2013-PATS-logos---joint 

In This Issue
Challenging year ahead for the pet industry
Great opportunities exist for forward-looking businesses
Microchipping will be a hot topic in 2013
Educate and motivate your sales teams
Manufacturers need to keep innovating
Premium pet food products will continue to grow
Greater emphasis being placed on pet health care
Rocky road for the pet trade
Pet shops need to diversify
Pet departments in garden centres offer huge potential
Investment is key to the future
Owners and pets told to get fit
Pet Product & People News
New Anti-Slip Training Pads from Animal Instincts


Anti-Slip Training Pads are the latest addition to the Animal Instincts range of pet accessories, available exclusively from Pedigree Wholesale...
Read more»
Peckish advert hits TV screens


Westland’s quirky TV ad for Peckish bird food will reach millions of consumers this month as it is screened across ITV, Channel 5 and Sky...
Read more»
New Pet Care Manager at Gardman


Nicola Beet has been appointed Category Manager for Pet Care at Gardman...
Read more»
New Catit Design Home products for cats


Hagen has launched an attractive yet functional array of innovative cat products for contemporary times under its Catit Design Home brand...
Read more»
Send us your news
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News items and views on topical issues are welcome.
For advertising details email pat.flynn@tgcmc.co.uk

Microchipping will be a hot topic in 2013


The microchipping of pets will be a hot topic in 2013, according to the UK's largest lost-and-found pet database.

Petlog executive Celia Walsom (above) said: "Most people involved in the pet industry will know that this year is an exciting year for microchips.

"Almost any animal can be microchipped, but cats and dogs dominate the microchip databases.

"Microchipping allows for a pet to be reunited quickly and easily with its owner after it has been handed into a local authority, welfare centre or vet.

"It is one of only two forms a permanent identification, the other being tattooing. No matter where or when the pet is found, the owner can still be found."

In 2013 the government is expected to make an announcement on the compulsory microchipping of dogs but how this will be implemented has yet to be decided.

"There is a lot to be considered, but the positive impacts could be huge," added Celia.

"Products utilising microchips may find a surge in new customers, but more importantly, we are confident that compulsory microchipping for dogs will help reduce the number of dogs in rescue centres, as lost pets will be quickly reunited with their owners, instead of being kenneled and re-homed."
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