Having cared for dogs since 1969 with its pioneering dog nutrition, EUKANUBA is celebrating its 50th anniversary and therefore wanted to make sure its eighth consecutive year as Principle Sponsor of Crufts was bigger and better than ever, and it didn’t disappoint.

Though many believe Dave the Boxer was robbed of the Best in Dog show accolade after winning the popular vote, the breed was front and centre in the EUKANUBA Pup of the Year 2019 competition. Mr M. Griffiths’ Lanfrese Argento, better known as Kevin, an 11-month-old Boxer and Dave’s nephew, took home the title seeing off 1,000s of puppies aged between 6-24 months through qualifying heats held at Championship Shows across the UK. Many previous winners of Pup of the Year have gone on to win Crufts, so we may yet see a boxer take home the coveted crown.

Kevin wasn’t EUKANUBA’s only winner at Crufts 2019 with Ch Minarets Best Kept Secret, a three-year-old, Min Poodle, beating 20 talented dogs to be crowned winner of the EUKANUBA Champion Stakes competition. The final took place in the Best in Show arena on the opening day of Crufts and the grand prize included a trophy, rosette and vouchers for EUKANUBA’s premium nutrition.

EUKANUBA also played host to a special surprise for many dog-loving visitors, with Britain’s Got Talent winner Ashleigh Butler and her dog Sully. The popular pair took to the stage to promote the special bond between young dog owners and their furry companions with a reading of the new children’s book, A Pawfect Pair - the story of a young girl and her Cockapoo. 

Promoting the positive effects dog ownership can have on the younger generation is high on EUKANUBA’s agenda. Especially following a recent research campaign which showed an alarming 50% of 16-19 year olds claim to have suffered from anxiety, depression and low confidence. The research also showed that almost half (46%) of those with dogs cited companionship as their main reason for getting a dog and one in four (23%) Gen Z-ers claim their overall wellbeing and happiness is better since getting a dog.

EUKANUBA is proud to celebrate 50 years of expertise in delivering tailored life stage nutrition, helping dogs and their owners to live life well together. To find out more about EUKANUBA’s full range visit www.eukanuba.co.uk

Picture credit: BeatMedia