In This Issue
HOWND offers 10% retailer discount at PATS Telford
Excitement builds as PATS Telford gets set to launch on Sunday
PetQuip Award winners to be revealed on Sunday
Eco pet company sees sales of poop bags soar as the UK leads a global revolution in responsible dog owning
TV Vet School star launches the KrillBar at PATS
Bucktons gets set for the ‘big reveal’ at PATS Telford
World Cup rugby stars - and their dogs - are fans of Frozzys
Animology creators introduce new 'entry level' brand
Support Dogs receive Burns ‘Charity of the Year’ award
AmPet set to unveil innovative American products
Foobler is the world’s first electronic treat feeder for dogs
The Pet Hut links with PDSA as 100th store opens
Win tickets to the Pet Industry Forum & Awards
Market research specialists GfK carry out sales tracking insights on pet food
Burns opens new pet shop in Wales
Pooch & Mutt reach Facebook milestone with 50,000 followers
Ancol supplies collars for new dog tracking device
Three-legged hamster gets back on the wheel
Minor injury leads to near-fatal infection for Leia
Charity to receive 5p carrier bag proceeds from Pets Corner
Collarways set to launch Stay Over Rover
Fish4Dogs adds two new products to treat range
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Fish4Dogs adds two new products to treat range

Freeze Dried Norwegian White Fish and Mackerel Morsels Conditioning Treats will be officially unveiled at PATS Telford.

Fish4Dogs were the first to bring to market treats made from fish with their multiple award winning Original Sea Jerky – dried fish skins. 

“Fish is ideal for dog treats, low calorie and very healthy but combined with a taste dogs adore," says CEO Graham Smith.

"This range extension will ensure the Fish4Dogs brand remains innovative and exciting. Discerning dog owners are looking to provide their pets with an increasing variety of treats but also treats that have defined health benefits and are not simply an indulgence."

The Fish4Dogs Freeze Dried Treats are made from Norwegian Pollock – this species being chosen as giving the most palatable treat and are available in 25g stand up pouches with a new design to reflect the Norwegian provenance. Freeze dried to preserve taste and goodness. Nothing more nothing less.

Fish4Dogs Mackerel Morsels are small fish shaped functional treats made from Salmon and Mackerel.  With added Krill – a superior form of Omega 3 with high levels of bio availability.  Available in 2 varieties- coat skin and joint with added green lipped mussels, spirulina and algae and Digestive aid with added Yucca and prebiotics.

"At Fish4Dogs we make a range of tasty, natural and healthy fish-based premium dog foods and dog treats," adds Graham. "Fish4Dogs is made from fish - gluten free, hypo-allergenic and packed with naturally occurring Omega 3. We believe that fish is a healthy and nutritious food, good for the health of your dog, which is why at Fish4Dogs we only make products from fish."

A palatable, fish-rich diet can help with coat condition, skin condition, joint mobility, digestion, energy and brain and eye development.

For further information visit or contact Rebecca Hatch by email

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