With such a vast amount of species to choose from, it’s little wonder that catfish have become so popular. However, catfish are also surrounded in myth, the most common being that plecs, more commonly known as suckermouths, will be quite happy living on a diet of algae alone. This leads to some less experienced fish keepers buying them to ‘clean’ the algae from their tanks, but neglecting to provide them with the required nutrition. This is one of the most common reasons for their premature deaths.
King British want to educate fishkeepers and highlight the fact that specialist fish need specialist food, and that is what the consumer campaign, ‘Fuel your Catfish Crew’, is all about.
Samantha Griffiths, Product Development & Training Officer, said: “Our aim at King British is to ensure that all fish are looked after according to their needs. Fish are an important member of the family, and should always be given tailored nutrition so they can live long, happy and healthy lives.”
The King British Specialist Food Range has been developed to provide all types of catfish with a complete diet, and includes:
- King British Algae Wafers: A complete food developed to meet the nutritional needs of all bottom- feeding algae eaters, they have been designed to sink and provide a balanced diet. The wafers contain 45% protein, Vitamin C and our unique IHB ‘Immuno Health Booster’ to aid fish health. Designed to remain stable in the water for up to three hours, allowing grazing fish to take their time to eat the food.
- King British Catfish Pellets: A complete food suitable for all types of Catfish and algae eaters. The food contains 54% protein and 15% oil, as required by most catfish. Developed with a low waste formula for cleaner, clearer water.
- King British Plecostomus Tablets: A complete balanced diet, developed to meet the specific nutritional requirements of all Plecostomus and bottom feeding Catfish. Contains spirulina algae and ergosan to enhance colour and improve condition, and all the essential vitamins, minerals and trace elements needed by Plecostomus. They can also be stuck to the side of tanks, which not only allows fish keepers to watch their fish feed, but is also useful for checking fish health.
To help retailers communicate the ‘Fuel your Catfish Crew’ campaign message and ensure their customers are feeding their catfish a complete diet, King British have created an eye-catching counter display unit (CDU) which includes the Complete Guide to Catfish, an informative document which will give your customers key information about looking after their catfish and help dispel catfish myths.
Also available are tank stickers and shelf wobblers, designed to draw attention to the King British Specialist Food Range and help lift products off the shelves. To raise awareness further, King British are running a competition via their Facebook page. Fish keepers just need to upload a photo of their catfish crew to be in with a chance of winning.
Brand new for King British customers is the King British Trade Only Facebook group. This allows trade customers to stay up-to-date with King British’s latest products, fish-related news and downloadable advertising material, such as social media content and product pictures. To join, simply search ‘King British Trade Group’ on Facebook.
For more information on the King British Specialist Food Range, in-store marketing support and the AMTRA accredited, professional training available, contact your local Sales Executive or our award-winning Customer Service Team by phone on 03330 066236 or by email at info@uk.beaphar.com.
