Innovative pet firm turns down Dragons' offer
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Innovative UK technology start-up company PitPat, which produces a wearable activity monitor for dogs, has turned down a combined offer of £150,000 from two investors while appearing on BBC2's hit programme Dragons' Den on Sunday.
PitPat found and CEO Andrew Nowell entered the Dragons' Den, asking for the amount for a 7.5% stake in the company but two Dragons – Deborah Meaden and Nick Jenkins – wanted a 10% stake each for combining to offer the cash sum.
 Andrew, who sought investment to grow the business in the UK and abroad, and to raise awareness of pet health, eventually declined the offer. The company will now be launching a crowdfunding round later this year in order to further expand the business and address the issue of pet health globally.
Designed in Cambridge and manufactured in the UK, PitPat gives owners a fun and engaging way to ensure that their dog gets the exercise it needs by keeping track of walking, running, playing and resting. PitPat attaches to any collar and with its sleek, compact and lightweight design it is the go-to gadget for dogs of any size or breed.
The device boasts best-in-breed technology with a year-long battery life and waterproof design, meaning it can stay attached and continue tracking all the time. Unlike other wearable technology products, there is no inconvenience or downtime for recharging.
Accompanying the PitPat device is a free iOS and Android app, which allows owners to keep an eye on their dog’s activity level and find out what they have done while they have been apart – with the dog walker, in kennels etc. The app compares the activity to a daily guideline based on the dog’s age, breed and weight and gives fun hints and tips towards responsible dog ownership.
PitPat re-tails at £39.99 and is available to purchase online at www.pitpatpet.com or at pet stores across the country. The company offered a Dragons’ Den online discount of £5 off for 24 hours from the time of airing.
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