In This Issue
HOWND offers 10% retailer discount at PATS Telford
Excitement builds as PATS Telford gets set to launch on Sunday
PetQuip Award winners to be revealed on Sunday
Eco pet company sees sales of poop bags soar as the UK leads a global revolution in responsible dog owning
TV Vet School star launches the KrillBar at PATS
Bucktons gets set for the ‘big reveal’ at PATS Telford
World Cup rugby stars - and their dogs - are fans of Frozzys
Animology creators introduce new 'entry level' brand
Support Dogs receive Burns ‘Charity of the Year’ award
AmPet set to unveil innovative American products
Foobler is the world’s first electronic treat feeder for dogs
The Pet Hut links with PDSA as 100th store opens
Win tickets to the Pet Industry Forum & Awards
Market research specialists GfK carry out sales tracking insights on pet food
Burns opens new pet shop in Wales
Pooch & Mutt reach Facebook milestone with 50,000 followers
Ancol supplies collars for new dog tracking device
Three-legged hamster gets back on the wheel
Minor injury leads to near-fatal infection for Leia
Charity to receive 5p carrier bag proceeds from Pets Corner
Collarways set to launch Stay Over Rover
Fish4Dogs adds two new products to treat range
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Market research specialists GfK carry out sales tracking insights on pet food

The Pet Industry Federation (PIF) has announced the launch of the first robust sales tracking insights for the UK’s pet food industry (non-grocery), as a result of its exciting collaboration with market research specialists, GfK.

With the assistance of PIF, GfK has brought together multi-regional, independent and online pet retailers to give clear insights into the market.

Since January 2015, retailers have been contributing their monthly sales data which enables GfK to provide accurate and continuous sales tracking across cat and dog food, including wet and dry food and treats and detail down to among other features organic, grain-free and natural.

Commenting on GfK’s sales tracking insights, Nigel Baker, PIF CEO said: ‘"The data that GfK have accumulated is the first time the UK’s non grocery food sector has been analysed in such detail and in such a robust way.

"While GfK will be controlling the release of the detailed category information, we have arranged for top line information on the size and structure of the market by each of the core categories to be made available exclusively to PIF supplier and retail members during the course of next week."

Nigel (left) continued: “We are delighted, however, that GfK will be detailing nine months’ worth of UK pet food data at the PIF Forum, on Tuesday 17 November in Liverpool together with comparisons of the UK and some overseas markets, including some initial look at brand performance in the sector.

"The need for accurate and meaningful data cannot be underestimated, so this is a session that the industry simply can’t afford to miss.The information delegates will learn at the Forum will enable them to make better informed and insight driven decisions, to drive their business forward, whether they are retailers or manufacturers.”

Daniel Fearnley, GfK’s Head of Home and Lifestyle, comments: “We thank every member of the PIF who has joined our panel of data contributors to date and urge others however small or large to engage with us so that we continue to strengthen the panel, strengthen the data and add value to this industry."

If you would like any further information about PIF’s work with Gfk, or about how to become a PIF member so that you can access the data, visit the PIF stand (A32) at PATS Telford to find out more. Alternatively, call 01234 273933 or visit the PIF website,

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