In This Issue
Plans to tackle pet food factory smell given green light despite objections from local residents
Britain's most dog-friendly pub revealed
New trading standard guides launched to help pet retailers
Survey reveals owners ignore pets' dental health
Pet product firms offered insight into trading with China
Burgess Pet Care celebrates successful National Pet Show
Pet product continues to be a Christmas bestseller
Scruffs enhances its bestselling thermal collection
Cotswold RAW launches ‘3 birds in a bowl’ festive line
Get your own copy of Pet Trade Xtra
American retail giant bans sale of pet food containing artificial colours, flavours and preservatives
Oscar & Hooch launches Daisy range in memory of Medical Detection Dog Daisy
Johnston & Jeff launches new bird table range
British equestrians in the spotlight at BETA International
The best of the previous Pet Trade Xtra
Big changes at Vital but it’s business as usual
Pet shop vows to stay open despite animal welfare accusations
Major pet companies book their stands at PATS Sandown
Animals killed in pet centre blaze
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Survey reveals owners ignore pets' dental health


A new survey has highlighted some bizarre ways that pet owners have tried to combat their dog's bad breath...

  • Chewing gum, facial hair-cuts and brushing teeth with human toothpaste are just some of the bizarre ways owners are trying to combat their DOG’S bad breath, according to a study. 
  • Giving dogs snacks that ‘improve’ their breath, fresh mint leaves to chew and keeping the toilet lid closed are other ways owners are freshening up their four-legged-friend. 
  • The survey of 2,000 dog owners revealed over half believe their dog suffers from bad breath – and yet the same percentage think this whiffy affliction is normal for canines, when it can actually be a symptom of poor dental health.
  • Dog owners have spent on average less than £100 on their dog’s dental hygiene since having them, indicating owners are underestimating the importance of dental health compared to other areas of physical condition. And owners are not making the connection between poor dental health and the implications it can have on their dog’s overall health. 
  • Only a fifth of those polled would worry about dog breath being a sign of a serious health problem. 
  • However, six in 10 owners admitted to having tried to combat their dog’s bad breath and over half have used a dental chew to do this.

Rodney Zasman, a leading London veterinary surgeon, said:  “A lot of dog owners aren’t aware of how important it is to look after their dog’s dental health. Poor care of dogs’ dental hygiene can result in implications such as dental plaque, gum disease, tooth abscesses and difficulty eating. Bacteria can spread from the teeth and gums causing damage to the kidneys, liver and the heart. Painful and extensive dental surgery and treatment may be needed to cure this.


“It is vital to increase owners’ knowledge of the importance of looking after their dog’s teeth and gums to ensure pets are as healthy and fit as possible.”


Other ways owners have tried to prevent dog breath include keeping the toilet lid firmly closed and giving them plenty of extra chew-toys to play with. While the nation’s dogs have been fed anything from cooked parsley, carrots, apples, mints and breath sprays in a bid to keep them fresh, worryingly, nearly a third of owners polled didn’t know how often they need to clean their dog’s teeth. 


The survey, commissioned by Lily’s Kitchen pet food via to coincide with the launch of Woofbrush, their new natural dental chews, found that only one in 10 dog owners have ever taken their dog to the vet because of their bad breath. 


More owners thought dogs’ bad breath is associated with what their dog has eaten rather than a sign of poor dental hygiene.  Whilst many are familiar with the term ‘bed breath,’ dog owners said their pet’s breath is equally as bad in the evening as it is in the morning, showing that it is an on-going issue, and therefore requires similar daily care. Although dogs are known to be a man’s best friend, three in 10 owners admitted to avoiding going near their canine companion because of their terrible breath.


A more confident 40% however will let their dog lick their face regardless of how they smell. Under half of those dog owners who were polled said they take their dog for an annual dental inspection. Those owners who do care about their canine’s teeth believed that dental chews are an effective solution, with six in 10 using them to combat their dog’s breath.


Commenting on the survey findings, Henrietta Morrison, founder of Lily’s Kitchen said: “Keeping your dog’s teeth in really good condition is part and parcel of being a responsible pet owner. The best time to get your pet used to you brushing their teeth is from when they are puppies.  Dental disease is so avoidable and when it does happen it can be devastating for the entire health of your pet as bacteria from teeth spreads throughout the immune system, not to mention the added impact of terrible doggy breath.


“As with so many pet products, it’s very hard to work out what’s best for your pet. Almost all pet dental chews are made with nasty ingredients including sugar and chemicals. Which is why we’ve spent the last two years working with experts to make a dental chew that is highly effective at cleaning and also made with 100% healthy ingredients. That’s enough to put a Hollywoof smile on everyone’s face!” 


Lily’s Kitchen has launched Woofbrush, a dental chew for dogs made with only natural ingredients and no nasty preservatives or synthetic flavourings that you might find in some other dental chews. It provides a proper clean, wiping away plaque and freshening breath, as well as being delicious and gentle on dogs’ tummies.



  1. Feeding a dental chew
  2. Brushing their teeth with a special dog toothbrush and paste
  3. Giving them snacks/treats that 'brush' their teeth/improve their breath
  4. Giving them a rawhide bone to chew
  5. Feeding them carrots
  6. Giving them extra chew toys to remove plaque from teeth
  7. Taking them to a vet
  8. Brushing their teeth with a human toothbrush and paste
  9. Feeding them apples
  10. Giving them mints
  11. Mixing fresh mint into their food
  12. Feed a diet with no added sugar
  13. Giving them fresh mint leaves to chew
  14. Keeping the toilet lid closed to keep them out of it
  15. Cutting down on their meat intake
  16. Giving them a haircut - facial hair cut?
  17. Taking them to a dog-dentist
  18. Feeding them cooked parsley
  19. Using breath sprays
  20. Giving them chewing gum
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