Experts in raw, natural and freeze-dried food for dogs and cats, True Instinct, has officially launched at Fressnapf in Germany and Austria.

Available in 450 stores and across 42 SKUs, True Instinct is bringing its popular range to German and Austrian pet owners, developed and endorsed by a team of professional vets and pet food experts. Made from the finest quality raw and natural ingredients; premium quality meat and fish as well as fruit, vegetables, superfoods and botanicals with no artificial colours, flavours or preservatives – providing all the benefits of raw for all lifestyles. 

The full range stocked in Fressnapf, as in the UK, is specifically tailored for Medium/Large Breed Adult Dogs, Small Breed Adult Dogs, Puppies and Adult Cats with a selection of delicious combinations including; Turkey with Duck and Salmon with Tuna, as well as Free Range Chicken as a staple across all ranges.

Whether time rich or poor, True Instinct enables pet owners to feed the natural goodness of raw conveniently and easily; wherever and whenever mealtimes take place.

There will be a number of materials provided to support the launch in-store including full gondola ends which will be prominent near the till area, sales tools as well as introductory offers.

Craig Taylor, Managing Director of True Instinct, said: “The health of pets is at the heart of everything we do and we are now bringing our expertise in raw and natural food in the UK market to Germany and Austria. We have worked tirelessly to create the ultimate high meat natural raw and raw inspired food that’s nutritious and inspired by our pet’s natural instincts – it’s a super-premium product using healthy, honest ingredients, that we know cats and dogs love. 

“We’re delighted to be launching in Fressnapf and we look forward to hearing feedback from staff and customers alike.”