In This Issue
Can independents survive the changing landscape of the pet industry?
Pets at Home have the biggest number of stores but small businesses still rule the roost
'Shop Local' support pictured on Facebook
North Norfolk pet shop for sale
Dog Rocks appoints new Head of Sales
More than a million dog owners still to microchip pets, as law comes into force
Johnston & Jeff launches new birdfood range in pouches
Burgess urges vets to suppport Rabit Awareness Week
FELIWAY FRIENDS tackles cat squabble problems
Leading experts in natural pet care unite for DogTastic Live
Pet trade can ring the changes with Lintbells relaunch
Get your own copy of Pet Trade Xtra
High court clampdown on puppy farm protestors outside pet shop
Pets at Home celebrates 25 years with social media campaign
Animal VC for heroic US Marine dog
Ancol achieves 400,000 worldwide sales with its Viva retractable lead
BVA launches election manifestos calling for action on animal welfare
Stricken dog saved by PDSA vets after horror injury
SunLife calls for pet insurance to be mandatory
Town and Country Petfoods strengthens HiLife team
Hilton Herbs rebrands cat supplements
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Pet trade can ring the changes with Lintbells relaunch

The pet trade can look forward to some exciting changes in the Lintbells product range that should see this best-selling brand fly off the shelves with even greater regularity. Lintbells brands include YuMEGA Itchy Dog, the UK’s number one* veterinary skin supplement and YuMOVE, the UK’S number 1 veterinary joint supplement brand.

The fresh, new look will more clearly communicate the company’s head and heart approach, blending the best of science with an appreciation of the love people feel for their pets. Changes to packaging include colour coding, enabling pet owners to quickly identify the right product and to produce a clear blocking effect to give stand out on shelf. Pets that are ‘visibly full of life’ also feature prominently on pack, which will help communicate the noticeable differences pet owners can expect to see.

Some products will be renamed to more clearly communicate their benefits, most noticeably YuMPRO becomes YuDIGEST and YuMEGA Plus becomes YuMEGA Itchy Dog. This ultimately makes the retailer’s life easier, signposting pet owners to the product they need and a transition booklet is available to provide additional support.

Lintbells will continue to use high quality local suppliers and a smaller number further afield to source the highest quality specialist ingredients, such as green lipped mussel. The rebrand includes the use of a trademarked source of green lipped mussel developed by the company – Vitaease™ – which offers a highly concentrated source of omega-3 and is exclusive to Lintbells.

Known for validating the strong evidence base for its products, Lintbells has taken a very different approach to supplements and it has clearly hit a chord with pet owners. The company is also launching a new-look website to attract pet owners to the brand and keeps them informed about health, nutrition and pets.

Co-founder John Howie says that 2016 marks an exciting year for the company, “Retailers have been able to enjoy the benefits of our brand growth over the last ten years. Their support has ensured that the results have been impressive by anyone’s standards. This year we’ve been even more ambitious in setting stretching targets and we look forward to making sure that Lintbells supplements are the movers and shakers in the category that offer retailers repeat business and impressive profits.”

* Gfk VetTrak Sales Data, MAT values (February 2016)
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