Pet trade can ring the changes with Lintbells relaunch
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The pet trade can look forward to some exciting changes in the Lintbells product range that should see this best-selling brand fly off the shelves with even greater regularity. Lintbells brands include YuMEGA Itchy Dog, the UKs number one* veterinary skin supplement and YuMOVE, the UKS number 1 veterinary joint supplement brand.
The fresh, new look will more clearly communicate the companys head and heart approach, blending the best of science with an appreciation of the love people feel for their pets. Changes to packaging include colour coding, enabling pet owners to quickly identify the right product and to produce a clear blocking effect to give stand out on shelf. Pets that are visibly full of life also feature prominently on pack, which will help communicate the noticeable differences pet owners can expect to see.
Some products will be renamed to more clearly communicate their benefits, most noticeably YuMPRO becomes YuDIGEST and YuMEGA Plus becomes YuMEGA Itchy Dog. This ultimately makes the retailers life easier, signposting pet owners to the product they need and a transition booklet is available to provide additional support.
Lintbells will continue to use high quality local suppliers and a smaller number further afield to source the highest quality specialist ingredients, such as green lipped mussel. The rebrand includes the use of a trademarked source of green lipped mussel developed by the company Vitaease which offers a highly concentrated source of omega-3 and is exclusive to Lintbells.
Known for validating the strong evidence base for its products, Lintbells has taken a very different approach to supplements and it has clearly hit a chord with pet owners. The company is also launching a new-look website to attract pet owners to the brand and keeps them informed about health, nutrition and pets.
Co-founder John Howie says that 2016 marks an exciting year for the company, Retailers have been able to enjoy the benefits of our brand growth over the last ten years. Their support has ensured that the results have been impressive by anyones standards. This year weve been even more ambitious in setting stretching targets and we look forward to making sure that Lintbells supplements are the movers and shakers in the category that offer retailers repeat business and impressive profits.
* Gfk VetTrak Sales Data, MAT values (February 2016)
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