Visitors and exhibitors alike are excitedly preparing for the UK’s No 1 Pet Industry Exhibition, which opens its doors this Sunday and Monday.

PATS Telford takes place from 22-23 September, with more exhibitors than ever before and over 200 companies showcasing hundreds of new products.

PATS always attracts large numbers of dedicated buyers from both the UK and overseas, and this year offers even more opportunities for business. All the big players in the industry will be in attendance, as well as many newer or smaller companies hoping to catch the eye with innovative products. There is something for everyone.

Other highlights include the New Product Showcase and the ever-popular expert seminars from leading figures in the pet and grooming industries – a great opportunity to discover some useful trade secrets.

Exhibition organiser Gordon Thomas said: “There has been a tremendous amount of work going on behind the scenes to ensure that PATS Telford delivers the widest range of exhibitors, new products, seminars from experts and grooming demonstrations…all under one roof.

“Visitor numbers have been growing rapidly over the years and we’re confident the trend will continue. My advice is to arrive early – doors open at 9.30am – because there’s so much to see and do. You can be assured of a very warm welcome.”

Many of the companies taking stand space at Telford for the first time put their decision down to the professional organisation of the event and the outstanding opportunities to engage with retailers.

Helen Hounsell, marketing manager of GWF Nutrition, said: “After visiting PATS Sandown we were impressed by its scale and the potential for trade exposure and were keen to be involved with Telford.

“It’s a well-organised and sizeable show and a great opportunity to meet a wide range of retailers face-to-face to showcase our pet supplements range.”

And Ed Hoare, of Ruff and Tumble, commented: “We have chosen to release our new product at PATS Telford because it’s the perfect location to demonstrate it to both existing customers and potential new stockists.”

One of the major draws of the show is the New Product Showcase, sponsored by pbwnews. This year there are a record number of entries, with 259 products to be judged across eight categories. And for the first time there will be two new headlining awards - a Best In Show award and a Green New Product award.

All entries will be judged on the first morning of the show by a panel of expert retailers. Winners will receive their accolades at the PetQuip Gala Awards Dinner on Sunday evening.

PATS has worked closely with PetQuip, an international trade association for petcare goods and services, over the past few years to increase international interest in the exhibition. Increasingly, overseas buyers are seeing the value of the show in making connections and sourcing high quality UK products.

PetQuip will be hosting the Buyers’ Centre on the show floor, arranging one-to-one buyer/supplier meetings during the exhibition, supporting international buyers with their product-sourcing enquiries, organising an escorted retail tour and hosting their attendance at the PetQuip Awards dinner and party.

Amanda Sizer Barrett MBE, Director General of PetQuip, said: “PATS is an essential event in the UK pet industry calendar. It’s an excellent opportunity for suppliers and retailers across the pet industry to meet and network and it is an order-placing show for many.

“We are a loyal supporter of PATS and applaud the organisers for putting on a professional and successful exhibition.”

There’s still time to register for FREE show entry, simply visit www.patshow.co.uk where you will also find supporting information.

Opening times

Sunday, 22nd September, 2019: 9.30am-5.00pm

Monday, 23rd September, 2019: 9.30am-4.00pm

Two new initiatives have been added to the line-up for the prestigious New Product Awards at PATS Telford 2019.

Selected from the existing entries into the New Product Showcase, sponsored by pbwnews, will be a Best In Show Award and a Green New Product Award.

The addition of these awards comes at a time of record-breaking entries and reflects the growing importance of product innovation and sustainability within the pet industry. Both will be judged and presented at the PetQuip Awards dinner by Sean Kelly, Head of Pets at Dobbies Garden Centres.

The Best In Show Award will be selected from among eight category winners, while the Green New Product Award will go to the most sustainable product from across the board.

There are 259 entries from 103 exhibitors into the New Product Awards at Telford this year. This is the largest exhibitor entry to date and the biggest-ever number of individual entries. All entries are judged by an independent panel of pet retailers after viewing the products on the first morning of the show.

All awards will be announced and presented at the PetQuip Awards Dinner at the Telford International Centre on the evening of Sunday, September 22.

Sean Kelly said: “I am very much looking forward to judging the Best In Show from the shortlisted eight winners, and feel honoured to be asked to select and present the winner of the Green New Product Award.

“The Green New Product Award is a fantastic idea and I am eager to see how many of the entrants will fit into the sustainability category. The pet industry has a long way to go to catch up with those leading the sustainability drive, but we do have a fantastic mix of products and categories to work across to identify those exciting and innovative solutions.”  

The New Product Showcase - just one section of the UK pet industry’s leading event, PATS - is a great opportunity for visiting retailers to see the new products they may wish to stock for the coming season.

It is designed to help visitors locate the latest and most exciting products coming into the pet industry, as they are gathered together in one extensive display and grouped into the following categories:

• Cat Product (29 entries)
• Dog Food Product (44 entries)
• Dog Treat Product (48 entries)
• Dog Accessories and Toys (41 entries)
• Dog Harnesses, Leads and Dog Wear (28 entries)
• Small Animal and Bird Products (23 entries)
• Pet Care Products (26 entries)
• Grooming Products (20 entries)

Winning entries will receive a plaque to display on their stands on the final day of the show, as well as support with publicity around the award, which for past winners has proved a launchpad to increased sales.

Downloads of the new Bestpets app have increase 140% since June, as more and more pet businesses benefit from the quick and easy ordering provided by Bestway Wholesale’s specialist pet division’s new ordering platform.

The e-commerce app launched earlier this summer and has contributed to the 41% increase in sales performance for Bestpets versus the same period last year.

The app makes ordering easier for pet customers including pet shops, grooming parlours and online retailers and allows them to:

• Browse and order the full Bestpets range of over 10,000 pet products, on a mobile phone
• Use the barcode scanner on the app to scan products and make ordering quicker
• Make lists of their favourite products and store the lists for easy re-ordering each time.

The app has also been optimised with a third-party search company to improve search functionality, making it easier for customers to find products.

Mike Bailey, Head of Bestpets said: “We’re really pleased with the performance of the Bestpets app, which launched after a culmination of 18 months of research and development. We know that pet businesses want to spend less time ordering and more time focused on selling products and spending time with their customers rather than placing orders.

"That’s why this new app has been designed to enable pet businesses to place their order at the touch of a button on their mobile phones, to save lists based on favourite products for easy re-ordering and to browse our full product range of over 10,000 lines.

“We worked with customers to understand what they do (and don’t) want when it comes to ordering on an app and we wanted to provide a solution which works fast and makes ordering quick and easy.

“All a customer has to do now is download the app and sign in with their existing customer number and they will be ready to order – hundreds of customers are already enjoying the benefits. It’s just what the industry ordered!”

Noel Robinson, who was recently appointed to the role of Director of Bestpets in addition to his role as Director of Bestway Vans Direct, added: “Pet is an area of our business which continues to grow year on year and launching the first app within the Pet Wholesale industry is just one of the ways we are making life easier for our customers.”

As well as easy access to newly launched products and seasonal offers, additional features include the latest barcode scanning technology for ease of search and the ability for customers to manage payments and calculate margins, all in one place.

The app officially launched in June and since then the number of orders placed on the app has steadily increased by 17% month on month. Users have expressed their delight with the speed of the app, the functionality of the barcode scanner and the ability to calculate gross profit on the app itself and this has resulted in a 5% increase on average order value verses customers using the website.

The app can be downloaded on Apple devices at: https://itunes.apple.com/gb/app/bestpets/id1449149239?mt=8

And Android devices at:

https://play.google.com/store/apps/details?id=com.rnfdigital.bestpets

New customers should call the Bestway Wholesale contact centre on 01738 646666 to find out more about Bestpets and the new ordering app.

Two pet food entrepreneurs who stole the hearts of TV viewers when they appeared on Dragons’ Den have chosen to exhibit at PATS Telford .

Husband-and-wife team Jack Walker and Aneisha Soobroyen, who founded the dog and cat food brand Scrumbles a year ago, were invited onto the hit BBC2 show after researchers heard them on Radio Leicester.

The duo were angling for cash from animal-loving Dragon Deborah Meaden. She was very interested in what they had to say, but demanded a 20 per cent cut of the business in return for investing £60,000.

In the end the savvy duo turned the offer down – much to the surprise of viewers and of Aneisha, who thought her husband was going to accept it!

But Jack said: “We are big admirers of Deborah and have no doubt she would add a huge amount of value to the company but the deal wasn’t right for us and our supporters on the day.

“It was edited to look like Aneisha and I didn’t agree, but that was all for TV. It was certainly entertaining!”

The couple could not believe the reaction to the programme and the amount of exposure it brought them, with editorial from The Sun and Daily Mail, radio breakfast shows and more media appearances in the pipeline.

“It’s given us an amazing platform to introduce the brand to millions more customers. What’s been most heart-warming has been the support we’ve seen from our existing customers and the Scrumbles community – we have the best customers!” said Jack.

With such a buzz around the brand, it was a no-brainer to choose PATS - the UK’s No 1 pet industry exhibition – to help capitalise on all the recent publicity.

Jack said: “We attended PATS Telford when we first launched, and visited Sandown, as we always like to keep ahead of the latest trends and innovations in the industry.

“We decided to exhibit at PATS this year as it’s the best way to reach the hundreds of fantastic independent businesses that make up the backbone of the pet industry. As a team of two, we can’t always reach as many customers as we’d wish on the road or on the phone, and PATS brings everybody under one roof. It’s a great place to be!”

Jack and Aneisha both previously had careers outside the pet industry. They chose to launch their new brand following their own experiences of trying to source suitable food for their cat Boo, who suffered a series of tummy upsets.

Aneisha said: “It was about three years ago when Boo had issues. This led us to discover the power of probiotics and the importance of gut health, which sewed the seed for what was to become Scrumbles.

