Over the last two years, Royal Canin has successfully integrated a new look and feel to its packaging, accompanied by a revamped brand image supported by striking black and white imagery that can be seen throughout their in-store and external campaigns.
The final step in Royal Canin’s transformation is coming to fruition in November, welcoming the final instalment of new look packaging to the popular Breed Health Nutrition range – with the inclusion of re-sealable zip lock technology across all bags.
The UK’s pure breed canine population is growing strongly, with an increase of seven per cent pure breed registrations in 2017 over 2016 according to Kennel Club breed registration data. Customers with pure breed dogs spend around 30 per cent more on dog food, and over 19 per cent more on the dog category than the average dog food shopper.
Translated into the specialist pet trade, this means that Breed food shoppers visit stores more often, and have a higher basket spend than the average customer.
Breed Health Nutrition Junior products will be re-named PUPPY, with the inclusion of the blue tear drop on the packaging, linking nicely with the Size Health Nutrition PUPPY products that launched earlier in the year.
Royal Canin Retail Marketing Manager Ben Hurley says: “Over the past two years there has been a lot of work to develop and test the look and feel of our packaging – especially as we are a brand that offers such a diverse and tailored product portfolio. It’s really exciting to be able to align all of our ranges to aid customer navigation.”
For more information about the launch or to discover how Royal Canin can support your business, please contact your Royal Canin Business Manager or call 0845 606 9980 to speak to a member of our dedicated customer service team.