In This Issue
HOWND offers 10% retailer discount at PATS Telford
Excitement builds as PATS Telford gets set to launch on Sunday
PetQuip Award winners to be revealed on Sunday
Eco pet company sees sales of poop bags soar as the UK leads a global revolution in responsible dog owning
TV Vet School star launches the KrillBar at PATS
Bucktons gets set for the ‘big reveal’ at PATS Telford
World Cup rugby stars - and their dogs - are fans of Frozzys
Animology creators introduce new 'entry level' brand
Support Dogs receive Burns ‘Charity of the Year’ award
AmPet set to unveil innovative American products
Foobler is the world’s first electronic treat feeder for dogs
The Pet Hut links with PDSA as 100th store opens
Win tickets to the Pet Industry Forum & Awards
Market research specialists GfK carry out sales tracking insights on pet food
Burns opens new pet shop in Wales
Pooch & Mutt reach Facebook milestone with 50,000 followers
Ancol supplies collars for new dog tracking device
Three-legged hamster gets back on the wheel
Minor injury leads to near-fatal infection for Leia
Charity to receive 5p carrier bag proceeds from Pets Corner
Collarways set to launch Stay Over Rover
Fish4Dogs adds two new products to treat range
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AmPet set to unveil innovative American products

Two innovative new products from the USA – the AKC Calming Coat and the Twigo Pet ID Tag – are set to send visitors flocking to the AmPet Products stand (A43) at PATS Telford later this month.

AmPet, who recently secured the UK distribution rights of both products, is showcasing them at Britain’s leading pet trade show being held at Telford International Centre on September 27-28.

The AKC Calming Coat, endorsed by the American Kennel Club along with New York vet Jeff Lavine and UK Tellington TTouch practitioner Alex Wilson, is an easy and cost effective solution for helping dogs and puppies suffering from anxiety.

The Calming Coat uses a hugging technique to relax the dog and works by applying constant, gentle pressure to the animal's torso. Similar to swaddling a newborn baby, gently wrapping a dog in a Calming Coat has a peaceful effect that is beneficial for both the owner and pet.

Demand for the Calming Coat will be high in the coming months, especially with the firework season fast approaching.

AmPet will also showcase the Twigo Pet ID Tag, a unique tag that is simple, affordable, and instantly personalisable. All that is needed is a ballpoint pen to simply write, boil in water, and then slip onto our pet’s collar. 

Twigo is a great option for pet families planning to travel for the holidays since owners can easily create a new tag with updated lodging and contact information in a blink of an eye.

More information about the Twigo Tags, including a video, can be found at

“We’re really excited by the prospect of exhibiting at PATS Telford,” said Alex Wilson, AmPet’s Sales and Marketing Director.

“To secure the UK distribution rights for both the AKC Calming Coat and the Twigo Tags was a coup for AmPet. They are innovative products ideally suited to the British market. Pet owners here will love them.”

Also on the AmPet stand will be DOOG outdoor pet products, including dog-walking and running belts, collars and leads, and treat pouches from Australia.

If you’re interested in stocking products from AmPet contact Alex Wilson or Matt Wildman on 0330 088 1673, email or view the range at

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