Responding to consumer demand, Chuckit! is introducing the third addition to its popular Rugged range for tougher breeds with the brand-new Rugged Fetch Wheel - designed to withstand the roughest play from stronger dogs.

Increasing its offer and providing retailers with even more ways to cater to the needs of this specific market, the new Chuckit! Rugged Fetch Wheel is made from a strong TPR material with a robust polypropylene core which provides rigidity and strength – giving consumers even more choice when it comes to selecting toys that will stand the test of time, and teeth.

Durable and robust, the Rugged Fetch Wheel boasts a wide rounded shape that is easy to get rolling with either an underhand or overhand throw.

Available in two bright colours for easy retrieval, the high-quality over-molded TPR ridges ensure dogs can easily pick up and grip the toy during play without puncturing the material.

Also ideal for use on both land and in the water, the Rugged Fetch Wheel floats, giving consumers more variation and product longevity when it comes to playtime with their dogs.

Will Baggaley, Brand Manager for Chuckit!, comments: “As consumers continue to seek out and invest in higher quality products that are built to last, expanding our options for tougher breeds was important to us.

"We know durable toys for rougher play are not always readily available for consumers and we’re excited to be launching the Rugged Fetch Wheel this year.”

The Rugged Fetch Wheel is available to buy now at RRP £14.99. For more information on Chuckit! visit the website: http://chuckit-toys.co.uk/stockist-map.