New concept store by Just for Pets is great success
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A new concept in pet stores called Bessie & Boo is proving to be an instant success for award-winning retailer Just for Pets. Such has been the impact of the store, located at The Valley Shopping Park in Evesham, Worcestershire, there are plans to open more premises in the future.
Delivering quality and interesting product ranges with an emphasis on natural foods and treats, the store is proving to be a big hit with shoppers visiting the park.
 Bessie & Boo has been designed to offer its customers a relaxing, enjoyable shopping experience while receiving the same excellent customer service and expert advice that they have come to expect from any Just for Pets store.
Operations director Kate Byrne told Pet Trade Xtra: “We created the Bessie & Boo brand because the concept is predominantly for cat and dog owners, and felt that a small boutique style store needed a name that reflected the new type of layout and ranges on offer.
“We are really pleased with the way the store has been received and definitely plan to open more Bessie & Boo stores.”
And regional business manager Kate Twigg added: “We are already looking for other suitable locations for this concept.”
The Valley Shopping Park was excited to see the Bessie & Boo store open at the complex.
Phil Maclean, retail marketing manager for The Valley, said: "Bessie & Boo’s impact on our social media channels has been nothing short of outstanding. We achieved our most successful week ever via Facebook. One post alone achieved a reach of over 40,000 together with reactions from 3,000 new customers. This contributed to a 25% increase in followers during Bessie & Boo’s first week with us.
“There is great appetite for the new Bessie & Boo brand and the social media engagement received has been a stand-out success. The likes, shares and interactions have translated to increased footfall and ultimately ringing tills, which is what social media should ultimately aim to achieve in the retail world.
“Having Bessie & Boo with us at The Valley has helped us increase our geographical reach and attract a younger audience, as well as of course, pet owners."
Just for Pets is one of the leading pet retailers in the UK. As well as the new Bessie & Boo store, the company boasts a total of 23 pet shops.
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