“We’ve both worked within food and consumer goods across sales, marketing and operations. We’ve been lucky enough to work with some incredibly innovative and ethical businesses such as Innocent drinks and Bear Nibbles. Our experience has helped us understand the challenges that may be ahead.”

The duo will be bringing their entire Scrumbles range for dogs and cats to PATS Telford 2019, where they will be launching their new wet food and treats. The range specialises in healthy, gut-friendly treats and probiotic food tailored to breeds and life stage, with everything made in the UK. 

Jack said: “We’re really looking forward to attending PATS and doing business there. We understand pet businesses come in all shapes and sizes so this year we have split our offering into two. For groomers, boutiques and smaller pet businesses we’re running an introductory deal on our cat and dog treats, so businesses needn’t worry about large orders and delivery costs. For more established businesses we have a starter deal to give them a great deal on a comprehensive offering of food and treats.”

Two major initiatives to make the 2019 PATS Telford show the most eco-friendly yet have been announced by the PATS team.

There is to be a new prize for the most sustainable or ecologically friendly product submitted to the exhibition’s New Product Showcase, sponsored by pbwnews - called the Green New Product Award.

In addition, show organiser Gordon Thomas has pledged to plant 100 trees in conjunction with The Woodland Trust, to ensure the UK’s No 1 Pet Industry Exhibition is doing its bit for the planet.

PATS began its journey towards increased sustainability over two years ago, and these exciting new moves are just the latest in a long line of initiatives.

The Green New Product Award will be judged from all the entries to the New Product Showcase, which every year features the very latest in innovation from the pet industry. Head of Pet at Dobbies Garden Centres, Sean Kelly, will be judging and presenting this prestigious award.

Gordon said: “This new award could be for a product that is sustainable, or uses recyclable packaging, or both. Or perhaps it could actually be a recycled product. It will be very interesting to see how the industry is responding to current ecological concerns.”

The partnership between PATS and The Woodland Trust is to plant 100 new native species trees. The trees will be planted and cared for by the Trust to ensure optimum conditions and maximum impact on the local environment.

Over their lifetime the trees will offset a massive 25 tonnes of carbon from the atmosphere.

“We believe that the biggest issue facing us all is our environmental impact on the planet. We all need to look at ways of protecting the environment and reducing our waste,” said Gordon.

“The PATS team is aware that exhibitions can generate huge amounts of waste. Working with its contractors, the venue and with exhibitors, PATS will ensure it is doing as much as possible to reduce any impact on the environment and to limit any waste sent to landfill.”

These two initiatives will complement a number of additional sustainable practices that PATS and its venue the Telford International Centre are putting into place.

Others that will all make a difference to the planet include:

• The Telford International Centre is working hard to become the UK’s first carbon neutral exhibition centre. It has a host of policies designed to reduce waste and pollution, including ‘switch off’ procedure for all lights and electrical items, ‘Engine Switch off’ policy for coaches within the car parks, dimmer switches in conference rooms and thermostatic controls fitted to radiators.
• All visitors will receive recyclable paper ‘goodie’ bags instead of plastic.
• Water dispensers and water points with recyclable paper cones will be available throughout the show. Use of refillable bottles is encouraged.
• Visitor and exhibitor lanyards and badge holders are made from plastic. To avoid them ending up as landfill PATS is encouraging everyone to place them in the recycling dump bins as they leave, so that they can be re-used at future shows.
• Tea and coffee for exhibitors will be available in fully recyclable ‘vegware’ cups.
• The carpet that is laid especially for PATS will be removed to a recycling centre in Coventry so that the polypropylene fibres can be cleaned, shredded and melted back into plastic pellets for re-use as more carpet, or other manufacturing components.
• The venue now has bins that separate waste categories.
• The Telford International Centre’s onsite water filtration system allows them to reuse glass bottles, reducing the need for plastic. Their water supplier is Wenlock Springs which is a local Shropshire supplier.

Turning Human Food Wastage into Pet Food Goodness

Two years ago, Purely Fish was first launched.  An international pet food brand with a range of 100% natural, British made pet food products, made from fish.

As a depleting natural resource, Purely Fish was created as a way to use the parts of the fish that are not used for human consumption.  Here in the UK, we take the fillet of the fish, leaving much of the fish left over.  We take these leftover, human grade fish products and use them to create pet food, with the primary aim of reducing food wastage.

Fish by its very nature is packed full of natural goodness and offers a whole host of health benefits whether consumed by humans or animals.  Purely Fish recognised this and now offers a full range of pet food products including treats, complementary wet food, toppers and raw food for both cats and dogs.  

The endless benefits of these products include:

-          Packed with naturally occurring Omega 3 oils

-          Hypoallergenic

-          Gluten Free

-          Low in fat (Whitefish products)

-          Good for coat and skin condition

-          Good for joint mobility and dental care

-          Good for digestion and gut health

-          Good for brain and eye development

-           

And most importantly, they taste really good and pets love them!

Since its inception in 2017, Purely Fish has grown quickly, both across the UK and Internationally.  Purely Fish products are now sold by more than 60 stockists across the UK in a combination of independent shops, larger retailers, including TK Maxx and Pets Corner.  Purely fish also supply the UK’s leading wholesalers, which in turn is helping the brand to reach thousands of new potential stockists.   

Purely Fish also exports to many countries around the world including Hong Kong, Macau, Taiwan, Singapore, Germany, Malaysia, Poland and our latest International customer resides in Malta.

Karen Scott, Head of Business Development at Purely Fish comments: “We are delighted that Purely Fish has gained not just home grown recognition in its first two years but also a considerable amount of international growth. The market continues to be highly competitive, but with our experience of exporting with the history of our parent company, Ideal Foods Ltd (voted Exporter of the Year at Cornwall’s Business Awards 2019), this has made our International growth easier to process and allowed us to achieve the success that we have.

“Over the next 12 months, we will continue to grow our international presence supported by new products in development that we plan to launch next year.”

Purely Fish will be exhibiting at PATS Telford.

Karen Scott continues: “PATS Telford enables us to meet up with our existing stockists and Wholesalers under the one roof, whilst offering us the opportunity to introduce our products to new customers both here in the UK and overseas. Please stop by our stand for a chat with either myself or my colleague, Teresa Page.  We very much look forward to seeing you there.”

Danish Design has switched to a 100% recycled fibre filling for its pet bedding.

Billions of plastic bottles are thrown away every year with only a small percentage (around 9%) of this being recycled causing huge concern across the world as to the environmental harm.

This huge amount of plastic waste is filling up landfill sites at an alarming rate and bottles can take 450 years to decompose. There are concerns that by mid-century, the oceans could contain more plastic waste than fish!

Danish Design moved to using a 100% recycled PET bottle flake to produce pet bedding fibre fill from this month.

"PET flake is produced by shredding plastic bottles, they are then cleansed and heated to produce a liquid that is forced through a sieve to produce a thread that forms a fibre once coole," said Rob Newsome, Director of Sales & Operations.

"We can process the fibre through our carding machine in the Danish Design factory in Leeds to produce a luxurious super soft thermal filling for our pet bedding.

"By switching to PET recycled fibre we can ensure that around 8 million plastic bottles a year are stopped from reaching landfill, our natural environment and the oceans."

Winners of the prestigious PetQuip Awards will be announced at a glitzy annual awards dinner and party at PATS Telford on Sunday evening..

PetQuip trade association manager Pat Flynn said: “Competition for the awards in all eight categories has been fierce, which will make for a very exciting evening."

“Ticket sales for the awards’ dinner started much earlier than usual, as more and more applicants are requesting to be seated with friends or customers from the industry at this entertaining, networking event. As part of the evening’s attraction, the casino tables will be there by popular demand again and the appearance of a table magician will be one of the extra fun elements to be introduced this year.”

Judging was carried out by independent pet retail and marketing experts ln August from the following shortlist:

Merchandising Expertise

ChickenGuard

Fold Hill Foods

Henry & Co

Lucky & Prince

Natures Menu

Paw Naturel

Exporter of the Year

ChickenGuard

Fish4Dogs

Hero Pet Brands

Little Big Paw

Natures Menu

Nutriment

Paw Naturel

Peak Pet Products

Symply Pet Foods

Marketing Project of the Year

Beaphar

Burgess

Fold Hill Foods

Forthglade

Henry & Co

Henry Wag

Highfields Health

Hownd

Paw Naturel

Wild Wash

Pet Product of the Year

Three categories:

1. Food/Treats/Health :

Dogs

Benyfit Natural

Billy + Margot

Fold Hill Foods

GWF Nutrition

Henry & Co

Innocent Pet Care

JR Pet Products

Lucky & Prince

Natures Menu

Nutriment

Pawfect Foods

Pedigree Wholesale

Pet Munchies

PetCo

Only an Ocean

Rocketo

R&R Products

Symply Pet Foods

Wilsons Pet Food

Cats

Blink Cat Food

Burgess

Little Big Paw

PetCo

2. Accessories/Technical :

All about Pets

Beaphar

Beco Pets

Collarways

Danish Designs

GHS Direct

Henry Wag

Hot Dog Pet Products

Hownd

Peak Pet Products

Pedigree Wholesale

Pets & Pods

Only an Ocean

Sure Petcare

Tigga Towers

Trespaws

Tropiclean

3. Small Animals:

ChickenGuard

HayPigs

UK Pet Retailer of the Year

Henry & Co Dog Boutique, Arbroath

Cat Tree UK – online retailer

Just for Pets, pet store chain, nationwide

Mutt & Co Pet Boutique, Hartlepool

Redpaw Pet Supplies, Plympton

In addition to these categories, awards for International Pet Retailer/Distributor of the Year and Lifetime Achievement will be presented at the PetQuip Awards dinner.

