In This Issue
Pet retail group Jollyes sold to private equity firm
New dates for PATS Sandown 2019 announced
HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market
‘Full of Love and Pride’ recipes from Lily's Kitchen
Three weeks to go until Bring Your Dog To Work Day
UK owners unaware pets at risk, reveals new survey
Beaphar unveils new branding at Interzoo 2018
Think Parrots Show returns to Kempton Park Racecourse
Add your grooming business to online directory
PFMA responds to Defra’s Future Farming Consultation
Get your own copy of Pet Trade Xtra
3 pet food suppliers are dominating the industry — but the competition is heating up
Vet’s Kitchen launches Puppy Pack to support new pet owners
Beaphar UK strengthens team with two new veterinary nurses
Pets at Home issues flea warning
Pet Groomers and Regulation: BIGA members are asked to have their say
Brambles negotiating on behalf of wildlife rescue centres
CSJ solves tiny appetite issue
Pet insurance claims are through the WOOF
The best of the previous Pet Trade Xtra
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Barking Heads and Meowing Heads reveal major makeovers
Natures Menu adds True Instinct Advisor Course to Portfolio
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UK owners unaware pets at risk, reveals new survey

A new study has revealed UK pet owners’ attitudes to obesity in their cats and dogs, and despite awareness of the condition and concern for the wellbeing of their pets, it has shown they continue to disregard advice from vets, putting their pets at risk by overfeeding them and feeding them inappropriately.


SHAPING UP TO PET OBESITY ( is a new campaign designed to help pet owners address their pet’s shape and understand the impact that being overweight or obese can have on their pet and how to take control of their pet’s health.


For the survey, cat and dog owners from across the UK were interviewed and revealed that:

  • More than one in four overfeed their pet to keep them happy, with 45% giving their cat or dog food when they beg
  • 50% rarely or never measure out the food they give their pet, for example using electronic scales
  • 48% recognise that they give their pets treats to win affection
  • Nearly 40% admit to feeding their pet all they can eat at each meal

Alex German, Professor of Small Animal Medicine at the University of Liverpool, comments: "Recent studies have shown that 65% of dogs and between 39% and 52% of cats are overweight or obese so the results of this survey are extremely concerning.


"We know the impact that being overweight can have on human health, but many people are unaware of the effect that obesity can have on their pets, which include diabetes, respiratory problems, arthritis, a shorter life span and poorer quality of life.


"To owners, food is love and giving food treats is by far and away the most common method they use to reward their pet. 


"However, this can lead to overfeeding and weight gain which, in time, can have major health consequences. We want to educate people that an overweight pet is not ‘cuddly’ but at risk of serious illness and possibly, early death.


"Becoming aware of what and exactly how much you feed your pet is a simple yet effective way of benefitting their health.’


For more information and advice on how to understand your cat or dog’s shape and how you can make healthier choices for your pet, visit

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