged to come along.

Some of Keswick’s favourite establishments including; Nordic Outdoors, George Fisher, Podgy Paws, The Dog & Gun, The Wainwright, Ravenstone Manor, Derwent Water Mania and Inn on the Square will all be taking part in the campaign.

On visiting each location, proud owners of a Ruffwear Passpawt will receive a stamp in their booklet and will be able to take advantage of a range of offers including money off real ales, food and activities.

Accapi Group Managing Director, Rob Hughes commented on the campaign: “We’re proud to be able to support local businesses in Keswick with the Passpawt campaign. As a town that is so dog friendly, we felt like our values align perfectly, so when picking somewhere to do the Passpawt, it instantly jumped to mind. We hope this campaign can help drive significant footfall to businesses in Keswick and has a positive impact on the local community.

“We also hope that it introduces a few more people to the incredible gear Ruffwear® have to offer and encourages more people to get active and share adventures with their four-legged friends.”

Passpawts can be collected, completely free of charge, at any of the venues listed above and one lucky winner will even have the chance to win a bundle of goodies from Ruffwear.. To enter in to the prize draw entrants must hand in their completed Passpawt at Nordic Outdoors.

As part of the campaign, there will also be the chance to attend the Ruffwear Ramble, a walk organised by a Keswick favourite, Kerry Irving, along with his canine companions; Max, Paddy and new addition to the gang Harry. The walk will take place on Sunday 18 May, starting at 12:45pm and all the proceeds received from ticket sales will go to the charity Mind to support its ‘Mountains for the Mind’ initiative.

Kerry was excited to be involved in the campaign and spoke about the walk; “I think this is a great initiative from Ruffwear. I have been an advocate of the brand for a long time now and they are always looking for ways to support the relationships between dog and human. Keswick is such a wonderful place to visit with dogs as they are so accommodating and friendly, the perfect place to share the kind of adventures Ruffwear encourage.

“I am really looking forward to meeting lots of friendly faces on the walk, and to be able to support the incredible work Mind are doing, is an added bonus.”

To learn more about Ruffwear visit https://ruffwear.co.uk/

Learn more about Kerry’s walk and buy tickets here: http://wfsr.co/ruffwearramble