The PetQuip Awards event is held in association with PATS Telford in the Ludlow Suite, International Centre, Telford, at 7.30pm on Sunday September 22^nd. It’s a great way to round off the first day of the show for exhibitors and visitors, as well as a fun evening of networking with colleagues and customers in pet trade.

Included in event is a pre-dinner drinks reception, a three-course meal with wine and networking, a table magician and the ever-popular casino tables, following presentation of the awards.

The PATS Telford New Products Awards will also be presented at the PetQuip Awards Dinner.

Tickets cost £75 plus VAT to PetQuip member companies (or £85 plus VAT to those who haven’t yet joined the association). Tables can be reserved (cost on application).

Booking forms can be downloaded from www.petquip.com or simply call 01959 565995 to make an immediate booking by credit card.

Get set for a dog bed revolution thanks to the new merchandising and in-store ordering system from luxury dog bed supplier, George Barclay. This new ‘order in-store, deliver to door’ concept will make it easy for retailers to offer over 300 stunning designs, all within a 1m2 footprint.
 
Order in-store, deliver direct to the consumer’s door
This new fully integrated retail display unit is perfect for retailers where space is at a premium but the demand for luxury pet products is on the rise. Priced at just £399+VAT the display unit comes complete with an integrated iPad terminal for direct ordering and access to the full George Barclay offering via www.georgebarclay.com.

To provide customers with the ability to touch and feel the quality of the product on offer, each unit also comes fully stocked with six premium dog beds of varying sizes and designs – which can be tailored to your customer demographic – worth RRP £475. A special ‘retailer code’ is allocated to each store/retailer, which when entered at the online checkout via the iPad provides complimentary delivery on orders over £49. All of this can be done at the point of purchase within a matter of minutes – making for one of the easiest ways to purchase dog beds in-store.
 
Retailers benefit too
What’s more, retailers also benefit from the special commission scheme, where they can earn commission on each order placed via the system. And the benefits for the retailer don’t stop there – the new George Barclay integrated in-store ordering unit means there are no stock commitments, no carriage charges, no restocking, and no soiled stock - freeing up space and staff hours to sell other lines. Instead, retailers can offer their customers access to one of the most luxurious dog bed collections, as well as George Barclay’s accessories lines including the ClimaCOOL dog cooling range, MuttMOP dog drying products, as well as leather leads and collars, leather dog carriers and luxurious throws and blankets.
 
George Barclay’s Adrian Bartlett said: “Our new integrated in-store ordering system – a true silent salesperson - has been created in response to extensive retailer feedback. Dog beds are notoriously difficult to merchandise, with one overly enthusiastic customer so often causing a complete catastrophe where the display is concerned. Also, with so many different designs, sizes, material and colour ways on offer, the traditional merchandising method requires a huge commitment in terms of space and man hours. But those days are gone – in just 1m2 retailers can offer their customers over 300 different designs, all safely delivered to their door within 2-4 working days. This is the new generation of retailing, and one that competes head to head with the juggernaut that is online.”
 
Luxury at its best – from George Barclay
George Barclay’s dog beds are created by a dedicated team of dog lovers and are made to last but without compromising on style or design. Each bed is UK designed and made, using only the best fabrics and manufacturing techniques. Enjoying traditional designs, each bed benefits from George Barclay’s unique technology including water resistant inner liners, SofTough™ fabrics, WoofWax™ water repellent coating, and the choice of three mattress and filling options to suit dogs of all shapes and sizes. Replacement covers are also available, with all covers completely machine washable.
 
Find out more
If you want to find out more about George Barclay’s new integrated in-store ordering system, or its stunning luxury dog bed collections and accessory ranges, please visit www.georgebarclay.com. Alternatively email sales@georgebarclay.com or call the team direct on 01722 437477.
 

At a glance: George Barclay’s Integrated In-Store Ordering System & Display Unit

• Integrated in-store ordering system for just £399+VAT
• Each unit comes complete with iPad terminal and six beds worth RRP £475
• Consumers order direct via the iPad, with delivery direct to an address of their choosing
• Delivery is free for all orders over £49, a saving of £9.99.
• Retailers earn commission on each order placed, tracked via their George Barclay affiliate account
• Each unit provides access to George Barclay’s full dog bed collection – featuring over 300 designs

Wilsons Pet Food, a Perthshire-based pet food company that can trace its heritage back well over a 150 years, is set to launch a brand new Raw Frozen Range at PATS Telford (stand A31).

Wilsons Raw Frozen Range will be available in choice of standard varieties, Beef Hotpot, Salmon Medley, Pork Casserole, Lamb Tagine, Chicken and Vegetables and Turkey Dinner.

Each recipe contains a balanced and nutritious range of human grade meat or fish and vegetables all sourced locally where possible.

Additional recipes will also be added throughout the year to reflect the quality and depth of Scottish seasonal produce and will include key ingredients such as venison and pheasant.

Wilsons Raw Frozen recipes can be fed as a standalone diet but they have also been designed to complement Wilsons Cold Press Range and are suitable for dogs that like a mixture of wet and dry food. The Raw Frozen recipes break down at the same rate as the Cold Press Food meaning no upset tummies!

Wilsons Raw Frozen Range comes in 500 g resealable pouches which do not take up much space in the freezer and can be resealed for freshness once defrosted and stored in the fridge.

For further information on Wilsons Pet Food visit: www.wilsonspetfood.co.uk

Global pet product expert PetSafe Brand will be unveiling three new pet fountains from its popular Drinkwell range at PATS Telford.

The product launch marks the first new fountain addition since PetSafe Brand launched its ceramic range, which includes the Drinkwell Sedona and Drinkwell Pagoda Pet Fountains.

PetSafe Brand will be showcasing the fountains plus new items and recent best sellers from other categories including Travel & Access, Waste Management and Pet Doors at Stand C33.

Visitors to the stand will be able to speak to PetSafe Brand experts about the latest pet trends and see demonstrations of the latest innovative products. They will also be able to discuss the rigorous researching and testing that goes into developing new ranges to ensure they are effective at keeping pets happy, healthy and safe.

The three new fountains in the Drinkwell have been designed to encourage pets to drink more and keep them happy, healthy and hydrated. Thought has been given to pet owners too as the fountains can be simply refilled using a jug and they have no hard-to-reach crevices for easy cleaning.

To find out more visit www.petsafe.com/UK

Expectations are high for Pawfect Foods’ Himalayan Cheese treats, which are set to launch in various formats – puffs, bars and strips – at PATS Telford.

Already the Spring launch of the company’s all encompassing offer, including products like Pawfect Doggy Cuppa, Nature’s Munch and Dr Veneta’s Pawfect Kitchen, has brought rich praise. Now it’s the turn of Himalayan Cheese treats to take the plaudits.

Calicum-rich milk in its raw form is almost impossible for any dog to enjoy, but turn it into a long-lasting and rugged Himalayan cheese stick and you have a high protein chewy treat that will occupy a pet for what seems an eternity whilst providing some welcome dental relief (removing plaque and tartar).

Turn the clock back a century and this was actually a revered long-lasting snack for the Himalayan human community, however today it’s dogs who are the biggest beneficiary of an all-natural chew made at altitude (some 15,000+ feet) by seasoned Churpi makers using milk from hormone-free herds (yaks and cows) raised in pristine, chemical-free pastures. 

This is an unrushed treat made the old-fashioned way, free from overt mechanisation and fast-moving conveyor belts, a cheese-themed treat that has permission to lie in the sun for 35 days before being given a sumptuous smoky twang thanks to being smoke dried in some weather-worn sheds.

Historically Himalayan chew sticks were an issue for younger and older dogs with less bite, which is exactly where the new Himalayan Cheese Puffs come in which now means that irrespective of your dog’s breed, age or size there’s a dairy-themed treat to be enjoyed.

www.pawfectfoods.co.uk

The Innocent Pet Care Company’s new air-dried food offers an innovative addition to the complete dog food market. Forming a new category of food (it isn’t a kibble, wet or frozen), the air-dried food is made in Yorkshire with 70% British lamb or wild salmon.

Founder Chloe Heaton said: “Customers love the quality of our treats and have been asking us to make a complete food for years. Whilst keeping our small company’s big values at the forefront of development, we have worked with leading nutritionists to create a unique and exceptional complete meal.” 

The air-dried dog food is made using ethically sourced, quality British ingredients combined with the company’s bespoke, gentle drying expertise.  The result is a semi-moist, great tasting, healthy and nutritious feast. 

The handmade production method means with minimum processing and no high temperatures, the nutrients and flavours of the ingredients are maintained.  The food can be stored in an ambient environment, and once opened the pack lasts for up to 4 months making it very convenient.  As it has not been cooked, it is proving to be a popular choice for those tempted by raw feeding but who need a more convenient solution.

Chloe added: “Our food not only offers total convenience as an everyday food, but it is ideal for raw feeders to have on standby for those days when they’ve forgotten to take meat out of the freezer, or they’re going away for a holiday.”

Committed to reducing their environmental impact, the packaging for the food is 100% recyclable.  It is available in 3kg packs and comes in 2 flavours (Lamb Casserole and Wild Salmon Fishcakes), with an RRP of £40.

To find out more about The Innocent Range, or for details on how to become a stockist, contact woof@theinnocenthound.co.uk

Since launching over 10 years ago, PATS exhibitions have helped hundreds of companies to launch new products, meet new customers and grow their business.

Pet Munchies is one company that has grown impressively during this time and founder Suzanne Rothman admits that PATS has played a huge part in her successful business.

And now Suzanne is looking forward to the next chapter in the success story at PATS Telford on 22-23 September.

Here she explains what visitors to the UK’s number one pet industry exhibition can expect.

Will you be launching new products at PATS Telford?

