In This Issue
Ensuring pet care packaging is sustainable
Vitalin’s new range includes eco-friendly packaging
Royal Canin introduces new look packaging to Breed range
PetSafe Brand firm acquires pet travel product business
Barking Heads picks up national dog-friendly award
Lily's Kitchen enhances its ethical credentials
Natures Menu receives food safety recognition
Veterinary reveal of new Indoor Rabbit Food met with positive reception
YuMOVE will sponsor ITV’s ‘For the Love of Dogs’
New Puppy School Welcome Box is a ‘RAWring’ success
Top prize for dog food company at rural business awards
Get your own copy of Pet Trade Xtra
Dog dies after eating ‘treat’ bought from pet shop
Inspired Pet Nutrition appoints Group Operations Director
OATA AGM confirms Directors for the next year
CSJ launches CP All-Rounder – a kibble to suit all breeds
Westwood Vets opens new Garforth branch
Devon firm launches vegan-friendly dog treat
PawTrax launches 4th generation Halo GPS Cat Collar
Pet franchise invests in its future
The best of the previous Pet Trade Xtra
Innovative pet products wanted for new TV series
Unipet named winner of business award
Pet product entrepreneur wins national exporter award
Marion Stinton retires after 37 years in the pet trade
Shortlist announced for Pet Industry Federation Awards
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PetSafe Brand firm acquires pet travel product business


Radio Systems Corporation – owner of PetSafe Brand and SportDOG Brand – has announced the acquisition of Motivation Design LLC, makers of Kurgo pet products.

Based in Minnesota, USA, Kurgo has a portfolio of innovative, highly functional and easy-to-use pet travel products that allow families and pets to experience outdoor travel and adventure together.


Kurgo’s outside-the-home product line is positioned to capture the active lifestyle pet goods market which is a large category with significant growth potential.

“The acquisition of Kurgo will enable us to expand our reach to customers seeking adventure outside their home,” said Angela Critchley, International Marketing Director of Radio Systems Corporation.


“Our customers tend to focus on spending more quality time with their pets, which includes bringing their dog on outdoor adventures with them.

"The Kurgo product portfolio helps to keep dogs safe during outdoor excursions. This acquisition will enable us accelerate the expansion of our travel and access category which we began in 2017 with the acquisition of Solvit and help us better serve our customers.


"Kurgo’s passion for adventure pet products is also in sync with the PetSafe® Brand mission to help pets and their owners live happy lives together.”

Kurgo co-founder Gordie Spater said: “We are excited about this new chapter for Kurgo products. We take our work personally and each product we create solves a real need to help more people enjoy time outside their house engaged with their dog.


"We are proud of the fact that our gear helps dogs to be a central part of family adventures and outdoor travel. With the expanded scale of Radio Systems Corporation, we’re looking forward to seeing how Kurgo products will impact more families’ lives.”


Popular Kurgo products include products for traveling in the car with your dog such as car seat covers, crash-tested harnesses, booster seats and backseat barriers as well as products to make outdoor excursions a success such as active harnesses, backpacks for dogs, dog life jackets, leads and collars.

Kurgo was represented in this transaction by Cascadia Capital LLC, an investment bank serving middle market clients globally.

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