In This Issue
Pet retail group Jollyes sold to private equity firm
New dates for PATS Sandown 2019 announced
HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market
‘Full of Love and Pride’ recipes from Lily's Kitchen
Three weeks to go until Bring Your Dog To Work Day
UK owners unaware pets at risk, reveals new survey
Beaphar unveils new branding at Interzoo 2018
Think Parrots Show returns to Kempton Park Racecourse
Add your grooming business to online directory
PFMA responds to Defra’s Future Farming Consultation
Get your own copy of Pet Trade Xtra
3 pet food suppliers are dominating the industry — but the competition is heating up
Vet’s Kitchen launches Puppy Pack to support new pet owners
Beaphar UK strengthens team with two new veterinary nurses
Pets at Home issues flea warning
Pet Groomers and Regulation: BIGA members are asked to have their say
Brambles negotiating on behalf of wildlife rescue centres
CSJ solves tiny appetite issue
Pet insurance claims are through the WOOF
The best of the previous Pet Trade Xtra
50 British exporters exhibit in strength and achieve great inroads into export markets at Interzoo 2018
Barking Heads and Meowing Heads reveal major makeovers
Natures Menu adds True Instinct Advisor Course to Portfolio
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HOWND hopes to raise $50,000 to bring innovative antimicrobial pet bowl to market


HOWND, the multi-award winning pet care brand, has this week pre-launched a reward-based Indiegogo crowdfunding campaign for its new innovative HERO Bowl. The full campaign is scheduled to go live on June 23rd.


It was invented to provide antimicrobial protection for dog food and water bowls and is set to be the most hygienic bowl solution on the market.

In an increasingly hygiene conscious world, the patent-pending HERO Bowl has built-in antimicrobial protection and is the ideal food and water bowl for hygiene conscious dog owners who care as much about their pets’ health as they do about their own. The HERO Bowl has built-in antimicrobial technology that prevents the growth of up to 99.99% of all common microbes, including bacteria, mould and fungi.  

The bowl is the first of its kind to use proven silver ions antimicrobial technology to resist colonisation by bacteria / microbes, and the plan is to launch the range globally.


With recommended retail prices starting from approximately £18/$22 this innovative bowl is set to disrupt the pet accessory market.

Studies have shown that 67% of dog bowls coming out of the dishwasher* still have Salmonella present on their surfaces. Using approved odour and stain resistant silver ions antimicrobial technology, the HERO bowl reduces the growth of microbes by up to 99.99%, 24 hours a day. The built-in technology has been proven to act in minutes, work continuously, and will last for the lifetime of the bowl.

With modern day dog owners taking more interest in the health and hygiene of their pets than ever before, the HERO bowl is also ideal for multiple pet households as well as vet surgeries, grooming salons, rescue centres and kennels where bowls are often shared. The technology used to create the HERO Bowl can help reduce the risk of bacterial/ microbial cross-contamination.

The HERO bowl has unbeatable antimicrobial performance - even if scratched or chewed by the family dog. The life of the bowl is extended thanks to it being stain and odour resistant, too.

With a contemporary ergonomic design, the HERO Bowl is made from recyclable polypropylene and will come in a range of HOWND matt brand colours with a gloss logo to suit any home decor; with a non-slip base; twin side cut outs for easy handling; a high curve interior with angular corners for easier feeding and shifting of food; and is dishwasher safe. Available in two sizes: 18cm and 23 cm.


HOWND, a rising star in the pet sector, has been setting tails a wagging in the industry since its launch in 2015. HOWND has won multiple accolades for its ground-breaking vegan and cruelty-free pet care products and its high profile Bring Your Dog To Work annual charity fundraising day. It won the coveted Petquip Product of the Year in September 2017 (accessories). All HOWND pet care products are certified Cruelty Free International. They have been awarded the prestigious Leaping Bunny Award, and are endorsed by The Ethical Company Organisation and the Nature Watch Foundation.

Jo Amit, co-founder of HOWND explains: "We know from the success of our HOWND pet care range that animal lovers are prepared to go to great lengths for their pets to ensure they enjoy a happy and healthy life. We live in a time where people are using antibacterial hand gels and cleaning sprays as well as other hygiene solutions, and we saw a gap in the market for an antimicrobial pet bowl solution. Animal health and welfare is at the heart of everything we do and launching the HERO Bowl is the logical next step for us as a company whose whole ethos is about protecting and caring for our precious furry friends."

Jo Amit and Mark Hirschel the founders of HOWND searched long and hard to find the right material for the bowl, to ensure that any materials they used met with the company’s strict ethical standards. They eventually found and partnered with BioCote® who are pioneers in antimicrobial technology.

BioCote®’s Head of Marketing, Kimberley Cherrington says: “BioCote® is thrilled to be partnering with HOWND to develop a unique range of antimicrobial pet bowls. This emerging brand’s immense passion for producing ethical, quality pet products is truly inspiring, and we look forward to helping them deliver yet another fantastic product to the market.”

“As a forward-thinking company, it's important for us to continually evolve and drive new innovative product development. The HERO Bowl is a perfect example of this, and we are very excited to be launching this project and creating a product which offers pet owners important health related benefits and ergonomically designed functionality,” says Mark Hirschel, co-owner of HOWND.


You can back HOWND’s HERO Bowl on Indiegogo.

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