Pet Munchies will be launching our new Wild Salmon Strips at PATS, which are a perfect complement to our premium jerky range of treats. This high quality treat is rich in vitamins and minerals and due to the high levels of Omega 3 helps promote joint mobility and a healthy skin and coat. Single source fish protein will make this product a wonderful new addition to our core range.

What do you hope to achieve at this year’s show?

I’m looking forward to seeing all of our loyal customers and bringing on board new ones and giving all a chance to look at our exciting range of products. We take on board feedback and what is working so well. It is a perfect opportunity to ensure we are getting it right.

Would you say that PATS has helped you to grow as a business?

Definitely. So many retailers have expanded their Pet Munchies range after seeing us at PATS and trying out new varieties. It has helped our company to grow and to give us the confidence to offer over 40 different varieties of treats. Once it works for them they come back to try more. 

What do you particularly like about the shows at Sandown and Telford?

It is a perfect network opportunity for us. We are able to see such an amazing variety of customers and showcase our new product development and full range at first hand. The diversity of visitors is fantastic from small to large retailers, vet practices, groomers, garden centres and online retailers, all in a couple of days – it makes this such a great trade show. 

Will you be hoping to speak to international buyers?

Each year we have been at PATS we have had the opportunity to speak to international buyers so I am confident this year will be the same.

What makes PATS shows so special?

It has become a must-go-to event for all in the pet trade. 

To find a full list of exhibitors at PATS Telford and details on how to register for free entry visit www.patshow.co.uk

Ground-breaking small animal accessories brand, HayPigs!, releases another World’s first; a highly innovative, 3-in-1, treat ball. This new product brings interaction, stimulation and play to a new level with its inventive multifunctionality and striking aesthetic.

Designed for guinea pigs and other small furries, the HayPigs! Circus Treat Ball consists of two uniquely designed hemispheres that can be joined together or used independently. As a complete ball, users can fill it with finally chopped vegetables and fruit (or portion-controlled pellet food) and let their small furries discover how to get at the treats. This usually involves them rolling the ball about with their noses until the treats drop out. This kind of food challenge is a great way of keeping your pets active and stimulated, and can actually reduce their stress levels while keeping them happy and healthy.

Split the ball in half and the two hemispheres can be used to hide treats underneath for small furries to find with their noses. This scent led game encourages foraging (a natural behaviour from their ancestors’ time in the wild), wonderful for the mental stimulation and enrichment of your pets.

The third feature of HayPigs! Circus Treat Ball is it’s arrangement of star-shaped holes on one side of the ball. These stars fulfil two purposes; to release treats when the ball is whole, and to allow users to wedge an array of vegetables and herbs into them to create an additional feeding challenge. This is another completely unique feature of HayPigs! Circus Treat Ball and is ideal for encouraging small furries to interact with one another. With 6 holes, the ball can be packed out, so there are plenty of treats for everyone.

The HayPigs! Circus Treat Ball - 3-in-1 Enrichment Toy retails at £9.99 and is part of the HayPigs! Guinea Pig Circus range. It is suitable for guinea pigs, rabbits, hamsters and other small animals.

The HayPigs! Circus Treat Ball has been shortlisted as a finalist for Pet Product of the Year in the Small Animals category at this years’ PetQuip Awards. It has also amassed some impressive pre-orders after its soft launch via social media a week ago.

The HayPigs! Circus Treat Ball will be showcased at PATS Telford in September.

Watch a video of it in action by clicking here.

By popular demand, and in time for PATS Telford, Naturediet is launching a brand new Feel Good Selection Pack.

This new shelf ready multipack is a tasty variety of Naturediet’s most popular wet food meals for adult dogs and includes 4 x Feel Good Chicken 390g, 4 x Feel Good Lamb 390g, 4 x Feel Good Chicken & Lamb 390g and 4 x Feel Good Turkey & Chicken 390g packs. The Selection Pack offers a perfect solution to customers wanting to give their dog dietary variety. All 4 varieties offer 100% natural complete and freshly prepared balanced meals which are wheat gluten free and gently steam cooked. 

Naturediet believe in honest labelling and its simple, healthy recipes are perfect for dogs of all shapes, sizes, breeds and age. With limited ingredients, Naturediet has perfected its nutritionally balanced meals so that they are delicious, wholesome and ideal for dogs that may suffer from sensitivities or allergies.

The food is free from additives, preservatives, colourings, flavourings and processed meat meals, instead it is packed full of optimal natural ingredients procured as locally as possible to Naturediet’s Norfolk factory. 

In addition to creating top quality dog food, Naturediet are on a mission to ditch single use plastics and reduce their carbon footprint. They won the Pet Industry Federation’s Sustainability Award in 2018 in recognition for their efforts.

The independent, family run business chose to use an innovative recyclable carton in place of the plastic trays with non-recyclable film tops and is the first dog food manufacturer in the UK to take such a bold step. 

The Tetra Pak cartons, made primarily of FSC certified carboard, are recycled by over 92% of councils in the UK, with the packaging company investing in its own recycling plant in this country.

The Feel Good Selection Pack will be available direct from Naturediet, or exclusively in the UK through Bestpets and in Ireland through Glenkrag. 

For more information, or to register your interest in stocking these packs, please contact trade@naturediet.co.uk.

Hill’s Pet Nutrition has launched a new range of five dog treats, each providing specific health benefits without added artificial preservatives, flavours or colours.

The tasty treats are the perfect complement to Hill’s existing ranges including Prescription Diet, VetEssentials and Science Plan.

The new range has clinically proven benefits and is designed to help manage specific health conditions in dogs such as weight, mobility, food sensitivities and dental concerns, without compromising on taste.

Treats are an important way for owners to bond with their pets and studies show that 45% of pet parents treat their dogs several times a day[1]. Both can benefit from the love and affection shared through giving and receiving delicious treats. Whether a dog has learned a new trick or a made positive change in behaviour, giving treats is a great way to reward them for doing a good job.

Hill’s believe that proper nutrition has the power to transform pets lives, which is why the latest scientific research and clinical expertise is used to develop foods that address a range of health issues.

Hill’s Treats offer great benefits across the range including:

• Hill’s Healthy Weight Treats–Supports healthy weight loss and maintenance
• Hill’s Soft Baked Biscuits – Helps support vital organs
• Hill’s Healthy Mobility Treats – Promotes healthy mobility
• Hills HypoAllergenic Treats – Formulated for dogs with food sensitivities
• Hill’s Dental Care Chews - Clinically proven to help reduce plaque and tartar

It was the breakout success of The Dog Treat Company’s 1^st vegan-friendly/gluten-free treat in 2018, (coconut, chia and turmeric) at targeting the growing number of UK dogs suffering from delicate tummies & meat/protein-based allergies, that was indirectly responsible for the launch of the Devon business’s 3-strong vegetarian Snibbles range into North America late last month, a range which trumpets its imminent arrival to the UK via PATS Telford.

Snibbles come in 3 deliciously distinct, ‘eat your veggies’ flavours (made with human-grade ingredients)

• Coconut, Apple, Devon Honey & Kale
• Coconut, Cranberries, Cheese & Parsnip
• Coconut, Carrot, Parsnip & Turmeric

Snibbles addresses the long-standing conundrum regarding when is a snack so much more than a light nibble? The answer is actually simpler than you might first imagine; namely when a treat can demonstrate an unwavering commitment to all-natural, human-grade ingredients packed with bonafide nutritional worth.

According to Dog Treat Company founder, Joe Halliwell, ‘Over the years we’ve noticed a growing crossover between human and pet food values (pet humanisation), as K9 treats move away from convenience, gimmicks, unnecessary fillers, excessive salt and sugar……towards full-bodied flavours, meaningful nutrition, the odd beneficial functional food (e.g. turmeric) and ever greater choice. 

Interestingly enough, The Dog Treat Company’s treats are baked in a DEFRA approved bakery on the edge of Dartmoor National Park using state-of-the-art human biscotti manufacturing equipment.

Such is the draw of human food values that The Dog Treat Company insisted that Snibbles met more ambitious, everyday price points & bigger family pack formats, that the packaging was  made from fully recyclable materials and with ‘look before you buy’ windows, because a truly transparent/beneficial bite needn’t just be an occasional dalliance!’

The Dog Treat Company actually began its life as a luxury home delivery service for pampered pooches, a classy Graze/Hotel Chocolat style idea offering much loved pets ‘happy letterbox moments.’ 

Word spread and The Dog Treat Company’s reach quickly extended to traditional dog food forums (Fetch, Pets Corner) forward-thinking food halls (Fortnums) and a growing number of increasingly in vogue dog-friendly cafes, pubs even family + dog friendly holiday destinations (Forest Holidays) supplied by the likes of Cotswold Fayre.

The Dog Treat Company also enjoys a flourishing export network that extends far beyond north America to other avant-garde pet foods epicentres including Hong Kong, China, Scandinavia, Holland, Italy and South Korea.

Joe concludes by saying, ‘No-one is suggesting for a moment that dogs are anything other than  meat-loving omnivores, however a one-dimensional meat –themed diet can have unwelcome implications for even the most perfectly proportioned hound (acidity in gut, weight gain poor joints, reduced immunity to illness…)because with 1 in 4 UK dogs still deemed clinically obese, a better balance between great taste and good nutrition needs to be struck.’

Thedogtreatcompany.co.uk

Fish4Dogs is launching a limited-edition promotional puppy pack to help independent retailers develop new customer relationships with owners of new puppies.

The Essential Puppy Pack will be available from September – ideally timed to meet the autumn/winter increase in puppy ownership.

Each box contains a bag of Fish4Dogs Finest Ocean White Fish small bite 1.5kg which has been highly rated - 4.9/5 star by 209 independent reviewers - plus free samples and money-off vouchers worth up to £30.00 to the consumer.

