3P Enterprise Ltd has presented the Henry Wag brand for the first time at Interzoo.

3P created the Henry Wag brand to deliver exciting and innovative life enhancing products which exceed the demands of devoted pet parents, enhance their relationship and define their attitudes to pet care.

This move into overseas markets represents a significant step forward in the development of the 3P business.

Interzoo 2016 was their first overseas exhibition and marks the growth and development of their own brand products into new markets. By creating the Henry Wag Brand, 3P is able to fill gaps in its range and build a presence outside the UK, an option which has not previously been possible with other brands in the 3P catalogue such as  Petmate and Maelson.

"The response to the Henry Wag products at Interzoo was overwhelming. The feedback was really positive and we had lots of interest from buyers visiting the show from overseas markets," said Grant Rogers, Director at 3P. The company received enquiries from 20 international markets with the potential of securing distributor relationships in 12 new markets.

Grant Rogers continues, "There is a major change afoot in the pet industry with focus on promoting best practice in pet care and changing attitudes to improve a pet's health and well being. This is highlighted by current research from PDSA and translates into public awareness and education through popular television shows and social media.

"As a leading innovator and developer of pet accessories, Henry Wag strives to be at the absolute forefront of this cultural shift, driving the change for improvements in levels of pet care and offering products which influence how people care for their animals from day to day."

The products developed under the Henry Wag brand come as a result of the relationships 3P have built during 15 years of experience in the pet industry, listening to customer and consumer requirements and developing products to meet their needs and expectations. Henry Wag lifestyle products combine high quality and contemporary design which influence attitudes to pet care and encourage closer companionship between pets and their family in all areas of life.

At Interzoo, 3P Showed 5 products from Henry Wag. The Elevated Dog Bed brings great health benefits as it has a firm wooden base providing a comfortable sleeping position and much needed support for a dog's back and hips. The innovative elevated design allows the air to circulate which keeps dogs cool in summer and warm and snug during the winter. For owners, the design makes it easy to clean in and around the bed which improves hygiene and is a must for dogs or parents who suffer from allergies or skin complaints.

Also on Show from the Henry Wag Sleeps range was the Pet Cool Mat designed to keep dogs healthy and cool in warm weather. It is a simple idea and doesn't need any refrigeration before use as it contains a safe innovative gel which cools your dog down by gently drawing heat away from its body. It can also provide relief for more elderly pets who suffer from painful joint inflammation.

On display from the Henry Wag Travels range were the Lightweight Folding Dog Ramp, In-Car Pet Booster Seat and Boot and Bumper Protector. All these products are designed to make journeys with pets simpler and reduce any stress and anxiety for both pets and owners. It is hoped that by making travel a simple and pleasurable experience owners will be encouraged to include their pets in a healthier and more active lifestyle.

All the products exhibited at Interzoo can be seen on the Henry Wag website at www.henrywag.co.uk with the full 3P range visible at www.3penterprise.co.uk. For further information contact 3P at sales@3penterprise.co.uk or call 01594 810990.