In This Issue
UK pet company hits back at raw food claims
Big pet companies behind move to ban advert, claims Pooch & Mutt
Pet firm Lily's Kitchen reports year of strong growth
The Bramton Company becomes Hero Pet Brands
'Eco' cat litter for environmentally-conscious owners
PATS Sandown attracts growing number of new exhibitors
Summit aims to connect pet brands with investors
Major companies exhibiting at AQUA 2019
Time to Spring clean your pet, says Vince the Vet
Check out some great offers at PATS Sandown
Get your own copy of Pet Trade Xtra
Pet shop owner left heartbroken as stolen Landrover is written-off
Chuckit! unveils new Rugged Fetch Wheel toy for tougher play
EUKANUBA releases children’s book to celebrate canine companionship
Beaphar UK gets set for most exciting PATS Sandown to date
Scruffs to give away new bed in New Year promo
Introducing TICKLESS – the new generation ultrasonic flea and tick protection
Turn Back Thyme with CSJ
The best of the previous Pet Trade Xtra
Fears auctioned-off pet food could flood the market
Woman receives £2 refund from Poundland after finding mouse in pet food
Sustainable dog food set to revolutionise pet market
Put your best paw forward in 2019 with Different Dog
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Chuckit! unveils new Rugged Fetch Wheel toy for tougher play

Responding to consumer demand, Chuckit! is introducing the third addition to its popular Rugged range for tougher breeds with the brand-new Rugged Fetch Wheel - designed to withstand the roughest play from stronger dogs.


Increasing its offer and providing retailers with even more ways to cater to the needs of this specific market, the new Chuckit! Rugged Fetch Wheel is made from a strong TPR material with a robust polypropylene core which provides rigidity and strength – giving consumers even more choice when it comes to selecting toys that will stand the test of time, and teeth.


Durable and robust, the Rugged Fetch Wheel boasts a wide rounded shape that is easy to get rolling with either an underhand or overhand throw.


Available in two bright colours for easy retrieval, the high-quality over-molded TPR ridges ensure dogs can easily pick up and grip the toy during play without puncturing the material.


Also ideal for use on both land and in the water, the Rugged Fetch Wheel floats, giving consumers more variation and product longevity when it comes to playtime with their dogs.


Will Baggaley, Brand Manager for Chuckit!, comments: “As consumers continue to seek out and invest in higher quality products that are built to last, expanding our options for tougher breeds was important to us.


"We know durable toys for rougher play are not always readily available for consumers and we’re excited to be launching the Rugged Fetch Wheel this year.”


The Rugged Fetch Wheel is available to buy now at RRP £14.99. For more information on Chuckit! visit the website:

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