All the samples are suitable for puppies and include:

• two large bite samples (which can be used as rewards in training)
• Superstar training treats – full size 75g
• Sea jerky tiddler sample 15g
• Salmon mousse pouch 100g
• Trout mousse pouch 100g

The pack has the same recommended retail price (RRP) as a regular 1.5kg bag but the added extras and money-off vouchers are designed to keep customers coming back for more – ensuring that they return to the independent store to redeem the coupons on future purchases.

The Puppy Essentials Starter Pack contains two vouchers redeemable only in the store the box was initially purchased. The first voucher gives 25% off the next purchase of Finest puppy food in 6kg or 12kg bags and other provides 15% off a further purchase of the complete food.

Carly Baker, Marketing Manager for Fish4Dogs’ trade accounts said that the promotion demonstrated the commitment the premium pet food company has for its independent retailers.

“Our partnership with Independent retailers is extremely important to us as a brand. We value the experience and knowledge that Independent retailers offer consumers and we’re delighted support this partnership with new initiatives like our Puppy Essentials Starter Pack.  We hope that this activity provides another great opportunity to promote the nutritional and health benefits of feeding fish,” she said.

As part of the product launch, Fish4Dogs are rolling out a competition to all retailers that purchase the puppy boxes, to create the best window or in-shop display using the packs. The winning store will receive £250 of Love2shop vouchers to share amongst store staff.

The Puppy Essentials Starter Pack will be available to view and order from PATS Telford where Fish4Dogs will be exhibiting at stand A18.

For trade enquiries call Fish4Dogs on 01299 252352.

The National Trust, Europe’s largest conservation charity, is teaming up with Devon-based natural pet food makers Forthglade. The three-year partnership focuses on the launch of a range of natural meals for dogs and supports the National Trust’s ‘Dogs Welcome’ project.

The ‘Dogs Welcome’ project will help canine companions and their owners enjoy the special places cared for by the National Trust, across England, Wales and Northern Ireland.

The three-year partnership is rooted in the values of enjoying open spaces and the wellbeing benefits of nurturing the relationships we hold dear - both human and with our four-legged friends, which both organisations passionately share.

A range of all-natural, nutritionally balanced Gourmet dinners will launch this month with a selection of grain-free complete wet meals, all with high-quality ingredients, a 75% meat content and free from any nasties. Sales of the dog food range will contribute at least £50,000 per annum to support the Trust’s conservation work.

The special range includes recipes such as duck & venison with green beans and apricots or turkey & goose with pumpkin and cranberries. A natural cold-pressed dry dog food range will be launched later in the year, as well as a selection of hand-baked grain-free natural dog treats. The range will be available to buy directly from many National Trust shops over the next few months, nationaltrust.org.uk/shop, forthglade.com, Waitrose and independent pet retailers.

Over the next three years the project will put developments in place so that dog owners can enjoy a great day out with their four-legged friends, whilst helping to protect the special places that the National Trust care for. And for those that aren’t doggy fans, it will ensure there are consistent expectations of dog owners and highlight the dog-free places available to enjoy.

With the launch of our new Dogs Welcome project, we’re excited to make the experience for dog owners and their beloved companions even more special. We’re thrilled to have the support and expertise of Forthglade, as their focus is on great canine nutrition and the importance of nourishing relationships between owners and their dogs. We’re also pleased to be offering Forthglade’s range of natural Gourmet recipes with many of our dog owning supporters”. Said Rachel Forsyth, Dogs Welcome project manager, National Trust.

Gerard Lovell, Forthglade’s Joint MD “We’re so pleased to be supporting the wonderful work achieved by the National Trust and thrilled to have the Trust associated with our range of natural meals and treats for dogs, it really is an honour. We look forward to further bringing to life the National Trust’s Dogs Welcome activity, as the Trust provides so many incredible areas for dog walkers and dogs to enjoy together”.

ALL-NATURAL WET DOG FOOD: available from nationaltrust.org.uk/shop / www.forthglade.comfrom September 2019 onwards

• Chicken & Duck with Chickpeas and Pear Gourmet Complete Meal, RRP £1.99 per 395g tray. As excellent sources of protein, chicken and duck are combined with fibre and antioxidant rich chickpeas and pear, for a nourishing, grain-free meal. Botanicals are added to help aid the body’s defences.

• Turkey & Goose with Pumpkin and Cranberries Gourmet Complete Meal, RRP £1.99 per 395g tray. Packed with 75% meat and teamed with pumpkin and cranberries, the meal is gently steamed to retain the natural goodness of the ingredients, and includes a selection of herbs - chamomile, parsley, rosemary and nettle.

• Duck & Venison with Green Beans and Apricot Gourmet Complete Meal, RRP £1.99 per 395g tray. This dish is easy for your dog to digest and packed full of protein, vitamins, minerals and antioxidants to support their health and immunity.

• Beef & Wild Boar with Root Vegetable and Apple Gourmet Complete Meal, RRP £1.99 per 395g tray. Protein rich beef and boar are combined with naturally occurring omega-3 fatty acids, which support the immune system promote healthy skin and a glossy coat.

• A Gourmet Festive Feast: Forthglade have also produced a very special canine Christmas dinner with the National Trust, packed with delicious turkey and goose, guaranteed to set tails wagging over Christmas. RRP £1.99 395g tray.

• Gourmet Variety Case (Turkey & Goose and Duck & Venison), RRP £11.25 for x 6 395g trays. A great way to enjoy a selection of the meals conveniently in one pack. The case contains three trays of each of the two grain-free, complete meal recipes.

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PATS Telford is expecting a very special visitor this week – Winter, the Dogs for Good puppy it sponsored a year ago.

The Labrador x Golden Retriever has obviously grown a bit now, having spent her first year of life with socialiser Katy.

Thanks to sponsorship from PATS, Winter has been fully supported in her development, including provision of a starter kit for all her canine needs - crate, bed, food, water bowls, toys, identification working jacket, lead flash, collar and lead.

Dogs for Good, which trains assistance dogs for adults and children with physical disabilities, became PATS’ chosen charity last year and were given great receptions at both the Sandown and Telford shows.

As well as collecting donations from visitors and exhibitors during the exhibitions, the charity received items from the New Product Showcase to use as competition prizes at their many events.

PATS organiser Gordon Thomas said: “Dogs for Good are a wonderful charity, helping to change many people’s lives through their outstanding work. We are proud to have them as our chosen charity and look forward to supporting their valued work in the future.”

Next year, Winter will be heading for the charity’s training centre in Banbury. By all accounts she is already showing all the characteristics required of a fully trained dog, confidence, as well as an interest in people and in playing.

A full and up-to-date list of exhibitors is available on the website www.patshow.co.uk together with information on how to reach the venue and regularly updated show news.

Experts in raw, natural and freeze-dried food for dogs and cats, True Instinct, has officially launched at Fressnapf in Germany and Austria.

Available in 450 stores and across 42 SKUs, True Instinct is bringing its popular range to German and Austrian pet owners, developed and endorsed by a team of professional vets and pet food experts. Made from the finest quality raw and natural ingredients; premium quality meat and fish as well as fruit, vegetables, superfoods and botanicals with no artificial colours, flavours or preservatives – providing all the benefits of raw for all lifestyles. 

The full range stocked in Fressnapf, as in the UK, is specifically tailored for Medium/Large Breed Adult Dogs, Small Breed Adult Dogs, Puppies and Adult Cats with a selection of delicious combinations including; Turkey with Duck and Salmon with Tuna, as well as Free Range Chicken as a staple across all ranges.

Whether time rich or poor, True Instinct enables pet owners to feed the natural goodness of raw conveniently and easily; wherever and whenever mealtimes take place.

There will be a number of materials provided to support the launch in-store including full gondola ends which will be prominent near the till area, sales tools as well as introductory offers.

Craig Taylor, Managing Director of True Instinct, said: “The health of pets is at the heart of everything we do and we are now bringing our expertise in raw and natural food in the UK market to Germany and Austria. We have worked tirelessly to create the ultimate high meat natural raw and raw inspired food that’s nutritious and inspired by our pet’s natural instincts – it’s a super-premium product using healthy, honest ingredients, that we know cats and dogs love. 

“We’re delighted to be launching in Fressnapf and we look forward to hearing feedback from staff and customers alike.”

PetQuip Awards nominated Trespaws has launched an exciting new pet accessory for dogs. The Titan Dog Ball Launcher will allow dog owners to stretch the legs of their pooches even more by launching a tennis ball up to 50 ft for their dogs to chase.

The intelligent design includes a safety release feature and hands-free pick up and will make the game of ‘fetch’ even more exciting for both dog and owner. The Titan Dog Ball Launcher comes with 2 tennis balls and carry strap and is compatible with standard tennis balls. It is made from plastic in an attractive red colour and its dimensions are: 60 cm X 19 cm  and fully extended 89 cm.

Trespaws is the pet accessory arm of leading Glasgow-based international sportswear brand, Trespass which specialises in skiwear, waterproof jackets, fleeces, festival accessories, walking boots, camping gear and sports leisurewear, will be launching a range of new products at PATS Telford, STAND F50

Marihah Khushi, the manager of the Trespaws brand who herself is from a veterinary background, wanted to bring the same passion for the great outdoors into the pet accessory range as in the Trespass products. The brand has recently been nominated for a PetQuip award in The Product of the Year (Accessories/Technical) for their Dogby Down Coat.

The Titan Dog Ball Launcher will be one of the products entered in the PATS New Product Showcase.

Leading pet food brand, Webbox, is launching its biggest ever festive collection for Christmas 2019.

Available now, the limited-edition line-up comprises 35 SKUs including dog and cat treats, meals and seasonal toys with RRPs between £1.00 to £5.00.

The collection includes new products for 2019 designed to tap into the ever-growing trend for seasonal gifting.

