Billy + Margot is fresh from its first exhibition at an international trade show, which was a resounding success.

The luxury dog food company was in Germany to launch its new Freezer deal for the ingenious iced dog treats, which shot to success on the back of a bid from Dragons Den investor Deborah Meaden in 2012.

The nutritious, human grade iced treats – which are 100% vegetarian and contain fruit, Aloe Vera and flaxseed oil as well as other vegetarian ingredients – come in three flavours: Strawberry & Apple, Apple, Banana & Carrot and Honey & Banana. 

Originally created because Billy + Margot’s founder, Marie Sawle, wanted to allow her dogs to enjoy ice cream as much as she did, but knew that they needed a dog friendly formula.

Marie said: “Interzoo was everything I had imagined and more. A huge show with an impressive collection of international pet businesses and enthusiasts who were very interested to learn about Billy + Margot and what we do. 

"Our stand worked really well and we took a record number of orders. Our new Freezer deal is proving very popular and we want to ensure that the UK trade know about it too.”

Why anyone who sells pet products should stock Billy + Margot Iced Treats

An independent survey conducted at the Discover Dog show concluded that over 95% of dog owners were prepared to travel well beyond their usual pet shop to find a distributor of the iced treats. 

They are the perfect addition to any pet shop, country store, farm shop or deli and give a unique opportunity to attract new customers and profits. 

The sturdy new Husky freezer looks great in store and comes with a two-year parts and labour warranty as well as illuminated light box displays giving maximum impact to the products. They are energy efficient and have an easy to slide, lockable lid.

The deal costs £350 and includes:                                                                      

• 1 x Husky Freezer (RRP £280)
• 96 Iced Treats – Strawberry & Apple, Apple, Banana & Carrot, Honey & Banana(RRP £287)
• Free POS Material – A3 Poster, A6 Postcards, plus 6 empty tubs & lids ideal for display purposes.                          

Price includes delivery (ground floor and level access, unpacking and positioning). Certain postcodes may be subject to extra charges.

• All prices exclude VAT.
• Payment terms, pro-forma.
• Stock delivered separately and within 7 days of freezer installation.

Proudly made in Britain, Billy + Margot products include only the finest ingredients.