Supreme Petfoods is looking forward to continued success in 2018 after winning four top industry awards in 2017. The company, which launched popular products Selective Naturals treats and Selective Grain Free during the year, has also been celebrating after both brands attracted not just awards but fantastic sales too.

Supreme’s first award of 2017 was presented by Pet Product Marketing magazine in the UK. The award is voted for by its readership of independent pet trade retailers who are asked to identify the best pet brand of the year. Supreme’s Tiny Friends Farm was the out and out winner in the small pet category and rated more highly than all its competitors.

Award number two was a New Product Showcase award at Superzoo Pet Expo in the USA for Supreme’s new Selective Naturals treats. These multi-species high fibre nibbles are available in four varieties and shapes and are ideal for gripping with tiny paws. Since winning the award, product sales of Naturals have doubled, so they have obviously proved popular with shoppers too.

In September, Supreme was recognized again – this time by UK retail chain Pets at Home, who voted the company Branded Supplier of the Year. This time Supreme triumphed against some of the biggest brands in petcare from suppliers that are considered to lead best practice across all retail categories.

In December, Supreme demonstrated that the small pets category can punch above its weight when it comes to delivering champion products. On this occasion the company was presented with an Industry Recognition Award from Pet Business magazine in the USA. The award recognised Supreme’s innovative approach to small pet treats with Selective Naturals which tap in to growth in the natural category with a healthy treat range that’s both tasty and simple to feed. Pet Business considers ground breaking products that drive growth in the channel to be worth shouting about and the award was announced at the 16th-annual Industry Recognition Awards.

Supreme Petfoods’ Marketing Manager Claire Hamblion says the company has a lot to live up to this year, “It’s difficult to know how we can top such a fantastic year but we have plans to do just that. We’ve really appreciated the support we’ve had from across the trade this year and we’re determined to keep delivering the great products and sales they deserve.”

To find out more about the products made by this award winning company, visit Supreme Petfoods at www.supremepetfoods.com.

Pictured: Supreme Petfoods receiving the Branded Supplier of the Year award from Pets at Home.