Fish4Dogs is set to undertake its first-ever television advertising campaign next month (May), enouraging dog owners to ‘Switch to Fish’.

‘The Run’ features a man and his dog enjoying their run over the moors as they consider the health benefits of a switch to fish.

The ad will run on TV and online and is aimed at heightening visibility of the brand with a call to action for consumers to purchase either from the extensive network of UK pet shops or online from the company’s own webshop www.fish4dogs.com

The ‘Switch to Fish’ campaign, which Fish4Dogs launched at Crufts, urges owners to consider overall health and obesity challenges and is supported by the use of #Switch to Fish – Reasons on social media. It will be accompanied by an extensive programme of digital activity to highlight the nutritional benefits of a fish-based diet.

Graham Smith, CEO for Fish4Dogs, said that the television ad was an ‘exciting step’ for the Worcestershire-based company which still employs just 52 while exporting to more than 35 countries across the globe.

“Creating our first TV commercial has been a major undertaking.  We make premium quality dog and cat food, not TV commercials so we needed the support of an experienced agency that understood our brand values and how to create a great TV ad.

“Walker, based in Bournemouth, has assisted us with all aspects of the TV production - from creative scripting which needed to mirror our brand values, through to identifying locations, casting for the talent – our two-legged and four-legged stars and the shoot itself.

“We got to spend a lovely couple of days on location around the Saddleworth Moors towards the end of last year ‘making the magic happen’. Having tested a final cut, we are very pleased with the end result which can only help in making Fish4Dogs a household name.”

A preview of ‘The Run’ can be seen on the company’s YouTube channel http://www.youtube.com/watch?v=CYxAYF6jKR8&feature=youtu.be

For trade accout information visit: www.fish4dogstrade.co.uk