Johnston & Jeff, so well-known for both the quality of its wild bird foods and its innovative packaging style, has just launched a new range of in pouches.

The range includes three types of suet pellets in two sizes, and two sizes of mealworms, 100g and 500g – the 100g is in a Euroslot pouch.

Chris Grange, the company’s Commercial Manager, who has a very strong retail background, says that the demand for good quality add-ons in this market is significant.

“People want to feed extras, they want to be able to top up specific types of nutrient, and to use several feeding stations, each with a different food. But the demand is increasingly for good food, not cheap stuff. And good means exceptional quality of ingredients, and exceptional cleanliness. Johnston & Jeff in other words.”

And the format?

“This is very easy for retailers to display, and very easy for consumers to add to their basket. Plus it’s a much higher value offering. We wanted important foods - supplements - like pellets and mealworms to be presented in a way which shows their significance.”

For more information visit www.johnstonandjeff.co.uk