In This Issue
PetQuip Award winners revealed at glitzy event
Lifetime Achievement Award for John James
PATS Telford 2018 New Product Awards revealed
First day at PATS Telford hailed a huge success
HayPigs! secures deal to stock over 150 Petbarn stores in Australia
Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Get ready for a new craze – meet the Bobble Buddies crew
BSB Products introduces Martin Seller Pet Accessories to UK
Naturediet relaunch range at PATS with exclusive deals
Different Dog unveil trio of recipes at PATS
Orchard Toys celebrates partnership with Norfolk Industries
Get your own copy of Pet Trade Xtra
HOWND launch Innovative Hand Barrier Serum for groomers
What’s new from the Pet Industry Federation at PATS
Stunning new 'treat tubes' from the Dog Treat Co
The best of the previous Pet Trade Xtra
Pet product inventor secures Dragons' Den investment
Pet Brands is a Finalist in the SME of the Year (21-50 employees) category in the Examiner Business Awards
Vital wraps up exclusive offer across entire KONG range
Pets at Home launches awards to find nation's favourite pet products
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Connolly’s Red Mills – Go Native range of grain-free dog food, treats and dental superfood sticks
Pet Trade Xtra promotion


Five generations of expertise in animal nutrition and 100% Irish ingredients are at the heart of Go Native – a new complete range of grain-free dog food, treats and dental sticks from Connolly’s Red Mills.

The Connolly family has been making animal feeds in Co Kilkenny, Ireland since 1908 and has used that know-how and commitment to quality to create this ultra-premium, grain-free range.

Go Native has been developed by nutritionists and vets at Connolly’s Red Mills’ purpose-built facility and crafted in their kitchens. Go Native is a complete diet for all dogs, whatever their size, breed or age.

 When only the best is good enough – sourcing the finest Irish ingredients

Connolly’s Red Mills are very particular about using trusted suppliers and only the best, carefully  sourced, natural ingredients are selected for Go Native. 


Fully traceable and sustainably sourced, Go Native food contains 70% meat from a single meat source  – either organic herring or salmon or free-run chicken and turkey  – combined with superfoods like v kale, spinach, broccoli and carrot.


Connolly’s Red Mills’ stringent quality control goes a step further– they even make the poultry feed that’s given to the duck and chicken they select for Go Native.

Recipes include Duck with Apple & Cranberry, Organic Herring with Carrot & Kale, Organic Salmon with Spinach & Ginger and Chicken with Potato & Broccoli.

Go Native grain free meaty treats contain 30% meat and come in four varieties: salmon, herring, duck and turkey. They are cold formed  to ensure all of the nutrients are locked in and suitable for dogs over six months.

Go Native dental super sticks have a unique rough texture and spiral shape to reduce tartar build-up and the formation of plaque and come in two varieties: Carrot & Sweet Potato or Pumpkin & Broccoli. The dental super sticks also contain ground peppermint for fresh breath.


The utmost care and attention to detail at every step

All ingredients are tested in Connolly’s Red Mills’ on-site laboratory and the entire range is grain-free, reducing the risk of allergy. Go Native also contains no wheat, maize, soya or corn, so is 100% gluten-free as well as free from genetically modified ingredients.

“A century of know-how, care and attention at every step has gone into creating this exceptional dog food range,” said sales and marketing director Gareth Connolly. “We’re proud that Go Native is produced using the highest quality, sustainably-sourced, Irish ingredients.”

Go Native Dog food is packed using Connolly’s Red Mills’ unique Nutrient Fresh Management System.

To celebrate the launch of Go Native, Red Mills hosted a special dinner party for some very special four-legged guests. They all thoroughly enjoyed themselves, plates completely cleared with not a morsel of Go Native left behind. The meal was then polished off with a tooth-cleansing Go Native Dental Superfood stick before the guests headed home with goodie/doggie bags.

Check it out here:


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