New additions for dogs include a Webbox Festive Squeaky Sprout Ball Toy (RRP £2.00), Webbox Festive Chipolatas (RRP £1.00), Webbox Festive Meaty Treats (RRP £2.00) and a Webbox Festive Favourites Dog Tin, complete with five items including Tasty Sticks with Turkey and Cranberry RRP (£5.00).

Cat lovers can pick up a Webbox Festive Cat Toy Stocking, with six assorted cat toys and a personalised gift tag (RRP £2.00), Webbox Festive Favourites Cat Tin (RRP £5.00) and Webbox Festive Cat Mousse (RRP £0.70).

“Pet owners are now more determined than ever to share life experiences and celebrations with their furry friends and Christmas is no exception,” says Camille Ashforth, senior brand manager at Webbox.

“This is a hugely profitable time of year for the pet trade and with the new Webbox Festive range, we’re helping our customers drive additional profits during festive season, with a host of exciting new lines that are sure to get tails wagging.”

For more information about Webbox call 01254 54545, email orders@petschoice.co.uk or visit www.webbox.co.uk.

The full Webbox Festive 2019 range comprises:

DOG SKUs

Complete food

• Webbox Festive 400g Retort (RRP £1.00)
• Webbox Festive Dog Alu 150g – turkey or beef (RRP £0.65 / case size 11)

Treats

• NEW Webbox Festive Meaty Treats (RRP £2.00 / case size 8)

• NEW Webbox Festive Chipolatas (RRP £1.00 / case size 10)
• Webbox Festive Chomping Chews (RRP £1.00 / case size 16)
• Webbox Festive Tasty Sticks (RRP £1.00 / case size 25)
• Webbox Festive Dog Bauble (RRP £2.00 / case size 12)
• Webbox Festive Chocolate Yule Logs (RRP £2.00 / case size 15)
• Webbox Meaty Advent Calendar (RRP £4.00 / case size 6)
• Webbox Festive Choc Bar (RRP £1.00 / case size 24)
• Webbox Festive Doggie Deli Pack (RRP £4.00 / case size 11)

Toys

• NEW Webbox Festive Squeaky Sprout Ball Toy (RRP £2.00 / case size 12)

• NEW Webbox Festive Long Legs Elf Dog Toy (RRP £5.00 / case size 8)
• Webbox Festive Quilted Santa and Gingerbread Man Dog Toy (RRP £4.00 / case size 4)

• Webbox Festive Quilted Santa Dog Toy (RRP £4.00 / case size 4)
• Webbox Festive Plaid & Corduroy Reindeer Dog Toy (RRP £5.00 / case size 4)
• Webbox Festive Large Reindeer and Santa Dog Toy (RRP £6.00 / case size 4)
• Webbox Festive Knitted Plush Bone Dog Toy (RRP £3.00 / case size 12)
• Webbox Festive Puppy Elf and Reindeer Rattle (RRP £4.00 / case size 12)
• Webbox Festive Christmas Pudding (RRP £2.00 / case size 14)

Gifting

• NEW Webbox Festive Favourites Dog Tin (RRP £5.00 / case size 6)

CAT SKUs

Complete food

• NEW Webbox Festive Cat Mousse (RRP £0.70 / case size 12)
• Webbox Festive Heart Shaped Alu 150g (RRP £0.70 / case size 11)

Treats

• Webbox Festive 9cm Bauble with Cat Treats (RRP £2.00 / case size 12)
• Webbox Festive Tasty Sticks (RRP £1.00 / case size 25)
• Webbox Festive Lick-e-Lix (RRP £1.00 / case size 17)
• Webbox Festive Cat Cracker (RRP £2.00 / case size 8)
• Webbox Festive Yum-e-Yums Cranberry (RRP £1.00 / case size 9)

Toys

• Webbox Festive Teaser Wand Cat Toy (RRP £2.00 / case size 24)
• Webbox Festive Twin Feather Balls Cat Toy (RRP £2.00 / case size 14)
• Webbox Festive Pom Pom Cat Toy (RRP £1.00 / case size 12)

Gifting

• NEW Webbox Festive Favourites Cat Tin (RRP £5.00 / case size 6)
• NEW Webbox Festive Favourites Cat Toy Stocking (RRP £2.00 / case size 7)

For the four-legged friend who really wants to sparkle and shine! flexi, the original inventor of the flexi retractable dog lead and world market leader of retractable leads, is pleased to introduce the flexi GLAM collection.

Made with SWAROVSKI ELEMENTS, and the uncompromised quality that only comes with flexi, the GLAM leads make a glittering statement for the most glamorous dogs.

The flexi GLAM collection leads are available in Mother of Pearl-white and Onyx-black and feature a diverse range of designs which include our special new design: Splash. Our Splash design is available in different variations: Leaf, Ocean, Orient, Pink, Mystic and Crystal. Each flexi GLAM lead features an ergonomic handle and quick response breaking system to provide comfort, quality and style during walks.

Using the most meticulous measures, every SWAROVSKI ELEMENT is manually fitted to the high-gloss polished casing, in an exclusive manufacturing studio at the flexi headquarters in Germany. Each detail on a flexi GLAM lead is tested for its durability and adhesion before leaving the premises, guaranteeing the top of the line quality that customers expect.

The GLAM leads are available in size S with a length of 3 m for small dogs (up to 12 kg) and in size M with 5 m length for medium dogs (up to 25 kg).

www.flexi.de/en

Poppy’s Picnic will be announcing enticing trade deals and new additions to the Poppy’s Picnic COMPLETE range at PATS Telford (Stand H11).

The company is seeking to expand its cohort of quality independent stockists throughout the UK and is encouraging interested parties to arrange a time to discuss trade options.

Dylan Watkins launched Poppy’s Picnic in 2016 to make it easy for people to feed their dogs a raw food diet, the way nature intended. The company’s tasty wholesome recipes have been lovingly crafted with the help of canine nutritionists and fourth generation butchers who supply the fresh meat from their own abattoir, which means 100% traceability and makes the supply chain minimal. With no hidden nasties, the balanced meals contain all the goodness a dog needs for optimal health and wellbeing.

Poppy’s Picnic dog food has the highest rated meals in the UK by All About Dog Food with a 95% rating. The company has also achieved over 1000 glowing reviews on Google, Facebook and Reviews.io. Just recently the brand beat thousands of start-ups to reach number seven nationally in NatWest’s Power Up Index. The company prides itself on its customer service and the VIP (Very Important Paws) Team has been nominated for the ‘Team of the Year Award’ for Wales and South West region at the Great British Entrepreneur Awards 2019.

Commenting on the company’s growth Dylan said, “Since exhibiting at PATS last year we’ve significantly grown our fantastic range of stockists. We’ve enjoyed working closely with them and supporting them with a brand new range of POS materials and via our campaigns including our Stockists in the Spotlight series. We’re passionate about getting the brand out there and changing dogs’ lives. This year alone we’ve fed dog food on Come Dine With Me, showcased our food live on This Morning with Eamonn and Ruth, and just recently spoke to over 13 radio stations with canine nutritionist Anna Webb following the launch of our RAWgust campaign.”

Herbal experts Dorwest Herbs has yet again the perfect solution for keeping pets calm this firework season with their ‘Licensed to Chill’ campaign, which will be launched to the trade at PATS Telford.  

Licensed medicine Scullcap & Valerian Tablets and herbal supplement Valerian Compound are the ideal way to calm and relax dogs and cats naturally, so owners won’t have to worry about them being shaken or stirred, they’ll just be perfectly chilled!

Herbs are gentle yet effective and reduce anxiety by lessening activity in the nervous system rather than relaxing muscles, so pets can be relaxed and calm without it sedating or affecting their normal behaviour, resulting in a calm firework period for owners and pets alike. For trade stockists they have a special offer ‘Calming Product Pack’ containing the most popular sizes of Scullcap & Valerian Tablets and Valerian Compound in a handy counter size display box. A free support kit is available, plus digital assets for your social pages.

They’ve gone balmy! Continuing to produce exceptional natural products to keep dogs and cats in perfect health, they have now extended their topical offering by launching two NEW beautiful balms.

Jo Boughton-White, MD, commented: “We often get asked for products for pets cracked paws & noses, and something soothing to put on sore skin. So, we’ve listened to our customers and produced a Paw & Nose Balm and reformulated our Skin Balm (previously called Comfrey & Calendula Skin Balm). We especially enjoyed trying out the recipes on ourselves and our dogs in the office, so they are definitely tried and tested!”

UK grown herbs are gently steeped in beneficial sunflower and jojoba oils in small batches and combined with beeswax and nourishing shea butter to produce these very high-quality balms. The Paw & Nose Balm features softening Calendula, calming Chickweed and protective Marshmallow. The reformulated Skin Balm contains moisturising Comfrey, softening Calendula and calming Chamomile, along with oils of lavender, rose geranium and mandarin.

These pots of natural shea goodness are lick-safe and will soothe and nurture problem areas and are perfect for sensitive skin, and the approaching winter season. Available in handy 50ml tins with an RRP of £9.95 each.

The Calming Product Pack which can normally be purchased for the very special offer price of £65 + vat, and which retails for £141.50 (inc vat), is further discounted at PATS as all orders placed at the show will receive an extra 5% off!  To order yours and find out more about their new beautiful balms pop along to Stand A40.

For further information email trade@dorwest.com, visit www.dorwest.com or call 01308 897272.

Frozzys has launched its new website, which is the final part of its exciting reposition and rebrand­. This activity and investment comes in response to feedback from a recent consumer research project carried out by the company.

Frozzys was established in 2013 when founder and director Noel Conlon struggled to find a healthy and nutritious, low calorie and long-lasting treat for his beloved dog Juno to enjoy.

Wanting to create a product which had many nutritional and practical benefits, Noel partnered with fellow director, Michael Hunt, and has since developed a portfolio of inspiring frozen yogurt products. The current portfolio consists of five great-tasting flavours: original, strawberry, blueberry, cranberry and peach.

