Pet care firms listed in Top 100 Megabrands
Three pet care brands have made it into the list of Top 100 Megabrands produced by market research expert Euromonitor International. They are Pedigree, Whiskas and Purina.
In its findings, Euromonitor International said: “Mars’ leading position in the pet care category is clear, as it owns two of the three pet care brands to make it into the top 100 – Pedigree and Whiskas (31 and 68 in the overall ranking).
“However, the future may not be quite so assured for these two brands. Firmly mid-market for a number of years, they have been slowly losing share of global dog and cat food value sales as premium brands gain against them.”
Purina came 83rd in the Top 100.
Euromonitor International’s megabrands report is a ranking of the top 100 most successful fast-moving consumer brands (FMCG) worldwide. The report encompasses packaged food, soft drinks, beauty and personal care, consumer health, tissue and hygiene, home care, hot drinks and pet care. Each of the brands making it into the top 100 qualifies based on their retail sales value for 2017.