In This Issue
Pet product pioneer Roger Mugford is NOT retiring
Chance of more honours for award-winning pet firm
Crufts breaks records - Pet Trade Xtra brings you great retailing ideas
Wellness CORE fed Crufts champion Dylan the Villain
"Calm down" says leading Raw Food manufacturer
Different Dog goes crazy after TV exposure at Crufts
Record-breaking WHIMZEES triumphs at Crufts
TV celebrity launches Ceva’s Pet Anxiety Month
Instagram-favourite boosts Supreme's Selective rebrand
New canine care range from Royal Canin
Lifestyle pet brand Henry Wag goes global
Bichon Frise named HiLife Pets As Therapy Dog
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Threatened pet shop given lifeline after support from local residents
New Halti and No-Pull Harness launched by Company of Animals
Sponsor EUKANUBA celebrates 50th anniversary at Crufts
Britain’s Got Talent star delights dog lovers
‘A Way With Dogs’ has own website
The face of Dogmatic creates emotional response
Natures Menu sponsors ‘Strictly’ dogs at Crufts
The best of the previous Pet Trade Xtra
Pet industry hits back at raw food fears
Pet shop owner prosecuted by RSPCA
Best Place to Work award for pet firm
Pet care firms listed in Top 100 Megabrands
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Pet care firms listed in Top 100 Megabrands


Three pet care brands have made it into the list of Top 100 Megabrands produced by market research expert Euromonitor International. They are Pedigree, Whiskas and Purina.


In its findings, Euromonitor International said: “Mars’ leading position in the pet care category is clear, as it owns two of the three pet care brands to make it into the top 100 – Pedigree and Whiskas (31 and 68 in the overall ranking).


“However, the future may not be quite so assured for these two brands. Firmly mid-market for a number of years, they have been slowly losing share of global dog and cat food value sales as premium brands gain against them.”


Purina came 83rd in the Top 100.


Euromonitor International’s megabrands report is a ranking of the top 100 most successful fast-moving consumer brands (FMCG) worldwide. The report encompasses packaged food, soft drinks, beauty and personal care, consumer health, tissue and hygiene, home care, hot drinks and pet care. Each of the brands making it into the top 100 qualifies based on their retail sales value for 2017.

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