Canine nutrition has always been of paramount importance to the brand, who formulate their frozen yogurt recipes with the support of Senior Food Technologists at CAFRE (College of Agriculture, Food & Rural Enterprise). In order to effectively demonstrate the impressive nutritious profile of the products, the Frozzys team invested in an independent consumer research project to learn what features and benefits were priorities to consumers.

“The project produced some really interesting feedback on what matters to consumers and how they view the pet food industry,” comments Jackie Kirk, Marketing Manager at Frozzys.

“This included how extremely important calcium and calorie information on a pack was, how healthy and natural ingredients were of huge consideration and specific key drivers which make consumers purchase a treat.

"Based on this feedback, we’ve repositioned our branding, packaging and website to reflect and reinforce features and benefits of Frozzys which consumers agreed were important.”

It’s not just the branding and packaging that has been subject to a reposition: the Frozzys website has been redesigned and launched today. The new website has lots of new exciting features, whilst reinforcing and emphasising the key features of Frozzys which appeal highly to consumers. Specific features are: free of lactose, Rich in vitamins and minerals, low in calories, fat and sugar, rich in calcium, slow-to-consume/mentally stimulating, beneficial as a cooling aid and much more. The website also additionally features a new blog and meet the team section.

“Our new website gives more of an insight into who we are here at Frozzys and why we care so much about how nutritious and delicious Frozzys treats are. You’ll now get to meet our team (humans and dogs), read articles and insights from our experts and discover more about our commitment to quality,” Jackie adds.

It’s been a busy six months for Frozzys, having launched a new flavour to their portfolio earlier this year, whilst also revealing plans to extend into Europe. With an ongoing movement towards healthy treats for ever-conscious pet owners to give their dogs, it’s unsurprising that a treat like Frozzys, which ticks all the boxes in terms of nutrition and health, is receiving such attention in the marketplace.

For more information, visit www.frozzys.com

WildWash is launching two new cat products at PATS Telford – Cat Shampoo and Cat Detangle.

Jane Cooper, from WildWash, said:  “All of our professional groomers love our pets and our planet. That’s why we used our 15 years of grooming experience to develop a range of natural pH balanced pet shampoos that are brilliantly effective and kind to our pets’ skin and coat.

“Our revolutionary blend of ingredients include Neem Oil, Aloe Vera and Sea Kelp which help nourish the coat and soothe the skin.

“Our natural products are used on all breeds of dogs and cats every day and give incredible results. Trusted by groomers, vets and pet owners worldwide, your pets will love you for it!!

“All our natural WildWash products contain No Parabens, No Phthalates, No Phosphates, No Petrochemicals, No Sulphates and No PEGs. We use 100% Pure Essential Oils – No Synthetic or Semi Synthetic Fragrances. We guarantee there is No Animal Testing on any of our products, nor on any of the ingredients they contain. All our products are made In England.”

The new Beaphar CaniComfort Calming range contains a synthetic copy of the Dog Appeasing Pheromone. The Dog Appeasing Pheromone is naturally produced by the bitch during nursing to help calm her puppies, and is clinically proven to promote feelings of reassurance in dogs of all ages and breeds.

The range has been launched in time for bonfire night. According to the RSPCA, around 45% of dogs show signs of fear when they hear fireworks, making the products the perfect item to stock in the lead up to November 5th, Christmas and New Year.

Dr Sue Huggett, UK Business Manager, said: “Following the successful launch of Beaphar CatComfort last year, we were keen to give our retailers a pheromone calming solution for dogs as well.

“The introduction of Beaphar CaniComfort means that pet retailers can provide cat and dog owners with a simple and effective solution to support their pets during stressful situations, such as the firework and New Year period, as well as throughout the year.”

To support the products in-store and encourage customers to buy, Beaphar has created a complete marketing support package, including two dual-purpose CDUs.

“While the use of effective calming products are essential over the firework and festive party season, they can also be used to support our pets through other stressful situations, such as travelling, moving house or thunderstorms,” explains Vicky Le Fanu, UK Marketing Manager.

“We’ve created two CDUs, one for each product range, which both have reversible headboards depicting fireworks on one side and general information on the other. This means we can help support our retailers sales of our pheromone calming products all year round.”

Other point of sale items this year include an eye-catching, firework themed window sticker, guaranteed to draw customers in, ‘A complete guide to Beaphar CaniComfort’ consumer leaflet, posters and shelf barkers. A full range of digital assets are also available to download from the Beaphar Trade Zone.

But it is not only through point of sale Beaphar are supporting retailers, new for 2019 are two training modules on Feline Stress and Communication, and Canine Calming, which combined are worth 9 AMTRA CPD points. They can be accessed for free via Beaphar’s online Training Zone – beaphar-training.co.uk.

“Our training is something we’re particularly proud of,” says Dr Sue Hugget. “The introduction of these two modules means that Beaphar stockist not only have greater knowledge of Beaphar CatComfort and Beaphar CaniComfort®, but also a greater understanding of how stress in cats and dogs occurs. This will allow them to help their customers more effectively, and ensure that product knowledge and advice is passed on. This in turn helps pet owners to thoroughly understand their pets’ needs.”

For more information about the new BeapharCaniComfort Range and the existing BeapharCatComfort Range, please contact your local Sales Executive or call our award-winning Customer Service Team on 0333 0066236 or email info@uk.beaphar.com

Multi-award-winning small animal accessories brand, HayPigs! are at it again, this time as one of three finalists in the Retail Business of the Year category at the Business Excellence Awards Essex.

The awards final, which will take place on Thursday 26th September 2019 at Five Lakes near Colchester, will be attended by the elite business people of Essex. The evening is being hosted by comedian Mark Dolan and actress, singer, model and presenter, Denise van Outen. It will be a celebration of the county’s best companies and a reminder that Essex is a great place to do business.

“We’re really proud to have made it to the final in what was a super competitive application process” said Rik, HayPigs! co-founder. “We missed out on a final spot last year, so to have gone that extra step this year is recognition of the hard work we’ve put in over the last 12 months.”

The excited HayPigs!  team took to social media to announce their finalist spot after attending a champagne and canape evening ahead of the main event:

“Here we are at the pre-event, the piggies very much enjoyed hanging out in the Rolls Royce, they said the shag carpet was just like vet bed! Fingers and paws crossed for the final at the end of the month!”

Catch HayPigs! at PATS Telford where they will be unveiling two new products!

Leading Swedish manufacturer of high quality pet foods, FourFriends Pet Foods has introduced a range of wet food recipes to fulfil the nutritional needs of any cat, whatever their life stage.

The FourFriends range is synonymous with quality ingredients. Only human grade chicken, fish and vegetables are used in the new tinned recipes which consist of on average 44% tuna combined with other fish chicken, or vegetables mixed with 3% rice which is gently cooked to form a pate in a light jelly.

The gentle cooking process makes sure that as much of the nutritional goodness in the ingredients is maintained and that the cat is fed a balanced diet containing all the vitamins, minerals, amino acids and omega oils that it needs for a happy and active life.

The 85g tins come in a range of varieties Tuna and Anchovy, Tuna and Chicken, Tuna and Mussel, Tuna and Sardine, Tuna and Shrimp and Tuna and Vegetable. They are avialable in boxes of 24 tins and can be sold loose.

The FourFriends tinned cat food range can also be fed as a supplement to the FourFriends Complete dry cat food recipes as well.

Visit: www.fourfriendspetfoods.co.uk for more information or if you are interested in becoming a stockist visit: www.fourfriendspetfoods.co.uk/retail

Collared Creatures has introduced new retail packaging for its fashionable range of Harris Tweed collars for dogs.

The attractive new display packaging features the company logo, the “Handmade In Yorkshire With Love” strapline emphasising the quality and craftsmanship that goes into making the collars, product description, washing instructions, website details and Facebook and Instagram logos.

Collared Creatures has been creating exquisitely designed handmade dog collars for over 6 years. They have spent many years sourcing the finest fabrics and fastenings to ensure that all their handmade dog collars are comfortable, durable and pleasing on the eye.

All of the handmade dog collars use 100% wool fabric that is hand-woven on the Isle of Harris in the outer Hebrides. The dog collars are available with an alumax clip, buckle or martingale style. All collars are lined inside with Kona Cotton fabric and have a strong webbing core inner for strength and durability and are fitted with a welded stainless steel D ring.   

The last three years have seen Harris Tweed remain "on-trend" and a regular feature in both High Street stores and on catwalks in couture collections and the increase in popularity has led to the training of a new generation of weavers to meet production demands.   Harris Tweed is used by many well-known clothing and footwear brands and is used to make hand bags, purses and other fashion items. New markets are emerging within the BRIC nations and more traditional markets are reviving in the USA and Europe as well as East Asian countries including South Korea. Sales forecasts are optimistic for the cloth. The Collared Creatures Harris Tweed dog collars are therefore the perfect pet accessory to complement the currents trends in fashion and should be an attractive option for pet and gift retailers to stock. They are available in an attractive range of colours and designs to fit any size of dog.

Collars can be gently machine washed, its advisable to place in a washbag or pillow case and tie up, to stop the metal hardware banging on the drum, stretch out to shape and dry naturally.

For further information please visit: www.collaredcreatures.com

The Barking Bakery experienced a surge of interest in its business after owner Michelle Turnbull appeared on BBC TV hit show Dragons’ Den.

Although Michelle was turned by the five Dragons, she believes her company has benefitted from the TV exposure.

Michelle asked for an investment of £75,000 for a 15% stake in the business but none of the Dragons made an offer.

“I have no regrets of appearing on the programme although it was a challenging experience,” said Michelle.

“And since the programme was aired recently, interest in my company and products has soared. The day after the show my website crashed because of the amount of people visiting it. Plus I’ve lots of offers from investors although I haven’t accepted any of them.

