2013-PATS-logos---joint 

In This Issue
Challenging year ahead for the pet industry
Great opportunities exist for forward-looking businesses
Microchipping will be a hot topic in 2013
Educate and motivate your sales teams
Manufacturers need to keep innovating
Premium pet food products will continue to grow
Greater emphasis being placed on pet health care
Rocky road for the pet trade
Pet shops need to diversify
Pet departments in garden centres offer huge potential
Investment is key to the future
Owners and pets told to get fit
Pet Product & People News
New Anti-Slip Training Pads from Animal Instincts


Anti-Slip Training Pads are the latest addition to the Animal Instincts range of pet accessories, available exclusively from Pedigree Wholesale...
Read more»
Peckish advert hits TV screens


Westland’s quirky TV ad for Peckish bird food will reach millions of consumers this month as it is screened across ITV, Channel 5 and Sky...
Read more»
New Pet Care Manager at Gardman


Nicola Beet has been appointed Category Manager for Pet Care at Gardman...
Read more»
New Catit Design Home products for cats


Hagen has launched an attractive yet functional array of innovative cat products for contemporary times under its Catit Design Home brand...
Read more»
Send us your news
For enquiries concerning Pet Trade Xtra email neil.pope@tgcmc.co.uk
News items and views on topical issues are welcome.
For advertising details email pat.flynn@tgcmc.co.uk

Educate and motivate your sales teams
 
Lynda Ward
Lynda Ward
Suppliers and manufacturers need to continue to educate and motivate their sales people to cope with the challenges of increasing competition in every sector. That's the view of recruitment specialist Lynda Ward.

"There are many challenges facing the industry so everyone needs to work hard at providing good products and services," said Lynda, who runs Pet Trade Solutions.

"The challenge facing pet retailers will be competition from grocery multiples while for some suppliers rising prices from sources in China will affect margins.

"I think it will be another tough year, particularly for food manufacturers with middle-range products - the best place to be at present is at the top or the bottom end of the market.

"Quality will remain the key. All consumers want cost effectiveness but also demand high quality for their spend."

But Lynda thinks there are plenty of reasons for being optmistic.

"There are opportunities afforded to manufacturers by expanding overseas markets," added Lynda. "And I'm particularly excited to see the growth of those pet businesses which have worked hard and been resourceful enough to overcome the problems caused by the recession."

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