Newsletter - Pet Trade Xtra

Find out how Pet Trade Xtra can help to promote your business and products.

If you have a story for Pet Trade Xtra contact neil.pope@tgcmc.co.uk for all editorial matters.

Email ben.greenwood@tgcmc.co.uk to discuss advertising and sponsorship opportunities.

Fish4Dogs' first-ever TV ad campaign starts in May

Fish4Dogs is set to undertake its first-ever television advertising campaign next month (May), enouraging dog owners to ‘Switch to Fish’. The advert features a man and his dog enjoying their run over the moors as they consider the health benefits of a switch to fish.

Advertising watchdog warns CEVA over Adaptil claims

The Advertising Standards Authority has upheld a complaint against Ceva Animal Health concerning Adaptil, and told the company not to claim or imply that the product could treat anxiety related and behavioural issues associated with owner separation unless it held adequate evidence to demonstrate that was the case...

Real food for the changing seasons
Pet Trade Xtra Promotion

"The first quarter of the year has surpassed our expectations," says Different Dog. There are more retailers than ever now stocking the brand; PATS Sandown was a great success; and the company also sponsored the inaugural London Dog Week. Different Dog even made its first TV appearance on Channel 4 during Crufts, demonstrating how natural our food is, by cooking live with Clare Balding...

Smartphone giants Huawei joins forces with RSPCA to help find home for UK’s unwanted pets

Smartphone brand Huawei has teamed up with the RSPCA and Olympian Louis Smith in a bid to help find new homes for pets left unwanted and in the animal charity's welfare centres...

PFMA delighted with positive member feedback

New survey taken by Pet Food Manufacturers' Association members confirms reasons why pet food manufacturers value the trade body. An impressive 100% confirmed the effectiveness of PFMA as overarching industry representative...

EUKANUBA reveals lifetime of love between owner and dog

Leading pet food brand EUKANUBA has revealed the lifetime of love owners and dogs share together. With 8 in 10 (81%) owners admitting that their dog is an important member of the family, it’s no surprise that our canine companions play a pivotal role in our lives...

Natures Menu expands Natural Raw Nuggets Range

Natures Menu has refreshed its existing Fruit and Vegetable Raw Nuggets line with the addition of Natural Raw Nuggets Veggie Boost, as well as new look packaging...

Family fun charity day at award-winning pet store

Award-winning Not Just Pets held a Family Fun Day outside their pet shop in Frome on Saturday and it proved to be a big success. The pet store was promoting responsible pet ownership on the day and raising funds for Leash of Life Rescue...

‘Animal OBE’ for devoted Service Dog

A Medical Detection Dog from Kent, who is trained to detect changes in blood sugar levels for his diabetic owner, has been honoured by leading veterinary charity, PDSA, for his outstanding devotion to his owner...

PetSafe Brand launches behavioural training products

Global pet product expert PetSafe Brand has announced the launch of two innovative new behavioural products for dogs – the PetSafe Spray Bark Collar and the PetSafe Remote Spray Trainer...

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Suspended prison sentence for thief who stole from Pets at Home store

A thief who stole seven iPads from a Pets at Home store has been handed a 12-week prison sentence, suspended for 12 months, and also ordered to pay £1,566 in compensation...

Former owner of 4Paws kennels raided by RSPCA banned from being company director

The former owner of a kennel raided by the RSPCA over animal welfare concerns has been banned from acting as a company director for seven years...

Henry Bell launches own wild bird care brand

Henry Bell & Co, the family-owned and leading quality animal feed producer, has announced the release of its own brand: Henry Bell Wild Bird Care...

Ceva launches feline hypertension initiatives

Ceva Animal Health, manufacturer of Amodip, will be running Feline Hypertension Month for the second consecutive year in May to raise awareness of hypertension and improve the detection and management of high blood pressure in cats...

Kitten saved by PDSA after eating toxic pollen

Charity vets issue warning for pet owners after little kitten Luna nearly died after ingesting lily pollen, which is highly toxic to cats...

Colourful new season Koi carp now available

New season Koi are now available at Squire’s Garden Centres in Badshot Lea, Twickenham, Stanmore and Washington. Squire’s in Badshot Lea stocks the largest selection of Koi, numbering thousands, and also offers the largest specimen fish...

Rabbits 'not for sale' at Pets at Home stores over Easter

Pets at Home will not sell any rabbits or other pets this Easter in case they end up ‘in the wrong home’ after an impulse buy...

The best of the previous Pet Trade Xtra

The top-read stories from last week's Pet Trade Xtra can be seen below, if you missed them...

Advertising watchdog rules that “home-cooked” pet food claims are misleading

A claim by a pet food supplier that its products were “fresh, home-cooked meals” has been ruled as misleading by the Advertising Standards Authority.

Pets at Home stories hit the headlines

Pets at Home has been in the news again this week with a number of stories hitting the headlines, including a puppy and its owner being attacked by a Staffordshire Bull Terrier-type dog inside one of its stores...

Pet trade staff are seeing big rises in basic salaries

Pet trade recruitment specialist Lynda Ward claims “the last 12 months has seen the biggest leap in base salaries for over a decade.”