“Yes, I would do it again, purely from the amount of exposure it gives you.”

The Dragons’ Den episode featuring The Barking Bakery can be viewed on BBC iplayer. Click here to go to the programme.

Lily’s Kitchen has unveiled its much-anticipated Christmas range for 2019, making sure that the nation’s furry four legged friends can join in with all the Yuletide fun.

The limited edition theatre-inspired ‘Christmas Spectacular’ collection is a seasonal range of meals and treats bursting with natural goodness to help every dog and cat enjoy the festivities alongside the rest of the family. With their beautiful handcrafted designs, the thoughtfully crafted products are guaranteed to set tails wagging and felines purring, whilst driving incremental sales for retailers.

Lily’s Kitchen has also created some show-stopping, festive in-store point of sale and display units – complete with moving scenery and twinkling stars - which perfectly complement the seasonal range and highlight the love, excitement and fun of Christmas to shoppers.  Available in a range of options, all POS is designed to be attention grabbing and engage shoppers across any store size or format.

Henrietta Morrison, Founder, Executive Chair and Global Brand Director, comments: “Christmas is such a special family time and that includes our furry friends too.  At Lily’s Kitchen we include our pets in everything we do - because they are our family and we know our customers feel the same.

“Our limited edition festive range is always much anticipated by our customers and, once again, we know it will bring much excitement in store and boost seasonal sales opportunities for our retail partners. It will also ensure that it’s the most wonderful time of the year for our dog and cat family members too.”

The Lily’s Christmas Spectacular range includes:

‘Christmas Spectacular Advent Calendar’ for Cats, RRP £10

A fun and festive gift for cats to count down to Christmas in the most entertaining way. This hand drawn Advent Calendar for cats whisks you into a world of a Christmas panto celebration with plenty of merriment and mischief. Each window of the theatre is generously filled with Lily’s Kitchen naturally wholesome treats. With an all-star cast of tasty treats to discover - Chicken with Liver and Turkey with Cranberry - your feline friend will love taking a peek behind the curtain each day.

‘Christmas Spectacular Advent Calendar’ for Dogs, RRP £10

This charming, hand drawn Christmassy Advent Calendar for dogs makes a fun and fabulous gift, generously filled with naturally wholesome, delicious treats for dogs to help them countdown to Christmas in the most deliciously entertaining way. With a showstopping cast of Lily’s favourite treats - Rise & Shines, Training Treats and Bedtime Biscuits - dogs will love taking a peek behind the curtain each day this December.

‘Christmas Spectacular Festive Treats’ Cracker for Dogs, 100g, RRP £3.95

Start the festive show for your dog when you open this cracker of a gift! Filled with lovingly baked treats, each biscuit is bursting with naturally delicious turkey, cranberries, thyme and cinnamon. A wonderful stocking filler that every special dog will love.

‘Christmas Spectacular Festive Treats’ Cracker for Cats, 50g, RRP £3.49

Share a theatrical surprise with your cat when opening this cracker, bursting with Christmassy treats made with turkey, chicken liver and cranberries. Wonderfully festive nibbles that every feline will adore.

‘Christmas Spectacular Three Bird Feast for Dogs’ 400g, RRP £2.75

Welcome to the main event (and the main course) of our Christmas Feast Spectacular!  Share the festive excitement with the whole family and serve up this seasonal recipe packed with naturally delicious ingredients. This extravaganza of a dish is the star of the Christmas dinner show for dogs, crammed with freshly prepared turkey, duck and goose, and a supporting cast of festive parsnips and cranberries.

‘Christmas Spectacular Turkey & Ham Pâté Feast’ for Cats (Tray), 85g, RRP £1.10

A naturally delicious, seasonal dish for your favourite feline. Starring freshly prepared turkey, succulent ham and juicy cranberries, this outstanding festive feast will have them purring in their seats!

NEW! ‘Tasty Treats for Happy Dogs’ by Henrietta Morrison (Hardcover book), RRP £12.99

Christmas is foody heaven in most homes and while we are treating ourselves with lots of festive, delicious treats and snacks, we shouldn’t forget about our canine family members this holiday season. Filled with 50 showstopping recipes – from nourishing everyday snacks to Christmas treats – this lovely book has something for every occasion and is the perfect gift for any dog lover (and their dogs!).

Gillian Thomas-Jones has joined Mark & Chappell as National Account Manager.

Gillian had previously worked for Natures Menu over the past three years, providing an award-winning service within the pet industry.

She will be looking after the UK's largest accounts for Mark & Chappell as the company continues to show commitment and support for the growing UK pet trade.

Gillian said: "I am delighted to have joined the Mark & Chappell team. There are plenty of exciting projects & a huge growth opportunity within this company. I am looking forward to developing the existing accounts & speaking to new opportunities."

A new grass seed mix that has been scientifically proven to resist damage caused by dog urine is being exclusively introduced by Johnsons Lawn Seed.

Tuffgrass with Dog Patch Resistance is a unique new product that has been formulated to banish the problem of yellow patches and dead areas of grasscaused by dogs urinating on lawns. By incorporating naturally tolerant grass species, scorched patches in lawns will be consigned to history, without consumers having to change their dog’s diet or behaviour. Even if slight discolouration occasionally occurs, grass will recover.

World-leading grass seed specialist DLF Seeds, the parent company of Johnsons Lawn Seed, carried out 672 tests to simulate the effect of dog urine on individual types of grass. It tested 168 varieties of grass across seven species – trialing each variety with dog urine mixtures in four concentrations. Results showed that certain grasses offer better resistance to dog urine than others, while some did not suffer any detrimental effects.

Johnsons Lawn Seed’s Guy Jenkins said: “When dogs use a lawn as their toilet, acid in canine urine causes burns on the grass, a problem that in the past has forced consumers to undertake time-consuming lawn repairs. By introducing dog patch resistant grass seed, gardeners will benefit from lawns that are robust enough to cope with the stress caused by even concentrated dog urine, without discolouration or patches.

“The development of dog patch resistant grass seed was based on rock solid data from trials, with the product rigorously tested by scientists at DLF Seeds in Denmark. Following extensive research and development, we are bringing to market a unique product that has proven its ability to create dog-resistant lawnsthat are tough enough to stand up to the wear and tear of family use. As an added bonus, it has an excellent resistance to low temperatures and snow, with improved drought-resistance,” Guy added.

Establishing a new lawn using Tuffgrass with Dog Patch Resistance is a one-off job and requires no more effort than sowing any other type of lawn from seed. For consumers who are unable to renew their entire lawn, existing turf can be overseeded with dog patch resistant grass seed in autumn or spring.

Overseeding will gradually introduce patch resistant grass into established lawns, which will steadily gain the benefits of dog urine resistance over time.  For consumers who have only a small amount of dog urine damage in their lawn, dog patch resistant grass seed can be used to repair affected areas.

In line with consumer trends for products that are kind to the environment, Johnsons’ dog patch resistant mixtures are natural and safe for family use. The product contains 100% grass seed and nothing else.

To find out more about Johnsons Lawn Seed products please visit http://www.johnsonslawnseed.com/product-range.aspx

Award-winning Fochabers-based pet accessory company, Dogrobes is helping to support two permanent jobs at Haven PTS in Larbert near Falkirk in Scotland by using the company to manufacture its popular dog drying coats.

Haven is part of Momentum and the wider Rehab Group, a leading not-for-profit organisation providing rehabilitation, training and care services for disabled and socially excluded people throughout the UK. Haven operates from a number of key sites across Scotland, delivering services to a client list ranging from international blue chip firms to local businesses.

Haven PTS is part of a thriving textile industry in Scotland. According to Scottish Development International, Scotland exports textiles to 150 countries worldwide. It is expected that by 2020 the value of Scottish textiles will reach £500 m and this will be supported by a £3.5 million research budget for the industry. Brands such as Chanel source textiles from Scotland which include knitwear (cashmere and lambswool), woven fabrics including tartan and tweed, leather for high end use, lace and technical and industrial textiles.

Known already for designing and manufacturing high quality and competitively-priced Personal Protection Equipment, marine safety clothing, workwear and uniforms, Haven PTS was chosen by Dogrobes as it was able to manufacture their range to their company’s own exacting standards.

Margaret Reynolds owner of Dogrobes says,

“Haven PTS met all our requirements. They manufacture to a high quality standard, have a skilled workforce in the textile industry and they are able to produce the quantity that we require. We are very proud that Dogrobes carry the Made in Britain standard and although it costs us more to manufacture in the UK, we are delighted that we are able to keep the manufacturing process in this country and support a business that provides meaningful jobs, on-going training and development opportunities for people with disabilities and those marginalised in society. The Made in Britain standard gives prestige to our product range.”

Dogrobes provide the perfect answer for drying wet muddy dogs and protecting surrounding from shake off. Dogrobes dry dogs quickly in around 30 minutes, keep them warm and comfort them. They are made from an exclusive fabric, which has longer loops on the inside. The longer loops create a greater area for absorbing the moisture from the dog’s coat. Plus it traps the dog’s body heat, which also helps to dry the dog. There is NO Velcro, which spooks some dogs and gets clogged up with dog hair and debris during everyday use and it’s a nightmare to launder too! The ties mean a perfect fit every time. Dogrobes are so easy to fit. Straight over the dog’s head, cross over the ties underneath and tie in a single loop to the side of the spine. Dogs love them because they are so lightweight – even dogs who don’t like wearing jackets.

Dogrobes also use a team of talented and up and coming designers to design their Exclusive Collection and offer a range of complementary dog accessories to go with the Dogrobes including snoods to dry the dog’s head, neck and ears. They have also just recently introduced their new gauntlets which are worn on the hands and help to dry the dog’s legs and paws.

For further information on Dogrobes visit: www.dogrobes.co.uk