2013-PATS-logos---joint 

In This Issue
Challenging year ahead for the pet industry
Great opportunities exist for forward-looking businesses
Microchipping will be a hot topic in 2013
Educate and motivate your sales teams
Manufacturers need to keep innovating
Premium pet food products will continue to grow
Greater emphasis being placed on pet health care
Rocky road for the pet trade
Pet shops need to diversify
Pet departments in garden centres offer huge potential
Investment is key to the future
Owners and pets told to get fit
Pet Product & People News
New Anti-Slip Training Pads from Animal Instincts


Anti-Slip Training Pads are the latest addition to the Animal Instincts range of pet accessories, available exclusively from Pedigree Wholesale...
Read more»
Peckish advert hits TV screens


Westland’s quirky TV ad for Peckish bird food will reach millions of consumers this month as it is screened across ITV, Channel 5 and Sky...
Read more»
New Pet Care Manager at Gardman


Nicola Beet has been appointed Category Manager for Pet Care at Gardman...
Read more»
New Catit Design Home products for cats


Hagen has launched an attractive yet functional array of innovative cat products for contemporary times under its Catit Design Home brand...
Read more»
Send us your news
For enquiries concerning Pet Trade Xtra email neil.pope@tgcmc.co.uk
News items and views on topical issues are welcome.
For advertising details email pat.flynn@tgcmc.co.uk

Peckish advert hits TV screens


Westland’s quirky TV ad for Peckish bird food will reach millions of consumers this month as it is screened across ITV, Channel 5 and Sky.

The ad, featuring the voice of comedian Matt Lucas, shows two CGI-animated birds queuing with hundreds of others eager to sample Peckish Complete 5-in-1 bird feed mix.

Rachael Dickinson, senior brand manager at Westland, said the commercial produced a great response from consumers after its initial screening early last year. 

“The characters became a huge hit and we saw Peckish products flying off the shelves," she said.

Peckish Complete 5 in 1 is designed to offer consumers an easy choice when feeding garden birds. The mix attracts up to 16 species and contains Calvita, a nutritional supplement.  The 2kg pack has an easy-to-pour spout.

The Peckish brand has been supported in 2012/13 by a £1m campaign targeting more than 17 million consumers. 


You can view the TV ad by clicking here

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